1. PNCA | WWW: IMAGE, INTERACTION, EXPERIENCE | SPRING TERM 2007 | P1
WWW: IMAGE, INTERACTION, EXPERIENCE
ADVANCED INTERACTIVE DESIGN | SYLLABUS
PNCA | SPRING TERM 2007 | COMMUNICATION DESIGN DEPARTMENT
INSTRUCTOR: DRU MARTIN | 503.914.5832 | DM@MOTOINTERACTIVE.COM
COURSE NUMBER: GR 3511
MEETING TIME: WEDNESDAY 11AM - 3PM
CREDITS: 3
PREREQUISITES: GR 241-242 (DESIGN STUDIO I), GR 250-251 (WWW: FUNDAMENTALS OF
INTERACTIVE MEDIA), GR 350 (WWW: INTERFACE AND STRUCTURE), OR INSTRUCTOR CONSENT.
COURSE DESCRIPTION
This course will explore the ideas and skills required to evaluate,plan,conceive,design and
develop custom interactive web communications that affect change (commercial & social) with
emotional impact,clear information design,and excellent usability.The main construct of the
class will be based on group/collaborative efforts to evaluate and redesign existing websites from
the ground up,as well as parallel personal explorations that allow each student to pursue specific
areas of interactive interest,based on their unique objectives.
ASSIGNMENTS & EXPECTATIONS
• GROUP PROJECT: REDESIGN WEBSITES IN A COLLABORATIVE ENVIRONMENT
• PERSONAL EXPLORATIONS: STUDIES BASED ON INDIVIDUAL OBJECTIVES
• READING: WEB DESIGN PROCESS, INTERFACE DESIGN, HUMAN INTERACTION
• PROGRAMMING: LEVEL WILL VARY, BASED ON PERSONAL APTITUDES/OBJECTIVES
• DISCUSSIONS: STUDENTS WILL CONTRIBUTE HEAVILY IN GROUPS AND IN CLASS
LEARNING OBJECTIVES
• EVALUATE, CRITIQUE, DESIGN & DELIVER EFFECTIVE WEBSITES
• DESIGN MEMORABLE, ENGAGING & ‘AFFECTIVE’ WEB EXPERIENCES
• PLAN & BUILD WEBSITES WITH HTML, CSS, FLASH & OTHER TECHNOLOGIES
• WEB DEVELOPMENT PROCESS: SCHEDULING, BUDGETING, PLANNING FOR CHANGE
• LEARN WHEN TO MOVE QUICKLY VS. PLAN CAREFULLY
TIME COMMITMENT
Students should plan to invest 8-12 hours each week,outside of class,depending on varying
personal objectives & class assignments.Web development takes dedication.
GRADING
Students will be graded by their group privately,as well as by the instructor on a 100 point scale.
Grading is based on progress as well as the final result,which varies based with each challenge:
• GROUP PROJECT: 50 POINTS
• PERSONAL EXPLORATIONS: 30 POINTS
• ATTENDANCE & PARTICIPATION: 20 POINTS
SUGGESTED READING
• “WEB DESIGN 2.0,’ KELLY GOTO
• ALISTAPART.COM > DESIGN > UI DESIGN
• CLASS WEBSITE > ARTICLES

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COURSE OUTLINE (WED, JAN 17TH
- WED, MAY 9TH
)
CL 1 JAN 17 REVIEW CLASS EXPECTATIONS, STUDENT OBJECTIVES, BIBLIOGRAPHY, DISCUSS
MAIN PROJECT & PERSONAL EXPLORATION PROJECTS
ASSIGNMENT: READ: HUMAN UI, SITE DEV PROCESS, FAVORITE SITES, WHY?
