Urban Outfitters Mission Statement

Urban Outfitters Mission Statement
The company 'URBN' Urban Outfitters, often referring to itself as simply 'UO', is the corporate entity that includes retail chains Urban Outfitters,
Anthropolgie, Free People, Terrain, and BHLDN, has became the greatest global retailer in the world. Back in the beginning, the first Urban Outfitter
store was opened on a street nearby Pennsylvania University in 1970 by Dick Hayne and Scott Belair, both are the company's chief executive officers
(CEO). The first store's name was Free People and it sold furniture, second–hand clothing, accessories, and decorative items. The store's target market
was young people, especially college students and it continues to dominate this market segment. As the company was getting bigger, it was formatted...
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The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company's plans are detailed; first, utilize
social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook,
Instagram, official blogs, and its e–store (called Direct to Customers) to connect customers with products easier. The company offers not only
information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and
offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible
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Urban Outfitters Research Paper
Corporate Investment Essay I chose Urban Outfitters for the stock I am going to follow. I chose this company because I like the company and like
their products. Also, their stock is doing very well. I think this will be a good investment because it is a well known store that makes quite a lot of
money. My essay will be all about the history of Urban Outfitters and the basic company information. Urban Outfitters is a corporation that sells
clothing, music accessories, home dГ©cor and more. This company is targeted at people in their teenage years and people in their early twenties. The
official name of the company is Urban Outfitters Inc. The CEO of Urban Outfitters is Trish Donnelly. Other companies that supply the same types of
products

Urban Outfitters Case
Urban Outfitters Inc. is one of the leading lifestyle retail companies. Urban Outfitters operates in over 500 retail stores worldwide, with plans to open
over 35 new locations by the end of the next fiscal year. The company also has a website, mobile app and catalogs used to assist with sales. Urban
Outfitters has goals of expansion and growth for their numerous brands.
Industry Analysis Urban Outfitters employed approximately 30 thousand employees in the 2014 fiscal year, 37% of which were full–time and 97%
working within the retail segment. The compounded annual growth rate was approximately 11% for the past five years. Sales for the 2014 fiscal year
was approximately $3 billion. Urban Outfitters retail and wholesale segments both

Free People: Founded By Dick Hayne
Free People
HISTORY
Founded by Dick Hayne, Free People opened in West Philadelphia, Pennsylvania in the early 1970's. The clothing was meant to reflect the freedom of
the people who shopped there.
Over time Free People became Urban Outfitter.
Dick's wife was in charge of the development of Urban Outfitter's private label that consisted of products exclusively sold at Urban Outfitters. Due to
the overwhelming needs, wants, and demands, they agreed to create a wholesale line. Once they realized it's success they made the decision to branch
out in two separate businesses, giving Free People life again. Today they have over 1,400 specialty stores and are available in some department stores
such as Nordstrom and Bloomingdales.
TARGET MARKET:
A ... Show more content on Helpwriting.net ...
The photos show women in foreign countries, exploring forests and fields, going on road trips, and out on the town. These women embody the
concept of being a free spirit, ready for adventure no matter where it may be. Free People works to represent spirit also through their bohemian styled
clothing.
According to Google dictionary bohemian is a person who has informal and unconventional social habits and synonyms include nonconformist, free
spirit, alternative, and unconventional. (Make this part look like a clip from a dictionary).
This style focuses on free and flowy fabrics that reiterate Free People's brand image. These types of clothes give off a whimsical feel that also
emphasizes their feminine clothing.
RECOMMENDATION
Free People worked hard to become a well–known brand with a very noticeable image. They have created their marketing along with packaging
detailing to insure that every aspect of their brand represents their clothing, shoe, and accessory products. Starting with the bases of well–designed and
high quality clothing and then learning from that success to come up with what they wanted to be known for. They use their three main ideals,
femininity, courage, and spirit to tie everything together. Their packaging, website, store fronts, interior designs, blog, social media sites all look
strikingly similar and easy for the customer to recognize that all platforms are owned by the same

Urban Outfitter Case Study
SUMMARY
A bilingual undergraduate in Yoruba and English, with professional administrative and newsletter management experience, to present company in the
best possible light to public and consumers. Superior communications and sales skills with experience interacting with international and domestic
clients.
QUALIFICATIONS
Key Skills: Interpersonal and oral communication skills: detail oriented, negotiates/resolves conflict, and customer relations; Planning and organization:
multitasking, presentation skills, strategic thinking, delivering tasks on time and to specification, measures and analyzes campaign results.
Core Qualities: Team player, positive work attitude and professional demeanor.
Technical Skills: Statistics, Microsoft Word 36 WPM,... Show more content on Helpwriting.net ...
Wrote engaged copy with attention–grabbing captions for web use.
Maintained cooperative relationships between artists, consumers, and public interest groups.
Researched, negotiated, implemented, and track advertising and public relations activities.
Urban Outfitters (New York, NY)June 2014–September 2015
WACC Department Cashier/Sales Associate
Designed visually appealing displays for women's accessories department
Maintained constant presence on sales floor to address customer needs.
Followed latest trends to provide up–to–date information to customers
Suggested additional items and styling tips to boost sales and increase customer satisfaction.
ACCOMPLISHMENTS/AFFILIATIONS
Event Planning, Christ Apostolic Church National Convention, Present
E–Board of Brooklyn Talks Newsletters, 2013–Present
Public Relations Media, Chosen Generation Festival(CGF) by Sim Spiritually Inspired, 2017
CCNY CPDI Internship Program, 2016

KOR Foundation, 2015
Girl, You Need the Right Connect' Program, DPassionistas In Partnership with Above & Beyond and SHiNE,

Urban Outfitters Research Paper
Urban Outfitters is infamous for selling clothing and other items that other deem offensive and it has happened countless times. The times urban
outfitters did apologize it was broad and defensive. Urban Outfitters pulled a tapestry that resembled a uniform Nazis made anyone in the Holocaust,
that was gay wear. The company pulled the tapestry, but failed to issue an apology or comment after many reporters reached out to them. After
learning in class "no comment" is the worst thing you can say or do, it shows in the articles how reporters tried to get Urban Outfitters side of the
story. The company refusing to address the situation only made them look worse and lose respect. Urban Outfitters created a shirt saying "Eat Less"
and caused many

