The document discusses emerging transportation technologies like Near Field Communication (NFC) and how it is being used for contactless payment systems on public transit networks. It provides examples of NFC payment systems like Sydney's Opal card, which allows users to tap their card or phone to pay fares on trains. Implementing these systems provides benefits like increased convenience for customers, improved boarding times, and cost savings for transit agencies who no longer have to maintain paper ticket systems. The document also examines the impacts of NFC technology on ridership, sales, customer satisfaction and return on investment.
Justin jenk theory and practice taxi wars uber_ raktas_case study_march 2015jjenk
This document provides a synthetic assessment of the strategies and action of the leading players in the mobile app taxi/rideshare/hailing segment, part of the larger taxi industry – city based and regulated. The contents of this thought paper reflect the work Raktas has provided to relevant decision-makers in the industry.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for PlugSurfing. PlugSurfing is creating a global network of EV charging stations that can be used with a single account thus eliminating the need for multiple passwords, credit cards, and other identifiers. It had created a network of 25,000 charging points by January 2016, mostly in Germany and the Netherlands. It already has a density of 17 charging points per square kilometer in central cities and 4 per square kilometer in suburbs. It has also begun expanding into France, Italy, and Belgium. The slides summarize the business model for PlugSurfing including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
Justin jenk theory and practice taxi wars uber_ raktas_case study_march 2015jjenk
This document provides a synthetic assessment of the strategies and action of the leading players in the mobile app taxi/rideshare/hailing segment, part of the larger taxi industry – city based and regulated. The contents of this thought paper reflect the work Raktas has provided to relevant decision-makers in the industry.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for PlugSurfing. PlugSurfing is creating a global network of EV charging stations that can be used with a single account thus eliminating the need for multiple passwords, credit cards, and other identifiers. It had created a network of 25,000 charging points by January 2016, mostly in Germany and the Netherlands. It already has a density of 17 charging points per square kilometer in central cities and 4 per square kilometer in suburbs. It has also begun expanding into France, Italy, and Belgium. The slides summarize the business model for PlugSurfing including the value proposition, customers, method of value capture, scope of activities, and method of strategic control.
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well.
Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.
VisionsLive - a provider of online market research tools and services - decided in late 2015, to carry out an un-commissioned piece of research to use as a case study for the online qualitative approach.
The company and brand chosen for this was the global transportation company phenomenon – UBER.
UBER has since changed brand identity, however this piece of research (which was carried out prior to the company’s rebrand), goes some way to validate retrospectively, that these innovative entrepreneurs managed to anticipate the needs of their customers in their quest to drive the brand forward in the global marketplace.
The document also uncovers some quite startling and revealing observations in the way that qualitative research aspires to deliver - not only just information, but also to provide meaningful and actionable insights into what consumers truly think and want by using effective techniques designed to tap into their deeper thoughts and emotions.
This is my vision on the future of Uber community organization. It broadly covers the following topics for the community operations in CEE region:
/ Key success factors
/ Mission and values
/ Stakeholder management
/ Value proposition
/ Map of goals
/ Metrics
/ Initiatives
/ Organizational model
/ Modus operandi
/ Roll-out
/ Costs & benefits
/ How to write a success story
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
8 things Uber can teach you about product designHamish Vallabh
It’s amazing to think that Uber was founded just six years ago, and has been running in the UK for just three. In a relatively short space of time, Uber has turned the car service industry on its head, and at the same time firmly embedded itself into the habitual life of its users.
A highly imaginative and disruptive company, Uber provides a service that hits all the right notes, and an app that is a joy to use. So it’s easy to see why, for many of us, once you start using Uber, you don't look back.
Crucially, Uber didn’t do this by changing the vehicle or retraining drivers. Instead, it built an app that fundamentally changed how we order, meet, and pay for a car.
By taking a broader view of what a car service could be, Uber was able to totally reimagine the entire experience - offering relentless reliability and a seamless system that addressed many of the issues that plagued the ‘analogue’ taxi experience.
With Uber's astronomical success in mind, I have broken down in the deck below the eight essential lessons that I think everyone involved in product and service design can take from one of the world's most successful 'habit-forming' companies.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
We have developed the, first and only, UBER Analytics Preparation Course that implements in-application questions and covers the syllabus of version 3.1 & 6.16 of the official UBER test.
The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...Isaac Ahmad
Our ultimate aim is to communicate how Uber can contribute
effectively in the “sharing economy” and align its business objectives to drive higher revenue
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
This presentation was made on the 15th June at the Shared and App Based Transport Innovation Seminar, organised by the Institute for Sensible Transport.
Professor Currie is based at Monash University.
INDTC conference by local group UK and Italy on 9th May 2015 in London
<schedule>
10AM Welcome: John Gale
10.10AM Introduction: Rex Haigh
MORNING SESSION: CHAIR MARINO DE CRESCENTE
10.30AM Christopher Scanlon: Shame, shamelessness, grief, grievance, refusal and
other forms of psychosocial disease in groups, teams and communities.
11.15AM Raffaele Barone and Simone Bruschetta: The therapeutic community in the
local community. The limits, resources of partnership and democracy.
