Octopus

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Octopus Smart Card

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Octopus

  1. 1. Welcome to Octopus Anshuka Ankur Govind Hridja Jyoti Sivaditya
  2. 2. OCTOPUS CARD • INTODUCTION • HISTORY • TYPES OF OCTOPUS CARD • USES • EPS ADD VALUE • PRIVACY ABUSE • PROS & CONS • FUTURE OF OCTOPUS CARD
  3. 3. INTRODUCTION • Contact-less value smart card • Online – offline payments • Recognized internationally • Issued by octopus • Available at MTR, KMB • Recharge – anywhere • Maximum value – HK $1,000 • Validity – 3 years • Eligibility
  4. 4. HISTORY • CREATIVE STAR LIMITED 1994 • LAUNCHED IN 1997 • 1998 - 4.6 MILLION CARDS • 2002 – 9 MILLION CARDS • SECOND CONTACT-LESS SMART CARD IN WORLD • APRIL 2000, DEPOSIT TAKING COMPANY LICENSE • 2004, REPLACED PARKING METERS
  5. 5. TYPE IMAGE ELIGIBLITY COST AND USE CHILD 3-11 SOLD FOR HK $70, Initial HK $20, STUDENT SECONDARY SCHOOLS & UNIVERSITIES REPLACED BY PERSONALISED OCTOPUS CARD ADULT 18+ SOLD FOR HK $150, INITIAL HK $100 ELDER 60+ SOLD FOR HK $70, INITIAL HK $20 PERSONALISED UPON REGISTRATION SOLD FOR HK $100, INITIAL HK $30. HADLING CHARGES TYPES OF CARDS
  6. 6. PAYMENT SYSTEM
  7. 7. EPS ADD VALUE SERVICE • ELECTRONIC PAYMENT SYSTEM • ON LOAN – INITIAL DEPOSIT HK $50 • SOLD CARD – NO DEPOSIT – MAXIMUM NEGATIVE VALUE HK $35 • AAVS – AUTOMATIC ADD VALUE SERVICE • BALANCE ENQUIRY • REFUNDING • RECHARGE
  8. 8. USES • INITIALLY ON MTR(Mass Transit Railway) • EXPANDED TO KMB(Kowloon Motor Bus) • EXPANDED TO RETAIL • TRANSPORT - BUSES, MTR, AIRPORTS, TAXI • FAST FOOD, SUPER MARKETS • ACCESS CONTROL UNIT • VENDING MACHINES • PARKING METERS
  9. 9. PRIVACY ABUSE • 15TH JULY, 2010 • 2.4 MILLION RECORDS • OCTOPUS HAD MADE HK$44 MILLION IN REVENUE. • SIX COMPANIES DURING THE PAST 4.5 YEARS • NEW LAW – CRIMINAL OFFENCE
  10. 10. PROS & CONS PROS • ACCESS ANYWHERE, ANY WAY • QUEUE • QUICK • MANUAL LABOR – REDUCED • RECORD OF DATA CONS FOOL PROOF SYSTEM HACKED DUPLICATION STOLEN
  11. 11. FUTURE • ALL TRANSPORT APPLICATIONS • HIGH-VOLUME, LOW-VALUE TRANSACTION BUSINESSES • STRATEGIC PARTNERSHIPS FOR DEVELOPMENT OF WIDER APPLICATIONS • HYBRID CARDS – OCTOPUS + CREDIT/DEBIT CARD – CONTACT-LESS AND CONTACT-ON SAME CARD
  12. 12. AAVS Sony Smart Card Technology
  13. 13. Access Control
  14. 14. Food & Vending Machine
  15. 15. RETAIL ENQUIRY
  16. 16. Bus Ticket
  17. 17. METRO
  18. 18. Thank You

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