Urban Outfitters, Inc.. Employee Self Assessment Form.
URBAN OUTFITTERS, INC.
Employee Self Assessment Form
Employee Name: Jasmine TateDepartment: Training
Employee Title: Training CoordinatorManager Name: Alisha Traynum
Accomplishments (Describe your accomplishments in the past year against mutually understood goals and objectives for the position. Also, list any
accomplishments you achieved which were outside of your general job role.)
Instructed over 435 agents to prepare them to be successful employees at URBN
Throughout the holiday classes, I increased my teaching time by teaching larger sections in both day and night classes. Designed Training Certificates
to hand out to agents who earned a 100 on their assessment.
Taught classes to email and chat agents using Needle and ... Show more content on Helpwriting.net ...
Assisted in the gift card department by processing gift cards and alerts, throughout the holiday season.
Growth (Describe the key competencies and performance factors you have developed, especially in the past year, to make yourself a more valuable
and versatile member of the organization. How have you grown or what have you contributed towards the company's growth.) Personal responsibility
and accountability, my actions directly affect the team and the company.
Gained proficiency in usage of KANA by working on emails during the holiday season this has made me feel more confident training email agents.
Gained confidence as a trainer by teaching more sections during the holiday training classes.
Increased Training Assessment scores drastically, by working with the training team to change teaching methods by making training interesting and
more relatable to new agents.
Developmental Needs (Describe the key competencies and performance factors you feel you need to further develop.)

I need improvement on being more confident teaching unfamiliar sections.
Slowing down and being less nervous teaching sections. I know how to teach the material and to do it efficiently but I need to doubt myself less.
Being more efficient in posting Memos and Promos on the Hub. This includes using time management skills to ensure this information is posted for
agents.
Career Interests (Indicate your career interests including the kind of

Niche Company/Urban Outfitters
Urban Outfitters Continuing Case Study: Creating a business.1
Introduction: The purpose of this report is to investigate the challenges of setting up a business and the difference between the major forms of
business; particularly, niche markets as compared to the larger mainstream markets. Define three (3) challenges when setting up a business. Explain
why they are challenges. The three main challenges when setting up a business are: cash flow, product supply and demand, and human resources.
Depending on the type of business, you will have the initial cost of beginning the business prior to any income derived from that business. What type
of product are you selling and is there a consumer ... Show more content on Helpwriting.net ...
2) An exclusive product could be considered hard to find or purchase because of availability making it more special. Individuals want what someone
else may not be able to obtain. 3) Individuals are willing to pay more for an exclusive product in order to impress others. The person that is impressed
would find value in that item.
Urban Outfitters Continuing Case Study: Creating a business.4
Explain how a niche player chips away at a larger competitor's base. Give three examples of retailers who have done this. There are three areas in
which a niche player can chip away at a larger competitor's base: go after a different way of delivering a product; provide a premium product or
service; and specialize in a one product line. Barnes and Noble Bookstores deliver their product in a specialized way. This bookstore offers a wide
variety of books for the reader; it would be very rare for a customer to be unable to find a particular book. One can sit in a living room type atmosphere
read their purchase while having a cup of cappuccino or espresso. Second Hand Books is a chain offering pre–owned books at a greatly reduced price.
This is a very generic way of shopping for books since there is no reasoning to where the books are shelved and coffee is unavailable. Coach

Identifying Branding And Rebranding : Overview
Assessing Branding and Rebranding
Kalyn Barnoski
Graphic Communication II
Teresa Valero
May 4, 2015
What is a Brand
When people are asked, "what is a brand?," Many things come to mind. They think brand is equivalent to a logo. Once upon a time, brands were
simply a mark to tell the difference between 'yours from mine', but since the olden days of branding cattle and differentiating belongings, things have
changed quite a bit.
"In reality, a brand is like an iceberg. The tip is the most obvious and visible part – the logo – but most of the iceberg is actually under the surface; the
strategy, service offering, culture, experience and other aspects which all contribute to the overall brand." –Millward Brown, The Disappearing Iceberg.
... Show more content on Helpwriting.net ...
The brand is the service that is offered
It is not just about the product or company, itself, that one must have the capacity to offer the consumers it is targeting, but it is also about how you
offer it. The experience and interaction of the consumer is something of vital importance in taking the brand that one is trying to create a surrounding
idea and experience for, from a place that singularly is around to sells things, to something much, much more than that: an engaging partnership
between company or product and consumer, a life changing, passion igniting icon amongst the crowd. The brand is the people who you integrate into
your company
Your employees are the most important people to your brand. If they are not on your side or not a huge influence on the character of the company, the
brand experience that the company or product is trying to creat falls flat. It is the job of your leadership to inspire your employees to live the brand in
everything that they do.
A good, nay, great example of a brand that no only has influential design, but arguably has also one of the most successful employee versus brand
relationship, along with a very strong employee morale within the company is none other than IBM.

IBM, according to their company website:
"He didn't talk about product lines or strategy. Instead,
Watson (Thomas Watson Sr., Founder) preached unity of purpose. 'We want you all to get together and everybody have their shoulder

Essay On Urban Store
I went to Urban Outfitters on Green Street in Champaign. Because of it was on Green Street, there is very limited parking. Most of their
customers walk to the store rather than drive there. The outside of the store looks very clean and modern. It is made out of glass windows, so you
can see into the store from the outside. The glass is clean and I assume that they clean it daily because it always looks clean when I pass the store. I
think that it looks very inviting because of the modern look that it has. The front door is very clean and the entryway into the store is also clean. The
store is very well designed. There are plenty of walkways for the customer to walk around, but there are also enough displays to keep the customers...
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The grouping of the clothing is by lifestyle. Depending on the what the clothes are for, that is how the clothes are organized. The grouping make sense
for the store. There are little things right next to the cashier, such as gift cards or accessories to try to get the customer to buy. Add–on items include
hair accessories such as headbands and hair ties. I feel like all of the items are priced pretty well. I did not see any sales rack, which is not
surprising because this store tends to be pretty highly expensive. I think that the staff is really engaged and they are trying to help the customer find
anything that they may need. I was greeted right away right when I walked into the store. I think that there suggestions were pretty helpful. I told
them I was looking for something for my sister and they directed me towards something that she may like. They are dressed in regular clothes that
you may be able to find inside the store. I thin that they are very professional looking. I did not purchase anything in the store. I think that the store
was pretty busy and it was very exciting and inviting. It smells nice, but I do not think that I would hang out in there for fun. The music matches
perfectly with the rest of the store, but it is not too loud and it is very peaceful. The surfaces are inviting and the fabrics are really nice. I did not bump
into any surfaces. There are many women in