12.00 NOON Discussion: Chris Nicholson
12.30PM LUNCH
AFTERNOON SESSION: CHAIR John Diamond
1.30PM Alistair Black: Psychoanalytic clinic for the psychoses - beyond psychiatry and psychotechnics
2.15PM Luca Mingarelli: Taking care of the staff and the management of boundaries
and rules: what kind of leadership is there in Italian TCs?
3.00PM Discussion: Anne Worthington
3.30PM Concluding remarks: John Gale
£35 FOR INDTC MEMBERS,
£50 FOR NON INDTC MEMBERS
CONTACT: MAI TASSINARI mt@cht.org.uk
Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well.
Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.
VisionsLive - a provider of online market research tools and services - decided in late 2015, to carry out an un-commissioned piece of research to use as a case study for the online qualitative approach.
The company and brand chosen for this was the global transportation company phenomenon – UBER.
UBER has since changed brand identity, however this piece of research (which was carried out prior to the company’s rebrand), goes some way to validate retrospectively, that these innovative entrepreneurs managed to anticipate the needs of their customers in their quest to drive the brand forward in the global marketplace.
The document also uncovers some quite startling and revealing observations in the way that qualitative research aspires to deliver - not only just information, but also to provide meaningful and actionable insights into what consumers truly think and want by using effective techniques designed to tap into their deeper thoughts and emotions.
This is my vision on the future of Uber community organization. It broadly covers the following topics for the community operations in CEE region:
/ Key success factors
/ Mission and values
/ Stakeholder management
/ Value proposition
/ Map of goals
/ Metrics
/ Initiatives
/ Organizational model
/ Modus operandi
/ Roll-out
/ Costs & benefits
/ How to write a success story
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
8 things Uber can teach you about product designHamish Vallabh
It’s amazing to think that Uber was founded just six years ago, and has been running in the UK for just three. In a relatively short space of time, Uber has turned the car service industry on its head, and at the same time firmly embedded itself into the habitual life of its users.
A highly imaginative and disruptive company, Uber provides a service that hits all the right notes, and an app that is a joy to use. So it’s easy to see why, for many of us, once you start using Uber, you don't look back.
Crucially, Uber didn’t do this by changing the vehicle or retraining drivers. Instead, it built an app that fundamentally changed how we order, meet, and pay for a car.
By taking a broader view of what a car service could be, Uber was able to totally reimagine the entire experience - offering relentless reliability and a seamless system that addressed many of the issues that plagued the ‘analogue’ taxi experience.
With Uber's astronomical success in mind, I have broken down in the deck below the eight essential lessons that I think everyone involved in product and service design can take from one of the world's most successful 'habit-forming' companies.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
We have developed the, first and only, UBER Analytics Preparation Course that implements in-application questions and covers the syllabus of version 3.1 & 6.16 of the official UBER test.
The Story of Uber In Communicating To Its Key Stakeholders In Singapore On Th...Isaac Ahmad
Our ultimate aim is to communicate how Uber can contribute
effectively in the “sharing economy” and align its business objectives to drive higher revenue
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
This presentation was made on the 15th June at the Shared and App Based Transport Innovation Seminar, organised by the Institute for Sensible Transport.
Professor Currie is based at Monash University.
INDTC conference by local group UK and Italy on 9th May 2015 in London
<schedule>
10AM Welcome: John Gale
10.10AM Introduction: Rex Haigh
MORNING SESSION: CHAIR MARINO DE CRESCENTE
10.30AM Christopher Scanlon: Shame, shamelessness, grief, grievance, refusal and
other forms of psychosocial disease in groups, teams and communities.
11.15AM Raffaele Barone and Simone Bruschetta: The therapeutic community in the
local community. The limits, resources of partnership and democracy.
12.00 NOON Discussion: Chris Nicholson
12.30PM LUNCH
AFTERNOON SESSION: CHAIR John Diamond
1.30PM Alistair Black: Psychoanalytic clinic for the psychoses - beyond psychiatry and psychotechnics
2.15PM Luca Mingarelli: Taking care of the staff and the management of boundaries
and rules: what kind of leadership is there in Italian TCs?
3.00PM Discussion: Anne Worthington
3.30PM Concluding remarks: John Gale
£35 FOR INDTC MEMBERS,
£50 FOR NON INDTC MEMBERS
CONTACT: MAI TASSINARI mt@cht.org.uk
As the Xen hypervisor evolves so do the chances for a potentially exploitable bug to be introduced. This is the case for XSA-105/106, where a number of oversights in the x86 instruction emulator created the opportunity for a number of exploits.
Presentation given on 28 November 2013 at the Institute for Transport Studies (ITS) www.its.leeds.ac.uk
By James Bennett from METRO www.wymetro.com
Covering the importance of Smartcards from the customer viewpoint, implementation, issues arising from implementation and the benefits associated with implementation.
Internet Economics: Urban and Rural perspectivesSayeef Rahman
The presentation looks at various economic and business factors that impact the growth of Internet in Bangladesh. This can be a common phenomenon for countries with lack of infrastructure reach out to the rural communities.The presentation looks into possibilities whether you can bring about a tech disruption in Internet business.
