How to Create a Resume that Gets Results

Résumés – Which One is Best
for Me?
Questions and Answers with Human Resource Professionals
Illinois workNet Webinar
Join the conversation on Twitter with #ILworkNet or #resumes

Meet our Presenters
Leanne Hoagland-Smith, Christy Seawall, M.S.
CRO & Heurist
ADVANCED SYSTEMS
The Next Generation of Talent
Management

Dynamic Certified Career Coach, Interview Coach and Resume
Writer, Christy blends her passion with knowledge of the corporate
Leanne is an author, speaker, executive coach, consultant and world to help clients catapult their careers into high gear. She works
resident contrarian. For the last 15 years she’s looked to with clients to identify their dream job, build an effective resume, create
discover new ways to guide and support rapidly growing small a marketing plan, enhance their networking and interviewing skills, and
to mid size businesses or individuals who wish to leave the build their confidence to negotiate the offer. With a keen ability to
current status quo. Her ACE approach, Assess + Clarify + grasp the big picture and create workable action plans, Christy helps
Execute works with those in career transition to mid-size clients put their careers into motion!
enterprises. Leanne brings common sense solutions that may A Master’s degree in Industrial Relations from the University of
run contrary to the other business and career experts. She Wisconsin paved the way for her entry into the corporate world of
believes everyone should Be the Red Jacket in a Sea of Gray Human Resources, Training and Development. Christy has worked for
Suits. Contact Leanne at 219-759-5601 CST. Fortune 100 companies, smaller organizations and non-profits. In
2002, Christy launched her private career coaching practice.
www.processspecialist.com - website
www.increase-sales-coach.com - blog www.christyseawall.com/ Contact Christy at 630-466-1512

Illinois workNet Resume Webinar
Twitter - #ILworkNet or #resume

Meet our Presenters
Craig Frank Dee Reinhardt –
President
Time2Mrkt
A social media strategist, Dee
helps solopreneurs and small
business optimize their digital
presence.

Craig Frank is President and General Manager of Frank’s Dee began her marketing and social media journey with a local
Employment, Inc., a full service staffing firm operating for 56 years in the workforce agency. In 2011, she began her consulting
Chicagoland area. Frank’s handles Temp, Temp-to-Hire and Direct-Hire business, and has been teaching, coaching, implementing and
positions for office, customer maintaining ever since.
service, accounting, engineering, technical, sales and skilled
manufacturing and management professionals. Always looking for new ways to advance an organizations
marketing efforts, when social media came into the arena, Dee
Craig has a BS in Business Administration from Valparaiso University and jumped on the challenge of learning all of the aspects and
worked in industry prior to joining the family business. During that 10 became certified in 2010.
years he experienced 4 corporate mergers, takeovers or plant closings; 2 Her business, Time2Mrkt, Inc.
of which he survived and 2 he didn’t. Craig learned first-hand how to helps guide businesses through
prepare for a job hunt and successfully land a new job and uses that the sometimes treacherous waters
knowledge to help other job hunters find employment. of social media to help them make
the best use of their time and
Call 630-584-0820 www.franksemployment.com resources.
www.time2mrkt.com


Why do we need a resume?

• Resumes are still an essential marketing tool in today’s job market.
• Resumes present your skills, experience, accomplishments, and
education for most positions.
• When networking or looking for a job, a resume is often the first thing
people ask you to present.
• For compliance, a resume is still a necessity.
• From marketing yourself, resumes tell your story so your potential
employer will be attracted to you.


How does a resume differ for a mature worker vs.
someone just starting out?
• Share relevant information with potential employers in a concise format that’s easy
to read and capture’s the reader’s attention.
• More seasoned candidate - 2 pages (exception would be Director or above; IT;
academia).
• Job seekers identify credentials for the recruiter & hiring manager.
• Customize your resume for each position.
• Mid-career professional: pull out the most relevant and convincing details from the
last 10-15 years of your career to “de-age” your resume.
• Starting out - a 1 page resume is typical. Include your schooling, part-time
jobs, internships, volunteer work, extra-curricular activities, and any honors/awards
you have received. If you don’t have any work experience, list relevant coursework
and school projects.
• What differs beyond the obvious of experience and skills is your story. Someone
starting out may offer a fresh perspective based upon research. A mature worker’s
story may emphasize how maturity may expedite innovation or business growth.