Urban Outfitters Executive Summary
I chose Urban Outfitters and Trader Joe's as my industries to analyze. The purpose was to see how each of the two industries website appeals to three
company stakeholders which include employees, customers, and the media. Urban Outfitters is an American multinational clothing corporation while
Trader Joe's is an American privately held chain of specialty grocery stores. Employees and customers are viewed as primary stakeholders, meaning
they are fundamental to a company's operations and survival. Media is a secondary stakeholder, so it does not usually engage in direct transactions
with a company making it not essential for its survival. What a company shows on their website is meant to appeal to particular stakeholders, it just
depends on... Show more content on Helpwriting.net ...
Trader Joe's has a tab labeled "Our Story" on their home page that benefits both customers and employees. Both customers and employees like to
know where a company came from and how it came to be what it is today. Trader Joe's is very considerate of its customers and tries to make it easy
for them to buy what they want even if they have certain food allergies or preferences. To elaborate, on the bottom of their website, under "dietary
lists," there is gluten free, kosher, and vegan. Trader Joe's website points out that their products will say on them if they meet any of these dietary
needs, it is just up to the customer to look for them. Their website also provides links for customers to use to help answer any questions they may
have. These links are located on the bottom of their website and are labeled "Contact Us, FAQs, and Sitemap." This allows customers to search for
answers or to be able to call a person and ask them a question. Lastly, to accommodate to customers, Trader Joe's has a "TJ'S Test Kitchen" link which
provides a picture of a meal and a recipe below it on how to make it. Trader Joe's is focused on employees because "Careers" is a main tab on the top of
their home page. It also wants current and future employees to feel welcome by providing links saying

Urban Outfitters : A High Street Fashion Brand
The internationalisation of retailing is defined by Treadgold (Wigley et al, 2005) as having "visible" and "invisible" dimensions. The Invisible
dimension has been defined as the international sourcing of products and services and the cross–border transfer of management expertise in the form of
managerial policies or technical skills (Kacker, cited Wigley et al 2005). This refers to the aspects of the business which are intangible, such as
marketing knowledge. On the other hand, for the visible dimension, the fashion retailer's internationalisation is the operation of retail shops within
foreign markets (Hines & Bruce, 2001). In this essay I will outline why I believe Urban Outfitters, a high street fashion brand, should expand its
international presence by suggesting possible areas for internationalisation. Urban Outfitters (UO) operate 130 stores in USA, Canada and Europe
and have made early steps to move into Asia. I also aim to discuss which brand strategy should be developed and whether alternative retail channels
should be used to facilitate this expansion, focusing on the customer as a key ingredient for organisational success. I will be looking at UO's existing
international presence as well as considering further growth. I will be looking at a number of issues and complexities which impact on the
internationalisation of retail brands, particularly the impact these factors have on the fashion industry and how the brand can alleviate ethical concerns.
For this I will

American Eagle : Saturated The United States Market? Essay
vAmerican Eagle; Saturated the United States Market?
Introduction
I chose American Eagle Outfitters to focus on and research for the following project. American Eagle was founded in 1977 as a segment of another
brand and was officially released and incorporated to the public as their very own brand in 1991 (American Eagle Outfitters Inc., History). American
Eagle Outfitters is a casual clothing line that is geared towards teenagers and people in their early twenties. Their products are outdoor–based and they
are a lifestyle brand. AEO sells both women and men's products. The items they sell include, but are not limited to: jeans, joggers, jewelry, underwear,
socks, jackets, mittens, hats, scarves, graphic tees, dresses, skirts, polos, button ups, etc. There are American Eagle stores in the following countries:
China, Egypt, Hong Kong, Israel, Japan, Jordan, United States, Kuwait, Lebanon, Mexico, Morocco, Philippines, Puerto Rico, Poland, Russia, Saudi
Arabia, United Arab Emirates, Thailand & United Kingdom (International Stores, AE). The reason I chose this company is because it is actually a
company that I used to shop at when I was in high school. I have noticed since then, that their sales figures have decreased drastically and they have
become quite unappealing to the public. After learning in class about companies that could potentially go international, and reasons why, I felt as if
American Eagle would be a good company to research. It seems as if they have

Urban Outfitters : A Part Of The Urbn Brand
Urban Outfitters was founded in 1970 by 23–year–old Richard (Dick) Hayne and his college roommate, Scott Belair, who came up with the idea to
open a retail store. The first location was a small space called Free People and was located across the street from The University of Pennsylvania.
According to URBN.com, the original mission of the company was "to provide second–hand clothing, furniture, jewelry and home decor for
college–aged customers in a casual fun environment." Since then, Urban Outfitters has evolved and expanded tremendously with over 200 stores in the
United States, Canada, and Europe. Urban offers various retail items that include a variety of women's clothing, men's clothing, accessories, home
products, beauty products, and music while keeping its focus on creativity and cultural understanding for like–minded, creative individuals. Urban
Outfitters is a part of the URBN brand which also consists of retail stores Free People and Anthropologie. The brand does a great job of engaging its
customers through its marketing mix, social media, events, community involvement, and entrepreneurial opportunities.
While Urban Outfitters offers several product lines, in this report we will be focusing on the marketing mix that Urban uses for particularly for its
clothing line. Urban Outfitters targets creative, young adults (18 to 30–years–old) who live in urbanized areas, so stores are strategically located in
higher populated cities. The store's mix of trendy, hipster,

American Eagle : Saturated The United States Market
American Eagle; Saturated the United States Market?
Introduction
I chose American Eagle Outfitters to focus on and research for the following project. American Eagle was founded in 1977 as a segment of another
brand and was officially released and incorporated to the public as their very own brand in 1991 (American Eagle Outfitters Inc., History). American
Eagle Outfitters is a casual clothing line that is geared towards teenagers and people in their early twenties. Their products are outdoor–based and they
are a lifestyle brand. AEO sells both women and men's products. The items they sell include, but are not limited to: jeans, joggers, jewelry, underwear,
socks, jackets, mittens, hats, scarves, graphic tees, dresses, skirts, polos, ... Show more content on Helpwriting.net ...
In this paper I will analyze the pros and cons of expanding this company into Brazil.
Body From what I have read in a lot of articles, Brazil would be a great place to expand a retailer to. In this paragraph, I plan on discussing the pros
and cons of expanding American Eagle Outfitters to this region and if it would be an overall good choice for the company. If there is one thing
that is important to a company, it would definitely be sales. What is a business without sales? According to this article that I found, provided by
Boccaccio, Brazil's retail sales per capita have sky rocketed within the past couple of years. "Retail sales per capita in Brazil (#1 in the Index) have
grown 12% per year for the past four years to reach $5,514, the third largest of the countries ranked in the GRDI. The retail market size increased 15%
last year, and consumer–spending ahs increased by 9% per year since 2007. In 2011, retail sales accounted for 70% of Brazil's consumer spending"
(Boccaccio). If of all consumer spending, 70% was spent on retail sales, that is a lot of retail shopping! Another pro of expanding to this country would
be the fact that American Eagle Outfitters has saturated their home market. There are only a few ways to help a business after they have achieved
market saturation and that would be a rise in consumer demand, better product innovations

