Burberry Competitors Analysis & Essay

Burberry Investigative Report and Competitors Essay
Overview
Burberry is a luxury brand founded in Basingstoke, Hampshire, in 1856 by Thomas Burberry as a family business. In 2002, Burberry became a public
company led by Angela Ahrendts. The company operates 260 retail stores and in high–end luxury department stores worldwide. The brand has two
headquarters locations in London and New York City.
Growth Profile
The Burberry brand is offered in North America, Europe, Asia Pacific, and South America. In 2006, Burberry had sales of $1292.3 million and net
income of $185.1 million. The company expanded to 4,651 employees' leading to a 12.6% employee growth.
Products and Services
The brand offers womenswear, menswear, childrenswear, accessories, footwear and licensing. Womenswear is... Show more content on Helpwriting.net
...
Both brands offer versatility in merchandise as well as in locations. Ralph Lauren obtains various licenses and carries similar lifestyle image as
Burberry.
House of Fraser
House of Fraser founded Baugur Group in 1849. The private department store offers home dГ©cor, apparel for all ages, accessories and electronics.
The brand operates about 60 stores in the United Kingdom. House of Fraser is the second threat for Burberry due to its wide target in the UK. The
company offers to the customer quality brand merchandise and prizes. The House of Fraser customer is similar to the Burberry because both are
fashion conscious and look for comfort.
Escada
Escada is a German public company founded in the early 1976. The brand designs women's apparel, accessories, leather goods and footwear. The
brand operates about 515 owned and franchise stores worldwide. Escada is a main competitor for Burberry because of the merchandise concept. The
brand targets upscale female customer who is in search for quality and individuality in the fashion society. The merchandise is an image of tailored
silhouettes and intricate fabrics. Ralph Lauren, House of Fraser and Escada are main competitors of Burberry because of their approach to the customer
and merchandise. All four companies suffer from similar threats such as weather. This is an important factor because it affects sales and the traditional
outlook towards merchandise rotation throughout the

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Teen People Magazine Essay
Teen People Magazine
The Teen People, September edition, is a magazine designed to appeal to young female readers. Its content features well known celebrities, use of
bright and flashy colors, and an organized layout that attracts an upbeat, young readership interested in high–quality appearance and style. Although the
magazine's main focus may appear to insure a great fashion sense, it also concentrates on a philosophical orientation by covering a more diverse
readership that includes all colors, sizes, and shapes of females. Teen People also expands its audience by recognizing both visual and text oriented
audiences. To appeal to the more visual oriented audience, the magazine uses exotic photography in the advertisements for Self... Show more content
on Helpwriting.net ...
Similarly, the advertisement on page sixty four of the magazine uses an angelic/fairy tale theme to introduce Secret Deodorant to the visually
stimulated audience. In the center of the page, a fairy–like woman stands in the midst of a very surreal setting with stars and a light blue sky. By using
a woman who personifies a fairy, Secret manages to connect the new brand of Secret "Violet Dazzle" with a mystical theme. The bright hues of purple
and the naturalistic atmosphere, once again, attract very young viewers to the product. Secret pictures a frail, flawless female to suggest that varying
types of women may use their product and still resemble the pure and enchanting image. Thus, they incorporate the text "When you're strong, you
Sparkle," to show that by using their product, one can eliminate the fear of smelling and "sparkle" with confidence. The advertisement itself is very
striking to the human eye. It's busy layout and choice in colors captivates those who enjoy striking photography.
Unlike the Self Esteem and Secret Deodorant advertisements, which project a flirtatious and heavenly attitude, Ralph Lauren's advertisement for the
new scented hair collection portrays a model with a sexually suggestive attitude. Ralph Lauren, a clothing line known for its natural yet sexy look,
attracts young females with the desire to be well–known. Although the photography appears rather simple and plain, the readers

Ralph Lauren, Brand Analysis and Sourcing Plan.
Table of Contents Introduction2 Part 1: Ralph Lauren – More than just a Brand2 Company background2 Company information2 Competitors3 Target
consumers3 Positioning – the story told by the brand4 More than just clothes5 Position from a value chain point of view6 The consequences on range
development6 Part 2: The Sourcing plan6 Sourcing Location6 Continuity product7 Seasonal product7 Short–Seasonal product8 Supplier
Relationships8 Continuity product8 Seasonal product9 Short–Seasonal product10 Production Activity Control10 Bibliography:12
Ralph Lauren
Introduction
Ralph Lauren is one of my personal favourite brands and the reason ... Show more content on Helpwriting.net ...
I believe that this growth is in the Asian regions is going to be increasingly important since the Asian markets thirst for luxury products is growing fast
(Woodard, R. 2010).
Source: Polo Ralph Lauren annual report 2011–05–26, p. 4 (http://investor.ralphlauren.com/).
Competitors
Liz Claiborne is one of Ralph Laurens main competitors since it also focuses on a similar range of products and target customer. Other important rivals
are Jones Apparel group and Tommy Hilfiger. (pmlogan.hubpages.com/hub)
Target consumers
In the beginning of the 20th century luxury brands were something exclusive, only available for the upper class that was strictly divided from other
parts of the society. Brands pertaining in this category are often referred to as prestigious luxury brands and include: Luis Vuitton, Burberry and
Channel. During this era fashion was usually created by these selected few and then spread to other parts of the population through the so–called
trickle–down effect (Brandchannel.com).
Many things have however changed since then and today we can see a huge variety of different luxury brands that are pertaining to different
categories, targeting different customers. This has been enabled by different factors out of which I consider the emerge of a mass class of relatively
wealthy people to be the most important one (Brandchannel.com). This has also had the

