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Taran Swan Nichelodeon
Case study Taran Swan at Nickelodeon Latin America 1. Describe the culture at Nickelodeon Latin America. Be specific How did Swan go about
building that culture? Swan formed an entrepreneurial culture that strives for competition, encourages to take risk and values for new ideas. The
strong Nickelodeon identity ("orange blood") and Swan's business plan assisted building a clear vision and defining a key business strategy. In order
to build the strong brand and culture Swan had to find people for the dedicated positions and form a multidimensional team. Swan took risk and
invested in finding the right person that would fit the organisation because a strong and trustful team was critical. ("I focused on getting the best team...
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Despite of the fact that the staff were split between two office and constantly travelled to Latin America communication flow was effective on account
of the established practice/systems and video–conferencing. Another equally important point of Nichelodeon is a kid focused environment that is
evident in the office. The "Grow Downs" workshops were held for new advertising executives to better become acquainted to the Nichelodeon
philosophy. 2. Describe Swan's leadership style. What impact has it had on the culture Swan's enthusiasm and business savvy had a major influence
on the team culture. Swan is a transactional and excellent team leader who motivates and encourages followers to strive for the established goal.
Delegating staff Swan took risk and focused on the key business strategy. Although Swan had not experience in leading a large organization and
Latin America she was self assured/confident in her ability to learn. Swan had a business vision that was reflected in her business plan while
anticipated the financial and economic crises in Latin America ("Swan was three steps ahead of the game") 3. What are the challenges that Swan
faces at the end of the case? What actions should she take? Should she assign an interim director? The Swan's complicate pregnancy forced her to
leave for New York and she had to make a decision how to work further and manage the projects that would shape the direction and channel's
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Childhood Obesity Today : Biography Of An Epidemic
In Laura Dawes book, Childhood Obesity in America: Biography of an Epidemic specifically the chapter titled, "Fat Kids Go to Court," the author
examines various aspects of the food industries role in the childhood obesity epidemic. Dawes explores specific actions taken by children's advocacy
groups as well as junk food companies response to the groups attacks on their industry. The author also highlights the role future litigation could take in
changing the advertising tactics as well as possible food reformulation by food industry powerhouses. Dawes reveals that the Campaign for a
Commercial–Free Childhood united with two parents made known their intent to sue the Kellogg's corporation as well as Viacom, owner of
Nickelodeon. The CCFC and their partnered parents declared that the two afore mentioned companies were deceitfully marketing nutritionally unsound
foods to children under the age of eight. The litigants were seeking to end junk food advertisements aimed at children younger than eight–years–old
during highly popular children's programming on Nickelodeon's station, while also seeking to terminate Kellogg's advertising campaigns which
targeted young children with the company's fat and sugar laden products. Interestingly, the author points out that this distressing issue is not new, as
identical concerns, of adverse health effects incited through advertising high–fat and high–sugar food products to children, were voiced at an FTC
hearing at the end of the
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Film hw 1 Essay
Module 1 Homework Assignment Allied American University Author Note This paper was prepared for Introduction to Film History, Module 1
Homework Assignment, taught by Professor Stephanie Sandifer. Directions: Using word processing software to save and submit your work, please
answer the following short answer questions. All responses to questions should be one to two paragraphs, composed of five to seven sentences, in
length. Your responses should include examples from the reading assignments. 1.Explain the role of the Kinetoscope during the period of cinema's
invention. How did the Kinetoscope modify the capabilities of earlier camera and projection systems? Kinetoscope is an early motion picture invention
that... Show more content on Helpwriting.net ...
The most famous films created by Lumiere brothers included: L'Arroseur arrose, Sortie des Usines Lumiera a Lyon (workers leaving the Lumiere
factory), and the Arrivee d'un train en gare a La Ciotat Arrival of a Train at La Ciotat). Word cinema was derived from Cinematographe, and was
born when Lumiere brothers presented their first commercial film to paying audience in the world's first movie theater, that is how I believe the
Lumiere brothers developed commercialized market for cinema. 3.What were Edwin S. Porter's significant contributions to the development of early
narrative film? In what sense did Porter build upon the innovations of contemporaneous filmmakers, and for what purposes? Edwin S Porter was an
expert builder of photographic equipment and a film projectionist, he worked for Thomas Edison. In 1901, Porter began operating the camera, and
was responsible for directing film, from there, Porter was credited with almost all of the innovations of the pre–1908 period by making first story film
titled Life of an American Fireman. Porter was also the one who is credited with editing, he also successful in creating models. Porter's biggest
contribution to cinema, is concentration on fiction filmmaking. 4.What is the difference between vertical integration and horizontal integration?
Vertical integration is a concept in which a company develops or acquires production units for outputs which are
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The Rugrats Research Paper
The Rugrats Review The Rugrats is a Nickelodeon cartoon series created by Arlene Klasky, GГЎbor CsupГі and Paul Germain. Rugrats is also a slang
term used for toddlers. The series takes place around a group of toddlers; Tommy and his best friend Chuckie, Phil and his twin sister Lil, and Tommy's
older cousin Angelica. The show takes place through the eyes of the toddlers that are constantly changing their everyday lives to imaginary adventures.
The show plays with baby talk, having the group constantly mispronounce words and use improper grammar. On the adventures, the babies sneak out
of their play pins, sometimes even sneaking out of their homes. While the babies are on their adventures, their parents and grandparents and mostly all
of the
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Stereotypes In Animation
A valid complaint about animation that is rarely addressed is the reinforcement of gender roles and racial stereotypes. Though violence, obesity,
commercialization, and short attention spans are also legitimate complaints, the issues of race relations and gender roles create widespread effects.
This is not an issue specific to animation; it is prevalent in all forms of entertainment. Yet if we, as a culture, are to remove these issues from ourmedia,
we should be focusing on changing perceptions of the youngest members of our culture. A large issue with children's cartoons is a lack of valid
representation. (Parasecoli FIND DATE) What little representation that exists borders on stereotypes, and is catered towards white culture. This
underrepresentation is prevalent even in the advertisements of children's programs. Few commercials feature people of color, and those that do
typically retain a white child in a position of power. (Merskin 2008) The lack of representation is so great that it has spawned the term "Symbolic
annihilation." (Klien Shiffman 2009) Those who consume more media are more vulnerable to this tacit confirmation of some groups as unimportant.
(Klien Shiffman 2009) Because "Children's television exposure begins in infancy and persists throughout their lifetimes... what is learned during the
early years is critical." ... Show more content on Helpwriting.net ...
It affects them no differently to talking about sticks, stones, people, houses, cars...they're going to listen, they're going to respect what you're saying
and they're going to move on. I've probably spoken to well over 50,000 kids in my time. Most four and five year olds are probably going to look at
you and go 'oh, that's fine.' The idea that if somebody talks to a young child that somehow that's going to make them become gay or become lesbian,
or act gay or act lesbian...there isn't a shred of empirical evidence to suggest that that's remotely true." (Qtd. In Weisz
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Analysis Of Kid's Rule !: Nickelodeon And Consumer...
In Sarah Banet–Weiser's "Kid's Rule!: Nickelodeon and Consumer Citizenship", she analyzes and dissects how Nickelodeon became a dominating
media empire among children. In the early stages of television and media, the child demographic was often overlooked and viewed as powerless
agents in relation to the media, as they failed to have direct purchasing power. What many media companies failed to realize was that children can
influence their parents into purchasing products, making children have a prominent indirect purchasing power. Nickelodeon was one of the first media
channels that designed a network entirely for children, promoting childlike ideologies, values, and providing entertainment all day long. Nick used
their power and ubiquity
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Drake And Josh Analysis
Analytical Essay: Drake and Josh "Pip pip da doodley doo" (Drake Parker). In Nickelodeon's Drake and Josh, two teenagers with opposite
personalities must learn to live under the same roof. Drake is a cool, good looking, slightly daft, guitar playing, ladies man who plays by his own
rules while Josh is the dorky, clumsy, responsible one. The two must learn how to get along when Drake's mom falls in love with and marries Josh's
dad in the first episode. The rest of the series consists of the duo's wacky misadventures. Meanwhile, Drake's mischievous little sister, Maegan, plays
pranks on the two in a constant attempt to make their lives miserable. The genre of the show is situational comedy (sitcom) and its target audiences are
preteens and younger... Show more content on Helpwriting.net ...
Drake makes a mistake and in attempting to atone for it only ends up making the situation worse, which then leaves Josh to pick up the pieces and
everything occurs in a comical way. Overall themes in the show include roommate drama, kids hijinks, tween sensation, Sitcoms, and surviving high
school (TV.Com). The theme of "Josh Runs Into Oprah" mainly focuses on roommate drama in that it focuses on the relationship between the two
brothers. The comedic style of Drake and Josh mainly takes form in tropes. " If there's a sitcom trope, Drake and Josh have probably covered it"(TV
Tropes). This appeals to teens because the metaphors often relate to other shows,people, or events that teens of that day would be infatuated
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The Cha Slide Analysis
Empowerment versus Exploitation: Children and the Media
Throughout this semester our class has discussed the contrasting views on the influence of media and television on children. In this paper, I will take
this conversation a step further by delving into the complexities of the opposing views of child protection. American children in today's culture spend
almost six hours a day with various forms of media. The media attacks children's agency though their culture and I will attempt to highlight how this
attack can negatively affect and influence children as consumers. In this paper, I argue that media targets children through their sense of agency and
empowerment
Parents have difficulty raising their children the way they want to because kids are being influenced by commercialism that often contradicts the goals
and objectives of the parent. In Sarah Banet–Weiser's, ... Show more content on Helpwriting.net ...
The lyrics of "The Cha Cha Slide" tell you step–by–step directions of how to dance to this specific beat. It is an easy to learn, catchy song that appeals
to young children. The lyrics of this song tell you exactly what moves to do; for example it says, "Slide to the left...slide to the right." The song
explicitly commands the audience to perform specific movements, thus everyone does the same exact movements. This song choice is meaningful as
it parallels how adults command their children to behave in a certain manner. Just as children desire the ability to break free of this parental
oppression, the boy in the video does not allow the song to dictate what moves he performs. In fact, he completely ignores the song and freestyles his
own dance moves. For example, the song says "Everybody! Clap your hands," but the young boy demonstrates his power as he disregards this
command and instead does some funky
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Nickelodeon Research Paper
Although Nickelodeon is mostly regarded as a sad, shambling mess nowadays, the network has really had some amazing shows over its 36–year
history. Many of its original cartoons were so creative and out there, that they themselves were founding new cartoon stars, and had groundbreaking
effects on western animation. For the longest time, Nickelodeon was the ruling king of animated entertainment, and it was no wonder. So in honor of
this network's golden age, I've taken the time to list my 3 favorite Nickelodeon shows of all time. To make this list, these shows still have to be
enjoyable as an adult, and not just stand as a childhood favorite.
My third favorite show is Drake and Josh, which is not only one of Nickelodeon's miracle sitcoms, but also one of my favorite shows of all time, and
for very good reason. This series follows the life of 2 stepbrothers just trying to adapt and live together with their family, resulting in believable
scenarios and some very well–thought out jokes. Even if a joke didn't always hit, the characters were still appreciated for who they were because
they were relatable, and went through very believable situations that a lot of people could look back on. And I'm happy to say that all the actors went
on to do better things because of this sitcom, so it clearly didn't go to waste. I ... Show more content on Helpwriting.net ...
This is the Teen Titans of Nickelodeon, and not just because of its unique animation style. It's one of the few forms of media that actually had me
interested in martial arts fantasy, which hasn't always been that interesting to me. The show also has some really memorable characters with
backgrounds so creative and thought–provoking that you'll actually show some sympathy for one of the main villains. The only real downside is that
some episodes aren't quite as good as others, but that can be expected with a lot of good cartoons. Aside from that, I personally think The Last
Airbender is a
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Taran Swan Essay
Taran Swan's story as general manager of Nickelodeon Latin America is a true pattern of successful leadership in building organizations. She manages
to foster a great team of people who would feel equal and work together to achieve a common goal that she manages to set without exercising authority.
Furthermore she manages to make everyone feel equal in their ideas by allowing discussions rather than exercising power. Her management is
extremely effective when the company was being created but at the same time, as her team increased she kept the tight working style which guarantees
success in the long run even if she is not present. Although the case study that is examines her character doesn't cover her story after 1998, I have no
doubts ... Show more content on Helpwriting.net ...
However, Taran Swan successfully identifies her main recourse and advantage– the Nickelodeon brand and philosophy. Although her managers at
Nickelodeon where unsure about the success that can be achieved in Latin America, she took the challenge to try and convince them that the market is
ready. As she noted there were not that many opportunities to enter the competition and she fails most probably there won't be another shot. Quickly
she manages to overcome what proves to be her greatest challenge – the unfamiliar environment.
Starting with a brand and full of ideas, the first key step that Taran Swan executes is the establishment of her great team. Her strategy of recruiting
talented, open minded people is a very firm base of the future company. Her personal involvement with all of her staff is vital for her future style of
leading who foster communication between people in a very productive environment. She has faith in the people she has chosen to be part of
Nickelodeon Latin America and firths for every single one of them, as in the case of McCarty and Friedman. She is extremely successful in creating
the perfect environment for people to discuss, question and reason their ideas and views. She rarely applies her authority and at the same time by
adjusting small pieces of the machine that she has created the company leaps forward. In such a hostile and unfamiliar environment most
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Disney Growth Essay
Arion 4 Anthony Arion Principles of Management Prof 12 October 2016 Midwest Central to Disney Growth Worth of the Disney Company in
2014 was reported to be as follows: 85 Billion in assets; Capitalized at $179.5 Billion; Net worth $48.18 Billion. At the end of 2015, revenue of the
Disney Company worldwide was $52.47 Billion. These figures appear staggering for a company that was started in 1923 in the rear of a real estate
office in Los Angeles; however, it is imperative for the Disney Company, both a content provider and content creator, to consider a Grand Strategy in
2017. (Statista) Growth by diversification could be catastrophic for Disney. Disney is known for its short animated films and full length films that are
considered... Show more content on Helpwriting.net ...