Architecture : Design And Method Of Construction
Architecture
Architecture deals with the design stage of structures and uses a blend of scientific knowledge and creativity to develop structures of all shapes and
sizes. Building and town planning follows suit. Building courses teach candidates how to follow the design through to completion, while town planning
looks at the possible effects that might become apparent from the implementation of the design of a new development or building. All three areas are
linked, although they are separate disciplines they tend to work together in the work towards completing a project.
Architecture is a general term allocated to describe buildings and physical structures, but it is also the art and science of the design process of these
structures, as ... Show more content on Helpwriting.net ...
What are my study options?
Becoming a fully qualified architect takes a while – a full seven years. Students will have to complete an undergraduate course, followed by a year
within the industry, then complete a postgraduate course, which is then followed by another year in the industry. It is a very long path to take.
Students are able to study Bachelors of Arts and Bachelors of Science degrees within Architecture, Architectural Design and Technology, Interior
Architecture and Venue Design, as well as BEng CivilEngineering with Architecture.
What should I expect from studying Architecture?
Architecture degrees tend to be concentrated around design, which can account for approximately 50–50% of a student 's' time,although it is dependent
on the exact course as they differ at different universities. Alongside this aspect, students are able to take modules in the history and theory of
architecture, as well as others focusing on the technologies of construction and building fabrication. Students may also have modules that introduce
them into the professional practice of architecture.
How will I be assessed?
Students who are studying a BA in Architecture may find themselves completing coursework in practical modules, and that most of their project design
work carry the majority of the weight of their assessment.
Classroom taught and theory–based subjects are assessed

Urban Outfitters Inc Analysis Essay
Apparel Stores: Industry Analysis through Urban Outfitters, Inc.
The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of
the market. To remain afloat in this business, corporations must be highly innovative, price–conscious, knowing the trend, and with great responses to
consumer needs. Each company within this industry must be aware of the competitors' move, trying to match every trends and benefits offered by
another, in order to steal the average consumers. Market–alertness is the key to survival; each company must balance marketing strategies and
customer–service, responding to consumer demands within the shortest processing time ... Show more content on Helpwriting.net ...
Esquel, one of the leading cotton–shirt–manufacturers in the world came from China and it supplies lots of clothing brand such as Banana Republic,
Tommy Hilfiger, Hugo Boss, Brooks Brothers, Abercrombie and Fitch, Nike, Nordstrom and Lands' End, in addition to private companies (Plunkett
Research, Ltd.). However, due to the high demand of the US apparel stores for Chinese products, the low cost, which was the main reason why raw
materials are being purchased from China, have increased. China's competition is huge, with Vietnam, the Philippines, Malaysia and Sri Lanka also
producing material at cheap prices (Plunkett Research, Ltd.). The US apparel stores can instead purchase from these other Asian countries. It is hard to
determine the exact number of suppliers in this industry; but, in general, majority of them are in Asian countries that can provide low–cost raw
materials to US–based apparel stores. Therefore, the US apparel stores may acquire higher net profi
Size of a typical firm According to Yahoo! Finance, themarket capitalization of the Apparel Store industry is 82.5 billion and within this group, there
are 45 entities. To get the average market capitalization, the author of this paper will simply divide the total market capitalization to the number of
entities (82.5 billion / 45). The resulting figure is 1.83 billion.
Product cycle
The product

Analysis Of The Article ' American Eagle ' By W. Glynn...
American Eagle has the opportunity to enter the market of collegiate apparel within their stores and have begun introducing a few products into this
line. In our report, we will be reviewing how we think American Eagle can successfully enter this market and what adjustments to their current
products and future plans can lead to their success. The original article we read to identify this opportunity, Selling to Millennials with Online Reviews
by W. Glynn Mangold and Katherine Taken Smith, focused mainly on millennials and how online reviews affect their shopping habits. While we did
not end up focusing on online reviews in our own studies, the article gave good insights on what millennials value in a product. College students, who
are... Show more content on Helpwriting.net ...
So millennials will change their buying behaviors based on the available information. This means the higher prices for Tailgateclothing can be
associated with superior quality, and good reviews online can sway consumers to make a purchasing decision.
Because of how millennials tend to utilize as many online resources as possible, they are seen as first to try new things, or early adopters. They
have been found to lead the way with as simple of an act as writing a review for a product, which leads other people specifically in other generations
to try it. As other people continue to listen to millennials through multiple platforms, their opinions strengthen to the point where they can create and
even change trends. Through this, millennial's opinions of a sub brand of American Eagle to make collegiate apparel could greatly shape how other
generations of people view it. As millennials form opinions of possible new brands, the use of online reviews is crucial to its success seeing as the
early adopter status given creates positive or negative feelings. This is why it is essential to have millennials back the product by buying it, but also
by their actions of positive online reviews.
Research Methodology
Our exploratory research was created to test the theory that college students might buy a sub brand of a major retailer if it was marketed to them
correctly. We did this by testing some ideas with college aged students in amarketing research class at Iowa State

American Eagle Outfitters Analysis Essay
American Eagle Outfitters SWOT Analysis
The Silverman family first founded American Eagle Outfitters in 1977. They operated specialty clothing stores under the name Retail Ventures. In
1980 the Silverman's encountered financial troubles when the Schottenstein family bought out 50% of the Retail Ventures. In 1991 the Schottenstein
family bought the rest of Retail Ventures and opened 153 AmericanEagle Outfitters. By late 2000 the company had introduced 46 new stores in Canada.
American Eagle had approximately $2 million in annual sales in 2003 and now operates over 800 stores in the United States and Canada (http:/
/www.hoovers.com/american–eagle–outfitters/––ID__17231––/free–co–factsheet.xhtml).
Strengths:
American Eagle ... Show more content on Helpwriting.net ...
They need to work on earning the trust of their customers with their affordable prices and good quality of the garments sold. In addition to customer
loyalty, not enough time is spent on advertising of the company. Because of the lack of advertising AE has experienced a loss of fashion sales in the
recent years. The store needs to reach out to its target market by providing more commercial or doing more promotional work. American Eagle is
challenged with determining what trends are appropriate for its customers and how to interpret thee trends. Over the past two years, competitors such as
Abercrombie and Fitch have lowered their prices, which have created additional promotional pressure for American Eagle. Some investors believe
Aeropostale has the value niche and Abercrombie has the high end positioning, so American Eagle is sometimes perceived as being stuck in the
middle, without a true niche (http://www.tcnj.edu/~keyser2/Strategic%20Management/American%20Eagle/Datamonitor%20Overview.txt).
. Opportunities:
American Eagle still has a lot of room to expand throughout the united States, Canada, as well as the entire world. The Northeast is the most penetrated
area with American Eagle Stores. Most states in the West and Midwest have less than 15 American Eagle stores. There is an opportunity to move into
the

