mkt

1. Company review - Strengths
 Patents
System
-Octopus Clearing House Architecture
-Octopus Clearing House Application Components
Cards and products
-Multi-application contactless smart card or product
Reader and writer
-It can apply to many different sectors
Retail, Transportation, Parking, Schools, Leisure facilities etc.

2. Company review - Strengths
Octopus Rewards Programme

3. Company review - Strengths
 Strong brand name and good reputation among customers
 One of the world's most extensive smart card payment systems.
Developing in Hong Kong, China and international services.
In Hong Kong…
- 95% of people in Hong Kong aged 16 to 65 use Octopus
- Over 4500 service providers
- Over 1 million customers currently enjoy
the hassle-free Automatic Add Value Service
- Over 2.6 million registered Octopus under the widely adopted
Octopus Rewards programme

4. Company review - Strengths
In China…
 The joint venture with Digital China
 Octopus made over 30 retail outlets in Shenzhen
The Netherlands…
 A multi- purpose contactless smart card system OV-chipkaart
 More than two million passengers benefit
Dubai…
 A multi-purpose contactless smart card system Nol cards
 New Metro, public buses, waterbuses and parking

5. Company review - Strengths
 Cost advantage
- Concentrate on developing more extensive and diverse
applications.
- For the Octopus technology
 the system, the cards and products and the reader/writer
- They already have the technology and it can apply to different
industries and sectors.
- Not a big difference.

6. Company review – Weaknesses
 Incompletely privacy system for customer
Leak reward programme customer’s information
Some customers afraid losing their personal information
 The lack of "instant lock card" feature
Value-added Octopus card illegally
As the transactions is fast so without central certified
 Limitation of value in Octopus card

7. 4P’s - Product
Octopus Card

8. 4P’s - Product
1. Octopus Ornament
3. Octopus Watch
2. Mini Octopus
4. Special Edition for
Enterprise

9. 4P’s – Price
From Central to Sunny Bay
$200 = 1$ Reward$

10. 4P’s – Place
Authorized distribution outlets of Standard Octopus
• MTR Customer Service Centres
Light Rail Customer Service Centres
First Ferry Customer and Octopus Service Centres
New World First Bus Customer Service Centre
Where can use it ? Retail
School Campuses Transportation Access Control
Self Service

11. 4P’s – Promotion
Customer service center
Maintain the public relation
iPhone App

12. Competitors review - EPS

13. EPS – S&W
Strengths  Weaknesses 
Patents: Risk-free, efficient and Product inflexible: Users need to
economical way of settling deposit amount to their bank account
transactions
Strong brand names and good Age and user limitation: If you have
reputation among customers: over not bank account you cannot sign
40,000 acceptance locations in Hong EPS service (Children cannot apply
Kong, Macau and Shenzhen. bank account)
Cost advantage: Same technology to Limited application: Most providers
address the EPS transaction, same are retail no transportation
EPS POS terminals, used by different
bank card