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For nearly than 20 years, we
have been creating, producing
and distributing media content
to viewers. From reality based
p...
RULES5
FOR EFFECTIVE VIDEO MARKETING
For more ways to harness the power
of video visit us on the web at:
Start with a plan in mind
FIRST RULE IS:
Have you ever gotten in the car and aimlessly driven anywhere?
That is what most ...
SECOND RULE: K.I.S.S.
Keep your videos short and to the point.
Our attention spans are getting much shorter these days, so...
NUMBER THREE:
Build in Interaction
Make use of annotation on YouTube. Offer something for the viewer
to do after the video...
NEXT UP:
Show & Tell
Nobody wants to watch a talking head the whole time
Use illustration or “b” roll to illustrate the po...
FINALLY:
The fatal flaw of most first time video marketers is sporadic or inconsistent
video marketing campaigns. Google l...
WATER YOUR GARDEN
AND IT WILL GROW!
For more ways to harness the power
of video visit us on the web at:
For more ways to harness the power
of video visit us on the web at:
STAND OUT FROM THE CROWD!
For more ways to harness
the power of video visit
us on the web at:
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5 Rules of Effective Video Marketing

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Learn 5 Basic Rules for Effective Video Marketing for your small business or brand. Learn the key components to increase the share-ability of your content, keep viewers engaged and generate traffic from your presentations.

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5 Rules of Effective Video Marketing

  1. 1. For nearly than 20 years, we have been creating, producing and distributing media content to viewers. From reality based programming to small business videos and award winning documentaries; now we bring you…
  2. 2. RULES5 FOR EFFECTIVE VIDEO MARKETING For more ways to harness the power of video visit us on the web at:
  3. 3. Start with a plan in mind FIRST RULE IS: Have you ever gotten in the car and aimlessly driven anywhere? That is what most people do when they attempt to start marketing on YouTube. Get yourself a roadmap: What is your goal? Who is your audience? What do they want to know? For more ways to harness the power of video visit us on the web at:
  4. 4. SECOND RULE: K.I.S.S. Keep your videos short and to the point. Our attention spans are getting much shorter these days, so when you ramble on for 7-10 minutes on your video, you lose your audience. Basic Rules: • Keep it under 2 minutes • Stay on topic • Grab them in 6 seconds or less For more ways to harness the power of video visit us on the web at:
  5. 5. NUMBER THREE: Build in Interaction Make use of annotation on YouTube. Offer something for the viewer to do after the video is over. • Download a whitepaper • Get a free gift (in exchange for their email) • Send you a message on social media (Facebook, Twitter, etc) TIP: Utilize active actions instead of passive. If they subscribe, set up an auto responder, and build in value in exchange for their email address. When directing to social media, tell them to say something to you, not just hit the like button. This encourages engagement with your audience. For more ways to harness the power of video visit us on the web at:
  6. 6. NEXT UP: Show & Tell Nobody wants to watch a talking head the whole time Use illustration or “b” roll to illustrate the point you are making Make sure you are capturing good, clean audio. In the industry we say: AUDIO IS HALF THE PICTURE! B L A H B L A H For more ways to harness the power of video visit us on the web at:
  7. 7. FINALLY: The fatal flaw of most first time video marketers is sporadic or inconsistent video marketing campaigns. Google likes fresh, consistent, relevant content, so make sure you are providing both your audience and your SEO with what it wants. Consistency • Develop a schedule • Plan your delivery • Stick to your plan! For more ways to harness the power of video visit us on the web at:
  8. 8. WATER YOUR GARDEN AND IT WILL GROW! For more ways to harness the power of video visit us on the web at:
  9. 9. For more ways to harness the power of video visit us on the web at:
  10. 10. STAND OUT FROM THE CROWD!
  11. 11. For more ways to harness the power of video visit us on the web at:

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