CL 2 JAN 24 STUDENTS SHARE SITES THAT WORK, DISCUSS FACTORS THAT MAKE EFFECTIVE
INTERACTIVE EXPERIENCES, IMAGES, FLASH, HIERARCHY, TYPE USE, EMOTION
ASSIGNMENT: REVIEW A SITE THAT NEEDS REDESIGN, CHOOSE PERSONAL
PROJECT TO PURSUE, WRITE YOUR GOALS FOR LEARNING
CL 3 JAN 31 GUEST SPEAKER: DYNAMIC WEBSITES, DATABASES, SMART SITE BUILDING,
STUDENTS PRESENT REVIEWS, CREATE 3 GROUPS OF 5 WITH BALANCED SKILLS
& CHOOSE 1 SITE FOR GROUP REDESIGN, PERSONAL PROJECTS
ASSIGNMENT: GROUPS MEET, WRITE SITE SPEC
CL 4 FEB 7 GUEST SPEAKER: ACCESSIBILITY & DISCUSS REDESIGN PROCESS, STUDENTS
PRESENT SPECS, DISCUSS EACH TO REFINE, PERSONAL PROJECTS
ASSIGNMENT: GROUPS MEET, REFINE SITE SPEC, PREPARE PERSONAL PLAN
CL 5 FEB 14 STUDENTS PRESENT PERSONAL EXPLORATION PLANS, DISCUSS ARCHITECTURE,
WIREFRAMES, GROUP WIREFRAME & CONCEPT TIME, PERSONAL PROJECTS
ASSIGNMENT: GROUPS MEET, FINALIZE WIREFRAMES, CONCEPTS
CL 6 FEB 21 GUEST SPEAKER: HTML, CSS , WORK WITH EACH GROUP
ASSIGNMENT: GROUPS MEET, BEGIN DESIGN
CL 7 FEB 28 GUEST SPEAKER: FLASH, WORK WITH EACH GROUP
ASSIGNMENT: GROUPS MEET
CL 8 MAR 7 GUEST SPEAKER: NEW TECHNOLOGIES, WORK WITH EACH GROUP
ASSIGNMENT: GROUPS MEET
CL 9 MAR 14 STUDENTS PRESENT PERSONAL PROJECTS, PERSONAL PROJECTS
ASSIGNMENT: GROUPS MEET
CL 10 MAR 21 INTERIM GROUP PROJECT PRESENTATION, GROUP REVIEW, PERSONAL PROJECTS
ASSIGNMENT: GROUPS MEET
SPRING BREAK NO CLASS
CL 11 APR 4 WORK WITH EACH GROUP
ASSIGNMENT: GROUPS MEET
CL 12 APR 11 WORK WITH EACH GROUP
ASSIGNMENT: GROUPS MEET
CL 13 APR 18 ALPHA REVIEW
ASSIGNMENT: GROUPS MEET
SPRING FOCUS NO CLASS
CL 14 MAY 2 BETA REVIEW
ASSIGNMENT: GROUPS MEET
CL 15 MAY 9 FINAL REVIEW, GROUP & PERSONAL PROJECTS
DATES AND INFORMATION ON THIS CALENDAR ARE SUBJECT TO CHANGE. IT IS THE STUDENT’S
RESPONSIBILITY TO KEEP UP WITH HAND-OUTS AND ASSIGNMENT SHEETS FOR CURRENT INFORMATION
ABOUT THIS CLASS.

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PROJECT DESCRIPTIONS
GROUP PROJECTS
These will be the main projects for the class.We’ll create small groups of students with
complementary skill sets,with the objective to discover,review,choose and create a plan for
redesigning a website that would benefit from new thinking.Students will have an opportunity
to learn each of the professional processes for web development.This presents an ideal situation
to encourage collaboration,which is critical to the website/interactive development process.
PERSONAL INTERACTIVE EXPLORATIONS
This aspect of the class will be an excellent opportunity for students to explore what interests
them,with the benefit of a guide to help them learn organically.Students will present a plan
with goals at the beginning of the term,and will be graded based on how well they explore
and meet those goals.The intent is to accommodate varying technical aptitudes,as well as allow
the students the freedom to stretch their capabilities without the constraints of class-imposed
objectives.Success will be unique to each student.While some will choose to follow purely
aesthetic pursuits,others will pursue programming,while others may experiment with particular
applications to better their unique skill sets.
• DESIGN SOMETHING BEAUTIFUL, FUNCTIONAL & INFORMATIVE: EACH COULD BE
IMPLEMENTED AS A SEPARATE PIECE. START THINKING ABOUT HOW THE RELATIONSHIP
BETWEEN THESE FACTORS MAKES LEADING INTERACTIVE EXPERIENCES.
