If you were a potential employee, would YOU call you back? If not, make it your New Year’s resolution to captivate candidates everywhere with your LinkedIn presence. Jason Seiden of Ajax Workforce Marketing shares how you can optimize your profile and enhance your company image and voice on LinkedIn.
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How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast
1. ondensed)
Would you call
yourself back?
How to Build a Knock Out Recruiting Presence on LinkedIn…
Secondary: Reverse Logo on Color Background
When a dark background is necessary, use the Ajax logotype in
white and grey against a color background from the Ajax palette.
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@seiden • #hiretowin
16. }
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And where’s the
company in all this?
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@seiden • #hiretowin
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How do you build a quality presence?
@seiden • #hiretowin
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Is this multimedia helpful?
How do you build a quality presence?
You track visitors’ reactions.
@seiden • #hiretowin
19. We look through
the window and in the
mirror with different eyes.
@seiden • #hiretowin
20. How do you make sure your
online presence helps you
work more effectively?
@seiden • #hiretowin
23. Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin
24. Ajax’s Workforce Marketing Equation
Many recruiters start
and end here. But do
you need “viral”
reach?
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin
25. Ajax’s Workforce Marketing Equation
UNDERUTILIZED!
Increasing resonance =
more effectiveness.
Message = Reach x Resonance
Impact
Cost x Effort
@seiden • #hiretowin
26. Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
How can we
minimize spend?
@seiden • #hiretowin
27. Ajax’s Workforce Marketing Equation
Message = Reach x Resonance
Impact
Cost x Effort
How can you
share the load
across team
members?
@seiden • #hiretowin
31. Set goal
2
3
4
5
6
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
@seiden • #hiretowin
32. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
3
4
5
6
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
@seiden • #hiretowin
33. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
4
5
6
What
networks can
we win over?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
@seiden • #hiretowin
34. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
5
6
!
Write your
profile so your
CONTENT +
SUBTEXT
both reinforce
that benefit.
@seiden • #hiretowin
35. Set goal
“Uplevel” or
expand the
employee
base?
!
If you’re
growing
headcount, be
more “in your
face.”
!
If you’re
replacing
talent, be
more subtle.
Strategize
Steal from
competitors
or bring new
people into
our market?
!
If you’re going
after industry
insiders, use
jargon.
!
If you’re
bringing in
fresh talent,
talk about
transferrable
skills.
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
What is the
job?
Write your
profile so your
CONTENT +
SUBTEXT
both reinforce
that benefit.
What is the
package?
!
Can you name
the job titles,
schools,
companies
who you want
to draw talent
from?
!
Execute
6
!
Where will we
engage with
prospects?
How will we
engage the
candidate
from 1st touch
to offer?
@seiden • #hiretowin
36. Set goal
“Uplevel” or
expand the
employee
base?
Strategize
Steal from
competitors
or bring new
people into
our market?
Target
Position
What
networks can
we win over?
What is the
one benefit we
are offering
that no one
else can
touch?
Execute
What is the
job?
Where will we
engage with
prospects?
What is the
package?
How will we
engage the
candidate
from 1st touch
to offer?
Measure
Metrics! What
activities did
we do to bring
people in?
What were
the results?
!
Use data to
make
systematic
changes to the
way you build
your profile.
@seiden • #hiretowin
50. Be yourself. Be your best.
Jason Seiden, CEO
Ajax Workforce Marketing
!
jason@ajaxwm.com
888 244-6698 x 700
in/seiden • @seiden
@seiden • #hiretowin
51. Don’t miss the
chance to be
RELEVANT
WARM
ENGAGING
CONSISTENT
HIGHLY
VISIBLE
with your
talent brand
For more, go to talent.linkedin.com