Case Study : The Urban Outfitters Inc.
Retailers such as Anthropologie are creating experiences for their customers to foster a relationship between brand and consumer. With improved
in–store experiences, applications for mobile devices, and customer rewards or loyalty programs, big–name companies aim to please the customer.
According to our mission statement, "Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism, and discovery to our customer...where
innovative merchandising, customer centricity, and a curated array of products come together to create an unimagined experience" ("Anthropologie").
An integral part of upholding our mission statement is the leadership within the company and within each store. Without their diligent implementation
of the company's mission, the brand would never have the success that is has. However, recently, the Urban Outfitters Inc. name, which Anthropologie
is part of, has come under fire with recent scandals. News that Urban Outfitters asked salaried employees to volunteer for weekend work performing
warehouse tasks just surfaced within the last few weeks. These employees would be doing work normally for hourly–wage employees for no pay
(Owens "Urban Outfitters should be...") While this occurrence doesn't represent all the stores under the URBN brand, there are a few instances within
Anthropologie's Rockefeller Center location that also demonstrate the need for fairer management.
There have been overall scheduling problems in addition to general organization

Urban Outfitters Shop Case Study
FREE SHIPPING ON AND OVER $50
Highlights for the Urban Outfitters Deal offered are:
Wide range of products available: Apparels, Shoes, Accessories, Beauty, etc.
Valid for both new and existing customers
No coupon required
Applicable on both Website and App
Automatically activated deal
*t.c apply
Terms & conditions are as follows:
Offer applicable only for standard shipping.
Rates may differ for orders outside US.
Additional shipping charges for oversize items.
Flat 25% off
Urban Outfitters clothing for women
Highlights of the Urban Outfitters Sale are:
No minimum amount purchase required
Discount on products: Clothing
Coupon required
Urban Outfitters Coupon Code – UO25OFFWOMCLOTH
Valid Brands: Calvin Klien, BDG,... Show more content on Helpwriting.net ...
Upto 30% off
Urban Outfitters Coupon Code UO30OFF
Highlights of the offer
Offer applicable on wide range of shoes

Applicable for both men and women
Applicable for app and website user
Copy the code to avail the offer
Valid Brands: Adidas, Reebok, Vans, Westie, Puma, UO, Airwalk, Asics, etc
Save More Spend Less
Highlights of the Urban Outfitters Deals:
Deal activated automatically
No coupons required
Sale on Mens clothing, shoes, accessories, etc
Free shipping available on orders over and above 50$ Visit the Urban Outfitters site and enjoy the ongoing sale on wide range of products. Start saving
more by spending less.
Budget Friendly Shopping
Highlights of Urban Outfitters discount offered:
No coupons required
Deal activated automatically
Available on both apps and websites
Applicable on womens clothing, shoes, accessories, beauty,

Urban Outfitters : Residential Outfitters
I 'm not really a frequent Urban Outfitters customer. I often sit around my house looking at all the beautiful goodies that Urban Outfitters offers. The
prices are a little too steep for me to buy what I want all the time, but every once in a while, I go all out and shop on Urban Outfitters. Selection Urban
Outfitters has a wide variety of products for men, women, and your apartment. When I first starting shopping on the Urban Outfitters website, I was
madly in love with EVERYTHING I saw in both the women 's section and the apartment section. Unfortunately I think the clothing styles they offer
have went down hill. Most of the products on Urban Outfitters are really unique items that you cannot get anywhere else, which I love because I
cannot stand wearing the same thing as anyone else. Men 's: There is not as much of a selection for men as there is for women, but there is still a
pretty decent selection. Surprisingly, the men 's items cost about the same amount as the women 's. The women 's clothing used to cost more, but
now they seem pretty even. Women 's: The styles offered for women look kind of like someone wandered around in the dark at their grandma 's
house, took some of her clothes, then added them directly into their wardrobe. A lot of the choices are horribly tacky, but about 1 out of every 10
misses is a hit. Apartment: This is my favorite section to look around in. There are beautiful quilts, curtains, and furniture available on the website
along with a

Le Corbusier's Self Endorsed Edict, A State Of Mind For...
Moving towards the end of the passage, Le Corbusier's final assertion in his self endorsed edict "A state of mind for conceiving mass–production
housing." Again one could argue Le Corbusier was inferring more so to a level of thought where there is no pre conceived notion of what a home or
tower is, or even can be, only the task at hand and a mind to solve it. For instance, the 'Dom–Ino' system (Fig 4.1) he established in 1910 while touring
the AEG factory you when applied rigorously and with strict adherence to the mindset of mass production, will inevitably reach standardization no
matter the variation. This last tenet, In particular and much like modernism itself, can be interpreted in a multitude of ways yet with adherence to
something so prescribed as the earlier excerpt is it reinforces his order for us to accept a design seemingly devoid of feeling or form, is to look at it
as architecture, but as a singular object part of a much larger whole that only is integrated on a much larger scale, in doing so would solve the problem
at hand and to not lose sight of that.
Le Corbusier wanted architecture to be the same the world over because he believed that there was a "correct" way to build and only he knew what
the solution was. The program of the International Congress for Modern Architecture, of which Le Corbusier was the significant proponent, states:
"Reforms are extended simultaneously to all cities, to all rural areas, across the seas." No exceptions. "Oslo, Moscow,

Urban Regeneration And Urban Development
INTRODUCTION:
This dissertation is influenced by the ongoing urban regeneration and urban developments in many of the major cities in India, especially in city of
Pune, and its adverse effects on the city townscapes and place identities. City of Pune has a rich education legacy and has been often referred as the
'Oxford of the East', a legacy which came into prominence on the establishment of the University of Pune in the year 1949 (Hindustan Times, 2012).
The city truly justified itself as the cultural capital of Maharashtra with its strong connections with the work of arts, music, theater and literature
(Hindustan Times, 2012). Pune, being an educational hub of India by having one of the India's oldest University (Maharashtra Tourism, 2013), has now
been transformed into a major manufacture and production hub as well as has improved in educational sectors like research institutes for information
technology, management, architecture and engineering that attract students and professionals internationally (SCHEMCON, 2015).
With the inception of international influences and urban planning techniques, it has been realized that the old heritage and culture, the core Pune
identity is slowly been taking a blow. The urbanization has been transforming the urban townscapes of Pune into completely new dimensions thus
hampering the glorious heritage and cultural identity for which the city of Pune is known for. The following research will highlight the importance of
preserving and

