InMail 2.0: How to Make Good InMails Great [Webcast]
How to Make Good
Wednesday, September 9th
starting at 11am PT I 2pm ET
What we’ll cover today
InMail subject lines: The keepers, the sleepers and
The do’s and don’ts of InMails2
How to make good InMails great3
InMail subject lines:
The keepers, the sleepers and
Most likely to entice a candidate to read the InMail
* image by The Terminator
Get your candidate to actually consider the position
1. (Shared connection) suggested that I reach out to you…
If your candidate is connected via LinkedIn with someone in your company, leverage that
2. Hello from a fellow avid Scuba diver
Most people put interests outside of work on their LinkedIn profile.
3. We overlapped at Columbia for two years, but…
Leverage any sort of shared experience you have with the candidate.
4. Tara, do you wish you could come back to Instant Technology?
This one only works if you are targeting someone who left your company.
Boring subject lines likely to be ignored
* images by Jeff Hill
Don’t let potential candidates hit the “snooze” button on your InMail
1. You are probably happy at LinkedIn, but…
It’s been used a thousand times before.
2. New product marketing manager role
Yawn. (Really? I was looking for old product marketing manager roles)
3. Looking for a dynamic Director of Marketing with a broad marketing
background for a great company!
I’m really starting to get tired now. (Can you be any less generic?)
4. Career Opportunity with XYZ Co.
The worst of the bunch
* image by travelwayoflife
Almost a guarantee to drive candidates away
1. Did you get my earlier message?
Yes, and I didn’t respond that time either.
2. I couldn’t reach you via phone so hoping you check your InMails
3. My client is interested in filling a marketing leader role immediately
Don’t make your problem, mine.
4. Nice LinkedIn profile. How are you?
What’s next, a dozen red roses and a cheap bottle of champagne?
Make your InMails count
Final thoughts on subject lines
Just like a headline is the most important part of an article, a subject
line is the most critical part of an InMail.
Personalize the subject line and remember it’s all about the
Recruiters who take a few extra seconds to write great InMail
subject lines will get stronger candidates, improve their firm’s
brand and garner higher InMail response rates.
For similar tips on LinkedIn products, visit our blog for weekly updates: http://talent.linkedin.com/blog/index.php/category/linkedin-product-tips
Do: Use our Social InMail framework
Who & Why
Call to Action
• When joined
Do: Use our top five InMail filters
Regardless of your level of interest, what are the most important pieces of information that an in-house
corporate recruiter or a headhunter for a search and staffing firm should include in their initial message to you?
Do: Consider what talent wants know
when crafting your initial outreach
The role’s responsibilities
Projected salary range
Why you’re reaching out to
The company’s culture
The company’s mission
U.S. and Canada
How to make good InMails great
*Names, photos, titles & companies have been changed to protect the innocent & guilty alike
Even with thousands of restaurants at our fingertips, doesn’t it always feel like
our favorite spots – our neighborhood gems! – are the ones that don’t deliver?
This startup is the solution. And with your background at LinkedIn, you would
be the perfect fit for their city manager role!
• Extremely flexible hours: work from anywhere at any time!
• Rare opportunity to build out your city’s FIRST TEAM
• Proven success & profitability in San Francisco, Seattle and NYC!
• Competitive salary, full benefits & transportation cost coverage
Let’s schedule a time to chat this Monday! I’m available between 1:00 p.m.
and 5:00 p.m.
InMail | People First Recruiting
Fast track to leadership! Opportunity to own your market and build
a team below you!
Sarah Smith, Senior Enterprise Recruiter
January 10, 2014
Make this a
line. Try to
I wanted to reach out and follow up to our previous email as I felt you might be
a good fit for one of my clients. This is an exciting opportunity based here in
Chicago with a well-funded start-up in the mobile retail space which is quickly
They are looking to add to their Sales team at the leadership level. In the
interest of transparency, they are looking for someone able to develop new
retail clients and willing to travel significantly. Some travel would be
international. Let me know if you are interested in connecting this week to
If you are not interested but know of someone who might be, feel free to have
them reach out to me. Regardless, let me know!
InMail | WEM Staffing
Kean Nerve, WEM Staffing
April 24, 2014
Sounds like a
– but why are
out to me
Always good to
ask for a
referral, but be
sure to highlight
interested in the
I hope this note finds you well! I wanted to reach out to you after viewing
your profile; your impressive retail skills really caught my eye!
I am always looking to network with bright Sales individuals, and I would like
to learn more about you and your career goals. As Quality Search Partners
continues to thrive, it never hurts to know more about people in our industry!
If you’re interested in networking, please look at my LinkedIn profile and let
me know 2-3 times when you are available to talk, as well as a good number
Look forward to connecting,
InMail | Quality Search Partners
What are your plans after graduation?
Robert Knight, Senior Recruiter
May 5, 2011
than “I came
Great place to
call out their
major or why
they’d be a
I noticed your connected to Brian Smith (CEO of BNC). Brian is a client of
mine who I’ve worked with for the past 5 years and I’m currently looking to
find a strong leader who can take on the VP of Sales role at BNC. Brian is
interested in someone who has extensive experience in sales strategy –
and seeing that you have built out multiple sales organizations, I think you’d
be a great fit.
I’m sure you’re busy, but I’d value the opportunity to discuss the role with
you and a few new initiatives they’re looking to role out. How does the
beginning of next week look for you?
InMail | Search Savvy
Dominic Dom, Senior Recruiter
February 9, 2010
Give your InMail
the subject line
Add a WOW
they’ll gain in
What does a great InMail look like?
Would you like to join a company that’s experiencing record breaking sales?
With your extensive sales background at CareerBuilder and success you’ve
had up to this point in your career, have you thought about your next move?
My client is seeking an influential player to increase revenue by 10%. This will
give you the opportunity to secure new business, as well as expand our
existing client base to add to your resume and diversify your skills.
With three years of experience under your belt, I’d love to hear more about
what you do in your current role and your career goals. Would you have any
availability next week on Wednesday to grab a cup of coffee?
InMail I XTS Recruiting
Interested in diversifying your skillset?
Wally Wan, Senior Recruiter
March 30, 2015
Checklist before hitting send
Leverage personal profile information
Appeal to passive candidates
Include a clear call to action
Write to be mobile ready
Ask yourself if you would open, read and reply