TOMS Shoes : Social Failibility And Social Responsibility?
We make a living by what we get, but we make a life by what we give." A quote from Winston Churchill that reflects social responsibility. Social
responsibility requires you to put your best foot forward due to legal responsibility. It includes the idea that its superior to be driven by a problem rather
than reactive. This includes eliminating anything that causes corruption, unethical and delinquent behavior that may bring a negative impact on the
supporters around the environment or the community alone before any type of behavior takes place. Social responsibility as well as social responsible
clothing such as Toms, One for One support socially worthy causes that impact the trend of social responsibility. This brand validates social causes
and those who lack physical goods and financial donations such as the one for one movement. TOMS shoes come in a variety of styles and color,
and promises customers that every pair of shoes they purchase, a pair would go to someone in need. According to Joanne Fritz, "Mycoskie's idea took
off to such an extent that TOMS has now expanded into sunglasses, using the same giveback formula, coffee, the purchase of which provides water
where it's needed, and TOMS invests in other social entrepreneurial enterprises. in fact, the TOMS giving universe keeps on expanding and now
includes nutrition, healthcare, and education." (Joanne Fritz, 2016) Companies that are socially responsible provide the options that allow consumer to
pick products

Theu.s Security And Exchange Commission
Ralph Lauren Corporation has been in operation for more than 47 years (Ralph Lauren, n.d.). The company offers the general public variety of
high–quality apparels, fashion accessories, eau de toilettes and household products (Ralph Lauren, n.d.). In 1960, the company started creating their
brand by selling men's apparel but it was not until 1970 that the company started selling women's t–shirts (Ralph Lauren, n.d.). During this time, the
company was only marketing its products in the United States. However, in 1981 the company expanded its door internationally in London (Ralph
Lauren, n.d.). Years later, Ralph Lauren Collections started marketing their brand by creating designed t–shirts to support a cause such as cancer, men
and women's sportswear, and even home paint. "In 1997, Ralph Lauren became a publicly traded company (Ralph Lauren, n.d.)." The U.S Security
and Exchange Commission (SEC) requires publicly traded companies to disclose their financial reports for external users to view. Disclosures are an
important section of a company's annual report. Every statement within the report is likely to have information that will help readers understand the
data. The 2015 annual report of Ralph Lauren Corporation contains various disclosures that explain how the financial figures were determined. The
disclosures help explain what the company has done over the past year and what they plan to do in the future. Understanding the disclosures related to
cash, cash

Ralph Lauren Research Paper
Isabella Escamilla
Mr. Waters
Business
30 July 2014
Biographical Research Paper
One of the world's greatest entrepreneurs is the famous fashion designer Ralph Lauren. Ralph Lauren was born on October 14, 1939, in the Bronx,
New York ("Ralph Lauren, Fashion Designer"). Ralph Lauren grew up in a middle class, Jewish household, and although he is known as Ralph
Lauren, his real name is, in fact, Ralph Lifshitz. Ralph Lauren changed his last name, after constantly being teased as a child. For instance, instead of
being called Lifshitz, people would call him "Shitz" instead; therefore, he decided to change his last name to Lauren ("Ralph Lauren Net Worth").
Ralph Lauren was interested in fashion at a very young age. At the age of twelve he was already working hard at an after–school job in order to buy
himself expensive suits. However, after high school, Ralph Lauren did not move on to attend a school of fashion design; instead, he received a
business degree at City College in Manhattan ("Ralph Lauren, Fashion Designer"). While attending college, Lauren worked for a company that
manufactured ties named A. Rivetz & Co. During the time that Ralph Lauren worked at A. Rivetz & Co. he designed wide ties, which is what inspired
him to start his own company. In 1968 Ralph ... Show more content on Helpwriting.net ...
Ralph Lauren was the first Fashion Designer to open his own store and he is the founder, chairman, and designer of a $900 million company ("Ralph
Lauren, Fashion Designer"). Ralph Lauren also decided to become a philanthropist in 1987 after having a brain tumor removed. He created the Polo
Ralph Lauren Foundation in effort to support philanthropic programs, which consisted of education, healthcare in underprivileged communities, the
arts, and community based programs. He has also donated to historic preservation activities and various cancer research initiatives ("Ralph Lauren:
American

The Vision And Vision Statement Of Ralph Lauren
R A L P H L A U R E N "What I do is about living."–Ralph Lauren "The clothes that I design and everything I've done is about life and how people
live and how they want to live and how they dream they'll live. That's what I do." Ralph Lauren Company Overview Ralph Lauren was founded in
1967, by Chief Executive Officer and Chairman Ralph Lauren. It engages in the distribution premium lifestyle goods such as: Home goods, Apparel,
and Accessories/Fragrances. Within the Ralph Lauren group are private brands, including Polo by Ralph Lauren, Club Monaco and Denim & Supply
RL, to name a few. As of May 2015, Ralph Lauren reached a market cap of $12 Billion, withsales reaching $7.6 Billion internationally. Ralph Lauren
is ranked #89 on FORBES LISTS ... Show more content on Helpwriting.net ...
The pros are understanding, management work with your schedule, hands–on work and teaches responsibility for lower–level associates. The cons are
lazy sales associates and lots of responsibility on lower–level associates. The advice to management is hire more valuable sales associates."
в—ЏReview #2: "Former retail sales associate in Bonita Springs, Fl review. "Sales Associate." 3 stars. Recommends, positive outlook, no opinion of
CEO. Worked at Ralph Lauren less than 1 year. The pros are extremely efficient regarding inventory control and sales goals. The cons are very
structured which limits individual creativity." Entry–Level #2: Customer Service Rep. What is a Customer Service Rep.? в—ЏPay: $13.93/hour.
в—ЏOverview: "The objective of the Customer Service Associate is to manage all aspects of the Point of Sale for the Ralph Lauren customer.
Provide optimum level of customer service by fulfilling customers requirements and needs and consistently apply exemplary sales standards. The
Customer Service Associate also assists in all areas of store operations as requested." в—ЏResponsibilities в—ЏRequirements в—ЏReview #1:
"Current customer service representative in Orlando, Fl review. "Sales Rep." 5

