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Presentation1

  1. 1. <ul><li>Branding of the Hospital. </li></ul><ul><li>Market Strategy. </li></ul><ul><li>Pricing Strategy. </li></ul><ul><li>Submitted By, </li></ul><ul><li>RAJASHREE DUTTA RAJNI GUPTA </li></ul><ul><li>IISWBM </li></ul><ul><li>Dept : (Healthcare & Hospital Management) </li></ul>
  2. 3. Ruby General Hospital <ul><li>Dr. Kamal K. Dutta is the founder Chairman of Ruby General Hospital. This is the first Non-Resident Indian doctor's hospital in Eastern India. </li></ul><ul><li>The motto of Ruby General Hospital is to give honest, caring, compassionate and economical care to the people of Eastern India. </li></ul>
  3. 4. Creating Brand <ul><li>Eastern India’s first ISO 9001:2008 certified NRI applying Six Sigma techniques. </li></ul><ul><li>First Hospital in India to introduce the patient’s “bill of rights”. </li></ul><ul><li>The first NRI Hospital in Eastern India. </li></ul><ul><li>The large number of international patient choose Ruby General Hospital. </li></ul>
  4. 5. Track Record <ul><li>First NRI hospital certified by ISO 9001:2008 in Eastern India </li></ul><ul><li>First and only Hospital in India applying 6 sigma techniques and Record of First hospital in Eastern India to achieve 100% success rate in first 400 Bypass Surgeries. </li></ul><ul><li>First NRI hospital in Eastern India to provide services in 42 multi-specialties. </li></ul><ul><li>State of the art equipment and technology to provide most advanced treatment at par with International Standards </li></ul>
  5. 6. Track record contd: <ul><li>Treats largest number of Road Traffic Accidents cases with very high success rate. </li></ul><ul><li>Day care facilities for Dialysis, Chemo, Eye Surgery and Gastro procedures. </li></ul><ul><li>Exclusive 'five-star' lifestyle floor - &quot;The Enclave&quot; for the Elite. </li></ul><ul><li>24 hour Emergency & Trauma Care Unit, 24 hours Critical Care, 24 hour Consultants on call, 24 hours Diagnostics, 24 hours Ambulance, 24 hours Pharmacy services </li></ul>
  6. 7. <ul><li>Most upgraded infrastructure. </li></ul><ul><li>The multi-speciality referral hospitals in Eastern India marked the beginning of a new genre of hospitals committed to bring in the latest advances in health care. </li></ul>BRANDING DEVELOPMENT
  7. 8. Branding Dev contd: <ul><li>Best team of Doctors to handle any medical requirements. </li></ul><ul><li>Dr.Prof. Subir Ganguly </li></ul><ul><li>(Clinical Oncologist), </li></ul><ul><li>Chief Advisor </li></ul><ul><li>Dr. Tapas Roychoudhury </li></ul><ul><li>Cardiac Surgeon </li></ul><ul><li>FRCS (EDIN),FRCS (ENG) </li></ul><ul><li>Dr. Dhiraj Choudhury </li></ul><ul><li>General Surgeon </li></ul><ul><li>(MS,FRCS) </li></ul>
  8. 9. Customer Interference <ul><li>98% patient satisfaction. </li></ul><ul><li>Constantly striving to improve patient services and medical care with a continuous quality improvement program. </li></ul><ul><li>Transparent billing and we always try to keep our costs reasonable. </li></ul>
  9. 10. Connectivity <ul><li>Near to the Airport, connecting to the E.M.Bypass. </li></ul>
  10. 11. DEPARTMENTS <ul><li>Asthma Clinic </li></ul><ul><li>Cardiology </li></ul><ul><li>Cardiac Surgery </li></ul><ul><li>Dental </li></ul><ul><li>Endocrinology (Diabetes) clinics </li></ul><ul><li>ENT </li></ul><ul><li>Gastroenterology </li></ul><ul><li>Gynecology </li></ul><ul><li>General Surgery </li></ul><ul><li>Haematology </li></ul><ul><li>Medicine </li></ul><ul><li>Nephrology </li></ul><ul><li>Neurology </li></ul><ul><li>Neurosurgery </li></ul><ul><li>Nutrition Clinics </li></ul><ul><li>Orthopedics </li></ul>
  11. 12. DEPARTMENTS <ul><li>Ophthalmology </li></ul><ul><li>Oncology </li></ul><ul><li>Oral & Maxillofacial Surgery </li></ul><ul><li>Physiotherapy </li></ul><ul><li>Psychiatry </li></ul><ul><li>Psychology Clinic </li></ul><ul><li>Pediatric Surgery </li></ul><ul><li>Pain Clinic </li></ul><ul><li>Rheumatology </li></ul><ul><li>Reconstructive (Plastic ) Surgery </li></ul><ul><li>Respiratory Clinic </li></ul><ul><li>Skin Clinic </li></ul><ul><li>Stress Management </li></ul><ul><li>Urology </li></ul><ul><li>Uro-Onco </li></ul><ul><li>Urogynaecology </li></ul>
  12. 13. Academics <ul><li>School of Nurshing </li></ul>