It is said that Nickelodeon alone drove the price of Viacom stock to $60.00. This does not even consider the worth of the MTV network.
Nickelodeon would give Disney growth in the coveted teen market. Many of the Nickelodeon celebrities have considerable net worth. Nick Cannon
soon found his home with Nickelodeon as a rich rapper. With a net worth of $20 Million, Cannon is considered the richest rapper associated with
Nickelodeon. Since the contracts are with Nickelodeon for these celebrities, it might be too risky for Disney to grow by acquisition. Depending upon
how the contracts are written, Disney could spend a lot of money to have a great network without celebrities. (The Richest) Since ?Cash Cows? do not
aggressively pursue opportunities, protecting themselves from threats of takeovers and acquisition, employee morale is low because when the
company does not pursue opportunities, personal growth can be stunted as well. Disney is proud of their reputation of satisfied and wealthy
employees. ?Cash Cows? such as Microsoft and Apple are so consumed with the popularity of their brand, they do not have to aggressively market the
brand; instead their main focus is to maintain the integrity of their
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My Hero
Many people have their own heroes, be it big or small. Heroes who save their lives or make their lives better or inspire them to do activities. For
me, my hero is on a technicality. While I never knew him personally, he is still responsible for creating a show that inspired me to do animation
when I was little. On top of that, the show this person has created became a very popular and highly influential force in the pop culture world and
became an icon. It touched the hearts of millions in more ways than one, from bringing either a slight chuckle or a huge impact on a person's life. That
show would be "SpongeBob SquarePants", and that creator would be none other than Stephen Hillenburg. Stephen McDannell Hillenburg was born
on August 21, 1961 at Fort Sill in Lawton, Oklahoma. He grew up in Anaheim, California, and was fascinated by sea life during his childhood,
influenced by the undersea documentaries by Jacques Cousteau. He attended Humboldt State University as a marine science major (and minored in
art) and earned his bachelor's degree in 1984. He held a job in the Orange County Marine Institute (now the Ocean Institute) and educated in marine
science. However, in 1987, he left to pursue a career in animation. And in 1989, he enrolled in the California Institute of the Arts and graduated in
1992. While screening his short films "Wormholes" and "The Green Beret" in film festivals around 1992, he met Joe Murray, who was recruiting
artists for his new show
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Taran Swan Case Study
Case Summary of Taran Swan at Nickelodeon Latin America
Taran Swan served as launch director and general manager of Nickelodeon Latin America. She had written the business plan, compiled a team and
brought it through its first 18 months in the air. She unexpectedly had to return to New York and was faced with the decision of whether to appoint an
interim leader in her place, and if so, who among her team members should she select?
Origins of Nickelodeon Latin America
Nickelodeon is a cable channel for kids 2–11 years old, which included a variety of programming (live, action, drama), not just cartoons. Launched in
the US, Nickelodeon (Nick) became the most popular kids' television channel and expanded internationally.
Each ... Show more content on Helpwriting.net ...
Counting Down to Channel Launch
Much to do, and Swan on top of it. Intensely questioned her staff which took some getting used to. Swan's pet peeve was if someone wasn't thinking
strategically. Couldn't just do the job, needed to use your brain on the task at hand.
Marketing
Swan needed to find the right person to head marketing.
McCarty: proactive, business savvy and had natural leadership skills.
Friedman: had creative and multidimensional thinking.
Swan made them co–VPs of marketing. McCarty had advertising and affiliate sales experience, while Friedman was the creative one. Neither had much
previous marketing or mgmt experience and both had to commute (McCarty–Arkansas, Friedman–NY). Both worked together well. Checked in with
each other for big decisions.
Swan and McCarty made another "big bet" in developing the brand. Friedman headed up Nick en Vivo (Nickelodeon Live, a show) and McCarty
managed Ayuda a tu Mundo (Help your world, a consumer campaign). Creative materials and direct mailing campaigns also went out, and they worked
with the sales depts to ensure strength of brand was being maintained.
Advertising Sales Problem
Attracting advertisers was difficult, and program integration prevalent in LA (program characters often promoted things). Direct response commercials
were common with phone # displayed for kids to call, which was debated by the executive team.
Lack of progress so sales team reorganized
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Taran Swan at Nickelodeon Latin America Case Study Essay
Taran Swan at Nickelodeon Latin America (A) Case Study
Background and Scope
In 1979, Nickelodeon, "a cable channel for kids 2–11 years old, was launched in the United States". Nickelodeon provided a wide–range of
programming which including "live–action, comedy, drama, animation, music and sports and game shows". By 1995, Nickelodeon was the highest
rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon
allowed the channel to have its own "on–air identity and slogan" for each endeavor. Nickelodeon used an "International Swat Team" to launch the
network into other countries and once established turned it over for local personnel ... Show more content on Helpwriting.net ...
She understood that regardless of what decision she made, she would have to adapt her management style and skills.
Situation Analysis
Due to Swan's medical situation, there are three critical activities that must be managed effectively in her absence: increasing advertising sales,
increasing affiliate sales, and the executing the Brazil–specific feed. Advertising sales was a key concern for NLA. They had missed their goal by 11%
last year. Though the overall bottom–line goal was met, this lack of revenues did not make for a sustainable business model. In addition, the Latin
American economy was very rocky, and Brazil was undergoing a currency devaluation. In order for the company to continue on its path to success, the
sales team was going to need to land more advertising accounts, and take advantage of the upcoming World Cup to drive much–needed revenues.
Increasing affiliate sales was also key. In particular, the deals with Cablevision/TCI in Argentina and Telemundo in theUnited States were very
important. These deals would expand the viewership by 1.5 million people in Latin America and millions more in the United States. In turn, this
increased viewership would help increase advertising sales, and would also strengthen NLA's foothold within the region. It was also help to show the
corporation that the NLA project was succeeding. This could lead to a larger budget and more dedicated resources from the corporation. Finally,
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Wayfair Case
Steve Conine and Niraj Shah came up with the idea to start a business while they were in their last semester of college in an entrepreneurial class.
Therefore, in May 2002 they started Wayfair as an e–commerce business in one of Steve's extra room in his house, and the merchandise for sale was
stereo racks and stands. Steve and Niraj began to do some research and realize the need to buy furniture in the home goods market online was
untapped. Hence, they decided to tap into this market, and Wayfair became a major merchant for furniture and home goods online. They were
operating using various websites to distribute the merchandise, but in 2011 they decided to collaborate all of their websites into one location which is
Wayfair.com. Wayfair currently offers 7 million products from over 7,000 suppliers from five distinct brands. The five distinct brands are
Wayfair.com, AllModern, Birch Lane, DwellStudio, and Joss & Main. Wayfair.com targeted audience are women aged 35
–65 years old with an annual
household income of $60,000 to $175,000. In 2013, Wayfair had grossed over $900 million in annual revenue, and investors could not understand why
Steve and Niraji had not filed to become a public company.... Show more content on Helpwriting.net ...
In 2013, Niraj explained that Wayfair had no plans for drawing up the papers to become a public offering because the timing was not right. Niraj
states, "If you aren't in a rush and you don't need liquidity for your investors, then you look at it and wonder why you should go public when you still
don't have much brand awareness and think the story could be so much better in another year or two" (Primack,
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How Does Ariana's Music Influence Her Role Victorious?
Ariana is a singer and a lyricist. She was born in Boca Raton, Florida. After growing up in Florida she moved to Los Angeles and got the role Cat
Valentine in the nickelodeon show Victorious. Ariana is most famous for her role Victorious. She was born June 26,1993. Her birth name is Ariana
Grande – Butera. Ariana was also on the nickelodeon show, Sam & Cat. Ariana's first single was The Way (feat. Max Miller) and it instantly
became no. 1 after 7 hours of its release on March 26,2016. Ariana's music inspires me because her music and lyrics are all about her and expressing
herself. During the summer of 2014, Grande teamed up with Jessie J and Nicki Minaj on the single "Bang Bang," a track that debuted at No. 6 and
peaked at No. 3 in the
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Taran Swan Hbr Case Analysis
Taran Swan at Nickelodeon Latin America
Background
Nickelodeon is a cable channel for kids 2–11 years old. It started out in the US in 1979. Nickelodeon produced cartoons, live action, comedy, drama,
music, sports and game shows. In 1996 it was the most popular kid's TV channel in the US. The international channels had their own names, but relied
on US programs that were voiced over. The channels were launched by a team from corporate the company called the Nickelodeon International Swat
Team. They would build the channel and transition it to localmanagement. By 1998 Nickelodeon was in more than 30 countries. While Taran Swan was
the director of Business Development for Nickelodeon International, she had begun to look into ... Show more content on Helpwriting.net ...
Swan's enthusiasm and philosophy of open communication and ownership of tasks had brought the Nickelodeon team together. Latin America was very
segmented. Regional dialects, customs and languages needed required attention. Rey del Valle was brought in from Fedex to help keep the network on
budget. Even though he had no experience in entertainment, Swan was particularly concerned with the bottom line. With this move, and others, money
was being spent on gambles but the reasoning behind them was well informed. Investments in quantitative and qualitative studies were recommended
by Del Valle, further aligning them with their immersive business strategy.
The sharing of employees between Nickelodeon and MTV in Latin America was an immediate obstacle for Swan. Early, sharing Viacom employees
was the only option to have a support staff for Nickelodeon Latin America. The extreme differences between the networks confused the advertisement
and sales departments. Viacom employees were being asked to sell two networks instead of one, without being given extra incentive to do so. Swan has
approached this obstacle by sharing her enthusiasm for Nickelodeon with the Viacom staff via her 'Growing Down' meetings. The important 'childhood'
culture was communicated in the meetings along with their marketing that included the 'Ayuda tu Mundo' (Help your
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Minessota: The Beautiful Glowing Phenomenon of the...
Welcome to Minnesota, the land of 10,000 lakes. Here, we are Minnesota nice. Minnesota is filled with a large diversity of people. It is home to the
tall–tale Paul Bunyan and borders the great lake, Lake Superior. What is there to do here in Minnesota one may ask? Well, the list is endless it ranges
from a relaxing day of fishing at up north right off of the Lake Superior, water tubing down the river with friends and enjoying the scenery, to watching
live performances at the Orpheum Theatre.
Although there are so many choices to choose from, one of favorite destination that you must make sure to visit is the beautiful glowing phenomenon
of the Northern Lights. These amazing lights can be viewed year long, but are most visible during the autumn and winter time when the Northern
Hemisphere nights are at their longest. Make sure to choose a spot where the skies are clear and the night is dark without any trees that can block the
view. The Northern Lights can be seen closest up north to the North Pole as you can. Watch as the smokey painted skylights reflect off the lake, it's a
scene you will never want to forget.
Another beautiful place to visit is the 11–acre Minneapolis Sculpture Garden, home to the iconic Spoonbridge and Cherry. This garden features over 40
sculptures and is the largest urban sculpture garden in the country. You can take pictures with these giant pieces of art, have a picnic under the tree
shade, or stroll and explore the unique minds of artists. There
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The Ideological Ambiguity Within The Media Essay
Everyone within a society has his or her own individual concerns in life. Some people, however, are occasionally looked down more by others,
depending on if their problems are seriously destructive to the society or not. An often time in doing so, these people are manipulated into a dominant
ideology which represents arguments about whether things are of optimistic or pessimistic standards in our civilization. This set of central principles,
ideology, produces particular manners and offer ethical regulations by which one's dealings can be evaluated. In fact, the media production business
appears to be the focal resource that utilizes the governing beliefs by constructing imaginary medium contacts, appealing to massive audiences to reflect
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The article "The White of Their Eyes: Racist Ideologies and the Media," written by Stuart Hall, Hall brings an attention to the perception of ideological
ambiguity though discovering the typical mass media's function of establishing racial inequities, such as that the community accepts differential
behaviors of people within the society as common sense. He first starts on describing ideology as a term that does not consist of individual thoughts,
yet assembly of different basics that direct to a certain judgment or perception. As said by Hall, the representation ofrace in the mass media builds the
positive and negative consequences of ideology by manufacturing and transforming the ideologies. This ideological ambiguity is often shaped when
the mass media puts up a meaning of what race is for the audiences, what significance the images of race conveys, and how the issue of race is
supposed to be recognized. In a straightforward phrase, mass media organizes our world as regards to racial groups; placing people into categories
based upon their physical appearances and defined concepts that have been generally raised after a while. On the other hand, what is really striking
about Hall's argument on the ideological ambiguity is that the importance of these conventional ideas of race cannot be compared with the
ground–breaking portrays of traditional form of race for which context is more appreciated or not in
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Spongebob Research Paper
Squidward Tentacles While SpongeBob is the embodiment of children and the rebellious brand Nickelodeon is trying to articulate to their young
viewers, not every character in the show shares SpongeBob sense of adventure and fun as he does. Unlike SpongeBob, characters such as Mr. Krabs
and Squidward oppose SpongeBob's uniqueness and strengths. They do not understand SpongeBob, similar to how Nickelodeon is trying to brand the
"us vs. them" rhetoric between children and adults. Nickelodeon wants children to believe that while adults, such as the one represented by a character,
Squidward, do not understand them, Nickelodeon and characters such as SpongeBob do. A character such as Squidward is in opposition to
SpongeBob, nearly being an opposite ... Show more content on Helpwriting.net ...
If we take SpongeBob as the representation of children in the adult world, then surely, Squidward represents the adults in the way that Nickelodeon
would like to show them. Sarah Banet–Weiser pointed out that the "Nickelodeon's brand identity: the Us vs. Them philosophy, wherein kids are
'oppressed' in an adult world; and the Nickelodeon Nation, in which the network can be a 'home' or neighborhood" (Banet–Weiser, 2007, p. 238). As
representing the adults of the world, Squidward is displaying to the children viewers that Nickelodeon supports the children when SpongeBob prevails
over Squidward, the character whom represent the adults Nickelodeon wants to blame for who are trying to oppress the children viewers.