The following presentation examines trends and best practices in Self Service, with respect to consumer trends, company strategies, tools and best practices in various industries.
We have reviewed the following types of Self Services:
Unassisted Self Service - where a customer can complete a transaction / receive the support he/she needs without requiring a human agent’s assistance at all. For example: online booking and ordering, online fund transferring, etc.
Assisted Self Service - where the customer can access the service at his/her own terms, but does require a human agent on the other side, for example: video tellers / conference calls, live chats with a live agent, email / SMS to an agent, etc.
In the digital age, custimer service means far more than answering a phone call or replying to a mail or handlinga complaint.
It is going beyond these basics and enabling a great purchase & usage journey for the customer.
This presentation hopefullt helps you think, what are the pain points for customers & how can we ease them? what are teh pleasure points and how can we enhance them and most importantly how can we value add beyond what they expect and digitally delight them.
Happy reading...may it provoke you!
4. e commerce, m-commerce and emerging technologies 2018Ashish Desai
Customized for the students of CA-IPCC.
This study notes will give you the complete about e-Commerce and also a difference between E-Commerce and M-Commerce. It also gives you basic detail about the several emerging technologies like AI, IoT, web 3.0, Machine Learning and more.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
15. • NFC stands for Near Field Communication is a system that
allow devices to connect each other in short distances. Using
NFC technology, customer can do contactless transactions,
access digital content and link with single tap.
• https://www.youtube.com/watch?v=Wim4TqMzgVQ
16. Advantages to transport industry
• Quick and secure fare payment system
• Improved boarding time
• Replacement of Credit card and paper ticket
• Help an organisation save huge amount money of
maintenance previous technology
17. Impact NFC to transport industry
• Increase the sales
• Improve the services, productivity and building customer
trust
• Avoid dissatisfaction from customer
18. Return of investment
• New marketing programing for Opal is expected to cost
estimate $700,000 over the next five years and deliver an
additional $950,000. The profit will increase approximately
26%.
• These cost is only estimation cost. Because Sydney train is
owned by NSW government so ROI information is not
available in public.
19. Competitive Advantages
• Sydney train have gone through study
competitive advantage in order to
expend NFC fare payment more
efficient and effective sales.
• According online survey base on April
and May. Sydney trains receives 15%
more sales than before. People in
Sydney spent $105 per month since
Opal card available. While people in
Melbourne still stay as it is.
20. Customer Convenience
• NFC does not create advantages for organisation only but as
well as bring a lot convenience to customer
For Example:
• Customer will no longer have to queue to purchase ticket
• When the fare goes flat, customer can either choose set up
auto top up online or top up at station
21. Demand of Supplier/Customer
Before an Organisation implement NFC technology, they have
to do marketing which help to identify the potential market
and forecast expenses and sales. Once market is identified,
starting design the product such as the specification, raw
material and cost. Seek and contact supplier for raw material.
Manufacturing starts to produce the raw material into goods
(Opal Card). Once manufacturing steps is finished.
Organisation can start distribute the product to target
customer.
22. Streamline Operation
• Sydney trains encourages customer to buy an Opal card to
improve the payment system and providing higher quality
services. They realises spending more than 300 million to
maintain the paper ticket, they have decided to eliminate
paper ticket slowly in order save the cost and unnecessary
expenses.
23. Challenges of Implementing NFC
• Encouraging people to use NFC
• Cost of first implement new technology
• Provides training and customer
• Other Expenses
24. Future prospect
Current stage Sydney train are using Opal card which is one of
the NFC technology technique. There are still way to improve
and expand. I believe this organisation will expand this
technology with Smart phone NFC enables in the future.
For Example:
In japan and America started implement NFC on smart phone
to do the fare payment option instead of using NFC card.
35. Reference
• https://www.youtube.com/watch?v=Wim4TqMzgVQ
• NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC
forum: http://nfc-forum.org/wp-content/uploads/2013/12/NFC-in-
Public-Transport.pdf
• Sydney Train. (n.d.). NSW Opal. Retrieved from Opal:
https://www.opal.com.au/en/about-opal/
• NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC
forum: http://nfc-forum.org/
• Myki Forum (n.d). Myki public transport. Retrieved from NFC forum:
http://ptv.vic.gov.au/tickets/myki/
36. Reference
• Fares and Benifits. (2013). Retrieved from Opal:
https://www.opal.com.au/en/fares-and-benefits/
• NSW, T. f. (2014). RailCorp. Retrieved from RailCorp:
http://www.transport.nsw.gov.au/railcorp
• Onguardonline. (2014). Understanding Mobile Apps. Retrieved from
Onguardonline: http://www.onguardonline.gov/articles/pdf-0004-mobile-apps.
pdf
• Trains, S. (2014). Facts and Stats. Retrieved from Transport Sydney Trains:
http://www.sydneytrains.info/about/facts
• Transport, N. (2014). Bureau of Transport Statistics. Retrieved from Transport
for NSW: http://www.bts.nsw.gov.au/