What are the key elements of any resume?

• Professional Summary
• Objective – it’s not the “What’s In It For Me” objective statement of
the past. Career transitioners - keep it simple, i.e. the title of the
position.
• Summary of Qualifications - top 3-5 things you believe the employer
is looking for and specifically identify how you align with that. “What’s
In It for Them”, i.e. what value-add you offer.
• Experience
• Education


What are the biggest mistakes people make?

• Telling the same story that everyone else writes.
• Failing to research and link talents to the growth of the potential
employer.
• Lacking technological skills.
• Treating a resume as a historical document rather than a forward-
looking document.
– Marketing tool to help you achieve your career goals.
– Future-focused.
– Customized - analyze what the hiring manager is looking for to align experience
with his or her needs.
• Listing job responsibilities rather than duties & read more like a job
description instead of a marketing piece.
• Not keeping it current.


How to avoid mistakes on resumes.
• Focus on contributions & success on completing your job
responsibilities.
• STAR stories as a way to frame your accomplishments.
• Congruency between your resume and what is on social media sites
such as LinkedIn.
• Review monthly. Edit immediately with significant awards or
accomplishments. By being proactive you can be ahead of those who
are reactive.
– Here is a recent article posted in Inc. - http://www.inc.com/jeff-haden/14-
revealing-interview-questions.html


What are some alternatives to a traditional resume?

• Portfolio - Depending upon the position, having a professionally
printed portfolio or samples of your work.
• Written letters of recommendation may be beneficial.
• Bio can be helpful as a marketing piece that is a more
creative, conversational piece where information can be presented in
an even, more engaging way.
• LinkedIn – a complete profile is critical. It is the number one place
recruiters go as well as those just met contacts.
– Personalized URL added to the contact information on the resume.


What are the best on-line option(s) for job seekers?

• Resume embedded in your LinkedIn Profile is a necessity.
• A short 1 to 2 minute bio about yourself on YouTube.
• Social media posts/sites are professional.
• Post for specific positions rather than leaving your resume “at-large”.
• Post to industry specific niche job.
• LinkedIn – watch our webinar on using LinkedIn for your job search.
– https://siuccwd.adobeconnect.com/p3t80qch864/


For more information on resumes from Illinois workNet, visit us at:

http://www.illinoisworknet.com/resume

Next up: Chronological Resumes


CHRONOLOGICAL RESUMES


Chronological Resumes
• Who should use a Chronological resume?
– Most people should use a chronological resume.
– It is preferred by most recruiters and hiring managers.
– It should definitely be used by anyone with a consistent work
history who is planning to continue in the same line of work.


Illinois workNet Job Fair Webinar

Resources for Chronological Resumes may be found on Illinois workNet at:

http://www.illinoisworknet.com/vos_portal/residents/en/Prepare/tools#PrepareResume

Next up: Functional Resumes


FUNCTIONAL RESUMES


Functional Resumes
• Who should use a Functional resume?
– Functional resumes should be used rarely.
– Someone showcasing transferable skills trying to make a career
transition into a new field.
– Someone trying to de-emphasize gaps in their work history.
– Research has shown that recruiters and hiring managers prefer a
chronological resume.


Resources for Functional resumes may be found on Illinois workNet at:

http://www.illinoisworknet.com/vos_portal/residents/en/Prepare/Videos/#Prepare

Next up: Combination Resumes


COMBINATION RESUMES


Combination Resumes
• What are the benefits of a combination format?
– A combination resume allows you to present your work
experience in the most widely acceptable way, i.e.
chronologically, while drawing attention to your transferable skills.
– a combination resume, i.e. a chronological resume with skill
headings drawing attention to transferable skills, rather than a
completely functional resume. For someone who has been out of
work for a long time, I try to fill in the gaps with volunteer
work, school, or some explanation of how the time was spent.


Resources for Combination Resumes may be found at Illinois workNet at:

http://www.illinoisworknet.com/vos_portal/residents/en/Prepare/Links/#PrepareVideos


Thank You for Attending
• Watch for the post of this webinar on
– www.illinoisworknet.com

• Watch for information on our upcoming webinars on
our social media links:


How to Create a Resume that Gets Results

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