LunchMoney is a Dublin-based company that provides a digital expense application for businesses. Their goal is to become the market leader in this space by offering a paperless expense system integrated with companies' accounts. Their main advantages are that it saves time for both employees and employers, provides loyalty benefits for retailers, and is more environmentally friendly than a paper receipt system. The presentation outlines their target markets, compares their unique selling points to credit cards, and explains their marketing, sales, customer service, and operational strategies.

1. Business presentation of
www.LunchMoney.ie
WELCOME TO THE ONLY EXPENSE APPLICATION YOUR COMPANY
WILL EVER NEED.
Lunch
Money
QR code and Logo for LunchMoney

2. BUSINESS OVERVIEW / GOALS
• LunchMoney - Dublin based limited company 4 staff
• Mission statement - to be the market leader in digital company expenses
• Customer base - food & service establishments
• Client companies - SME, large companies with > 10 reps
Gemma
Lunch
Money

3. SWOT ANALYSIS
Lunch
Money
163,000 business expense cards in Ireland
Popularity of contactless payments
Sustainability / greener environment
Easily deployed to many sectors
No exact alternative
Our team’s expertise
Threat of substitutes - easy to copy?
Inertia
Can’t find any good ones within project - can’t
say finding the right team - contradicts our
strengths!!!!Feel free to give opinions...
STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS

4. PESTLE ANALYISIS
Lunch
Money
Political
Irish government supporting
growth of SME’s
Technological
High speed internet & 4g
LunchMoney’s app doesn’t rely
on constant online
communication
Economic
Reduction in unemployment
June ‘15
Decline in disposal income
Access to credit
Legal
Protection of IP and copyright in
Ireland
Environmental
Supporting greener
environment, paperless
system
Social
Increase in usage of mobile
devices
Growth of bus. Apps

5. COMPARE AND CONTRAST- VISA V AMEX
Visa is a credit card
• Huge client base - 800m
• Flexible payments every month
• Tiered levels of card
• Available and trusted everywhere
Distributed through banks
Amex is a charge card
• Elite client base -
100m Total settled every month
• Tiered levels of card
Available almost everywhere – trusted
• Distributed through historical network
• Higher cost to merchant
Lunch
Money
John j

6. COMPARE AND CONTRAST- VISA V AMEX
Both offer :
• A single integrated payment system
• User can pay in person, online and via phone.
• World leading brands
• Can settle almost any bill anywhere
• No need for cash
• Peace of Mind
• Both facilitate a huge amount of online trade
Lunch
Money
John j

7. COMPARE AND CONTRAST - OUR USP
Benefits and USP
• A vouched expense system
• Integrated into company’s account system
• Saves time (therefore money) for client company
• Provides Loyalty to a Retail Partner
• Saves time for reps
• Saves rep from dipping into his own expenses
• None of these provided by Cards or cash and receipt system
Lunch
Money
John j

8. SALES AND MARKETING
Market Segments
• Client Companies
- SMEs, Owner Managers
- Corporates. Payroll Personnel/CFO
• Service Providers
- Hospitality/ Retail trade - large hotels, cafe and bar
owners
- Major Epos users, Customer Loyalty programmes
Lunch
Money
John J

9. MARKETING/SALES STRATEGY
Networking
• Professional Bodies
• Current Contacts
• Business Events
Channel Programme
• Value Added Reseller (VAR), Referral Agreements
• Out sourced IT suppliers,/Accountancy Firms
• Managed through
Sales Personnel
• Sales/Marketing Manager
Lunch
Money
John c

10. E- Marketing
Website
• Mobile optimized
• Text and rich video content
• Sign up and client markets landing pages
Social Media
• Value Added Reseller (VAR), Referral Agreements
• Out sourced IT suppliers,/Accountancy Firms
Email Marketing
• 70% higher than any other direct marketing channel
• Large companies (Pharma and FMCG sectors)
Lunch
Money

11. CUSTOMER SERVICE
Keeping in contact
• Industry established methods.
• Use of 3rd partyCRM applications
• Ongoing staff training
Lunch
Money
Intercom shows you who is using your product or
website and makes it easy to personally
communicate with them through targeted,
behavior-driven email, in-app, and web messages.

12. OPERATIONS
Jim Ray
Lunch
Money
● The technological factors that would facilitate LunchMoney’s operation are already
established.
● A white or generic multi-platform app will be employed with the ability to be tailored
to a client’s requirements. These are already available, with the facility to overlay
LunchMoney branding.
● Requirements of app: Flexibility and ease of use for end users, ability to pay by App
and record loyalty programme values for user and data.
● Secure Cloud server space rental. Encryption of data is a must and to be expected.
● Retailers ability to process sale either through their EPOS system via QR barcodes or
NFC (Near field communication).
● QR reader/writer software is required to be downloaded onto retailer's EPOS system
either locally or via retailers head office.
● NFC requires partnering with Merchant Service who allow 3 rd party applications on
their terminals. (Quite a common practice with terminal providers.)
● App user can use NFC or QR on newer devices eg iPhone 6 or Samsung S6.
● Central hub for processing sales data from retailers for the purpose of redistribution
to client companies.
● System currently exist: Electronic Funds Transfer (EFT) to retailer - data to client
company.
● Matrix below in financial planning shows 4 staff members who are office bound;

13. CONCLUSION
In conclusion
LunchMoney.ie has every chance of becoming the preferred method of
payment in the business world due to its technological leap over the current
paper based system.
Coming soon……………AccomoMoney.ie for your accommodation needs,
TaxiMoney.ie to partner with Halo and DinnerMoney.ie for the decision
makers in the company..
We would like to thank you for watching our presentation and look
forward to any questions you may have.
Lunch
Money