Human Caused Environmental Impacts On Beijing
The analysis of human–caused environmental impacts in Beijing "Beijing lie between longitudes 115В°25вЂІE and 117В°30вЂІE and between
latitude 39В°26вЂІN and 41В°03вЂІN in North China. Specifically, Beijing is located at the eastern edge of the Eurasian continent and belongs to the
Bohai sea rim economic circle, with small plain in the south and mountains in the west and north, covering an area of 16,807.8 km2. The city's climate
is a monsoon–influenced humid continental climate." (Gengyuan Liu et.al., 2011). As the capital city with full of the long history and Chinese
traditional culture and one of three economic–centered cities, which are Beijing, Shanghai, Hongkong respectively, in China Beijing has been regarded
as one successful city that has ... Show more content on Helpwriting.net ...
As the exploration of the industrial development and increased speed of the urban sprawl in Beijing, many severe environmental issues attribute mainly
to the anthropocentric activities have been come out of the scene. One of them is the air pollution. Air pollution has been regarded as the most severe
environment issue in China since it has already threatened to physical health, especially for the respiratory tract and lung. "In January 2013, Beijing
experienced historical heavy air pollution. In this particular month, very few days were observed with blue sky." (Lijian Han et.al., 2015) According
to the analysis of the driving factors, "the population grew fast, and energy consumption and the number of vehicles increased rapidly" (Ju Zhang
et.al., 2010), these factors add together can make the air quality worse than any one of them separately can. Firstly, it has been an undoubted truth that
more and more people originally lived in rural has been moved to core urban of Beijing since there are more opportunities in there. Therefore, the
huge explosion of urban population with more energy release and more CO2 exhalation is seen as an inevitably primary factor causing the bad air
quality. What's more, as the population

Shopping Habits Of Consumers : A Survey Research And...
4 Preliminary Findings
Based upon our survey research and quantitative data, we are able to draw a few conclusions about shopping habits of consumers. We had a sample
size of 93 individuals, 53 of which were females and 25 of which were males. Due to our relatively large sample size, we were able to draw some
conclusions regarding the population.
43.53% of respondents indicated that they shop for clothing and apartment items 2–3 times a month, 35.29% indicated they shop for these items 0–1
times a month and the remaining 21.18% indicated they shop for these items more than 4 times a month. We are able to conclude that people usually
shop both online and in store, as 80.23% responded as such. The top four factors that are important to customers when considering an apparel store to
shop at are price, quality, comfort and trendiness. We are able to conclude thatUrban Outfitters has a high level of brand recognition because 100% of
our respondents had previously heard of the company. 60.47% of our respondents have shopped at Urban Outfitters before and only 38.46% of the
respondents have shopped there in the last 6 months. 41.18% of our respondents who had never shopped at Urban Outfitters before said they were
extremely unlikely to start.
We performed a two–sample comparison of means test with the means of each factor in questions 7 and 10. Below are our hypotheses and test results:
Ho: There is no difference between the two mean ratings of each factor before and

Urban Outfitters Essay
Urban Outfitters (UO) is an American retailer including more than 30 brands. It was created by Richard Hayes and Scott Belair in 1970 and
headquartered in Philadelphia. It operates in the United States, Europe, Canada and Asia. Urban Outfitters offers customers trendy apparel, accessories,
house hold items, gifts, music related products, beauty products and novelties through in–store, online and catalog. Therefore, it can be said that their
target group is very large because they offer a wide product range to its customers. Urban Outfitters' products are designed with bohemian, hipster,
retro and vintage styles. It is very popular in the US, particularly among young generation. Also, Urban Outfitters provide a wide range of prices to its
consumers. Moreover, the customers are willing to pay for the products of Urban Outfitters' because they always provide them latest fashion products.
Urban Outfitters' target group is mainly 18 to 30 years old fashion conscious, adventurous and outgoing women and men who live near the city [2].
Although Urban Outfitters' stores have been in different ... Show more content on Helpwriting.net ...
Moreover, middle upper and upper lower class will be targeted who are influenced by bohemian, hipster, retro, vintage, and alternative trends.
Furthermore, women and men who have creative, distinct, unique and fashionable style will be targeted in Turkey. Outgoing, youthful, fun–loving,
adventurous and excitement seeking people will also be targeted by Urban Outfitters in Turkey. In a nutshell, it can be said that in Turkey the targeted
audiences will be same as in the United States because Urban Outfitters became successful there with the same target group. Also, considering the
Turkish citizens perception, beliefs and attitudes, the same strategy for targeted group will gain the same

Essay On Urban Outfitters
Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as
well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience
that ranges from eighteen to thirty years old, who are well "educated, [and] urban–minded" ("Urban Outfitters"). Urban Outfitters offers a specific
shopping experience that is unique to its store, because it focuses on a well–defined audience that is attracted by its modern environment and trendy
clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the
front windows, and lastly by the specific and well thought out placement of the store's merchandise. It is evident that the theories regarding retail
geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the ... Show more
content on Helpwriting.net ...
He believed that by recording on camera how people behave while they are in a store, this would help him understand what influences people to buy a
product (Gladwell 2). By deconstructing the typical shopper, he was able to understand what behaviours result in buying and what behaviours do not,
and modified the store in order to satisfy the shopping habits of the customer. Essentially, retail geography is the "art of subtly influencing the
behaviour of [a] consumer without his or her knowledge" (Purac, Lecture 4). In order to provoke interest in a customer, to perpetuate that interest, and
to imperceptibly influence their buying habits, the store must place its products in a way that understands how its customers'

Urban Outfitter Company Analysis
Introduction
The Basics
In order to gain a better understanding of the profit generating differences between small and large cap companies within the clothing industry, this
report will focus on two companies: Urban Outfitter and L. Brands Inc. Within this report, Urban Outfitters will serve as the target company and it will
be compared L. Brands Inc., the benchmark company.
Background
Urban Outfitters is a small cap clothing company that was founded in 1970 as the Free People Store in Philadelphia, Pennsylvania. The company
was incorporated in 1980, and today it trades on the NASDAQ under the ticker symbol URBN. With 47 years under its belt, 2016 revenue of $3.45
billion, and a market cap of $3 billion, Urban Outfitter is one of the ... Show more content on Helpwriting.net ...
The first ratio that will be used is the profit margin ratio. This ratio is computed by dividing net income by sales. The second ratio to be used is
known as the return on assets ratio (ROA). Return on Assets is computed by dividing net income by total assets. The final ratio that will used within
this report is called the return on equity ratio (ROE). This ratio can be calculated by dividing a company's net income by its total equity.
There are quite a few reasons for choosing the three ratios mentioned above. One big reason for our selection is due to the popularity of these ratios.
By having a lot of popularity, we can be sure that our audience will be familiar with what we are talking about, without having to waste too much time
explaining. Another reason for choosing these three ratios is that they are relatively easy to calculate. A final reason for picking our three ratios is
because they allow us to understand why a company may be outperforming or underperforming in term of profitability, without having to be a
professional.
Other Qualitative and Quantitative Information to be