Children viewers could relate to SpongeBob and use Squidward as the representation for what they oppose, just as Nickelodeon's rebellious brand is
hoping to instill in its viewers. In the episode of SpongeBob Squarepants, "Bubblestand," SpongeBob successful hold a stand to blow bubbles and
shows Patrick how to do it. Squidward is immediately dismissive of them, yet is still curious about blowing a bubble (Yasumi, July 17, 1999). After
failed attempts,
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Negative Stereotypes In Aladdin
Introduction:
American kids and teenager have always struggled with accepting or respecting themselves. Other people are making those who are struggling to have
a hard time with themselves. The entertainment industry has a responsibility to implement diverse characters in their programming for kids and
teenagers that don't perpetuate wrong stereotypes. This fits the purpose to help develop good character on children and teenagers. Some kids and
teenagers don't actually see the outcomes in society because they are mostly influenced by their friends or parents who think very stereo typical of the
world. When they're so influenced by their parents or friends with stereotypical minds they begin to believe it and they keep spreading negative thoughts
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"Study examines television, diversity, and self–esteem." Race Bending, Marissa Lee, 6 June 12, www.racebending.com/v4/blog
/study–examines–television–diversity–self–esteem/. Accessed 22 Jan. 18.
Osman, Daniella. "Why Representation In Media Matters For Kids" ["Why Representation In Media Matters For Kids"]. cbc.ca, 29 May 17,
www.cbc.ca/parents/learning/view/why–representation–in–media–matters–for–kids. Accessed 8 Feb. 17. Puglise, Nicole. "From Nickelodeon to
Disney: children's TV leads the way for LGBT characters" ["From Nickelodeon to Disney: children's TV leads the way for LGBT characters"]. The
Guardian, 20 July 16. The Guardian, www.theguardian.com/tv–and–radio/2016/jul/19/childrens–television–lgbt–characters–nickelodeon–loud–house.
Accessed 22 Jan. 18.
Scott, Laura. "The Importance of Representation in Kids' Cartoons" ["The Importance of Representation in Kids' Cartoons"]. Affinity magazine, 28 Jan.
17. Affinity magazine, Affinity, http://affinitymagazine.us/2017/01/28/the
–importance–of–representation–in–kids–cartoons/. Accessed 9 Feb. 2018.
"Teaching Young Children to Resist Bias" ["Teaching Young Children to Resist Bias"]. PBS, www.pbs.org/kcts/preciouschildren/diversity
/read_teaching.html. Accessed 21 Jan.
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Move It Football Head Analysis
"Move it Football Head!" ' Hey Arnold!' was one of my favorite Nickelodeon shows. Helga was secretly obsessed and hopelessly in love with Arnold.
But, she flirted how I did when I was younger. 'Hey, let's be super mean to him because he's super cute!'. Anyways, Helga would call him football head
in the show's entrance.
2.) "You got it dude!" Remember Michelle Tanner? I hope so. She was played by Mary–Kate and Ashley Olsen who were America's little sweethearts.
Yup, it was pre drug addiction.
3.) "Did I do that?" I feel like we all have an inner Steve Urkel. He was the dorky character on 'Family Matters', with his flood pants, suspenders, and
big coke bottle glasses that were attached with a chain around his neck. He was the ice and tension breaker. And he always had perfect comedic timing.
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Dog was the goofball, and Cat was pessimistic and selfish. Seems pretty accurate to how the real cats and dogs are, huh?
5.) "Court dismissed! Bring in the dancin' lobsters!" AMANDA–AMANDA–AMANDA–AMANDA–AMANDA–AMANDA–AMANDA–AMANDA
SHOWWWWWWWWWWWWW! 'Nuf
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Narrative Essay On Camp Snoopy
The first time going to camp snoopy was a huge deal because I was only 4 years old. I was with my close family, which are my brothers and cousins,
and of course my mom and grandma. When we were walking into camp snoopy for the first time it was like"a tree in a forest" and all I could hear hear
squeal of kids screaming, and the rides rumbling. The first ride we decided to go on was the elegant peanuts swing. When we got on the swing I felt
the chilly metal of the seat and the smooth breeze of wind blowing into my face. After that we went to the shooting star and at first I didn't want to go
on the shooting star so my cousins went on the shooting star and after they came over and said we were baby's If we didn't go on the ... Show more
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When we got in line for the log Chute the sun was still shining, after we got in line all I heard was water splashing everywhere from the log chute
coming down the monster hill. The line felt like a mile long, the scary thing was we kept going into the abandoned cave, every step it got darker and
darker. We advently saw a pinch of sun before it went away, and then we were first in line. So me, my mom, and Sam stepped into the log chute.
Then we started to float down the stream and then we took hard right and slowly went the lift and all you could here was click clack, click clack,
click clack. Once off the lift we hit some rapids and we went by the home run chair; then all a sudden we went down the hill after the drop my
heart was racing. Then we went up another lift to go to the massive drop my heart was racing, my stomach felt like it was going to explode. Then
we went straight down, and we made a massive wave making water go everywhere. Till this day the log chute is one the scariest rides at Camp
Snoopy because your just sitting in the log chute, so you have to girl the metal bar for my life.I felt that then and a I feel it
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A Project On Nickel Mine Opportunity
Project Procurement Description
The project, referred to as Nickel Mine Opportunity is a product of a comprehensive of options work that led to a preliminary feasibility study which
further farmed the project concept to an approximate accuracy range of +/–25 percent. The target schedule for the project is approximately 12 months.
For the project to be approved, the client holds the opinion that a contracting company engaged in the preparation of a feasibility study must develop a
study that define scope and cost to an accuracy of +/–15 percent.
The undertaking of the project will involve one or more development contractors who will work closely with the lead contractor. Close collaboration
among different contractors working on a project is an effective way of achieving project objectives within set timelines (Binder, 2007). The execution
of the project will be undertaken by the contractor after approval via an appropriate procurement contract. The client proposes a target schedule of
project execution to start of production at approximately 48 months.
Te concept of the scope of work is defined by the location and infrastructure elements that encompass the project. The physical location of the Nickel
Mine is approximately 1000km inland in the country of Kumahatata, located in the African continent. Key infrastructural components that encompass
the project include offices, accommodation, and an aerodrome. The location and preliminary design of the aerodrome is complete.
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Viacom Case Analysis
Viacom is currently one of the most prominent conglomerates of American media. From films and television shows to music awards and record
labels, it is unlikely that one would not run across one of Viacom's many acquisitions. Beginning in 2005, Viacom has continually expanded
throughout the United States and even abroad. Viacom makes use of a variety of different media techniques and strategies to maximize their profits
and grow their company. In order to completely understand the business model of Viacom, it is crucial to analyze its role as a conglomerate as well
as its use of integration, synergy and the franchise model. Croteau and Hoynes define conglomeration as media companies becoming "part of much
larger corporations, which own a collection of other companies that may operate in highly diverse business areas" (40). As a conglomerate, Viacom has
taken ownership of a variety of different brands and companies. While the holdings are diverse, they are synonymous due to the fact that they all serve
the purpose of providing some type of entertainment to a specified audience. For example, Viacom provides entertainment through the MTV channels
as well as the Nickelodeon channels. Although these two channels may offer vastly differing content, both allow Viacom to pursue the goal of gaining
a large stable audience and increasing in popularity. Similarly, Viacom furthers its role in the media industry with itsfilm production holdings.
Paramount Pictures and its sister
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Personal Narrative : Cinderella's Castle And Space Mountain
When I was 14 years old my parents had been planning our one last family vacation. My older siblings; Nailynn and Nathan, had both reached their
mid–twenties; heading towards their respective adult lives. Then I heard the words most kids wanted to hear "We're going to Disney World". I
remember such a great feeling of joy. I was going to Disney World. I would get to see Cinderella's Castle and Space Mountain. I knew that this was
going to be a vacation to remember. We were told that we would be staying at theNickelodeon Resort for five days, during which we would go
sightseeing, and visit both Disney World andUniversal studios. We had a short plane flight to Florida and my parents got the rental car. While they
were doing that; Nathan told me different facts about the places we were visiting. He told me about how some of the skeletons on the Pirates of
Caribbean where made from "real human bones" and how Cinderella's Castle isn't as magnificent in real life because, if they (the architects) were to
build it any higher would cause them to add aviation lights to it; which would detract from the magic. Both Disney World and Universal Studios
where less than 10 minutes away from the place we were staying. The outside of the hotel was covered in the cartoon characters from the shows they
had airing at that time. The entire building was arranged like a rectangle with two square gates at the front and the back; the one at the front being
reception and the one at the back was
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The Mall of America: Destroying Life Long Values with...
Through his piece "Enclosed. Encyclopedic. Endured: the Mall of America." David Guterson shares his experience of the Mall of America as it
opened and its effects of the American culture. From sharing statistics about the amount of jobs available, the number of parking spots, or how much
cash is dispersed each week from just the ATMs; Guterson allows readers to feel the massive scale of the mall. He shares stories of the people he met
and his own views on the mall, and what it says about America and its people's values. Guterson makes it clear that Americans have become too
absorbed with the thoughts of materialistic belongings; and a mall, such as the Mall of America, only makes those thoughts that much worse and
destroys the people's ... Show more content on Helpwriting.net ...
Krueger and Guterson are sharing the idea that people are becoming so involved in their shopping and the materialistic things that they are revering
these items as form a "God". They are forgetting the values that their parents had taught them all their life by making them go to Sunday school, and
church every week; to them materialism is "GOD" they worship who have the best stuff. Still though many thought the trouble lied elsewhere, and
with this people and companies around the world planned to build malls exceeding the Mall of America. All it is just a race to see who can have the
most immense bizarre to satisfy the most people. As it all becomes more extreme, Americans, and the world in general, are losing all they believe in.
It's all becoming about who has the best stuff, or from the perspective of a teenage girl, who has the cutest clothes.
From its vast security systems, to the indoor theme park, and over 520 stores the mall is like a city within itself; closed off from the rest of the
world. Guterson writes that the quality and impressiveness of the mall is not comparable to any other. The mall is "the best of the best" and people
visit it because of its modernism. The modernism of the mall is displayed through features like an arcade, the gardens, trees and flowers. The
argument of the essay is reasonable in the way people go to spend in the mall. It is true that people are sometimes
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Nickelodeon Research Paper
Nickelodeon Nickelodeon is a big company and when your company is big , big things happen like controversies, award shows, kids favorites
shows, labs where you get things done,and your network may come with some affiliations along the way. It is an American television network and
owned by Nickelodeon Group . Nickelodeon was first named PinWheel. The name Pinwheel was used from 1977 to 1979 and was renamed as
Nickelodeon in 1979.(Bowman,2000, page 3)"Several networks have been spun off from Nickelodeon, including TV Land like Nick at Nite, aired old
broadcast–network programs; Nickelodeon Games and Sports for Kids Noggin for younger viewers; Nicktoons which showed current and older
animated... Show more content on Helpwriting.net ...
Shows that they run on their network are mature enough for both parties.Both networks received much love from the public.After all Disney Channel
and nickelodeon were fighting for the same audience.(Devoe,2015,para 2). Disney seems to be a little more competitive then Nickelodeon.. Regardless
of current successes, the kids' international market will remain competitive, prompting Disney's Ross to note, "We're constantly trying to grow our
penetration in any market we are in," such as adopting a free–to–air model as was recently done in Spain, which allows Disney Channel to reach more
viewers and drive advertising revenue.(Tracy,2015,para 16).According to news ,Disney will always be competitive for their viewers
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The Culture At Nickelodeon, Crafted Carefully By Taran
The culture at Nickelodeon, crafted carefully by Taran Swan, was one that could be characterized as creative, inclusive, heterarchical, and harmonious.
Teamwork was of utmost importance in Swan's Nickelodeon as well as reliability, so employees were able to communicate and work together, while
also focusing on delivering accurate individual contributions. Furthermore, the culture did not offer preferential treatment to executive managers over
lower level employees; instead, it followed a heterarchical structure of treatment which generated a sense of equality and energized the workplace. The
inclusive nature of the culture was evidenced by what one department head said about their roles, "The whole team decided on these issues. We all ...
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Additionally, Swan consistently asked questions to force her team members to think broadly about the implications of their decisions to ensure that
they visualize a bigger picture of the potential consequences and to be able to think of alternatives ahead of time. Swan also encouraged the
individuality of the employees by setting different guidelines for the different focus groups she established. This ensured that while these teams will
collaborate and work together, they will still have to work individually according to their own guidelines. Swan also emphasized the importance of
communication by leading bi–monthly Update Meetings, rotating the meetings' leadership based on the feedback from an internal survey, and opening
lines of communication with employees who were having tensions with other members or who wanted to communicate with Swan directly.
3.Describe Swan's leadership style. What impact has it had on the culture? When assessing Swan's leadership style, one cannot help but reference
Ancona's four leadership capabilities. In the saturated media market, Swan was quick to prioritize "capturing attention and differentiating the brand in
order to convince affiliates and advertisers to choose Nickelodeon over the plethora of other channels." Furthermore, she knew the importance of
signing up advertisers ahead of time, even before there was a channel, in order to seal the corporate approval. These
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Executive Summary: Cazar Slime Making Box
https://www.toysrus.com/product?productId=127700826
The toy that I picked is the Nickelodeon Deluxe Slime making kit. The toy is a do–it–yourself slime making kit that makes customizable slime. The kit
comes with glue, slime activator, scented and non–scented colorant, glitter, beads, measuring cups, mixing sticks, and "easy to follow instructions".
Nickelodeons signature marketing tool is slime, so the appeal of toy is very high in kids. Another reason why I picked it is because there is a high
trend in slime making in kids today. I personally saw many kids that I use to babysit make slime, sell it, and even have their own slime Instagram
accounts. Also, I technically don't know if I am buying this toy for a boy or girl so it's a very gender–neutral toy that I think all kids will enjoy. As a
kid, I use to play with Polly Pockets which are tiny dolls that have jelly clothes so it's easy to change outfits. I also use to play with my Razor scooter a
lot because it was my main source of transportation as a child. ... Show more content on Helpwriting.net ...
