presentation

1. Who would be the audience for
your media product and why?

2. The audience for my media product would be males between 20-30 who enjoy listening to Hip
Hop/rap and spend their spare time going to Hip Hop concerts and buying similar streetwear
clothing to that of my models. I also felt that my magazine would appeal to those interested in the
slightly more underground aspect of Hip Hop with artists such as Bishop Nehru and Rejjie Snow
featuring who are up and coming artists with growing reputations. I took into account the 20-30 age
bracket I was using as my target market when coming up with the £4.99 price tag as I felt that this
age group would be better financially equipped to purchase a magazine such as this, in comparison i
felt that a younger target market may struggle to afford the magazine when others such as 'Vibe' can
be bought individually for around £2. I felt this gave my magazine a more 'upmarket' look to it which
would link back to those interested in the underground music scene as the mainstream teenagers
would not be able to afford it. My artist 'T Raw' aesthetically was influenced by artists such as Yung
Lean and Spooky Black however the music released by him was more from the classic Hip Hop genre
rather than alternative rap genre of the previous artists mentioned. I felt that an artist of this calibre
had a gap in the market to succeed as he would appeal to my target audience with not just his music
but also clothing.