The Legend Of The Polo Empire
Financial managers have a job to provide clients with stock investments and portfolios that are diverse and successful. In order to provide this service
they must be aware of the following:
Understand the trends
Background of the company
Financial statements
Competitors Clients hire financial managers to gain sound advice on whether to invest in a particular company. They want to know they want to make
sure the company is safe, stable and a prosper future. It will be my job as the financial manager to research the various investment opportunities
available for my client to invest in. Ralph Lauren (RL), a publicly traded company on the New York Stock Exchange has been selected as the company
for my client to ... Show more content on Helpwriting.net ...
Lauren began designing and selling clothes for women in the 1970s, which caused sales exceed $10 million. (Pendergast, 2004) As many fashion
trends have come and gone, Ralph Lauren is still standing. There aren't that many clothing brands that have the longevity of RL. The company offers
top luxury products as well as products for the fashion–conscious crowd. Mr. Ralph Lauren has been instrumental to the company 's success. The
Lauren family owns approximately 83 percent of the voting power of the outstanding common stock. Ralph Lauren Corp designs, markets, and
distributes men 's, women 's and children 's apparel, accessories, fragrances, and home furnishings. Its segments include Wholesale, Retail, and
Licensing. The Company 's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label,
Lauren by Ralph Lauren, RRL, RLX, Ralph Lauren Children's wear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco,
constitute one of the world 's most widely recognized families of consumer brands. (ralphlauren.com) RL's stock has risen 385% since its IPO in
1987, with an average annual compounded return of 9.7%. Whereas for the same period, the S&P 500 index increased a total of 119 percent for an
average annual compounded return of 4.8 percent.
II.Justify reason stock was selected. The RL stock was

Ralph Lauren When going through the list of designers to choose from for this project, Ralph Lauren's name really stuck out to me. Mostly because
he was mentioned quite a bit in my favorite show "FRIENDS!" After watching that show I have always wanted to know more about him and now I'm
really glad I do. His life has been so interesting to learn about that I think instead of just being mentioned in a show, there should be a show made about
him! Ralph Lauren was born on October 14, 1939 in the Bronx, New York City. His family included his parents (Frank and Frieda Lifshitz) and his
three siblings (Jerry, Lenny, and George). A fact that I think is pretty neat is that his parents were Ashkenazi Jewish immigrants that left Belarus. His
father ... Show more content on Helpwriting.net ...
Some people complained his looks weren't innovative. I personally believe these people had no clue what they were talking about. Nonetheless, he
never let this get to him. His designs eventually hit the TV screen in movies such as, The Great Gatsby and Annie Hall. It was around this time that
Ralph said something truly inspirational to all people interested in fashion. He said, "I'm interested in longevity, timelessness, style–not fashion." His
work really expressed what he said as he focused on classic American clothing. Ralph's business eventually grew to have things such as, children's
clothing, footwear, colognes, home products, and others. He now has hundreds of international stores and even factories that make his merchandise.
Ralph has even designed the uniforms for the Olympics for Team USA. I think that is really cool. Like everybody, Ralph has had many hardships. In
the mid–1980's Ralph discovered he had a brain tumor and had to have surgery. Ever since then he has funded many cancer research places to look
for a cure. His amazing contributions led to the creation of the Ralph Lauren Center for Cancer Prevention and Care at North General Hospital in
Harlem, New York. This man just keeps getting better and

The company Ralph Lauren started off as a dream, then materialized into reality. The founder of the company was Ralph Lauren, originally named
Ralph Lifshitz, but later changed due to bullying at school. (Biography.com Editors) He was born on October 14, 1939 in New York City. Around the
age of 16, people noticed that Ralph had a very keen sense of fashion. He had this fashion sense because he was inspired by screen icons. In 1967
Lauren started to make men's neckties. This little company went under the name of Polo. Taking a loan of $30,000 he then began to develop and
expand into a full menswear line. (Biography.com Editors) After winning the Coty award in 1970, he began to dabble in women's fashion by
designing clothes for his wife. A few... Show more content on Helpwriting.net ...
The attacks on the twin towers shook the world and left our nation in shock. In response to the attacks, Polo Ralph Lauren created the American
Heroes Fund. This fund raised over $4 million dollars to help those in need because of the attack and those working to save the victims of the
attack. It also started a fund for children of the victims to be granted college scholarships.(Polo Global) Additionally the fund presented the Twin
Towers Fund, American Red Cross and the New York Police and Fire Departments with generous gifts of large sums of money. A company that has
been very successful has the generosity to give back. At such a critical moment in our nation's history was a wise move. Being seen as a company
who cares and wants to give back to the country it started in, won over the hearts of Americans and their

Corporate Level Strategy : Ralph Lauren 's Reputation And...
Corporate Level Strategy
For 50 years, Ralph Lauren 's reputation and distinctive image have been consistently developed across an expanding number of products, brands and
international markets. However, in 2015, they reported a 5.3% drop in revenue from June 2014 to June 2015 (O 'Brien, 2015), and since then, the
shares began a downward trend.
To better understand their declining performance, the company then launched an internal review of their operations and determined that the main
reasons for their recent struggles were: a decline in department store sales, the rise of fast fashion retailers, the company's own out–of–date supply chain
model, and that the company's focus was diluted over too many brands and too many initiatives. ("The ... Show more content on Helpwriting.net ...
Ralph Lauren employs a business level strategy of Focused Differentiation. Differentiation is value as perceived by customers through unique features
and characteristics of an organization 's products rather than by the lowest price ("Generic Competitive", 2017). This is done through providing high
quality, unique features, exceptional customer service, innovation, or advanced technology, etc. (Baba, 2015). RL's focus on differentiation is
described best on their own website when they state "Ralph Lauren is one of the world's premier luxury lifestyle brands, universally recognized and
associated with distinct design and quality" ("Ralph Lauren Investor", 2017).
Functional Level Strategy
Currently, RL operates as a multi–divisional organization. The multi–divisional organizational structure organizes the activities of a business around
geographical, market, or product and service groups and is especially useful when a company has many regions, markets, and/or products. Each
division is broken down into separate divisions headed by presidents and contains a complete set of functions ("Common", 2017).
For many years, RL operated under the divisions of "Wholesale", "Retail" and "Licensing", but during the fourth quarter of 2017, the company
announced divisional