The first thing that I noticed is that there are both girls and boys playing with the toy in the commercial. Both genders have equal parts, and both
are seen making and playing with the slime. The first scene is actually a black girl playing with the slime. Also, they had a boy playing with pink
slime and a girl playing with green slime. This toy was definitely created and marketed with a modern mindset. The creators broke gender
socialization and made an inclusive toy for all kids. As I was searching for a toy online, it was very blatant that there are girl toys and there are boy
toys. If you click on 'categories' there are: top rated, boy's toys, girl's toys, age, brand, and character. If you click on 'age' then its shows from birth to 11
years are girl toys, yet none of the pictures shown are educationally or merit
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Abc Popular Culture
Over the past decade, ABC has successfully reinvented itself as an inclusive home of unrepresented voices with its signature shows from Shonda
Rhimes and its diverse family comedies. Two dramas from Shonda Rhimes, Scandal and How to Get Away with Murder, have black female leads and
numerous minorities in supporting roles. Additionally, ABC's two signature comedies, Modern Family and Black–ish, highlight diversity and
emphasize inclusivity. The former features a gay couple and an interracial couple, and the latter centers on an African–American family. Beyond these
flagship series, ABC also defines its brand through two family comedies we watched in class, Fresh Off the Boat and The Middle. In this essay, I will
use ABC's primetime schedule... Show more content on Helpwriting.net ...
In "Branding the future: Syfy in the post–network era," writer Barbara Selznick delineates Syfy's struggle to broaden its audience without
disenchanting its core supporters. The channel, which airs programming with science–fiction themes and was originally named the Sci Fi Channel,
"has continually struggled to break out of its niche and appeal to a larger audience" (Selznick, 184). Most of the network's attempts have failed to do
so. For example, its "I Am Sci Fi" promo spots in 1999 featured Queen Latifah, Richard Branson, and other mainstream celebrities did not successfully
expand the network's audience, and the promos confused its loyal audience of science–fiction aficionados (Selznick, 187). Aside from Battlestar
Galactica, Syfy has lacked a signature show with mass appeal throughout its history, and its generic scripted series and uninspired alternative
programming have disappointed fans of science–fiction. Due to its underdeveloped niche programming and its inconsistency in its definition of
science–fiction, Syfy has struggled to cultivate a core audience. In this era of television, poor branding of a network is detrimental because, as
Selznick states, "Brand equity, in the end, leads to consumer loyalty" (Selznick, 181). Without a cohesive brand, broadcast and cable networks alike
confuse audiences and
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Narrative Essay On Rachel Addison
I began stalking Rachel Addison for two years since I first heard about the diamond she owns. The thought of people that having everything they
want and me having nothing or maybe being nothing was eating me from inside. She was a woman, meaning weak, so it won't be hard for me to
rob her. Some might say it's jealousness, for me it's justice, taking excess just because you need it. My plan was to get all the possible information I
could find in order to figure out the way I could kidnap her because it didn't matter how hard I tried I didn't know where to find the diamonds or any
relations to them?, but I knew everything about Rachel. And there we were, alone in the darkness.Check grammar and use of verb tenses
The single light spot pointed directly at her sitting on the chair, the light emphasised her weakness, vulnerability, and frailty.Where is she? It's strange,
I knew what she does and where she goes, but personality. Was she going to give up or "fight" till the end? I couldn't predict any of her actions. I was
standing there trying to figure it out, camouflaged by the darkness.
It didn't take a ... Show more content on Helpwriting.net ...
No time wasted. I was watching TV, what I heard on the news shocked me.
"Now, the famous millionaire Rachel Addison was found in the forest to south–east from the city. Fortunately, she was alive, but her state of health was
terrible. She is now being treated in the clinic, and she decided to give us a little interview!"?
"Thank you! I thank God for helping me to go through horrible things I experienced. Now I want to draw the attention of my kidnapper. I just
wanted to tell you that the diamonds you wanted to get so bad were in my stomach as I was about to transport them to another country ?? and it is
one of the most secure ways to do it, but they are already removed from there. I'm telling that to emphasise his stupidity! It appeared I am a good
actress because I had to play dead. Thank you for your
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A Brief Biography Of Ariana Grande
Ariana Grande was born on June 26,1993 she is 23.Ariana Grande's parents are Edward Butera is her father and he is 58 years old and her mother is
Joan Grande is 48 years old. Ariana is a singer and actress .Ariana Grande also has a half brother his full name is Frankie James Grande he is 34 and 11
years older than her and he was an actor,dancer,and producer. Ariana grow up in Florida and moved to Los Angeles she has 5 dogs and she is a vegan.
Ariana's grandfather passed away on July 22,2014 he died from cancer.Ariana is Italian–American her brother Frankie was born in New York.Ariana
Grande's name was originally inspired by Princess Oriana from Felix the Cat .Ariana Grande was on seventeen magazine .Ariana Grande's childhood
best friend
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Nickelodeon Stereotypes
Most students who have studied American film history know the essentials that contributed to the Nickelodeon boom. Five cents paid for a cramped,
dingy, hazardous room accommodated with a horrible smell in the air. Because nickelodeons made their appearance more presentable and safe for the
public it drew in the middle class. "Motion Picture Exhibition in Manhattan" by Robert C. Allen examines what made certain locations special. Allen's
primary source are the 1908 edition of Throw's Business Directory of Greater New York to locate the theaters. Ben Singer's article, "Manhattan
Nickelodeons: New Data on Audience and Exhibitors" raises the question of whether or not the middle class was there from the very beginning.
Singer's primary sources... Show more content on Helpwriting.net ...
Theaters were being converted to movie houses. This was a move to attract more middle class customers as well as charge more money given that
customers received a mixture of motion picture and vaudeville. According to Allen, "the use of vaudeville on movie theatre programs was spurred
by a shortage of new films," (11). Going back to charging more money, the vaudeville acts had some problems such as additional salaries which had
to be paid. Ticket sales would decline as vaudeville acts stretched out as each show was shown. Singer raised an interesting question on how
unpredictable was the nickelodeon business. He used the trade journal Moving Picture World as a source to note the nickelodeon failures in
Manhattan. "Too many people imagine that all they need is money...men who win out on the policy are few," (27). Many entrepreneurs jumped in
unprepared for the business by selecting poor locations where the target audience was not going to respond well to. While many people tried to get into
the business, many nickelodeons were
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Causal Analysis: Metro-Goldwyn Mayer
Causal Analysis Metro–Goldwyn Mayer was formed on April 17th, 1924, when movie theatre mogul Marcus Loew purchased Louis B. Mayer
Pictures. Loew had previously acquired Metro Pictures Corporation and Goldwyn Pictures (both founded in the mid–1910s), and MGM was born with
the acquisition of Mayer's firm, a decision that ultimately led to a successful and profitable company thanks to Mayer's keen eye for solid production
and Irving Thalberg's frugal, almost mechanized business practices. Even after Loew's untimely death in 1927, MGM would quickly become a
vertically integrated powerhouse of a firm (second only to Paramount) and one of Hollywood's Big Three (Bordwell 128, Monaco 15).
Economic Mechanisms Marcus Loew got his start as an owner of nickelodeons during the Nickelodeon Boom of the early 1900s, transitioned into
vaudeville, and by the late 1910s had constructed a sizeable chain of movie theatres, appropriately titled Loew's Theatres. Loew purchased two
production firms in the late 1910s, Metro and Goldwyn, to supply his large theatre chain with films (Bordwell 128). Loew, along with business partners
Louis B. Mayer and Irving Thalberg, sought to increase profits and productivity through mergers and vertical integration. ... Show more content on
Helpwriting.net ...
Once MGM became fully integrated, the firm began to produce a large amount of high–quality films in a short amount of time. In 1925, MGM released
the Mayer–produced epic Ben–Hur, an extravagantly expensive film for the period with a budget of 3.9 million dollars (the most expensive film of the
silent era.) Although it lost money upon release because of its immense budget, it would later by chosen for preservation and archiving by the Library
of Congress' National Film Registry in 1997 on the grounds that it is a culturally and aesthetically significant film (Glancy 144, Gomery 146, Monaco
15, National Film
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History of Film Exhibition Prior to 1927
While the actual films produced during the silent era of American film production and distribution are frequently discussed and analyzed, both as
primary historical documents and important cultural contributions, the actual practice of exhibiting and viewing those films gets somewhat less
attention. Prior to 1927 (the year when sound films first emerged onto the national stage), movie exhibition in the United States was still growing into
the massive industry it represents today, and it reflected in the films being produced. By examining the history of film exhibition prior to 1927 in
general, and the experiences of Denver and New York in particular, it will be possible to understand how the medium's nearly thirty–year existence
prior to sound was characterized by a chaotic, open–ended exhibition system that nevertheless predicts the gradual takeover of exhibition by a few
large chains. To begin it is necessary to note that there was some precedent for the exhibition of films even before the medium was created, because by
the time film became widely–known in the 1890s, phonographs had been "set up in the arcades found in the heart of bustling cities," where "for a few
cents customers could select various music and speeches, which they listen to through individual ear horns" (Gomery 4). Early film exhibitions
attempted to recreate this process, using Thomas Edison's Kinetograph to draw customers into arcades, even though the concept of individual
audiences make much more
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Cinema In Cinema
In modern world, the media is consumed by every individual person. This age is the called as the digital age. There have been many transitions in the
media consumption process. The history of media is a vast subject to study on. As the technology is developed the media takes a new turn and twist in
it's consumption. There are televisions, radio, cinema, theater, social media channels like YouTube, Instagram etc. that are the media channels to keep
the audience engaged. However, new technology based media platforms are dwelled on the base of old technologies that were the mainstream media in
older times. The audience that consumes the media plays a vital role in influencing the media. Among all these media platforms, talking about the
Cinema, there has been a huge change in the audiences consuming this medium of entertainment. I am notably interested in the ways that however
individuals developed bound ritual uses of cinema. My intention is to research practices, bound habits and behaviors of cinema going audience.
The cinema in 20th century has been producing as well as disseminating mass popular culture. The cinema in 20th century is usually overlooked in
number of other ways. The cinema has played a very important role in mediatisation of the society. Looking back at the time when the first cinema
was released, there were many people who viewed it in mass. The use of a film projector and a camera resulted in a cinema. It was the very first
electronic medium
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American Cinema And Its Effect On The Middle Class
During the early 1900s motion pictures became popularized as an escapist entertainment medium that began transforming kinetoscope parlors, lecture
halls, and storefronts into what became known as nickelodeons. Thanks to vaudevilles and their popularity, films were already known to have a vast
audience and to be a new form of business with possible great success. These pioneer movie theaters had an affordable entry fee that expanded movie
viewing to the middle class, not only increasing the popularity of motion pictures but also simultaneously increasing the demand of their production
(Dirks). With nickelodeons golden age beginning in 1905 and lasting for about nine years they vastly modified the landscape of the American cinema
by not... Show more content on Helpwriting.net ...
In addition to that, the fact that only a projectionist was needed to operate the act, it allowed for flexibility as to where on the vaudeville bill it could
be placed. During the beginning of its introduction to the vaudeville bill, motion pictures were a major headlining act that would help vaudevilles,
capture an audience. But as the novelty wore off it became the closing act for many vaudevilles and no longer the headliner. None–the–less, vaudevilles
helped the concept of motion pictures to be introduced to the middle–class while also allowing businessmen and others with economic interests to see
the mass financial appeal that films could bring about ("American Variety Stage"). Tally 's Electric Theater built in 1902 in the city of Los Angeles
was actually the first structure that was entirely focused on just showing motion pictures, but it did not cause a large domino effect like nickelodeons
did. As the popularity of movies continued to rise regardless of its placement in the vaudeville bill they proved to several business owners and
entrepreneurs that movies were in fact a lucrative business ("From Nickelodeon to Picture Palaces."). June 19, 1905 was a historical year for the path
that the American motion picture industry was going to take. It was the day that a vaudeville entrepreneur named Harry Davis, and his partner, John P.
Harris opened a theater in Pittsburgh that was going to have one sole economic business focus, which included only
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Negative Analysis Of Television Commercials
People can relate to their favorite television shows, but can they also connect with the commercials that inevitably interrupt their programs? Nowadays,
most people would answer "no" by skipping these advertisements through digital video recorders or on–demand and streaming services. However,
commercials continue to generate an abundance of revenue for advertising agencies. The most popular television ads target specific audiences, and cable
is the most appropriate platform. Advertising agencies strategically place commercials on cable networks that target groups that many viewers may
consider underrepresented on television. Prominent examples include commercials on Nickelodeon that target children, ads on TV One that attract
African–Americans, and plugs on COZI TV that draw older adult viewers. Cable television is an ideal platform for personalized advertisements that
target specific groups of viewers. Every cable network has almost always been personalized; for instance, certain channels target sports fanatics (i.e.
