celador powerpoint for LO1A

1. L I A M N E WM A N S H A R K E Y
CELADOR

2. OWNERSHIP
• Celador was created in 1983 by jasper carrot and
Paul smith to make a show called detective, they
then made who wants to be a millionaire which
Disney produced with out the right to and lost a law
suit against celador for 177 million
• It was bought by complete communications but
they have bought themselves back from complete
communication and are once again an
independent company.

3. OPERATING MODEL
• Initial: Celador originally given project funding to
create a TV show
• Celador also reinvest profits from earlier productions
like who wants to be a millionaire into future
productions
• Collaborative: celador do deals with other small
companies and co- produce the movies
• Celador

4. PRODUCTS
• Television
All about me BBC
The detectives BBC
The Simpsons (FOX)
Who wants to be a millionaire
Movies
• Dirty pretty things(2002)
• Separate lies(2005)
• The descent(2006)
• Slum dog millionaire(2009)
• The descent part 2 (2009)
• The scouting book for boys (2010)
• They run radio stations and are currently working on a theatre
production slumdog millionaire

5. MARKETING POSITION AND
COMPETITION
• Celador The descent: £3.5m budget
£33.5m profit
• Sony Rocky balboa: £15.5m budget
£86.5m profit
• DNA films 28 days later: £6.5m budget
£48.7m profit
• Working title Pride and prejudice: £22m budget
£57m profit