American Eagles Swot Analysis
American Eagle Outfitters
Company Overview According to the MarketLine analysis (2016), American Eagle Outfitters, Inc. (AEO) was founded in 1977 by a company called
Retail Ventures originally named Silvermans Menswear, Inc. When AEO was launched in 1977, it was part of the Silvermans Menswear, Inc. The two
brothers that were part of the founding of American Eagle, Jerry and Mark Silverman, decided that they needed to continue growing their company by
opening more than one store. They opened the first American Eagle store in 1977 and sold brand–name apparel, shoes, and accessories for men and
women (American Eagle Outfitters). A few years later in 1980, due to some financial troubles,Retail Venturessold 50% of the company to the
Schottenstein family who would then have full ownership of the company by 1991 (2016). After the purchase of the company in full by the
Schottensteins, Retail Ventures launched three more chains of stores similar to the model of... Show more content on Helpwriting.net ...
Some of these strengths include great core values, their human and social capital, they carry a wide variety of products that have a strong brand name,
and their expansion through global expansion and investment. AEO has created a unique global company culture based on their core values. These
core values are: People, Integrity, Passion, Innovation, and Teamwork. With these values for the company, it has helped shape their brands identity.
With a driven team of employees that are part of the same demographic as their customers, it really helps make the AEO stores very welcoming and
inviting to customers (Job Opportunities). Unlike competitors such as Hollister or Abercrombie & Fitch that have dark lighting and smaller stores,
American Eagle has a bright fun vibe when you walk in. This draws in more customers because it helps them feel less intimidated by the store or even
the

Problems Faced By Toyota Massine
Q1..Possibly influencing discriminating parts such as reputation, image, mark equity, credibility, publicity, monetary viability, legitimacy, Group
standing, and so on. (Smudde, 2001). Done auto business vehicle recalls happen constantly and all over. However, the Toyota massine recalls indicate
a different circumstance and includes All the more genuine results. We need seen that very nearly 9 million for Toyota vehicles around the globe
required should a chance to be recalled inside a couple months, and the possibly faulty caliber included were principally concentrated ahead unintended
acceleration problems, which were nearly identified with the practically critical thing to drivers – wellbeing crashing. It's Therefore hard should think
that there might have been nothing off for Toyota's "quality" autos. The huge recalls were Surely An catastrophe to Toyota: not main implies that they
needed to pay for the extensively budgetary misfortunes because of repairing costs, business Furthermore stock impart dropping down, handling
suspending, common penalty, Furthermore different applicable liabilities for managing the troublesomeness issues; as well as it need vigorously hit to
Toyota's immaterial holding advantages – its brand picture Also notoriety for quality, which bring been morally formed About whether (Fill, 2006;
Dolphin, 2004) Also thus impact the brand quality (Wang, 2005). In spite of the fact that swedish customers don 't fault Toyota itself that significantly to

Urban Outfitters : A Growing Clothing Corporation
Urban Outfitters is a growing clothing corporation; its popularity has grown from a small store in Philadelphia into a large, multinational company
operating in ten countries. Urban Outfitters is an American retail store that was founded in 1970 by Richard Hayne and Scott Belair that were retail
novices. In the United States, Europe, and Canada there are over 130 stores and over 400 stores across the world. The company is labeled as a retro,
hipster, bohemian, and stylish merchandiser that caters to the 18 – 30 age group. It uses past fashion trends to influence their hipster theme shown
through their clothing, shoes, accessories, and housewares. The company manages 5 brands: Urban Outfitters, Anthropologie, Free People, Terrain, and
BHLDN.
The company is looking to take another step to support their success by building a new textile factory in Ethiopia. But is this a viable decision? Some
of the reason 's Urban Outfitters may decide Ethiopia would be a great investment because of its labor resources, its growing infrastructure, and its
economic sympathy towards foreign investors.
Ethiopia is a strong, diverse country located in the eastern region of Africa also known as the "Horn of Africa". The land area is 1,221,900 square
kilometers and is relatively close to the Arabian Sea and the Red Sea. It has a population of 90M with 28% below the poverty line and an
unemployment rate of 25%. Almost half of the population is under the age of 18. Economy is mostly based on

Urban Outfitters Marketing Strategy
Urban Outfitters is a international fashion company, which provides high quality street fashionwear for men and women alike. The company was
founded in 1970 and it now operates in the US, Canada and a number of European locations.
The fast growing retailer is loved among young adults and it has an impressive product line to guarantee your fashion needs are met. The retailer's high
street shops and the online platform sell a number of famous products like Marie von Behrens and Adidas. They also have a range of smaller fashion
brands on the product line.
You can find fashion items for women from shirts to bikinis. TheUrban Outfitters store also has a wide range of fashion accessories such as hats,
sunglasses and shoes. The men's collection

Urban Outfitters Case Study
History CJ was informally assessed by means of the Making Action Plans Inventory in the area of family history. CJ disclosed that her mother
passed away a few years ago and she has a very disconnected relationship with her father. For the time being, she resides with her older brother who
delivers pizza. Additionally, CJ specified that she has a new boyfriend, Mateo, who works at Flesh Wound, a tattoo parlor outside of the mall. She
further explained that she was fired from Urban Outfitters because she made an impolite remark about a customer's clothing. Since the incident at
Urban Outfitters, CJ now works part–time at Mateo's tattoo parlor after school. Dreams & Fears From the Making Action Plans Inventory, CJ was
informally evaluated in the content area of dreams and fears. Results concluded that CJ still dreams of moving to Manhattan, New York. She gave a
detailed explanation of how she fell in love with the New York skyline through the many pictures that she has seen over the years. CJ also indicated
that she wants to travel to Manhattan because of the many opportunities that New York has to offer.
... Show more content on Helpwriting.net ...
However, this is conflicting because she later declared her hatred of cleaning. As a second career, her dream would be to become a tattoo artist. CJ
then explained that she is not extraordinary in art, but would like further information on art institutes close to New York. Though CJ believes that an
art institute would further her artistic abilities, she then expressed her concern of not having suitable grades to be accepted into an art program.
Additionally, CJ identified that she lacks the ability to be financially stable. She also expressed her worries about finding appropriate housing in New