  13. 14. Collaboration <ul><li>Tie-up with 24 TPAs - </li></ul><ul><li>Alankit Healthcare TPA PVT Ltd </li></ul><ul><li>Bajaj Allianz General Insurance Co. Ltd </li></ul><ul><li>Cholamandalam MS </li></ul><ul><li>General Insurance </li></ul><ul><li>Dedicated Healthcare Services India Pvt Ltd </li></ul><ul><li>E-Meditek Solution Limited </li></ul><ul><li>Family Health Plan Ltd </li></ul><ul><li>Genins India Pvt Ltd </li></ul><ul><li>Health India TPA Service Pvt Ltd </li></ul>
  14. 15. <ul><li>Heritage Health Services Pvt Ltd </li></ul><ul><li>ICICI Lombard General Insurance Co. Ltd </li></ul><ul><li>ICICI Prudential Health Insurance </li></ul><ul><li>ICARE Health Management & TPA Services Pvt. Ltd </li></ul><ul><li>MD India Healthcare Services Pvt. Ltd </li></ul><ul><li>Medsave Healthcare Management </li></ul><ul><li>Medicare TPA Service (I) Pvt. Ltd </li></ul><ul><li>Paramount Health Services Pvt. Ltd </li></ul>
  15. 16. <ul><li>Park Mediclaim Consultants Pvt. Ltd </li></ul><ul><li>Raksha TPA Pvt. Ltd. </li></ul><ul><li>Rothshield Healthcare (TPA) Services Ltd. </li></ul><ul><li>Star Health and Allied Insurance Co. Ltd. </li></ul><ul><li>TTK Healthcare Services Pvt. Ltd. </li></ul><ul><li>United Healthcare India Pvt. Ltd. </li></ul><ul><li>Vipul Med Corp Pvt. Ltd. </li></ul>
  16. 17. Pricing <ul><li>Value of Human life is much more important than Price(Cost). </li></ul>Indoor Bed Charges ICCU 2950 ITU 2950 ISOLATION BED 3500 ENCLAVE 4000 ENCLAVE TWIN SHARING 2000 REGENCY SINGLE 3200 REGENCY DOUBLE 1500 PRIVATE ROOM 2200 SEMI PVT ROOM 1250
  17. 18. GENERAL ROOM 700 BABY COT 150 NICU 1800
  18. 19. Provide Facilities <ul><li>Leading Consultants in 28 medical disciplines. </li></ul><ul><li>24 Hours Service. </li></ul><ul><li> Heart Care Unit </li></ul><ul><li> Emergency </li></ul><ul><li>Ambulance </li></ul><ul><li>Pathology </li></ul><ul><li>Radiology </li></ul><ul><li>Pharmacy </li></ul><ul><li>24 hrs Operation Theatre. </li></ul><ul><li>Sunday Clinic </li></ul>
  19. 20. <ul><li>Guest House Facility </li></ul><ul><li>State-of the-art Critical Care Unit. </li></ul><ul><li>Cafeteria. </li></ul>
  20. 21. Price Differentiation <ul><li>Health Card Holder </li></ul><ul><li>10% discount on all outdoor investigation charges. </li></ul><ul><li>Nominal enrollment fee of Rs. 30/- for one year. </li></ul><ul><li>Senior Citizen Scheme </li></ul><ul><li>10% discount on bed charges </li></ul><ul><li>15% discount on investigation </li></ul><ul><li>10% discount on surgery </li></ul><ul><li>5% discount on all outdoor pharmacy purchase. </li></ul>
  21. 22. Package Benefits <ul><li>Health Screening Packages </li></ul>Master Execuitive Health Checkup 3500 Cardiac Checkup 3000 Master Health Checkup 2500 General Checkup 950 Pre-Employment checkup 950
  22. 23. Market Strategies <ul><li>Targeting Customer </li></ul>
  23. 24. Target Customer: <ul><li>Target customer - middle class </li></ul><ul><li>higher class </li></ul><ul><li>and patients from abroad especially </li></ul><ul><li>from bangladesh,bhutan,nepal. </li></ul><ul><li>Basically two types of market </li></ul><ul><li>Trade market – where private doctors refer their patient </li></ul><ul><li>Corporate market – where employees of corporate like tata steel, vodafone are provided customized heath care facilities </li></ul>
  24. 25. Competitors <ul><li>Desun Hospital </li></ul><ul><li>Medica </li></ul><ul><li>Peerless Hospital & B.K.Roy Research Centre. </li></ul><ul><li>Apollo Gleneagles Hospital </li></ul>
  25. 26. Strength <ul><li>First NRI hospital certified by ISO 9001:2008 in Eastern India </li></ul><ul><li>First and only Hospital in India applying 6 sigma techniques </li></ul><ul><li>Record of First hospital in Eastern India to achieve 100% success rate in first 400 Bypass Surgeries. </li></ul><ul><li>First NRI hospital in Eastern India to provide services in 42 multi-specialties. </li></ul><ul><li>Treats largest number of Road Traffic Accidents cases with very high success rate. </li></ul>
  26. 27. Weakness <ul><li>Lack of availability of bed. </li></ul><ul><li>Lack of training for Employees. </li></ul><ul><li>Lack of availability of space. </li></ul>
  27. 28. Expansion Plan <ul><li>100 more beds are planned to be introduced. </li></ul>
  28. 29. Promoting <ul><li>Media </li></ul><ul><li>Advertisement </li></ul>
  29. 30. Policy <ul><li>To provide excellent, courteous, dependable and affordable care to the patients.  </li></ul>
  30. 31. Mission <ul><li>To provide quality care and services to all segments of society </li></ul>
  31. 32. Vision <ul><li>To be the best Multi-Speciality Hospital in India. </li></ul>

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