Ralph Lauren
Fashion Designer Ralph Lauren has become the epitome of classic fashion. Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American
fashion designer and business executive. "The first image–maker", according to New York magazine, Lauren is one of the fashion industry's biggest
hitters. But Lauren studied business science and served his time in the army before breaking into fashion. Born and raised in the Bronx, New York,
by his parents who had emigrated from Belarus. He grew up in a working class neighborhood with his three brothers, mother and father (a house
painter). While they were by no means poor, Ralph knew the value of a dollar from an early age and was blessed with a steadfast determination to
make money ... Show more content on Helpwriting.net ...
Casual wear was also a big seller for the RL brand, epitomizing the preppy chic look that was popular in the 80s. The brand went on to launch
women's wear and Ralph Lauren home – bed sheets, towels and furniture all with the classic American style that the Polo/Ralph Lauren brand was
known for. "The fall 1987 product list of the Ralph Lauren Home Collection alone numbered 2,200 pieces." (Ralph Lauren The Man Behind the
Mystique p. 4)
It is Lauren's innovativeness, among many other traits of the model businessman that has made him the founder, designer and chairman of a $900
million company. Not only was he the first fashion designer to have his own store, but he was the first to sell the whole lifestyle image that consumers
flock to worldwide. His line of clothing and home collection has the taste and snobbism––minus the flashiness––that make the Ralph Lauren/Polo brand
timeless. Lauren sells much more than clothes and home furnishings; he sells a lifestyle image of sophistication, class and taste. His keen business
sense, ability to stand by his product at all costs and ability to prevail despite several business failures are what make him a man whose net worth is $1
billion.
A man whose car collection ranges from a 1929 Bentley and a 1937 Alfa Romeo, to a 1938 Bugatti and a 1962 Ferrari, a man who owns a ranch in
Colorado, homes

Ralph Liftshitz : Building A Fashion Empire With Ralph Lauren
Building a Fashion Empire with Ralph Lauren Ralph Lauren is a nuanced visionary; he went from being dirt poor to a multi–billionaire. Ralph Lauren
was an American dreamer. He states, "I went to my boss, and I said, 'Look I'd like to design these ties because I think they could be new.' He said, 'The
world isn't ready for Ralph Lauren.' I never forgot that because I thought that was a compliment." Ralph took an idea, then made it his reality. He is
such an important person in American history, because he performs the idea of believing and achieving. Ralph Liftshitz was born October 14th, 1939.
He was born in the Bronx in New York City. His parents, Fraydl Kotlar and Frank Liftshitz, were Ashkenazi Jewish working immigrants. Together they
had four children, Ralph was the youngest. Ralph attended DeWitt Clinton High school and Baruch College. As a teenager he had many aspirations,
some included being a baseball player, basketball player, a cowboy, an actor, a dancer, and batman. He had a numerous amount of dreams so early
on in his life, which molded him into the successful man he is today. At the age of sixteen, Ralph and his brother had changed their last names to
Lauren. Ralph worked as a salesman by day and took business classes at night. In 1964, Ralph married Ricky Anne Loew–Beer. At this point in time,
Ralph set his sights on the New York fashion industry. He worked forBrooks Brothers as a salesman, then a series of manufacture neck ties. Once
Ralph decided he was

Ralph Lauren Failure
Ralph Lauren (RL) stock is down almost 30% in 2015, making it the third worst performing stock in the entire S&P 500, the index of America's
biggest publicly traded companies.(4)
Ralph Lauren Corporation (RL) in the past 5 years (5)
At a time when clothing sellers in all sizes and spaces need to cope with the changing nature of consumers, Ralph Lauren has not submitted large trust
messages to investors. "Over the past three years, the company has seen average revenue growth of over 3.5 percent compared with double–digit
growth over the past few years, which is much less than their competitors" said Steven A. Gattuso, assistant professor of finance and economics at
Canisius College, Buffalo, New York, and director of the Golden Griffin Fund at the school.... Show more content on Helpwriting.net ...
"Even strong names, like Nordstrom and Macy's, which carry the brand Ralph Lauren got hurt," said Gattuso. "Macy has recently announced the
destruction of the store and the majority of retail segment growth comes from the new stores, while similar comparables have been in their downturn –
with the last three months down by 5 percent." (7)
The company is struggling to reverse a three–year decline in the same sales shop in a turbulent retail environment. Retail experts say Ralph Lauren can
use new thinking since he is trying to revive a brand that has lost money. Even Polo Ralph Lauren T–shirts are not selling as they are used to, and a
business loss for Heber brands like Vines Vineyards. Although the company relies on the ambitious image of beaches and yachts, other retailers
address renowned celebrities such as singer Selena Gomez and Gigi Hadid as their brand ambassador.
"Obviously, something with a symbolic aspect and what he has achieved is incredible," said Simeon Siegel, an analyst of Instinet LLC. "Here the
merchant has evolved, and the company has not responded it as faster as its rivals, that is a

As one of the very much–perceived worldwide creator brands, Ralph Lauren is contending with other fashioner organizations; Ralph Lauren has been
shocking its buyers with fantastic fabric, furniture's, fragrances and apparel styles.
Be that as it may, Ralph Lauren is rivaling other originator brand organizations, this brand has a selective logo to imply itself to purchasers and
separate its image from other surely understood designer brands. As indicated by Sturken & Cartwright (2001) these images are entitled product signs
or signifiers. These signs do not distribute the quality to the purchaser their point is excessively empower the consumers buy the style of the item.As
indicated by Sturken & Cartwright (2001) Brand signs, for example, ralph Lauren the originator challenge with other similar designer brands for their
signs to be perceived over the globe
In what capacity can ralph Lauren one of a kind logo make mindfulness and uncover estimation of this organization? This paper will demonstrate a
brief investigation of the item sign and logo of Ralph Lauren including its signs, codes and myths that outcome from this logo a their significances and
properties. ... Show more content on Helpwriting.net ...
The Ralph Lauren logo gives an unmistakable attention to the well off, noticeable American look and custom.ralph Lauren is a noteworthy logo that
summons assessments of pretentiousness, selectiveness .in this logo, the word, the colors and polo horseman are interconnected to make a sign. The
name ralph Lauren was named after the originator of the creator brand who was conceived in New York City, the brand perceives an image of riches,
class and wealth and the name will dependably help purchasers to remember the proprietor of the brand. The fundamental color black symbolizes
Mystery and undercover while white symbolizes purity,completion and