ESPN, Golf Channel, NBC Sports Network, etc.), while others attract music lovers (i.e. MTV, VH1, etc.). Broadcast networks live up to their name in
that their audiences are extremely wide and consist of all kinds of races, genders, and socioeconomic statuses. Northern Arizona University
communications professor Norman J. Medoff and University of Tennessee–Knoxville journalism professor Barbara Kaye elaborate on the influence of
the diversity of cable networks
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Taran Swan Nichelodeon

  • 1. Taran Swan Nichelodeon Case study Taran Swan at Nickelodeon Latin America 1. Describe the culture at Nickelodeon Latin America. Be specific How did Swan go about building that culture? Swan formed an entrepreneurial culture that strives for competition, encourages to take risk and values for new ideas. The strong Nickelodeon identity ("orange blood") and Swan's business plan assisted building a clear vision and defining a key business strategy. In order to build the strong brand and culture Swan had to find people for the dedicated positions and form a multidimensional team. Swan took risk and invested in finding the right person that would fit the organisation because a strong and trustful team was critical. ("I focused on getting the best team... Show more content on Helpwriting.net ... Despite of the fact that the staff were split between two office and constantly travelled to Latin America communication flow was effective on account of the established practice/systems and video–conferencing. Another equally important point of Nichelodeon is a kid focused environment that is evident in the office. The "Grow Downs" workshops were held for new advertising executives to better become acquainted to the Nichelodeon philosophy. 2. Describe Swan's leadership style. What impact has it had on the culture Swan's enthusiasm and business savvy had a major influence on the team culture. Swan is a transactional and excellent team leader who motivates and encourages followers to strive for the established goal. Delegating staff Swan took risk and focused on the key business strategy. Although Swan had not experience in leading a large organization and Latin America she was self assured/confident in her ability to learn. Swan had a business vision that was reflected in her business plan while anticipated the financial and economic crises in Latin America ("Swan was three steps ahead of the game") 3. What are the challenges that Swan faces at the end of the case? What actions should she take? Should she assign an interim director? The Swan's complicate pregnancy forced her to leave for New York and she had to make a decision how to work further and manage the projects that would shape the direction and channel's ... Get more on HelpWriting.net ...
  • 2. Childhood Obesity Today : Biography Of An Epidemic In Laura Dawes book, Childhood Obesity in America: Biography of an Epidemic specifically the chapter titled, "Fat Kids Go to Court," the author examines various aspects of the food industries role in the childhood obesity epidemic. Dawes explores specific actions taken by children's advocacy groups as well as junk food companies response to the groups attacks on their industry. The author also highlights the role future litigation could take in changing the advertising tactics as well as possible food reformulation by food industry powerhouses. Dawes reveals that the Campaign for a Commercial–Free Childhood united with two parents made known their intent to sue the Kellogg's corporation as well as Viacom, owner of Nickelodeon. The CCFC and their partnered parents declared that the two afore mentioned companies were deceitfully marketing nutritionally unsound foods to children under the age of eight. The litigants were seeking to end junk food advertisements aimed at children younger than eight–years–old during highly popular children's programming on Nickelodeon's station, while also seeking to terminate Kellogg's advertising campaigns which targeted young children with the company's fat and sugar laden products. Interestingly, the author points out that this distressing issue is not new, as identical concerns, of adverse health effects incited through advertising high–fat and high–sugar food products to children, were voiced at an FTC hearing at the end of the ... Get more on HelpWriting.net ...
  • 3. Film hw 1 Essay Module 1 Homework Assignment Allied American University Author Note This paper was prepared for Introduction to Film History, Module 1 Homework Assignment, taught by Professor Stephanie Sandifer. Directions: Using word processing software to save and submit your work, please answer the following short answer questions. All responses to questions should be one to two paragraphs, composed of five to seven sentences, in length. Your responses should include examples from the reading assignments. 1.Explain the role of the Kinetoscope during the period of cinema's invention. How did the Kinetoscope modify the capabilities of earlier camera and projection systems? Kinetoscope is an early motion picture invention that... Show more content on Helpwriting.net ... The most famous films created by Lumiere brothers included: L'Arroseur arrose, Sortie des Usines Lumiera a Lyon (workers leaving the Lumiere factory), and the Arrivee d'un train en gare a La Ciotat Arrival of a Train at La Ciotat). Word cinema was derived from Cinematographe, and was born when Lumiere brothers presented their first commercial film to paying audience in the world's first movie theater, that is how I believe the Lumiere brothers developed commercialized market for cinema. 3.What were Edwin S. Porter's significant contributions to the development of early narrative film? In what sense did Porter build upon the innovations of contemporaneous filmmakers, and for what purposes? Edwin S Porter was an expert builder of photographic equipment and a film projectionist, he worked for Thomas Edison. In 1901, Porter began operating the camera, and was responsible for directing film, from there, Porter was credited with almost all of the innovations of the pre–1908 period by making first story film titled Life of an American Fireman. Porter was also the one who is credited with editing, he also successful in creating models. Porter's biggest contribution to cinema, is concentration on fiction filmmaking. 4.What is the difference between vertical integration and horizontal integration? Vertical integration is a concept in which a company develops or acquires production units for outputs which are ... Get more on HelpWriting.net ...
  • 4. The Rugrats Research Paper The Rugrats Review The Rugrats is a Nickelodeon cartoon series created by Arlene Klasky, GГЎbor CsupГі and Paul Germain. Rugrats is also a slang term used for toddlers. The series takes place around a group of toddlers; Tommy and his best friend Chuckie, Phil and his twin sister Lil, and Tommy's older cousin Angelica. The show takes place through the eyes of the toddlers that are constantly changing their everyday lives to imaginary adventures. The show plays with baby talk, having the group constantly mispronounce words and use improper grammar. On the adventures, the babies sneak out of their play pins, sometimes even sneaking out of their homes. While the babies are on their adventures, their parents and grandparents and mostly all of the ... Get more on HelpWriting.net ...
  • 5. Stereotypes In Animation A valid complaint about animation that is rarely addressed is the reinforcement of gender roles and racial stereotypes. Though violence, obesity, commercialization, and short attention spans are also legitimate complaints, the issues of race relations and gender roles create widespread effects. This is not an issue specific to animation; it is prevalent in all forms of entertainment. Yet if we, as a culture, are to remove these issues from ourmedia, we should be focusing on changing perceptions of the youngest members of our culture. A large issue with children's cartoons is a lack of valid representation. (Parasecoli FIND DATE) What little representation that exists borders on stereotypes, and is catered towards white culture. This underrepresentation is prevalent even in the advertisements of children's programs. Few commercials feature people of color, and those that do typically retain a white child in a position of power. (Merskin 2008) The lack of representation is so great that it has spawned the term "Symbolic annihilation." (Klien Shiffman 2009) Those who consume more media are more vulnerable to this tacit confirmation of some groups as unimportant. (Klien Shiffman 2009) Because "Children's television exposure begins in infancy and persists throughout their lifetimes... what is learned during the early years is critical." ... Show more content on Helpwriting.net ... It affects them no differently to talking about sticks, stones, people, houses, cars...they're going to listen, they're going to respect what you're saying and they're going to move on. I've probably spoken to well over 50,000 kids in my time. Most four and five year olds are probably going to look at you and go 'oh, that's fine.' The idea that if somebody talks to a young child that somehow that's going to make them become gay or become lesbian, or act gay or act lesbian...there isn't a shred of empirical evidence to suggest that that's remotely true." (Qtd. In Weisz ... Get more on HelpWriting.net ...
  • 6. Analysis Of Kid's Rule !: Nickelodeon And Consumer... In Sarah Banet–Weiser's "Kid's Rule!: Nickelodeon and Consumer Citizenship", she analyzes and dissects how Nickelodeon became a dominating media empire among children. In the early stages of television and media, the child demographic was often overlooked and viewed as powerless agents in relation to the media, as they failed to have direct purchasing power. What many media companies failed to realize was that children can influence their parents into purchasing products, making children have a prominent indirect purchasing power. Nickelodeon was one of the first media channels that designed a network entirely for children, promoting childlike ideologies, values, and providing entertainment all day long. Nick used their power and ubiquity ... Get more on HelpWriting.net ...
  • 7. Drake And Josh Analysis Analytical Essay: Drake and Josh "Pip pip da doodley doo" (Drake Parker). In Nickelodeon's Drake and Josh, two teenagers with opposite personalities must learn to live under the same roof. Drake is a cool, good looking, slightly daft, guitar playing, ladies man who plays by his own rules while Josh is the dorky, clumsy, responsible one. The two must learn how to get along when Drake's mom falls in love with and marries Josh's dad in the first episode. The rest of the series consists of the duo's wacky misadventures. Meanwhile, Drake's mischievous little sister, Maegan, plays pranks on the two in a constant attempt to make their lives miserable. The genre of the show is situational comedy (sitcom) and its target audiences are preteens and younger... Show more content on Helpwriting.net ... Drake makes a mistake and in attempting to atone for it only ends up making the situation worse, which then leaves Josh to pick up the pieces and everything occurs in a comical way. Overall themes in the show include roommate drama, kids hijinks, tween sensation, Sitcoms, and surviving high school (TV.Com). The theme of "Josh Runs Into Oprah" mainly focuses on roommate drama in that it focuses on the relationship between the two brothers. The comedic style of Drake and Josh mainly takes form in tropes. " If there's a sitcom trope, Drake and Josh have probably covered it"(TV Tropes). This appeals to teens because the metaphors often relate to other shows,people, or events that teens of that day would be infatuated ... Get more on HelpWriting.net ...
  • 8. The Cha Slide Analysis Empowerment versus Exploitation: Children and the Media Throughout this semester our class has discussed the contrasting views on the influence of media and television on children. In this paper, I will take this conversation a step further by delving into the complexities of the opposing views of child protection. American children in today's culture spend almost six hours a day with various forms of media. The media attacks children's agency though their culture and I will attempt to highlight how this attack can negatively affect and influence children as consumers. In this paper, I argue that media targets children through their sense of agency and empowerment Parents have difficulty raising their children the way they want to because kids are being influenced by commercialism that often contradicts the goals and objectives of the parent. In Sarah Banet–Weiser's, ... Show more content on Helpwriting.net ... The lyrics of "The Cha Cha Slide" tell you step–by–step directions of how to dance to this specific beat. It is an easy to learn, catchy song that appeals to young children. The lyrics of this song tell you exactly what moves to do; for example it says, "Slide to the left...slide to the right." The song explicitly commands the audience to perform specific movements, thus everyone does the same exact movements. This song choice is meaningful as it parallels how adults command their children to behave in a certain manner. Just as children desire the ability to break free of this parental oppression, the boy in the video does not allow the song to dictate what moves he performs. In fact, he completely ignores the song and freestyles his own dance moves. For example, the song says "Everybody! Clap your hands," but the young boy demonstrates his power as he disregards this command and instead does some funky ... Get more on HelpWriting.net ...
  • 9. Nickelodeon Research Paper Although Nickelodeon is mostly regarded as a sad, shambling mess nowadays, the network has really had some amazing shows over its 36–year history. Many of its original cartoons were so creative and out there, that they themselves were founding new cartoon stars, and had groundbreaking effects on western animation. For the longest time, Nickelodeon was the ruling king of animated entertainment, and it was no wonder. So in honor of this network's golden age, I've taken the time to list my 3 favorite Nickelodeon shows of all time. To make this list, these shows still have to be enjoyable as an adult, and not just stand as a childhood favorite. My third favorite show is Drake and Josh, which is not only one of Nickelodeon's miracle sitcoms, but also one of my favorite shows of all time, and for very good reason. This series follows the life of 2 stepbrothers just trying to adapt and live together with their family, resulting in believable scenarios and some very well–thought out jokes. Even if a joke didn't always hit, the characters were still appreciated for who they were because they were relatable, and went through very believable situations that a lot of people could look back on. And I'm happy to say that all the actors went on to do better things because of this sitcom, so it clearly didn't go to waste. I ... Show more content on Helpwriting.net ... This is the Teen Titans of Nickelodeon, and not just because of its unique animation style. It's one of the few forms of media that actually had me interested in martial arts fantasy, which hasn't always been that interesting to me. The show also has some really memorable characters with backgrounds so creative and thought–provoking that you'll actually show some sympathy for one of the main villains. The only real downside is that some episodes aren't quite as good as others, but that can be expected with a lot of good cartoons. Aside from that, I personally think The Last Airbender is a ... Get more on HelpWriting.net ...
  • 10. Taran Swan Essay Taran Swan's story as general manager of Nickelodeon Latin America is a true pattern of successful leadership in building organizations. She manages to foster a great team of people who would feel equal and work together to achieve a common goal that she manages to set without exercising authority. Furthermore she manages to make everyone feel equal in their ideas by allowing discussions rather than exercising power. Her management is extremely effective when the company was being created but at the same time, as her team increased she kept the tight working style which guarantees success in the long run even if she is not present. Although the case study that is examines her character doesn't cover her story after 1998, I have no doubts ... Show more content on Helpwriting.net ... However, Taran Swan successfully identifies her main recourse and advantage– the Nickelodeon brand and philosophy. Although her managers at Nickelodeon where unsure about the success that can be achieved in Latin America, she took the challenge to try and convince them that the market is ready. As she noted there were not that many opportunities to enter the competition and she fails most probably there won't be another shot. Quickly she manages to overcome what proves to be her greatest challenge – the unfamiliar environment. Starting with a brand and full of ideas, the first key step that Taran Swan executes is the establishment of her great team. Her strategy of recruiting talented, open minded people is a very firm base of the future company. Her personal involvement with all of her staff is vital for her future style of leading who foster communication between people in a very productive environment. She has faith in the people she has chosen to be part of Nickelodeon Latin America and firths for every single one of them, as in the case of McCarty and Friedman. She is extremely successful in creating the perfect environment for people to discuss, question and reason their ideas and views. She rarely applies her authority and at the same time by adjusting small pieces of the machine that she has created the company leaps forward. In such a hostile and unfamiliar environment most ... Get more on HelpWriting.net ...
