This March I was able to go to Presbytery of the Cascades and work with members of their organization on crafting messages that will help further their cause through the Internet. Thanks for having me! For more, visit us at http://www.thinkspry.com.

1. CREATING VALUABLE CONNECTIONS IN THE DIGITAL MARKETING LANDSCAPE

2. CONNECTbring together or into contact so that a real or notional
link is established.

3. UX (user experience) – CTA (calls to action) – Valuable Resources

4. Best Practices – Advertising – Live and Native Video

5. INSTAGRAMHashtags – Stories – Profile Types

6. Why it’s Beneficial - What to Capture – Where to Put It

8. What is the Message?
To Whom is it Directed?

9. #digitalmegaphone

10. #eager

13. Messages that Connect vs Messages that Fall Flat

18. Who Are You Talking To?
What is the Message?

19. WHO DO WE WANT
TO REACH?

20. WHAT DO WE CONSIDER?
 Age
 Gender
 Family details
 Career / Income
 Location
 Psychological factors
 Fears
 Dreams
 Motivations
 Hesitations

21.  Age: 18-24
 Gender: Any
 Family details: Single, living with family or roommates
 Career / Income: College, entry level organizational work, food service industry
 Location: Within 10 miles of our location
 Psychological factors
 Fears: Being lonely. Not knowing where to make friends as an adult. Transitioning into more
independence in their life.
 Dreams: Finding joy. Being successful. Building long-lasting relationships.
 Motivations: Want to find friends with similar values.
 Hesitations: Committing time to church attendance and activities. Potential lack of
acceptance among established, cohesive groups.

22. Because we care about
adding value to the world.

23. POSITIONING STATEMENT
 Target: Actionable universe of buyers (in your case “seekers”)
 Segment: Key, predisposing attribute
 Brand: A name you call yourself
 Category: A competitive frame for the buyer

24. POSITIONING STATEMENT
 Target: Young, single adults
 Segment: Focus on unconditional love and belonging
 Brand: PDX Presbytery
 Category: Churches

26. CONNECTbring together or into contact so that a real or notional
link is established.

28. How and Where to Deliver the Message

29. UX (user experience) – CTA (calls to action) – Valuable Resources

30.  the totality of the experience of a user when visiting a website. Their
impressions and feelings. Whether they’re successful. Whether they enjoy
themselves. Whether they feel like coming back again. The extent to which
they encounter problems, confusions, and bugs.

31.  Audit
 Look for broken links
 Assess if content has changed enough to update architecture
 Simplify
 Remove content that no longer serves the purpose of
providing value to the client
 Install Google Analytics

32. Making it clear what you want people to do on your site

34.  Clear schedule of upcoming events
 Volunteer opportunities
 Available support networks
 Child care
 Meal assistance
 Etc
 Best scripture apps
 Online sermon library

36. Best Practices – Advertising – Live and Native Video

37. BEST POSTING PRACTICES
 Frequency: 1-2 times per day
 1-3 sentences per post
 3-6 hashtags

38. BEST ENGAGEMENT PRACTICES
 Respond to messages within an hour
 Set up autoresponder to help
 Respond to all comments
 Tag partners to get them commenting too
 Share relevant partner posts to encourage digital networking

39.  Events
 Create pages for events to
increase awareness,
communication, and
attendance
 Groups
 Create groups for subsections
of your organization (ie
fundraising group, women’s
group, volunteer group etc) to
improve communication and
generate more involvement
through prompt notification
and reminders

41.  $5 per day budget
 Correspond profile data to
Facebook Ad’s “Target Audience”
options
 Explore Insights
 Consistently adjust for better
reach and engagement

42. Conclusion: Use it
Post Script: The algorithms tell us to

43. INSTAGRAMHashtags – Stories – Profile Types

44. Research – Create Living List to Boost Exposure

45. STORIESWhen to use them?

46.  Update settings to business profile
 Enhanced profile
 More links to contact
 Insights

47. Why it’s Beneficial - What to Capture – Where to Put It

49. WHAT CAN WE
RECORD?Sermons – Activity Highlights – Inspiration Thoughts of
the Day

50.  YouTube Channel
 On-site video library embedded from YouTube
 Upload natively to Facebook
 Tease out on Instagram

51. KEEP CONNECTING

52. EDUCATION | SOCIAL MEDIA MARKETING | SEARCH ENGINE OPTIMIZATION | WEBSITE DEVELOPMENT
THINKSPRY.COM - LACEY@THINKSPRY.COM – 360-901-1684 @THINKSPRY @THINKSPRY @THESPRYVIXENS