81. SO, WHATโS THE ROI OF ALL OF THIS?
+ 5000 SALONS
+ 21M PROJECTED IMPRESSIONS
+ 2.2M ENGAGEMENTS
+ 1.7M CONNECTIONS ON 6000 SALON
PAGES BY YEAR END
+ SOME SALONS REPORTING $4000 IN
INCREMENTAL BOOKINGS
81
82. THANK YOU!
MICHAEL LAZEROW
CEO, BUDDY MEDIA
MICHAEL@BUDDYMEDIA.COM
@LAZEROW
ยฉ2011 Buddy Media Inc. Proprietary and Confidential 82
Editor's Notes
Whyโs it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of sharesโฆ
Whyโs it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of sharesโฆ
Whyโs it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of sharesโฆ
Whyโs it cool? Ford asked its fans to share a badge in order to reveal images of the new Mustang. Once they hit a certain number of sharesโฆ
Kathie Lee and Hodaโs Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Targetโs mark is left all over the tab.
J Brand uses a Shop tab to drive e-commerce. Using an iframe, users to can shop directly from Facebook.
Fans can browse through different styles, look at colors and size and then add to their bag, all without having to leave the Facebook envrionment.
Whyโs it cool? The Shopycat App, which is linked to from the Walmart Page, can give you gift recommendations for your friends and family
Whyโs it cool? The hot spot map allows users to pick their location. In this case, Gilly Hicks is having private shopping parties across the U.S. and in the U.S. as well.
If we click on the U.S. Party, we can see information about the Party, and can share and RSVP to the event directly from the tab.
Kathie Lee and Hodaโs Favorite Things tab is a great example of partnered sponsorship. The tab is holiday-themed and has content both from Kathie Lee & Hoda, as well as from Target, and Targetโs mark is left all over the tab.
Through Carnivalโs Twitter account, there are a number of tweets that concern the ship
On the Carnival YouTube channel, fans can watch a number of videos about the Breeze.
Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
Carnival has space dedicated to the Breeze on its website; however, there is also an inherently social section of the Page that allows fans to share content to Facebook. In this case, fans can Post messaging to their wall or take a poll