  • 11. Disney Growth Essay Arion 4 Anthony Arion Principles of Management Prof 12 October 2016 Midwest Central to Disney Growth Worth of the Disney Company in 2014 was reported to be as follows: 85 Billion in assets; Capitalized at $179.5 Billion; Net worth $48.18 Billion. At the end of 2015, revenue of the Disney Company worldwide was $52.47 Billion. These figures appear staggering for a company that was started in 1923 in the rear of a real estate office in Los Angeles; however, it is imperative for the Disney Company, both a content provider and content creator, to consider a Grand Strategy in 2017. (Statista) Growth by diversification could be catastrophic for Disney. Disney is known for its short animated films and full length films that are considered... Show more content on Helpwriting.net ... It is said that Nickelodeon alone drove the price of Viacom stock to $60.00. This does not even consider the worth of the MTV network. Nickelodeon would give Disney growth in the coveted teen market. Many of the Nickelodeon celebrities have considerable net worth. Nick Cannon soon found his home with Nickelodeon as a rich rapper. With a net worth of $20 Million, Cannon is considered the richest rapper associated with Nickelodeon. Since the contracts are with Nickelodeon for these celebrities, it might be too risky for Disney to grow by acquisition. Depending upon how the contracts are written, Disney could spend a lot of money to have a great network without celebrities. (The Richest) Since ?Cash Cows? do not aggressively pursue opportunities, protecting themselves from threats of takeovers and acquisition, employee morale is low because when the company does not pursue opportunities, personal growth can be stunted as well. Disney is proud of their reputation of satisfied and wealthy employees. ?Cash Cows? such as Microsoft and Apple are so consumed with the popularity of their brand, they do not have to aggressively market the brand; instead their main focus is to maintain the integrity of their ... Get more on HelpWriting.net ...
  • 12. My Hero Many people have their own heroes, be it big or small. Heroes who save their lives or make their lives better or inspire them to do activities. For me, my hero is on a technicality. While I never knew him personally, he is still responsible for creating a show that inspired me to do animation when I was little. On top of that, the show this person has created became a very popular and highly influential force in the pop culture world and became an icon. It touched the hearts of millions in more ways than one, from bringing either a slight chuckle or a huge impact on a person's life. That show would be "SpongeBob SquarePants", and that creator would be none other than Stephen Hillenburg. Stephen McDannell Hillenburg was born on August 21, 1961 at Fort Sill in Lawton, Oklahoma. He grew up in Anaheim, California, and was fascinated by sea life during his childhood, influenced by the undersea documentaries by Jacques Cousteau. He attended Humboldt State University as a marine science major (and minored in art) and earned his bachelor's degree in 1984. He held a job in the Orange County Marine Institute (now the Ocean Institute) and educated in marine science. However, in 1987, he left to pursue a career in animation. And in 1989, he enrolled in the California Institute of the Arts and graduated in 1992. While screening his short films "Wormholes" and "The Green Beret" in film festivals around 1992, he met Joe Murray, who was recruiting artists for his new show ... Get more on HelpWriting.net ...
  • 13. Taran Swan Case Study Case Summary of Taran Swan at Nickelodeon Latin America Taran Swan served as launch director and general manager of Nickelodeon Latin America. She had written the business plan, compiled a team and brought it through its first 18 months in the air. She unexpectedly had to return to New York and was faced with the decision of whether to appoint an interim leader in her place, and if so, who among her team members should she select? Origins of Nickelodeon Latin America Nickelodeon is a cable channel for kids 2–11 years old, which included a variety of programming (live, action, drama), not just cartoons. Launched in the US, Nickelodeon (Nick) became the most popular kids' television channel and expanded internationally. Each ... Show more content on Helpwriting.net ... Counting Down to Channel Launch Much to do, and Swan on top of it. Intensely questioned her staff which took some getting used to. Swan's pet peeve was if someone wasn't thinking strategically. Couldn't just do the job, needed to use your brain on the task at hand. Marketing Swan needed to find the right person to head marketing. McCarty: proactive, business savvy and had natural leadership skills. Friedman: had creative and multidimensional thinking. Swan made them co–VPs of marketing. McCarty had advertising and affiliate sales experience, while Friedman was the creative one. Neither had much previous marketing or mgmt experience and both had to commute (McCarty–Arkansas, Friedman–NY). Both worked together well. Checked in with each other for big decisions. Swan and McCarty made another "big bet" in developing the brand. Friedman headed up Nick en Vivo (Nickelodeon Live, a show) and McCarty managed Ayuda a tu Mundo (Help your world, a consumer campaign). Creative materials and direct mailing campaigns also went out, and they worked with the sales depts to ensure strength of brand was being maintained. Advertising Sales Problem Attracting advertisers was difficult, and program integration prevalent in LA (program characters often promoted things). Direct response commercials were common with phone # displayed for kids to call, which was debated by the executive team. Lack of progress so sales team reorganized
  • 14. ... Get more on HelpWriting.net ...
  • 15. Taran Swan at Nickelodeon Latin America Case Study Essay Taran Swan at Nickelodeon Latin America (A) Case Study Background and Scope In 1979, Nickelodeon, "a cable channel for kids 2–11 years old, was launched in the United States". Nickelodeon provided a wide–range of programming which including "live–action, comedy, drama, animation, music and sports and game shows". By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own "on–air identity and slogan" for each endeavor. Nickelodeon used an "International Swat Team" to launch the network into other countries and once established turned it over for local personnel ... Show more content on Helpwriting.net ... She understood that regardless of what decision she made, she would have to adapt her management style and skills. Situation Analysis Due to Swan's medical situation, there are three critical activities that must be managed effectively in her absence: increasing advertising sales, increasing affiliate sales, and the executing the Brazil–specific feed. Advertising sales was a key concern for NLA. They had missed their goal by 11% last year. Though the overall bottom–line goal was met, this lack of revenues did not make for a sustainable business model. In addition, the Latin American economy was very rocky, and Brazil was undergoing a currency devaluation. In order for the company to continue on its path to success, the sales team was going to need to land more advertising accounts, and take advantage of the upcoming World Cup to drive much–needed revenues. Increasing affiliate sales was also key. In particular, the deals with Cablevision/TCI in Argentina and Telemundo in theUnited States were very important. These deals would expand the viewership by 1.5 million people in Latin America and millions more in the United States. In turn, this increased viewership would help increase advertising sales, and would also strengthen NLA's foothold within the region. It was also help to show the corporation that the NLA project was succeeding. This could lead to a larger budget and more dedicated resources from the corporation. Finally, ... Get more on HelpWriting.net ...
  • 16. Wayfair Case Steve Conine and Niraj Shah came up with the idea to start a business while they were in their last semester of college in an entrepreneurial class. Therefore, in May 2002 they started Wayfair as an e–commerce business in one of Steve's extra room in his house, and the merchandise for sale was stereo racks and stands. Steve and Niraj began to do some research and realize the need to buy furniture in the home goods market online was untapped. Hence, they decided to tap into this market, and Wayfair became a major merchant for furniture and home goods online. They were operating using various websites to distribute the merchandise, but in 2011 they decided to collaborate all of their websites into one location which is Wayfair.com. Wayfair currently offers 7 million products from over 7,000 suppliers from five distinct brands. The five distinct brands are Wayfair.com, AllModern, Birch Lane, DwellStudio, and Joss & Main. Wayfair.com targeted audience are women aged 35 –65 years old with an annual household income of $60,000 to $175,000. In 2013, Wayfair had grossed over $900 million in annual revenue, and investors could not understand why Steve and Niraji had not filed to become a public company.... Show more content on Helpwriting.net ... In 2013, Niraj explained that Wayfair had no plans for drawing up the papers to become a public offering because the timing was not right. Niraj states, "If you aren't in a rush and you don't need liquidity for your investors, then you look at it and wonder why you should go public when you still don't have much brand awareness and think the story could be so much better in another year or two" (Primack, ... Get more on HelpWriting.net ...
  • 17. How Does Ariana's Music Influence Her Role Victorious? Ariana is a singer and a lyricist. She was born in Boca Raton, Florida. After growing up in Florida she moved to Los Angeles and got the role Cat Valentine in the nickelodeon show Victorious. Ariana is most famous for her role Victorious. She was born June 26,1993. Her birth name is Ariana Grande – Butera. Ariana was also on the nickelodeon show, Sam & Cat. Ariana's first single was The Way (feat. Max Miller) and it instantly became no. 1 after 7 hours of its release on March 26,2016. Ariana's music inspires me because her music and lyrics are all about her and expressing herself. During the summer of 2014, Grande teamed up with Jessie J and Nicki Minaj on the single "Bang Bang," a track that debuted at No. 6 and peaked at No. 3 in the ... Get more on HelpWriting.net ...
  • 18. Taran Swan Hbr Case Analysis Taran Swan at Nickelodeon Latin America Background Nickelodeon is a cable channel for kids 2–11 years old. It started out in the US in 1979. Nickelodeon produced cartoons, live action, comedy, drama, music, sports and game shows. In 1996 it was the most popular kid's TV channel in the US. The international channels had their own names, but relied on US programs that were voiced over. The channels were launched by a team from corporate the company called the Nickelodeon International Swat Team. They would build the channel and transition it to localmanagement. By 1998 Nickelodeon was in more than 30 countries. While Taran Swan was the director of Business Development for Nickelodeon International, she had begun to look into ... Show more content on Helpwriting.net ... Swan's enthusiasm and philosophy of open communication and ownership of tasks had brought the Nickelodeon team together. Latin America was very segmented. Regional dialects, customs and languages needed required attention. Rey del Valle was brought in from Fedex to help keep the network on budget. Even though he had no experience in entertainment, Swan was particularly concerned with the bottom line. With this move, and others, money was being spent on gambles but the reasoning behind them was well informed. Investments in quantitative and qualitative studies were recommended by Del Valle, further aligning them with their immersive business strategy. The sharing of employees between Nickelodeon and MTV in Latin America was an immediate obstacle for Swan. Early, sharing Viacom employees was the only option to have a support staff for Nickelodeon Latin America. The extreme differences between the networks confused the advertisement and sales departments. Viacom employees were being asked to sell two networks instead of one, without being given extra incentive to do so. Swan has approached this obstacle by sharing her enthusiasm for Nickelodeon with the Viacom staff via her 'Growing Down' meetings. The important 'childhood' culture was communicated in the meetings along with their marketing that included the 'Ayuda tu Mundo' (Help your ... Get more on HelpWriting.net ...
  • 19. Minessota: The Beautiful Glowing Phenomenon of the... Welcome to Minnesota, the land of 10,000 lakes. Here, we are Minnesota nice. Minnesota is filled with a large diversity of people. It is home to the tall–tale Paul Bunyan and borders the great lake, Lake Superior. What is there to do here in Minnesota one may ask? Well, the list is endless it ranges from a relaxing day of fishing at up north right off of the Lake Superior, water tubing down the river with friends and enjoying the scenery, to watching live performances at the Orpheum Theatre. Although there are so many choices to choose from, one of favorite destination that you must make sure to visit is the beautiful glowing phenomenon of the Northern Lights. These amazing lights can be viewed year long, but are most visible during the autumn and winter time when the Northern Hemisphere nights are at their longest. Make sure to choose a spot where the skies are clear and the night is dark without any trees that can block the view. The Northern Lights can be seen closest up north to the North Pole as you can. Watch as the smokey painted skylights reflect off the lake, it's a scene you will never want to forget. Another beautiful place to visit is the 11–acre Minneapolis Sculpture Garden, home to the iconic Spoonbridge and Cherry. This garden features over 40 sculptures and is the largest urban sculpture garden in the country. You can take pictures with these giant pieces of art, have a picnic under the tree shade, or stroll and explore the unique minds of artists. There ... Get more on HelpWriting.net ...
  • 20. The Ideological Ambiguity Within The Media Essay Everyone within a society has his or her own individual concerns in life. Some people, however, are occasionally looked down more by others, depending on if their problems are seriously destructive to the society or not. An often time in doing so, these people are manipulated into a dominant ideology which represents arguments about whether things are of optimistic or pessimistic standards in our civilization. This set of central principles, ideology, produces particular manners and offer ethical regulations by which one's dealings can be evaluated. In fact, the media production business appears to be the focal resource that utilizes the governing beliefs by constructing imaginary medium contacts, appealing to massive audiences to reflect ... Show more content on Helpwriting.net ... The article "The White of Their Eyes: Racist Ideologies and the Media," written by Stuart Hall, Hall brings an attention to the perception of ideological ambiguity though discovering the typical mass media's function of establishing racial inequities, such as that the community accepts differential behaviors of people within the society as common sense. He first starts on describing ideology as a term that does not consist of individual thoughts, yet assembly of different basics that direct to a certain judgment or perception. As said by Hall, the representation ofrace in the mass media builds the positive and negative consequences of ideology by manufacturing and transforming the ideologies. This ideological ambiguity is often shaped when the mass media puts up a meaning of what race is for the audiences, what significance the images of race conveys, and how the issue of race is supposed to be recognized. In a straightforward phrase, mass media organizes our world as regards to racial groups; placing people into categories based upon their physical appearances and defined concepts that have been generally raised after a while. On the other hand, what is really striking about Hall's argument on the ideological ambiguity is that the importance of these conventional ideas of race cannot be compared with the ground–breaking portrays of traditional form of race for which context is more appreciated or not in ... Get more on HelpWriting.net ...
  • 21. Spongebob Research Paper Squidward Tentacles While SpongeBob is the embodiment of children and the rebellious brand Nickelodeon is trying to articulate to their young viewers, not every character in the show shares SpongeBob sense of adventure and fun as he does. Unlike SpongeBob, characters such as Mr. Krabs and Squidward oppose SpongeBob's uniqueness and strengths. They do not understand SpongeBob, similar to how Nickelodeon is trying to brand the "us vs. them" rhetoric between children and adults. Nickelodeon wants children to believe that while adults, such as the one represented by a character, Squidward, do not understand them, Nickelodeon and characters such as SpongeBob do. A character such as Squidward is in opposition to SpongeBob, nearly being an opposite ... Show more content on Helpwriting.net ... If we take SpongeBob as the representation of children in the adult world, then surely, Squidward represents the adults in the way that Nickelodeon would like to show them. Sarah Banet–Weiser pointed out that the "Nickelodeon's brand identity: the Us vs. Them philosophy, wherein kids are 'oppressed' in an adult world; and the Nickelodeon Nation, in which the network can be a 'home' or neighborhood" (Banet–Weiser, 2007, p. 238). As representing the adults of the world, Squidward is displaying to the children viewers that Nickelodeon supports the children when SpongeBob prevails over Squidward, the character whom represent the adults Nickelodeon wants to blame for who are trying to oppress the children viewers. Children viewers could relate to SpongeBob and use Squidward as the representation for what they oppose, just as Nickelodeon's rebellious brand is hoping to instill in its viewers. In the episode of SpongeBob Squarepants, "Bubblestand," SpongeBob successful hold a stand to blow bubbles and shows Patrick how to do it. Squidward is immediately dismissive of them, yet is still curious about blowing a bubble (Yasumi, July 17, 1999). After failed attempts, ... Get more on HelpWriting.net ...
