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How to Create Infographics

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How to Create Infographics

  1. 1. How to Create Infographics Tales from an accidental graphic designer 2013 SDC Annual Meeting
  2. 2. STEPS FOR SUCCESS 1. Begin with numbers 2. Understand your goals and audience 3. Find your story 4. Establish your approach 5. Design, refine, repurpose 6. Share
  3. 3. 1. BEGIN WITH NUMBERS
  4. 4. 2. UNDERSTAND YOUR GOALS AND AUDIENCE
  5. 5. Colorado’s btop project
  6. 6. 3. FIND YOUR STORY
  7. 7. 2012 ACADEMIC LIBRARIAN SALARIES Broken down by: -Region: West/Southwest vs. All US regions -Type of institution: 2-year, 4year, university -Position: Director, Assistant Director, Dept. Head, Manager, Non-Supervisory Librarian, Beginning Librarian =18 comparisons
  8. 8. WEB TECH
  9. 9. WEB TECH Mobile-friendly sites Adoption patterns in larger vs. smaller libraries Social media Text reference
  10. 10. 4. ESTABLISH YOUR APPROACH
  11. 11. http://www.wearelibrarians.com/get-more/
  12. 12. http://visual.ly/what-should-i-read-next
  13. 13. http://master-degree-online.com/infographic-anatomy-of-a-librarian/
  14. 14. 5. DESIGN, REFINE, REPURPOSE
  15. 15. 4 DESIGN GUIDELINES 1. Format—print, online, both?
  16. 16. 4 DESIGN GUIDELINES 1. Format—print, online, both? 2. K.I.S.S.
  17. 17. 4 DESIGN GUIDELINES 1. Format—print, online, both? 2. K.I.S.S. 3. Show rather than tell
  18. 18. 4 DESIGN GUIDELINES 1. Format—print, online, both? 2. K.I.S.S. 3. Show rather than tell 4. Colors and fonts
  19. 19. INFOGRAPHIC CREATION SOFTWARE • PowerPoint/MS Office • Easel.ly • Piktochart • Infogr.am
  20. 20. EASEL.LY PROS CONS •Templates •Limited to existing template icons, format, size •Can add images •Export as JPG •Limited text and icon editing •No chart creator
  21. 21. PIKTOCHART PROS CONS •Templates (but limited options in free version) •Watermark •Many icons/images •Chart wizard •Page resize •Can add images •Export as JPG/PNG or create link for sharing •Limited image editing •Limited FAQ •Extended features only available w/paid account
  22. 22. INFOGR.AM PROS CONS •Templates (but limited options in free version) •Watermark •Many chart options •Downloads and extended features only available w/paid account •Can add images, maps, and video •Create link for sharing •Limited text and icon options
  23. 23. 6. SHARE
  24. 24. RESOURCES Presentation slides and infographic resources: http://bit.ly/LRS_graphic
  25. 25. QUESTIONS?
  26. 26. THANK YOU! Linda Hofschire Hofschire_L@cde.state.co.us @lrs_co www.lrs.org

Editor's Notes

  • Cohesive story
    Breaking down step by step
  • Importance of data quality: Begin with the numbers
    Your data visualization/infographic is only as good as the data that stand behind it. Numbers are the foundation on which the infographic is built.
    Why numbers?
    Different persuasive approaches speak to different people—stories vs. numbers
    We’re in a data-driven world—BIG DATA-take advantage of this and use numbers when trying to raise awareness about your library
    Tufte quote: Single best way to improve presentation is to improve content; one test – “if you can’t summarize it, question it”
    So, how do you get good numbers?
  • Defining Purpose/Audience
    When figuring out what data to collect, you need to determine the following from the outset:
    What’s the purpose? What is the story you are trying to tell?
    Who is your audience?
    What numbers/information will speak to them most powerfully?
    Example: one-on-one tutoring—to demonstrate that libraries are a free genius bar/geek squad
  • BTOP
  • So, you have all your data, now what?
    This is not about just a collection of data, this is about using data to tell a story, so you need to find your narrative. What do you want to communicate and how does your data fit together to create your story? How can you turn numbers and data into something interesting and memorable?
     
    Sometimes, your story isn’t complete, cohesive, or aligned with your goals. Be willing to walk away at this stage. You will end up doing yourself a disservice if you spend time and money on creating a resource without a strong story and no matter how you try to jazz it up visually, if there is no meat to the storyline, it will not be effective.
  • Know you know what your story is and what the building blocks of your story look like (your data)format, wireframe
  • Comparison to other reference points—popular culture, news, etc. that many would be familiar with
  • Comparison
  • Timeline: create a timeline of your library
  • How to’s Libraries have a lot of knowledge here, so what if libraries created infographics like this one?
  • Flowchart. Something like this one to help people choose a book is fun and can be useful for library awareness
  • Demographic information: Maybe you share demographic info about your community? I can imagine a lot of businesses, community orgs, and gov officials would love that
  • This is an example of a research focused infographic that we used it Colorado. For inforgraphics like this one, you can use your own data or other sources to communicate.
  • We paired that previous research data on the last slide with the barriers and what we were doing about it to support an understanding of the role of libraries in building digitally inclusive communities
  • Questions
  • There are also general information inforgraphics. In CO we created this inforgraphic to help libraries understand broadband connectivity, speeds, bandwidth, etc.
  • Branding that exists: colors, fonts, design elements to create a similar look and feel
  • The best approach might be with traditional charts and graphs (bar, line, pie charts). It might require a diagram or flowchart to explain a process. A map might be the best way to tell the story. Or perhaps simply showcasing the numbers is best.
     
  • or use data that is visual by nature (charts, maps, etc.)
    use imagery to illustrate the data, (use imagery in place of traditional charts)
    Does your data tell a visual story (use imagery to enhance communicating data that is not visual in nature)
  • http://office.microsoft.com/en-us/images/results.aspx?qu=computer&queryid=43e09adc-75de-4a24-9fb8-b42ec01d6cb3#ai:MC900358961|mt:1|is:4|
    http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900358967|mt:1|is:4|
    http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900291862|mt:1|is:4|
    http://office.microsoft.com/en-us/images/results.aspx?qu=Style%201091#ai:MC900297273|mt:1|is:4|
  • Presentations, Reports, websites, posters, handouts, etc.

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