Lori Russo, Head of Global TA for TripAdvisor, was hand-picked by her CEO to rebuild talent acquisition at a company that had historically looked at recruitment as an HR function. Learn how she re-engaged the business, rebuilt her team, brought marketing and sales metrics to recruiting, accelerated EVERYTHING, focused on the end user, created a hiring culture, got everyone aligned globally, and raised the bar on story-telling, sourcing and interviewing so that TripAdvisor can hire the best talent on earth and be a top employer of choice. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

1. ​ Lori Russo
​ Head of Global Talent Acquisition and Employer Brand
​ TripAdvisor
What happens when the CEO puts his
head of Advertising Solutions in charge
of Talent Acquisition?
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Do Hiring Managers?
Do Interviewers?
How do we measure?
And Candidates?
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Who is this lady?
@TheLoriRusso
Head of Global
Talent Acquisition &
Employer Brand

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Intersection of Sales & Marketing
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Great marketers habitually do the following:
Set goals
Study
competition
Address
target
audience
Create
content
Nurture
Social
listening
Tests
Measure &
Analyze
Innovate

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We Need to Transform
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8. Create content, address a target
audience, & social listening
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We needed to tell
our story..."
… A relevant and
transparent story of what
it’s like to work at
TripAdvisor.
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What does great content look like?

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12. Innovate, Nurture, Test, Measure &
Analyze
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Define who and how you hire & then teach it
! Lead focus groups with hiring managers, interviewers, recent hires
! Validate your learning with TA leaders and start to articulate your hiring bar/philosophy
! Define your hiring principals and core attributes to share and align with your
management team
! Rethink your hiring process and optimize based on your new principals and attributes
! Build a hiring training that includes hiring principals, core attributes and process
expectations, and deliver that training across the business
! Make the training a requirement for all current managers and interviewers
Make it part of everything you do! Shout it from the rooftop!
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Fall in love with the process and the
results will soon follow
​ -Lori Russo

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! Transform from your talent acquisition team from traditional recruiters to one that is filled
with marketers
! Ask yourself always, who is your target audience and how are you going to reach,
engage, and convert them – with the best ROI possible
! Misalignment is the root of all evil; align and make evidence-based decisions
! Focus on the fundamentals; build a strong foundation before you build out and up
! Everything affects employer brand; have a plan to market your brand and manage the
reputation. Lead the conversation with real stories from real employees.
Closing Thoughts..

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