  • 22. Negative Stereotypes In Aladdin Introduction: American kids and teenager have always struggled with accepting or respecting themselves. Other people are making those who are struggling to have a hard time with themselves. The entertainment industry has a responsibility to implement diverse characters in their programming for kids and teenagers that don't perpetuate wrong stereotypes. This fits the purpose to help develop good character on children and teenagers. Some kids and teenagers don't actually see the outcomes in society because they are mostly influenced by their friends or parents who think very stereo typical of the world. When they're so influenced by their parents or friends with stereotypical minds they begin to believe it and they keep spreading negative thoughts ... Show more content on Helpwriting.net ... "Study examines television, diversity, and self–esteem." Race Bending, Marissa Lee, 6 June 12, www.racebending.com/v4/blog /study–examines–television–diversity–self–esteem/. Accessed 22 Jan. 18. Osman, Daniella. "Why Representation In Media Matters For Kids" ["Why Representation In Media Matters For Kids"]. cbc.ca, 29 May 17, www.cbc.ca/parents/learning/view/why–representation–in–media–matters–for–kids. Accessed 8 Feb. 17. Puglise, Nicole. "From Nickelodeon to Disney: children's TV leads the way for LGBT characters" ["From Nickelodeon to Disney: children's TV leads the way for LGBT characters"]. The Guardian, 20 July 16. The Guardian, www.theguardian.com/tv–and–radio/2016/jul/19/childrens–television–lgbt–characters–nickelodeon–loud–house. Accessed 22 Jan. 18. Scott, Laura. "The Importance of Representation in Kids' Cartoons" ["The Importance of Representation in Kids' Cartoons"]. Affinity magazine, 28 Jan. 17. Affinity magazine, Affinity, http://affinitymagazine.us/2017/01/28/the –importance–of–representation–in–kids–cartoons/. Accessed 9 Feb. 2018. "Teaching Young Children to Resist Bias" ["Teaching Young Children to Resist Bias"]. PBS, www.pbs.org/kcts/preciouschildren/diversity /read_teaching.html. Accessed 21 Jan. ... Get more on HelpWriting.net ...
  • 23. Move It Football Head Analysis "Move it Football Head!" ' Hey Arnold!' was one of my favorite Nickelodeon shows. Helga was secretly obsessed and hopelessly in love with Arnold. But, she flirted how I did when I was younger. 'Hey, let's be super mean to him because he's super cute!'. Anyways, Helga would call him football head in the show's entrance. 2.) "You got it dude!" Remember Michelle Tanner? I hope so. She was played by Mary–Kate and Ashley Olsen who were America's little sweethearts. Yup, it was pre drug addiction. 3.) "Did I do that?" I feel like we all have an inner Steve Urkel. He was the dorky character on 'Family Matters', with his flood pants, suspenders, and big coke bottle glasses that were attached with a chain around his neck. He was the ice and tension breaker. And he always had perfect comedic timing. ... Show more content on Helpwriting.net ... Dog was the goofball, and Cat was pessimistic and selfish. Seems pretty accurate to how the real cats and dogs are, huh? 5.) "Court dismissed! Bring in the dancin' lobsters!" AMANDA–AMANDA–AMANDA–AMANDA–AMANDA–AMANDA–AMANDA–AMANDA SHOWWWWWWWWWWWWW! 'Nuf ... Get more on HelpWriting.net ...
  • 24. Narrative Essay On Camp Snoopy The first time going to camp snoopy was a huge deal because I was only 4 years old. I was with my close family, which are my brothers and cousins, and of course my mom and grandma. When we were walking into camp snoopy for the first time it was like"a tree in a forest" and all I could hear hear squeal of kids screaming, and the rides rumbling. The first ride we decided to go on was the elegant peanuts swing. When we got on the swing I felt the chilly metal of the seat and the smooth breeze of wind blowing into my face. After that we went to the shooting star and at first I didn't want to go on the shooting star so my cousins went on the shooting star and after they came over and said we were baby's If we didn't go on the ... Show more content on Helpwriting.net ... When we got in line for the log Chute the sun was still shining, after we got in line all I heard was water splashing everywhere from the log chute coming down the monster hill. The line felt like a mile long, the scary thing was we kept going into the abandoned cave, every step it got darker and darker. We advently saw a pinch of sun before it went away, and then we were first in line. So me, my mom, and Sam stepped into the log chute. Then we started to float down the stream and then we took hard right and slowly went the lift and all you could here was click clack, click clack, click clack. Once off the lift we hit some rapids and we went by the home run chair; then all a sudden we went down the hill after the drop my heart was racing. Then we went up another lift to go to the massive drop my heart was racing, my stomach felt like it was going to explode. Then we went straight down, and we made a massive wave making water go everywhere. Till this day the log chute is one the scariest rides at Camp Snoopy because your just sitting in the log chute, so you have to girl the metal bar for my life.I felt that then and a I feel it ... Get more on HelpWriting.net ...
  • 25. A Project On Nickel Mine Opportunity Project Procurement Description The project, referred to as Nickel Mine Opportunity is a product of a comprehensive of options work that led to a preliminary feasibility study which further farmed the project concept to an approximate accuracy range of +/–25 percent. The target schedule for the project is approximately 12 months. For the project to be approved, the client holds the opinion that a contracting company engaged in the preparation of a feasibility study must develop a study that define scope and cost to an accuracy of +/–15 percent. The undertaking of the project will involve one or more development contractors who will work closely with the lead contractor. Close collaboration among different contractors working on a project is an effective way of achieving project objectives within set timelines (Binder, 2007). The execution of the project will be undertaken by the contractor after approval via an appropriate procurement contract. The client proposes a target schedule of project execution to start of production at approximately 48 months. Te concept of the scope of work is defined by the location and infrastructure elements that encompass the project. The physical location of the Nickel Mine is approximately 1000km inland in the country of Kumahatata, located in the African continent. Key infrastructural components that encompass the project include offices, accommodation, and an aerodrome. The location and preliminary design of the aerodrome is complete. ... Get more on HelpWriting.net ...
  • 26. Viacom Case Analysis Viacom is currently one of the most prominent conglomerates of American media. From films and television shows to music awards and record labels, it is unlikely that one would not run across one of Viacom's many acquisitions. Beginning in 2005, Viacom has continually expanded throughout the United States and even abroad. Viacom makes use of a variety of different media techniques and strategies to maximize their profits and grow their company. In order to completely understand the business model of Viacom, it is crucial to analyze its role as a conglomerate as well as its use of integration, synergy and the franchise model. Croteau and Hoynes define conglomeration as media companies becoming "part of much larger corporations, which own a collection of other companies that may operate in highly diverse business areas" (40). As a conglomerate, Viacom has taken ownership of a variety of different brands and companies. While the holdings are diverse, they are synonymous due to the fact that they all serve the purpose of providing some type of entertainment to a specified audience. For example, Viacom provides entertainment through the MTV channels as well as the Nickelodeon channels. Although these two channels may offer vastly differing content, both allow Viacom to pursue the goal of gaining a large stable audience and increasing in popularity. Similarly, Viacom furthers its role in the media industry with itsfilm production holdings. Paramount Pictures and its sister ... Get more on HelpWriting.net ...
  • 27. Personal Narrative : Cinderella's Castle And Space Mountain When I was 14 years old my parents had been planning our one last family vacation. My older siblings; Nailynn and Nathan, had both reached their mid–twenties; heading towards their respective adult lives. Then I heard the words most kids wanted to hear "We're going to Disney World". I remember such a great feeling of joy. I was going to Disney World. I would get to see Cinderella's Castle and Space Mountain. I knew that this was going to be a vacation to remember. We were told that we would be staying at theNickelodeon Resort for five days, during which we would go sightseeing, and visit both Disney World andUniversal studios. We had a short plane flight to Florida and my parents got the rental car. While they were doing that; Nathan told me different facts about the places we were visiting. He told me about how some of the skeletons on the Pirates of Caribbean where made from "real human bones" and how Cinderella's Castle isn't as magnificent in real life because, if they (the architects) were to build it any higher would cause them to add aviation lights to it; which would detract from the magic. Both Disney World and Universal Studios where less than 10 minutes away from the place we were staying. The outside of the hotel was covered in the cartoon characters from the shows they had airing at that time. The entire building was arranged like a rectangle with two square gates at the front and the back; the one at the front being reception and the one at the back was ... Get more on HelpWriting.net ...
  • 28. The Mall of America: Destroying Life Long Values with... Through his piece "Enclosed. Encyclopedic. Endured: the Mall of America." David Guterson shares his experience of the Mall of America as it opened and its effects of the American culture. From sharing statistics about the amount of jobs available, the number of parking spots, or how much cash is dispersed each week from just the ATMs; Guterson allows readers to feel the massive scale of the mall. He shares stories of the people he met and his own views on the mall, and what it says about America and its people's values. Guterson makes it clear that Americans have become too absorbed with the thoughts of materialistic belongings; and a mall, such as the Mall of America, only makes those thoughts that much worse and destroys the people's ... Show more content on Helpwriting.net ... Krueger and Guterson are sharing the idea that people are becoming so involved in their shopping and the materialistic things that they are revering these items as form a "God". They are forgetting the values that their parents had taught them all their life by making them go to Sunday school, and church every week; to them materialism is "GOD" they worship who have the best stuff. Still though many thought the trouble lied elsewhere, and with this people and companies around the world planned to build malls exceeding the Mall of America. All it is just a race to see who can have the most immense bizarre to satisfy the most people. As it all becomes more extreme, Americans, and the world in general, are losing all they believe in. It's all becoming about who has the best stuff, or from the perspective of a teenage girl, who has the cutest clothes. From its vast security systems, to the indoor theme park, and over 520 stores the mall is like a city within itself; closed off from the rest of the world. Guterson writes that the quality and impressiveness of the mall is not comparable to any other. The mall is "the best of the best" and people visit it because of its modernism. The modernism of the mall is displayed through features like an arcade, the gardens, trees and flowers. The argument of the essay is reasonable in the way people go to spend in the mall. It is true that people are sometimes ... Get more on HelpWriting.net ...
  • 29. Nickelodeon Research Paper Nickelodeon Nickelodeon is a big company and when your company is big , big things happen like controversies, award shows, kids favorites shows, labs where you get things done,and your network may come with some affiliations along the way. It is an American television network and owned by Nickelodeon Group . Nickelodeon was first named PinWheel. The name Pinwheel was used from 1977 to 1979 and was renamed as Nickelodeon in 1979.(Bowman,2000, page 3)"Several networks have been spun off from Nickelodeon, including TV Land like Nick at Nite, aired old broadcast–network programs; Nickelodeon Games and Sports for Kids Noggin for younger viewers; Nicktoons which showed current and older animated... Show more content on Helpwriting.net ... Shows that they run on their network are mature enough for both parties.Both networks received much love from the public.After all Disney Channel and nickelodeon were fighting for the same audience.(Devoe,2015,para 2). Disney seems to be a little more competitive then Nickelodeon.. Regardless of current successes, the kids' international market will remain competitive, prompting Disney's Ross to note, "We're constantly trying to grow our penetration in any market we are in," such as adopting a free–to–air model as was recently done in Spain, which allows Disney Channel to reach more viewers and drive advertising revenue.(Tracy,2015,para 16).According to news ,Disney will always be competitive for their viewers ... Get more on HelpWriting.net ...
  • 30. The Culture At Nickelodeon, Crafted Carefully By Taran The culture at Nickelodeon, crafted carefully by Taran Swan, was one that could be characterized as creative, inclusive, heterarchical, and harmonious. Teamwork was of utmost importance in Swan's Nickelodeon as well as reliability, so employees were able to communicate and work together, while also focusing on delivering accurate individual contributions. Furthermore, the culture did not offer preferential treatment to executive managers over lower level employees; instead, it followed a heterarchical structure of treatment which generated a sense of equality and energized the workplace. The inclusive nature of the culture was evidenced by what one department head said about their roles, "The whole team decided on these issues. We all ... Show more content on Helpwriting.net ... Additionally, Swan consistently asked questions to force her team members to think broadly about the implications of their decisions to ensure that they visualize a bigger picture of the potential consequences and to be able to think of alternatives ahead of time. Swan also encouraged the individuality of the employees by setting different guidelines for the different focus groups she established. This ensured that while these teams will collaborate and work together, they will still have to work individually according to their own guidelines. Swan also emphasized the importance of communication by leading bi–monthly Update Meetings, rotating the meetings' leadership based on the feedback from an internal survey, and opening lines of communication with employees who were having tensions with other members or who wanted to communicate with Swan directly. 3.Describe Swan's leadership style. What impact has it had on the culture? When assessing Swan's leadership style, one cannot help but reference Ancona's four leadership capabilities. In the saturated media market, Swan was quick to prioritize "capturing attention and differentiating the brand in order to convince affiliates and advertisers to choose Nickelodeon over the plethora of other channels." Furthermore, she knew the importance of signing up advertisers ahead of time, even before there was a channel, in order to seal the corporate approval. These ... Get more on HelpWriting.net ...