2.2 Competitors. As Mentioned Earlier, Burberry Positioned
2.2 Competitors
As mentioned earlier, Burberry positioned itself as functionality luxury by being a top global brand worldwide. Burberry not only have rivals which
contend directly such as Louis Vuitton and Chanel but also indirectly such as Ralph Lauren and Calvin Klein which both having the same collections
in lifestyles (Appendix 4).
Louis Vuitton is one of the Burberry's biggest yet strongest competitors in the field of fashion. It formes up its strategy by focusing on the customer
trends, concentrates customer taste and build a effectively responsive supply chain before the trend emerge. In order to well served the customers,
Louis Vuitton hired expert and specialized young workers to work with the merchandise design. And due to... Show more content on Helpwriting.net ...
Each of the collection with different theme ways out the elegancy which inspired consumer to wear with their own style (Ralph Lauren, 2016). In
addition, it is charged with a higher price compared to Burberry collection.
To sums up the above, Burberry focused it brand on the price level to come out with "fashion luxury and high quality at best affordable price" as its
average supply chain does not have ability to compete with the fast fashion like Louis Vuitton (Hogarth, 2015). Louis Vuitton reported that its pricing
level based around 40–45% is expensive than any other brand considered as the highest (The Economist, 2009). Consumers is likely to spend an
average of $3000–4000 at Louis Vuitton while $2500 at Burberry.
Through the Harvard Business Review by Keller, Sterthal & Tybout (2002), the product life cycle (PLC) stage can influence frame of reference's
choice. The growth opportunities included with threats might emerge outside product's category in later stages of PLC. According to Perez (2015),
the unknown source of clothing has to be analysed before they navigate to others, an example given is eBay. With the addition of expanding its "eBay
Valet" considered as professional service selling, the high–end clothing or accessories can be easily being sell out by pre–approved eBay sellers.
3.0 Points of Parity
From the article stated in Harvard

Ralph Lauren Mission Statement
A popular goal for many businesses, especially in the fashion industry, is to provide quality products to customers. Especially within the world of
fashion, keeping customers loyal and happy is important for any business, because customers mean sales and sales mean profit. Therefore, this is why
providing quality products is one major goal of Ralph Lauren's mission statement. Ralph Lauren understands how having quality products that satisfy
customers impacts the loyalty of customers as well as the growth and continuation of the business. When customers are not happy, they do not buy.
Also, when customers do not buy, they generally go to competitors. Furthermore, when customers are not happy, they often tell others of their
displeasure. Word–of–mouth

Ralph Lauren Mission Statement
Polo Ralph Lauren mission statement, "refine the American style, deliver quality products, create worlds, invite people to participate in our dreams". I
think that means polo is trying to create the new American style by offering the best product to its customers, and satisfying their customers with
high–end products. They are the savvy innovators of the lifestyle advertisers who tell a story and be the first to create stores that encourage customer
engagement in the lifestyle.
Statement of vision "A tie was the way a man spoke, I thought the men were ready for something new and different, they did not want to seem to
work for IBM, a nice tie was an expression of quality, taste, style ". I think that means that when Mr. Lauren was first wanted to create something
different for men and start from the tie, but now he has developed into the full product line of men and women fashion.
The company combines its luxury brands in a single label for men and a unique label for women to enhance brand effectiveness. This initiative, coupled
with brand popularity, can generate revenue in the future. Ralph Lauren is also working on a next–generation e–commerce platform to support its
omnichannel efforts, which will be a major distribution channel in the future. (9) China remains an important market for the company. The way
wealthy spending in China will push Ralph Lauren Growth revenue.
The macro environment of Fashion Industry
Organizations are required to fully understand their changing business environment to help them act with relevant strategies. Macro–environmental
analysis is one of the most essential tools used in this case. The analysis includes different aspects, including political, social, economic, technological
and environmental aspects.
Political
The political aspects can define the level of the company operation and the market where they can establish their business. With the acceptation of the
concept of globalization, many governments around the world have granted foreign investors to invest and take advantage chance of their economies.
This means that the protection strategies used in the past slowly disappear. Ralph Lauren could, therefore, drive in different countries and establish
comfortably its

In Addition To The Analysis Of The Macroeconomic Events
In addition to the analysis of the macroeconomic events that has affected the stock indexes for both the U.S. and Europe, I constructed a two stock
portfolio made of Target Corporation (TGT) and Ralph Lauren Corporation (RL). Both of these stocks had equal weights in my portfolio. Everything
that has been discussed in the macroeconomic section of this paper affects the returns of my two stock portfolio as well. In addition, there were
different managerial decisions made that affect the stock's weekly return. For example, both stocks paid out a dividends during the time. Individually,
Target released sales and profit decline for the holiday seasons gave a gloomy outlook to 2017 profit, which had a huge effect on the stocks return for
that ... Show more content on Helpwriting.net ...
This could be due to the fact that Ralph Lauren is making a notable effort and wise business decisions to revive the brand. Their CEO Stefan Larsson
was hired to save the brand, but due to his lack of performance, he will be leaving the company. Until they find a new CEO, the CFO Jane Nielsen
will be running the company. He plans to focus on the source of the decline in revenue: e–commerce. Comparing Ralph Lauren to Coach Inc., they
have both been in business for several years, but Coach isn't in a decline like Ralph Lauren. When customers walk into Coach in New York City, there
are conveyor belts showing bright new handbags. They are adjusting their business model to the desires of young adults shopping in their stores. Ralph
Lauren will make these adjustments by having the CFO focus on their digital operations and streamlining stores' organization. Stockholders of Ralph
Lauren Corp. seem optimistic about the company now that the stock price has increased to around the price it was previous to the announcement.
Target Corp. had a different outlook during the analysis period. It started with a price of $66.41 on Thursday February 9th, and ended with a price of
$53.07 on Thursday, April 6th, showing a total return of–20.087%. This negative return can be contributed to the report released on

