Jessica Wheeler, Hulu Mike Rocco, Hulu From its origins as a scrappy startup, Hulu soon found itself in a state of transition—with colossal headcount growth each year—creating tremendous hiring needs in locations outside the traditional Silicon Valley hub of innovation. Hulu’s core values were defined alongside an evolution of “what defines hulu” to serve as a road map for a thriving future. Enter Hulu’s Talent and Organization (TAO) team, powered by storytellers, social media managers, sourcing specialists, and data analysts. Together, they drove the creation of the “Powering Play” employer brand and built a longterm foundation for success. Key highlights: How to create messaging framework to tell your brand story and generate qualified candidates. Proven social media tactics that fuel the right candidates in a volume of applicants. The benefits of building a core recruitment “task force” with the right expertise. How to scale successfully and keep up with demands of the business. Earning a best in class reputation that makes your company standout from the competitive landscape. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

2. Powering Play
The Impact of Hulu’s Employer Brand

3. NEW
TITLE?
JESSICA WHEELER
M A N AG E R , R EC R U I T I N G

4. NEW
TITLE?
mike
photo and
name
MIKE ROCCO
M A N AG E R , I N T E R N A L C O M M U N I CAT I O N S

5. KEY TAKEAWAYS
BUILD YOUR RECRUITMENT DREAM TEAM
CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES
SCALE WITH YOUR BUSINESS
EARN A BEST IN CLASS REPUTATION

11. BUILD YOUR RECRUITMENT
DREAM TEAM1

12. SUBJECT
MATTER
EXPERTS
OPERATIONS
RECRUITMENT
MARKETERS
DREAM TEAM
GENERALISTS

14. 450hires needed
2015

15. CREATE A BRAND STORY TO
FUEL THE RIGHT CANDIDATES2

22. SCALE WITH YOUR BUSINESS3

23. 700hires needed
2016

26. SOURCING CULTURE BRAND LOVE
THREE LEGS

27. 27
42%FOLLOWER
GROWTH
SINCE 2015

28. ASK A RECRUITER
CAMPAIGN
1.54%E N G A G E M E N T

29. GET TO KNOW OUR
HULUGANS
2.31%E N G A G E M E N T

30. SAY HELLO TO THE
NULUGANS
2.46%E N G A G E M E N T

31. EARN A BEST IN CLASS
REPUTATION4

33. THANK YOU
/company/hulu/hulujobs /hulu_jobs