  • 31. Executive Summary: Cazar Slime Making Box https://www.toysrus.com/product?productId=127700826 The toy that I picked is the Nickelodeon Deluxe Slime making kit. The toy is a do–it–yourself slime making kit that makes customizable slime. The kit comes with glue, slime activator, scented and non–scented colorant, glitter, beads, measuring cups, mixing sticks, and "easy to follow instructions". Nickelodeons signature marketing tool is slime, so the appeal of toy is very high in kids. Another reason why I picked it is because there is a high trend in slime making in kids today. I personally saw many kids that I use to babysit make slime, sell it, and even have their own slime Instagram accounts. Also, I technically don't know if I am buying this toy for a boy or girl so it's a very gender–neutral toy that I think all kids will enjoy. As a kid, I use to play with Polly Pockets which are tiny dolls that have jelly clothes so it's easy to change outfits. I also use to play with my Razor scooter a lot because it was my main source of transportation as a child. ... Show more content on Helpwriting.net ... The first thing that I noticed is that there are both girls and boys playing with the toy in the commercial. Both genders have equal parts, and both are seen making and playing with the slime. The first scene is actually a black girl playing with the slime. Also, they had a boy playing with pink slime and a girl playing with green slime. This toy was definitely created and marketed with a modern mindset. The creators broke gender socialization and made an inclusive toy for all kids. As I was searching for a toy online, it was very blatant that there are girl toys and there are boy toys. If you click on 'categories' there are: top rated, boy's toys, girl's toys, age, brand, and character. If you click on 'age' then its shows from birth to 11 years are girl toys, yet none of the pictures shown are educationally or merit ... Get more on HelpWriting.net ...
  • 32. Abc Popular Culture Over the past decade, ABC has successfully reinvented itself as an inclusive home of unrepresented voices with its signature shows from Shonda Rhimes and its diverse family comedies. Two dramas from Shonda Rhimes, Scandal and How to Get Away with Murder, have black female leads and numerous minorities in supporting roles. Additionally, ABC's two signature comedies, Modern Family and Black–ish, highlight diversity and emphasize inclusivity. The former features a gay couple and an interracial couple, and the latter centers on an African–American family. Beyond these flagship series, ABC also defines its brand through two family comedies we watched in class, Fresh Off the Boat and The Middle. In this essay, I will use ABC's primetime schedule... Show more content on Helpwriting.net ... In "Branding the future: Syfy in the post–network era," writer Barbara Selznick delineates Syfy's struggle to broaden its audience without disenchanting its core supporters. The channel, which airs programming with science–fiction themes and was originally named the Sci Fi Channel, "has continually struggled to break out of its niche and appeal to a larger audience" (Selznick, 184). Most of the network's attempts have failed to do so. For example, its "I Am Sci Fi" promo spots in 1999 featured Queen Latifah, Richard Branson, and other mainstream celebrities did not successfully expand the network's audience, and the promos confused its loyal audience of science–fiction aficionados (Selznick, 187). Aside from Battlestar Galactica, Syfy has lacked a signature show with mass appeal throughout its history, and its generic scripted series and uninspired alternative programming have disappointed fans of science–fiction. Due to its underdeveloped niche programming and its inconsistency in its definition of science–fiction, Syfy has struggled to cultivate a core audience. In this era of television, poor branding of a network is detrimental because, as Selznick states, "Brand equity, in the end, leads to consumer loyalty" (Selznick, 181). Without a cohesive brand, broadcast and cable networks alike confuse audiences and ... Get more on HelpWriting.net ...
  • 33. Narrative Essay On Rachel Addison I began stalking Rachel Addison for two years since I first heard about the diamond she owns. The thought of people that having everything they want and me having nothing or maybe being nothing was eating me from inside. She was a woman, meaning weak, so it won't be hard for me to rob her. Some might say it's jealousness, for me it's justice, taking excess just because you need it. My plan was to get all the possible information I could find in order to figure out the way I could kidnap her because it didn't matter how hard I tried I didn't know where to find the diamonds or any relations to them?, but I knew everything about Rachel. And there we were, alone in the darkness.Check grammar and use of verb tenses The single light spot pointed directly at her sitting on the chair, the light emphasised her weakness, vulnerability, and frailty.Where is she? It's strange, I knew what she does and where she goes, but personality. Was she going to give up or "fight" till the end? I couldn't predict any of her actions. I was standing there trying to figure it out, camouflaged by the darkness. It didn't take a ... Show more content on Helpwriting.net ... No time wasted. I was watching TV, what I heard on the news shocked me. "Now, the famous millionaire Rachel Addison was found in the forest to south–east from the city. Fortunately, she was alive, but her state of health was terrible. She is now being treated in the clinic, and she decided to give us a little interview!"? "Thank you! I thank God for helping me to go through horrible things I experienced. Now I want to draw the attention of my kidnapper. I just wanted to tell you that the diamonds you wanted to get so bad were in my stomach as I was about to transport them to another country ?? and it is one of the most secure ways to do it, but they are already removed from there. I'm telling that to emphasise his stupidity! It appeared I am a good actress because I had to play dead. Thank you for your ... Get more on HelpWriting.net ...
  • 34. A Brief Biography Of Ariana Grande Ariana Grande was born on June 26,1993 she is 23.Ariana Grande's parents are Edward Butera is her father and he is 58 years old and her mother is Joan Grande is 48 years old. Ariana is a singer and actress .Ariana Grande also has a half brother his full name is Frankie James Grande he is 34 and 11 years older than her and he was an actor,dancer,and producer. Ariana grow up in Florida and moved to Los Angeles she has 5 dogs and she is a vegan. Ariana's grandfather passed away on July 22,2014 he died from cancer.Ariana is Italian–American her brother Frankie was born in New York.Ariana Grande's name was originally inspired by Princess Oriana from Felix the Cat .Ariana Grande was on seventeen magazine .Ariana Grande's childhood best friend ... Get more on HelpWriting.net ...
  • 35. Nickelodeon Stereotypes Most students who have studied American film history know the essentials that contributed to the Nickelodeon boom. Five cents paid for a cramped, dingy, hazardous room accommodated with a horrible smell in the air. Because nickelodeons made their appearance more presentable and safe for the public it drew in the middle class. "Motion Picture Exhibition in Manhattan" by Robert C. Allen examines what made certain locations special. Allen's primary source are the 1908 edition of Throw's Business Directory of Greater New York to locate the theaters. Ben Singer's article, "Manhattan Nickelodeons: New Data on Audience and Exhibitors" raises the question of whether or not the middle class was there from the very beginning. Singer's primary sources... Show more content on Helpwriting.net ... Theaters were being converted to movie houses. This was a move to attract more middle class customers as well as charge more money given that customers received a mixture of motion picture and vaudeville. According to Allen, "the use of vaudeville on movie theatre programs was spurred by a shortage of new films," (11). Going back to charging more money, the vaudeville acts had some problems such as additional salaries which had to be paid. Ticket sales would decline as vaudeville acts stretched out as each show was shown. Singer raised an interesting question on how unpredictable was the nickelodeon business. He used the trade journal Moving Picture World as a source to note the nickelodeon failures in Manhattan. "Too many people imagine that all they need is money...men who win out on the policy are few," (27). Many entrepreneurs jumped in unprepared for the business by selecting poor locations where the target audience was not going to respond well to. While many people tried to get into the business, many nickelodeons were ... Get more on HelpWriting.net ...
  • 36. Causal Analysis: Metro-Goldwyn Mayer Causal Analysis Metro–Goldwyn Mayer was formed on April 17th, 1924, when movie theatre mogul Marcus Loew purchased Louis B. Mayer Pictures. Loew had previously acquired Metro Pictures Corporation and Goldwyn Pictures (both founded in the mid–1910s), and MGM was born with the acquisition of Mayer's firm, a decision that ultimately led to a successful and profitable company thanks to Mayer's keen eye for solid production and Irving Thalberg's frugal, almost mechanized business practices. Even after Loew's untimely death in 1927, MGM would quickly become a vertically integrated powerhouse of a firm (second only to Paramount) and one of Hollywood's Big Three (Bordwell 128, Monaco 15). Economic Mechanisms Marcus Loew got his start as an owner of nickelodeons during the Nickelodeon Boom of the early 1900s, transitioned into vaudeville, and by the late 1910s had constructed a sizeable chain of movie theatres, appropriately titled Loew's Theatres. Loew purchased two production firms in the late 1910s, Metro and Goldwyn, to supply his large theatre chain with films (Bordwell 128). Loew, along with business partners Louis B. Mayer and Irving Thalberg, sought to increase profits and productivity through mergers and vertical integration. ... Show more content on Helpwriting.net ... Once MGM became fully integrated, the firm began to produce a large amount of high–quality films in a short amount of time. In 1925, MGM released the Mayer–produced epic Ben–Hur, an extravagantly expensive film for the period with a budget of 3.9 million dollars (the most expensive film of the silent era.) Although it lost money upon release because of its immense budget, it would later by chosen for preservation and archiving by the Library of Congress' National Film Registry in 1997 on the grounds that it is a culturally and aesthetically significant film (Glancy 144, Gomery 146, Monaco 15, National Film ... Get more on HelpWriting.net ...
  • 37. History of Film Exhibition Prior to 1927 While the actual films produced during the silent era of American film production and distribution are frequently discussed and analyzed, both as primary historical documents and important cultural contributions, the actual practice of exhibiting and viewing those films gets somewhat less attention. Prior to 1927 (the year when sound films first emerged onto the national stage), movie exhibition in the United States was still growing into the massive industry it represents today, and it reflected in the films being produced. By examining the history of film exhibition prior to 1927 in general, and the experiences of Denver and New York in particular, it will be possible to understand how the medium's nearly thirty–year existence prior to sound was characterized by a chaotic, open–ended exhibition system that nevertheless predicts the gradual takeover of exhibition by a few large chains. To begin it is necessary to note that there was some precedent for the exhibition of films even before the medium was created, because by the time film became widely–known in the 1890s, phonographs had been "set up in the arcades found in the heart of bustling cities," where "for a few cents customers could select various music and speeches, which they listen to through individual ear horns" (Gomery 4). Early film exhibitions attempted to recreate this process, using Thomas Edison's Kinetograph to draw customers into arcades, even though the concept of individual audiences make much more ... Get more on HelpWriting.net ...
  • 38. Cinema In Cinema In modern world, the media is consumed by every individual person. This age is the called as the digital age. There have been many transitions in the media consumption process. The history of media is a vast subject to study on. As the technology is developed the media takes a new turn and twist in it's consumption. There are televisions, radio, cinema, theater, social media channels like YouTube, Instagram etc. that are the media channels to keep the audience engaged. However, new technology based media platforms are dwelled on the base of old technologies that were the mainstream media in older times. The audience that consumes the media plays a vital role in influencing the media. Among all these media platforms, talking about the Cinema, there has been a huge change in the audiences consuming this medium of entertainment. I am notably interested in the ways that however individuals developed bound ritual uses of cinema. My intention is to research practices, bound habits and behaviors of cinema going audience. The cinema in 20th century has been producing as well as disseminating mass popular culture. The cinema in 20th century is usually overlooked in number of other ways. The cinema has played a very important role in mediatisation of the society. Looking back at the time when the first cinema was released, there were many people who viewed it in mass. The use of a film projector and a camera resulted in a cinema. It was the very first electronic medium ... Get more on HelpWriting.net ...
  • 39. American Cinema And Its Effect On The Middle Class During the early 1900s motion pictures became popularized as an escapist entertainment medium that began transforming kinetoscope parlors, lecture halls, and storefronts into what became known as nickelodeons. Thanks to vaudevilles and their popularity, films were already known to have a vast audience and to be a new form of business with possible great success. These pioneer movie theaters had an affordable entry fee that expanded movie viewing to the middle class, not only increasing the popularity of motion pictures but also simultaneously increasing the demand of their production (Dirks). With nickelodeons golden age beginning in 1905 and lasting for about nine years they vastly modified the landscape of the American cinema by not... Show more content on Helpwriting.net ... In addition to that, the fact that only a projectionist was needed to operate the act, it allowed for flexibility as to where on the vaudeville bill it could be placed. During the beginning of its introduction to the vaudeville bill, motion pictures were a major headlining act that would help vaudevilles, capture an audience. But as the novelty wore off it became the closing act for many vaudevilles and no longer the headliner. None–the–less, vaudevilles helped the concept of motion pictures to be introduced to the middle–class while also allowing businessmen and others with economic interests to see the mass financial appeal that films could bring about ("American Variety Stage"). Tally 's Electric Theater built in 1902 in the city of Los Angeles was actually the first structure that was entirely focused on just showing motion pictures, but it did not cause a large domino effect like nickelodeons did. As the popularity of movies continued to rise regardless of its placement in the vaudeville bill they proved to several business owners and entrepreneurs that movies were in fact a lucrative business ("From Nickelodeon to Picture Palaces."). June 19, 1905 was a historical year for the path that the American motion picture industry was going to take. It was the day that a vaudeville entrepreneur named Harry Davis, and his partner, John P. Harris opened a theater in Pittsburgh that was going to have one sole economic business focus, which included only ... Get more on HelpWriting.net ...
  • 40. Negative Analysis Of Television Commercials People can relate to their favorite television shows, but can they also connect with the commercials that inevitably interrupt their programs? Nowadays, most people would answer "no" by skipping these advertisements through digital video recorders or on–demand and streaming services. However, commercials continue to generate an abundance of revenue for advertising agencies. The most popular television ads target specific audiences, and cable is the most appropriate platform. Advertising agencies strategically place commercials on cable networks that target groups that many viewers may consider underrepresented on television. Prominent examples include commercials on Nickelodeon that target children, ads on TV One that attract African–Americans, and plugs on COZI TV that draw older adult viewers. Cable television is an ideal platform for personalized advertisements that target specific groups of viewers. Every cable network has almost always been personalized; for instance, certain channels target sports fanatics (i.e. ESPN, Golf Channel, NBC Sports Network, etc.), while others attract music lovers (i.e. MTV, VH1, etc.). Broadcast networks live up to their name in that their audiences are extremely wide and consist of all kinds of races, genders, and socioeconomic statuses. Northern Arizona University communications professor Norman J. Medoff and University of Tennessee–Knoxville journalism professor Barbara Kaye elaborate on the influence of the diversity of cable networks ... Get more on HelpWriting.net ...