Revamp of CBSI membership. Proposal only.

1. CBSi Membership Packages
Draft 1
Fleire Castro
VP – Membership
Cebu Bloggers Society Inc.
Twitter: @likke

3. Where We Are?
• 100 yearly dues
• 60 bloggers
• Yahoo! Partnership
• SME partnerships
• Invitations to events (with and without
honorarium)

4. Where We Want to Go?
Bloggers
60 bloggers x ($15-$40php due)
= 36,900php to 98,400 php
Partners & Providers
At least 3 x ($100-$300 dues)
=12,300php to 36,900php
Total: 49,200php to 135,300php

5. “Project Quilt”

6. Sell the quilt.
Source: http://armandalforque.multiply.com

7. Materials for the Quilt
Member Benefits List:
On Revenue On Opportunities
• Advertising Revenue Program • Sponsorship
• Blog Post Opportunities (From Partners) • Speaking
• Affiliate Program • Networking
On Website Privileges
• Job Directory On Events
• Members Directory • Event Passes from Partners
• Portfolio Listing • Event Passes from Product Launches
• Forum Accesses • Event Passes from CBSi organized events
• Group Accesses •
On Marketing Other Perks:
• Email Invitation to all Members • Can offer one-year free membership to the
• Business Directory blogger of the year
• Ad Listing • After 5 years membership, free membership
lifetime.
• Offer affiliate to membership for partners.
Give certain % to successful signup.

8. Assumptions
1. There is a site revamp to accommodate the
changes mentioned.
Exclusive forum access for each member /
partner type. (CMC)
• Job Directory
• Business Directory
• Members Portfolio

9. Assumptions
2. There are fixed annual events that we can
promise to deliver to every member -- for
example, those mentioned (EduCom,
CorpAffairs)
• Blog Caravan for Students
• Marketing Summit for Regular Members
• Bloggable Seminar for Businesses
• Blog Awards

10. Assumptions
3. There is a fee for advertisement as to be
organized by the Advertising team for
accommodating such (sponsored posts, link
exchanges, ads, text link). (WaysMeans)

11. Membership Name: Student

12. Membership Name: Student
Ideal for:
Students who just got started in blogging or are still going to school
Benefits:
• Free entrance to school blog caravan (CBSi event for students)
• Free access to forums (limited to student membership)
• Free access to job postings from SMB / Corp
• Join our advertising revenue program for CBSi members
• Blog post opportunities (Limited)
Commitment:
• Posting of text links for SMB and Corporate members
Fee: FREE (voluntary Tshirt printing, no ID printing?)

13. Membership Name:
Voluntary Member

14. Membership Name:
Voluntary Member
Ideal for:
A. Bloggers who have extensive knowledge about blogging and Internet
marketing methods and techniques and who just want to be a member of
CBSi.
B. Newbie Bloggers who want to be a member of CBSi but wants to get the
feel and experience as part of CBSi.
Benefits:
• Blog Post opportunities (Limited)
• Get your portfolio listed in our members directory
• Free access to job postings from SMB / Corp
• 10% - 15% discount to CBSi member, partner or organized events (need to
list fixed CBSi events)
• Free access to forums but with limited access to updates and courses
about blogging and Internet marketing forums.
• Opportunity to be featured in articles.

15. Membership Name:
Voluntary Member
Commitment:
• Posting of text links for SMB and Corporate members
(depends on advertising team how this is to be
implemented)
Fee: $15 /year
Another option scheme: 100 per month
Note: Because of the limitation in benefits, we want this
type of member to have an option to upgrade.

16. Membership Name:
Problogger

17. Membership Name:
Problogger
• Ideal for:
Professional bloggers, bloggers who are already earning, those who are
“not new” to blogging, those who want to join the community but who
wants to be a member of Cebu Bloggers Society.
Benefits:
• Blog post opportunities
• Events / product launches
• Get your portfolio listed in our members directory
• 10% - 15% discount to CBSi member, partner or organized events (need to
list fixed CBSi events)
• Free access to forums (limited to general membership unless an officer?)
• Free access to job postings from SMB / Corp
• Affordable sponsorship and speaking opportunities in events, conference,
and contests (example is link exposure at CBSi sinulog wall)

18. Membership Name:
Problogger
• Participate in affiliate program (referral of businesses/corp will
entitle percentage to the partner’s fee) (TBA)
• Opportunity to be featured in our articles
• Join our advertising revenue program for CBSi members
• Five (5) Text link placements to promote your blog or website in our
link exchange network.
Commitment:
• Follow protocol and rules in events (need to create a member’s
pledge and post on blogs -- should include disclosure of paid
opportunities)
• Posting of text links for SMB and Corporate members (depends on
advertising team how this is to be implemented)
Fee: $40/year

19. Membership Name:
Partner

20. Membership Name:
Partner
Ideal for SME/Corp/PR Agencies who need to partner with CBSi as
media partner for marketing
Benefits:
• Get your business portfolio listed in our businesses directory
• Participate in all of our regularly conducted seminars / workshops
(setup fixed events for these -- internet marketing summit,
bloggable)
• Post banner ad in our CBSi website, in rotation system, for one year.
• Participate in the forums section and interact with fellow members.
• Get your organization listed in our local business directory (needs to
be part of site revamp)

21. Membership Name:
Partner
• Post your job openings in our job directory for all members
• Distribute your marketing collaterals in all exhibits and events where CBSi
is participating or organizing.
• Publishing your press release on our website (3 events per month)
• Receive help in facilitating blogger outreach program
• Ten (10) text link placements to promote your blog or website in our link
exchange network
• Assistance in distributing your press release to various media firms. (Do
we have other media firms as partners?)
• Patron sponsorship slot at ___ blog awards (need to be organized
annually)
Fee: $300 / year

22. Membership Name:
Supplier

23. Membership Name:
Provider
Ideal for Entrepreneur Bloggers who provide online marketing
services
Benefits:
• Get your business portfolio listed in our businesses directory
• Conduct seminars for CBSi members and partners
• Assistance from CBSi members on participation
• Post banner ad in our CBSi website, in rotation system, for one year.
• Get your organization listed in our local business directory (needs to
be part of site revamp)
• Be featured in our articles and blog articles. (how many times per
month/year?)
• Post your job openings in our job directory for all members
• Discount in sponsorship opportunities

24. Membership Name:
Provider
Responsibilities
• Provide initial FREE consultation and fixed rate services to partners
• Provide 1 month FREE trial service and marketing for CBSi channels
• Facilitate bloggers at blog events (minimum three events per year)
• After trial period, provide 10% discounted rates for partners
• Provide discount to members and partners at provider events.
• Provide receipts for offerings and services
Fee: $100 / year

25. What’s Next?
• Need team members who love to collect data,
love to collate member information and mine
value for our membership offerings.
• Draft revisions for membership structure
• Reformat membership signup list to include:
• Create membership application requirements
• Make membership questionnaire into a form
survey to properly collate data

26. “Project Quilt”