Essay about Industrial Analysis of Apparel Industry
Industry Analysis 1: Apparel Manufacturing NAICS 315
Part 1.Environmental Analysis
The Apparel Manufacturing industry is a sub–sector of the Manufacturing sector. It is composed of two distinct manufacturing processes (cut and sew
using purchased fabric and fabric manufacturers that then cut and sew) and three industry groups (apparel knitting mills, cut and sew apparel
manufacturing and apparel accessories and other apparel manufacturing).[1]
The projected global revenue in 2010 for the apparel manufacturing industry is $ 1,781.7 billion[2] while for the US it is about $20 billion[3].
Globally there are about 256,000 companies3, while in the US, there are about 8,000 companies1. The top 5 companies globally are YMK Trading...
Show more content on Helpwriting.net ...
This would fall under the NAIC sector Retail (NAICS 44–45) and subsector Clothing and Clothing Accessories Stores (NAICS 448).
Finished products for the apparel manufacturing industry include kids, mens and womens clothing, bridal wear, mens wedding wear and intimate
apparel. The products are sold through three channels – brick and mortar stores, catalogs and online sales (Table 2).[5]
|Category |Sales $ Billion |Market Share (%) |
|Brick & Mortar Store |169.256 |92.9 |
|Catalogs |7.177 |3.9 |
|Online |5.873 |3.2 |
|Total |182.306 |100.00 |
Table 2. Apparel Sales by Channel
The size of the global industry is over 1,002,522 companies, while the US clothing stores industry includes about 100,000 stores with combined
annual revenue of about $150 billion. Globally, the top companies are Christian Dior, Louis Vuitton, PPR, TJX, and Industria de DiseГ±o Textil.[6] In
the US, large companies include TJX Companies (TJ Maxx, Marshalls); Gap; Limited Brands; Ross; and Abercrombie & Fitch.

Personal income and fashion trends drive demand for clothing thus the profitability of individual companies depends

Ralph Lauren Legacy
Princeton University. He had spent practically his whole life working towards getting here. His whole family was a legacy at that school, going back
to his great–great–grandfather. Growing up, there was no question of where he would get his education. The approval and acceptance of his parents
depended on him getting into this school. All through high school, he had had near–perfect attendance, been vice president of the student council,
maintained a pretty solid social life, spent his weekends racking up volunteer hours, and somehow managed to keep a 4.0 GPA. Of course he
would get into Princeton. He was unusually jittery that morning, but who could blame him? He threw on his nicest dress shirt, a navy sweater vest,
and a pair of kaki pants. He ran his fingers through his black hair and ran over his appearance in the mirror, landing on his piercing blue eyes. He
was attending an Ivy League university on a full scholarship, (not that his family would have any sort of trouble paying for hit tuition out of pocket)
so he may as well look the part. He was used to the best of the best. Ralph Lauren over Target, Rolls–Royce over Honda; He expected nothing less. In
his mind, if you didn't... Show more content on Helpwriting.net ...
Back in high school, all he took were honors and AP classes. He had graduated in the top 5 percent in his class, and was confident in acing all of his
courses here. The room started to fill up, and he felt someone shifting into the chair beside him. Subtly glancing over, he was surprised with what he
saw. This person was obviously of a lower class than he was, sporting worn–out jeans, a scuffed up pair of leather boots, and a frayed plaid button–up.
His light brown/blonde hair was un–kept and, to be honest, he looked like he belonged behind the counter of a gas station. The boy took out his
notebook and started working at the problems on the

Ralph Lauren born 'Ralph Lifshitz' on October 14, 1939 is an American fashion designer, philanthropist, and business executive. He is best known for
the Ralph Lauren Corporation which is a global multibillion–dollar enterprise. His networth is 6 billion USD (2017). He has acomplished so much
because he never gave up and has worked for everything he has. Ralph's parents were Ashkenzai Jewish immigrants, Frieda (Cutler), an artist and
Frank Lifshitz, and house painter. Lauren is the youngest of 4 children. He had 2 brothers and a sister. He shared a bedroom with his two brothers
while growing up in Bronx, New York. At the age of 12, Lauren often worked after school to fund his great taste in clothing. He was known for selling
hand–made ties to his fellow students at school. Little did he know this would become the one of the biggest driving forces of his success. As a teen
Ralph would spend time at the cinema... Show more content on Helpwriting.net ...
He studied business there for 2 years. After a brief time in the Army, Lauren took on a sales job atBrooks Brothers. While working for Beau Brummell
in 1967, Lauren began designing his own men's neckties with a wider cut, branding them under the name "Polo" and selling them at large
department stores. Lauren was able to develop his business more fully with a $30,000 loan, eventually expanding his designs to a full menswear line.
In 1970 Ralph was awarded the Coty Award for his men's designs. Following this he released his line of women's suits tailored in a classic men's style.
Then in 1972, Lauren released a short–sleeve cotton shirt in 24 colors. This design, with the company's famed logo which was a polo player, created by
tennis pro RenГ© Lacoste, became the brand's signature look. Some of the quotes Ralph has made are "I don't design clothes, I design dreams."
"People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with