The American Eagle Ethos
Motivation drives us to accomplish our goals in life. A simple sentence such as "I can get through this day." or "I can become president." turns into the
driving factor that helps us reach our destination. We all have used the "I can" statement and American Eagle has taken that statement to the next level
in their #WeAllCan Campaign. The minute long video features a cast of celebrities in different settings throughout New York like Coney Island
wearing a casual style of clothing. Black and white scenes intertwine with color scenes throughout the video, with even a vintage style of film shown.
Through the credibility of the cast, the American Eagle Campaign effectively appeals to a target audience of millennials. The campaign uses pathos to
create a cause of individuality and speaking out, but only uses those celebrities in a stereotypical way to sell the brand of clothes.
This advertisement features a group of well–known millennials from our generation that give an immense amount of credibility to the commercial. It
has role models of social media, music, television, and the fashion industry. Some actors that appear frequently are Troye Sivan, an out of the closet
gay musician, Hailee Steinfeld, famous actor of Blackish, and Cody Christian, the recurring actor from Pretty Little Liars. This cast shows individuality
and the new generation by having different races, sexual orientation, and gender. The ethos in the video attracts not only heteronormative buyers with
the

The Growth Of The Brazilian Economy
As the largest economy in Latin America and seventh largest (by nominal GDP) in the world, the Brazilian economy is experiencing many positive
effects, characterized by it's inward–oriented economy and moderate free–market trading, it has a diverse and sophisticated services industryi. Although
undergoing extensive makeover, the financial sector provides local businesses with a wide variety of products and is successfully bringing in new
entrants, creating an upturn in the economy, and furthermore incentivizing rural inhabitants to move to the more urban spacesii. What is most striking
about its urbanization process is the rapid and advanced development that it has undergone. For a process that took North America and Europe almost
150 ... Show more content on Helpwriting.net ...
Some of the effects that have taken place from this urban migration is the poverty and unlivable conditions of the favelas and the social divide that have
put into question the priories of the governmental policies and their spending; as well as the pacification processes introduced by the police that has
had negative outcomes, where many see the new laws put in place as another way for the civilians to be oppressing rather than improving the
unemployment issuesvii. These structural constraints are not helping address the issues of urban inequity, but rather feed into the social and economic
divide that are creating instability in the region, which stigmatizes any responses to development, rather than encouraging equality.
The issues surrounding the rapid economic growth without consequentially addressing the injustices due to the structural constraints were left
unchallenged in Brazil for a long timeviii. Problems like this have existed for over hundreds of years due to its history of slavery, racial mixing and
other patriarchal issues, but as the country has progressed in financial sectors its economic and social complexities have remained stagnant, and the
laws have not caught up, making urbanization an opportunity for the Page 1 of 7 wealthy to progress and contrastingly less chances for those lower
downix. Because some of

Comparing Abercrombie And Fitch, Forever 21, American...
Social Marketing
Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch,
Forever 21, American Eagle, and H&M. These stores are prominent, well–known for selling apparel, shoes, and accessories by the means of offering
sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable,
convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained
relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the
limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this
opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the "spending
capacity" I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and
as a way to make this report easier to contrast and comprehend. Also, when approaching the section of "setting", I screen–shotted some of the images
on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Urban Outfitters Case Summary
Urban Outfitters inappropriately handled this crisis because the company maintained that this controversy was only a misunderstanding, and therefore
lied to the public about the initial motivation to sell this unethical product. As a matter of fact, Urban Outfitters justified its choice of selling this "one
of a kind" Kent state sweatshirt instead of apologizing sincerely. According to the company the red color and holes on the sweatshirt are "discoloration
from the original shade of the shirt and the holes are from natural wear and fray". In this case, the firm minimized its responsibly by denning its initial
intend that "it was never our intention to allude to the tragic events". The retailer asserted that the connection with the Kent State shooting was a
coincidence. "Our... Show more content on Helpwriting.net ...
The company was not honest by denying and justifying instead of purely apologizing. The public perceived the brand's crisis response as dishonest
and as a lie. Indeed, instead of lessen the public outrage, the company's response worsen the crises. For example, customers used the initial response as
an opportunity to attack and accuse the company. The statement was perceived by the customers as the "worst apology ever". Additionally, the public
wrote tweets such as "Congrats, Urban Outfitters. You've crafter the most insincere apology and the least believable explanation in the same statement".
As Coombs explains "inaccuracies make an organization look inconsistent". In fact, the public wanted accurate information about what happened, but
Urban Outfitters failed to disclose a transparent statement and hence delivered an empty apology by obligation. Experts advise that "it is appropriate
to express regret. Expressions of concern help to lessen reputational damage". Neither concern nor sympathy was expressed to the victims in its

American Eagle vs. Urban Outfitters
American Eagle Vs Urban Outfitters
Introduction
Financial ratio's / accounting ratio's are best described as being "the relative magnitude of two or more selected numerical values taken from an
enterprise's financial statements (Libby, Libby, Libby & Short, 2011)," in order to evaluate the overall financial condition of a business. Whether
they are viewed by stakeholders within a firm, or current and potential stakeholders outside of the enterprise, financial ratios can used to compare the
strength of a company against its own performance objectives, or in comparison to those of its leading competitors within the industry. In this paper,
we compare Urban Outfitters and American Eagle against each other ... Show more content on Helpwriting.net ...
As can be seen in the Debt/Equity comparison chart above, Urban Outfitters has the lowest Debt/Equity ratio of the three, which means that instead of
having to use its scarce resources to pay back high levels of principal and interest on its long–term financial obligations, it can instead return a higher
percentage of its revenue for the period to its shareholders. An action that rest assured will be reviewed very positively by stakeholders and investors in
the company.
Profit
| Urban Outfitters| American Eagle| Industry Average| Profit margin| 10.9%| 6.0%| 3.8%| Return on equity| 20.9%| 13.0%| 13.1%| Earnings per share|
$1.02| $0.87| N/A|
Profitability ratios provide insight into how much profit a company generates with the money that shareholders have invested in the company. Profit
margin, return on equity, and earnings per share are all forms of profitability ratios (Stocks Simplified, 2011). With its 10.9% profit margin ration,
Urban Outfitters is substantially more effective than American Eagle Outfitters at controlling its costs. Calculated as net income divided by revenue,
or net profit divided by sales, "the profit margin ratio is a measurement of how much out of every dollar of sales a company actually keeps in
earnings" (Stocks Simplified,

Urban Outfitters Mission Statement

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Urban Outfitters Mission Statement