• EXPLORE SOUND: AMBIENT, EFFECTS, WAYS THAT SOUND MIGHT BE USED IN THE FUTURE
• JUST CONCEPT: DEVELOP/DESIGN HOME PAGE CONCEPTS FOR EXISTING ‘BRAND’ SITES
• EXPLORE INFORMATION: DESIGN A SITE THAT IMPROVES ON AN EXISTING INFO SYSTEM
• TECHNOLOGY: CREATE A PLAN AND LAYOUTS TO COMBINE EMERGING TECHNOLOGIES TO
CREATE NEW AND USEFUL APPLICATIONS
• EXPLORE ANIMATION: IMPROVE AN EXISTING EXPERIENCE WITH ANIMATION
• DEVELOP A BLOG ABOUT WEB DESIGN: FIND GREAT DESIGNS AND WRITE REVIEWS
BASED ON USABILITY, EMOTIONAL IMPACT, OVERALL IMPRESSIONS, ETC.
• OR, PRESENT YOUR OWN IDEA TO EXPLORE...

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PNCA GRADING CRITERIA
This is the institutional grading policy for all PNCA students.Grades are distributed after the end
of each semester.
GRADE A: Student performance is outstanding.Student exhibits excellent achievement and
craftsmanship in all aspects of work.Student exceeds the problem criteria and consistently
challenges himself/herself to seek fresh solutions to assigned problems.Student exhibits a
commitment to expanding ideas,vocabulary and performance.Student’s attendance,participation
and class involvement are excellent.
GRADE B: Student performs beyond requirements of assignments.Student exhibits above-
average progress and craftsmanship in all work.Student meets and exceeds the problem criteria.
Student exhibits above-average interest in expanding ideas,vocabulary and performance.
Student’s attendance,participation and class involvement are above average.
GRADE C: Student performance is average and all requirements are fulfilled.Student exhibits
an average level of progress and improvement in all work.Student meets the problem criteria.
Student exhibits interest in expanding ideas,vocabulary and performance.Student’s attendance,
participation and class involvement are adequate.
GRADE D: Student performance is uneven and requirements are partially fulfilled.Student’s
output is minimal.Student exhibits minimal improvement in work.Student does not meet
the problem criteria in all assignments.Student exhibits minimal interest in expanding ideas,
vocabulary and performance.Student’s attendance,participation and class involvement are less
than adequate.
GRADE F: No credit earned.Student fails to meet a minimum performance level.Student does
not exhibit achievement,progress or adequate levels of craftsmanship in all assignments.Student’s
work is consistently incomplete or unsuccessful.Student’s attendance,participation and class
involvement are inadequate.
PASS/FAIL GRADE: A Pass/Fail grade will be given for designated courses in which the
course content is such that direct faculty oversight of the learning experience is not possible,
and evaluation on the present grading scale would be difficult.“Pass”implies a“C”grade or
above.“Fail”implies less than a“C”grade and course work graded as“Fail”does not apply to
the degree.Pass/Fail grades are not calculated in the grade point average.This grading applies to
Internships.Graphic Design Co-op uses traditional letter grades.
INCOMPLETES
In certain situations,a student may request an“Incomplete”grade in a class.You may petition for
an“Incomplete”only if your situation meets both of these conditions:
1.An extenuating circumstance exists and it has prevented you from completing the coursework
(Extenuating circumstances are illnesses,family,emergencies,etc.),
2.You are currently in good standing in the class.
See the Student Handbook for more information about Grades and Incompletes.

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NOTICE: PNCA is in compliance with federal law requiring colleges to provide reasonable
accommodations for students with documented physical and/or learning disabilities.If you
have a disability that might affect your performance in this class,please make it known to the
instructor or to Michael Hall,Dean of Students.
STUDENT INFORMATION AND RESPONSIBILITIES
Students are expected to have in their possession a current edition of the Student Handbook.
Students are responsible for all the information contained in the handbook,and should refer
to the handbook frequently for deadlines,policies,procedures,and responsibilities. Student
Handbooks are available in the office of Student Services.
Students are expected to check their student mailboxes frequently for communications from
their instructors or from the administrative offices of the college.
WeekTwo is the last week that you may add or drop a class with no penalty.
Week Eight is the last week that you may withdraw from a class with a“W.”