Financial Analysis for Ralph Lauren Corporation Essay example
Abstract
Ralph Lauren Corporation (NYSE:RL) is well known in the apparel clothing field. The corporation engages in the design, marketing and distribution of
lifestyle product. This analysis paper will illustrate the current financial situation and forecast the future free cash flow based on the previous financial
statement and financial data collected. These information and forecast are served for the potential investor to have a general understanding of RL
Corporation and make the right choice on their money.
Financial Analysis for Ralph Lauren Corporation
Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren's collection was... Show more content on
Helpwriting.net ...
As the creditors' view, they prefer the high current ratio. The current ratio provides the best single indicator of the extent, which assets that are
expected to be converted to cash fairly quickly cover the claims of short–term creditors. However, consider the current ratio from the perspective of a
shareholder. A high current ratio could mean that the company has a lot of money tied up in nonproductive assets.
The return on equity, ROE, is as high as 20.69% (above 15%). It illustrate that the RL Corporation uses the investors' money pretty effectively. As of
return of assets, equals to 13.10%, which reveals how much profit a company earns for every dollar of its assets. Both ROE and ROA for RL
Corporation seems really good and they provide a picture that managers are doing a good job of generating return from shareholders' investments.
The current financial performance is pretty optimistic for RL Corporation. At the same time, we also need to forecast the future financial data after
2012. To forecast the futurefree cash flow, only the internal employees can get the real and accurate information and ratios. As an external observer,
we usually analyze the linear relation between the cost of capital and growth rate, considered as the constant growth model. First of all, we need find
the WACC,Weighted Average Cost of Capital
. The weighted average of the after–tax

Research Paper On Ralph Lauren
According to Ralph Lauren's investor relations company profile section,
Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel,
home, accessories and fragrances. For more than 47 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an
expanding number of products, brands, and international markets. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple
Label, Ralph Lauren Collection, Black Label, Lauren by Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren,
American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families ... Show more content on Helpwriting.net ...
With its classic beaux–arts faГ§ade, the building is a large French Renaissance Revival mansion exemplary of the grand architecture of the Upper East
Side. In 1983, Ralph Lauren began an extensive renovation to re–create and restore the classic opulence of the original structure. The building is
unrivaled in terms of preservation, architecture, and design and serves as the perfect showcase for the timeless style of Ralph Lauren's Men's
collections. (Ralph Lauren Flagship Stores,

The American Dream Is Everyone 's Dream
"I think the American Dream is everybody's dream." When Ralph Lauren, the corporation, chose this quote from their respective patriarch as the basis
for an advertisement in October 2017's issue of Esquire Magazine, they were making a bold, blanket statement. They also made an assumption. While
this advertisement uses many traditional American stereotypes, portraying a sense of optimism and nostalgia centered around civic nationalism, it
makes a mistake in itsit's overly broad appeals that render the ad ineffective; the American dream is not everyone's dream, it's not even every
American's dream. To make sense of this, one must define both "The American Dream" and "eEverybody" within the context of this statement. The
American Dream may... Show more content on Helpwriting.net ...
The Jeep is known as the vehicle that won World War II. The family represents the idea that America is a place where one's children can grow up to
maximize their full potential. These items are all tied together by their identity within an American context. Of these classic American stereotypes, the
cowboy hat atop Lauren's head carries with it as much nostalgia as nearly any other possible non–government affiliated symbol (i.e. the American
Flag). The cowboy hat represents American concepts such as the west, wide open spaces, and manifest destiny. A secondary interpretation, which
actually makes more sense in the context of the ad, being that the form and shape of this hat renders itself much more commercial than functional, is
that the hat references the "Golden–Age of Hollywood," a time in 1950's and 1960's America when Western film was at its height and "every" young
boy in America wanted to be John Wayne.
On an even deeper analysis, one may notice that the pose of Lauren in this photograph bears a striking resemblance to a famous portrait of President
Ronald Reagan in his cowboy hat and work shirt. President Reagan is known, at least among conservatives, as a champion of the free work. They
revere him for his economic policies that were pro–capitalist and for his work to fight communism and end the Cold War. The shape of their respective
hats, the styles of clothing worn by the two men, the angle at which the two photographs

Ralph Lauren
Ralph Lauren is American's leading designer in the classic tradition, who has stayed true to his own point of view, despite the seasonal vagaries of
fashion. Mr. Lauren has always believed that fashion is function of lifestyle. He believes that clothed should be natural, comfortable and elegant, for
the way people live today. His clothes have timeless grace and become more personal and special age.
For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic
sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the
country that inspires them. He designs a wide ... Show more content on Helpwriting.net ...
His collection offers the most elegant and feminine silhouette in beautiful fabrics, including delicate handkerchief linen and lace blouses, classic
tailored blazers, refined and sophicasted dresses, handknit folk art sweaters, elegant sportswear and rich cashmere evening dresses.
Ralph Lauren's ready to wear lines include collection, classic, Roughwear, Activewear and Swimwear. Mr. Lauren's ready to wear collections are
licenses on Brazil, Canada, Europe, Hongkong, Japan, Korea, and Mexico. Ralph Lauren also licenses a line of sewing patterns to Vogue Patterns.
HIS BOYSWEAR : POLO BY RALPH LAUREN
Ralph Lauren's boyswear was introduced in the Fall of 1978. The Impetus for the line was the scarcity of clothing with style and quality that Mr.
Lauren encountered when shopping for his own sons. Polo for Boys is bright, active sportswear as well as finely tailored clothing in the Polo
menswear style.
These are shaped blazers and hacking jackets and outerwear in range of design – clothes that are durable enough for the school yard, yet fine enough
for a party. Mr. Lauren's success lies in the cut, the careful selection of fabrics and attention to detail. Mr. Lauren's boyswear, available in sizes 4
through 20, is marketed under the Polo by Ralph Lauren label.
HIS GIRLSWEAR : RALPH LAUREN
Introduced in Fall 1981, Ralph Lauren's girlswear was natural evolution from his WOMEN SWEAR and boyswear. In his girlswear collection of sizes
from 7

Ralph Lauren, born on the October 15, 1983 is an American fashion designer, highly known for his own fashion brand Ralph Lauren corporation. He
is one of the most iconic famous figures in the world, both Lauren and his wife are huge supporters of various charities. The Pink Pony Campaign
initiated by the designer raises money to battle cancer worldwide and aims to reduce inequalities in cancer care ensuring treatment is available at an
early stage.
Before breaking into fashion, Lauren studied business science at the City University of New York. Eventually he dropped out two years after to
participate and serve time in the United States Army from 1962 to 1964. Thereafter, he briefly worked as a sales assistant for theBrooks Brothers and
shortly afterwards became a salesman for a tie company. At 28 years of age, the designer's corporation was born. Founded in 1967, Theralph lauren
corporation emerged with selling mens ties. After being employed by the manufacturer Beau Brummel, Lauren persuaded the company's president to
allow him to start his own line. ... Show more content on Helpwriting.net ...
The designer has always been keen on sports, branding his first full menswear line "Polo". During 1969, showcasing the designers line for the first
time Bloomingdale store sold Lauren's men line exclusively; making Lauren the first ever designer to have work being displayed at their own in store
boutique. In 1971, Ralph Lauren introduced his womenswear label launching a line of tailored shirts for women. Introducing the Polo player emblem
to the world for the first time, the women's collection was launched the following year displaying the emblem on the shirts cuffs. Around 1973, Lauren
designed costumes for many film productions such as "The Great Gatsby" and "Annie Hall", His designs had a major influence on the way millions
dressed. Laurens goal was to characterise American style with a hint of British elegance providing the comfort of natural

The Culture Of Indonesia And The American And European...
Culture is a society of a person that has his or her own beliefs, customs, and art and also it describes a persons and they style they think, behave and
relates to how they perform in the working environment. The culture in Indonesia is diverse compared to the American and European countries.
Indonesia is a Muslim country that involves of three main races, Chinese, Indian and Malay. The clothing 's that are sold in the country is more
conservative compare to American and Europe countries. How do the American companies can enter the Asian Market? Firstly, they need to know the
trade barriers when entering the market because they need to see whether or not the company is financially stable and they need to understand the
different ... Show more content on Helpwriting.net ...
The answer towards this is to have risks and moving frontward with the choice to discover into new markets
What are the Trade Barriers into entering an Asian Market?
Trade barriers are the ways that governments or public are familiarizing to make imported goods or services less economical than locally produced
goods and services. For an American company to make an exchange and enter the Asian sector, they need to identify which country they would like to
establish their business and to identify the trade barriers for that exact country. There are several barriers such as government imposed barriers are the
ones that are connected to import regulations, import quotas, tariffs and product specifications. Invincible trade barriers were linked to cultural and
social conditions or on the government's policy. The visible trade barriers were linked to the concern of tariff and non–tariff barriers. Tariff barriers
were related to high and low tariff rates of certain goods but non–tariff barriers were related to quotas, norms and consumer protection measures.
U.S firms need to understand certain types of the Asian market such as employment relationships and the different kinds of cultures. The host country
factors included the government's restrictions on foreign direct investment (FDI), lower protections of intellectual property and the cost of land. The
barriers for internationalization may impact a

Comparison Of In The Atlantic 'And' In The Atlantic
In various occasions there have been several scandals with celebrities and other important people. Some celebrities and athletes have successfully
dodged the media attention on some scandals. However, Ryan Lochte was not fortunate enough to keep his scandal a secret, and was soon exposed to
the world of his wronging's during the Olympic Games. Soon after his exposure, many companies that sponsored Lochte wanted out. Speedo was one
of the main brands to discontinue Lochte's sponsor and released an explanation on twitter. In addition, The Atlantic wrote about the issue with Lochte
and the several companies that were quick to end their sponsorship with Lochte. Both texts are different, but each are a representation of what happens
when someone like Lochte makes mistakes. While the speedo tweet only focuses on Lochte and their brand, The Atlantic expands on the various
decisions of other companies. While both authors do an excellent job of conveying and interpreting their reasoning, The... Show more content on
Helpwriting.net ...
The Atlantic is a well known news site that provides articles of the news to the public for free. Furthermore, Calamur is the senior editor at The
Atlantic, and is not some random individual who writes blogs and uploads them online, he is the real deal. In addition to his credibility as an author,
Calamur does not only limit himself to speedo's leaving, he incorporates the other three sponsorships that have ended their deal with Lochte. Not only
speedo ended Lochte's sponsorship, but also Ralph Lauren, Gentle Hair Removal, and Airweave. All four of the companies were official suppliers
"specifically for Team USA" (Calamur). As the reader reads through the article, there is more information the article has to offer and involves some of
the background info concerning the Lochte situation. After reading the article, the author has firmly and efficiently presented his ethos through the
information

Ralph Lauren since its creation has been occupied with the showcasing of mens attire, ladies' and kids'.Once establishing itself as a clothing
manufacture and entrepreneurship it became familiar with the decorations of the home and bath products(Ralph). It had started to produce and sell
wallpaper paint laptops and giftware(Ralph). Ralph began to incorporate a scope of footwear, eyewear, watches, caps, belts and calfskin products,
including purses and baggage(Lauren). Ralph Lauren also began to specialize in the fragrance department, designing it's own line of colognes and
perfumes with many particular scents(Lauren). Ralph Lauren Corporation soon after creating itself on march 20, 1997 has been a superpower in the
clothing department. Ralph Lauren as of 2009 has become a huge "technology geek" as noted by his many apps on smart phones and tablets,
commercials, and social media pages(Sherman). He technologically is more advanced then any other company on any other spectrum. His adds are so
influential to the consumers in the public which makes them attracted to his products(Sherman). His apps such as "Make your own rugby"
(Sherman)have made shopping extraordinarily more fun and easy. He has established his ... Show more content on Helpwriting.net ...
Ralph Lauren supports the Star Spangled Banner(Philanthropy), the Pink Pony Campaign(Philanthropy), the Ralph Lauren center for cancer care and
prevention (formed by the company)(Philanthropy) , the Ralph Lauren children's literacy program (formed by Ralph Lauren)(Philanthropy), The Les
Beaux– arts(Philanthropy), the Ralph Lauren volunteers (formed by Ralph Lauren)(Philanthropy), American Heroes Fund, Habitat for
humanity(Philanthropy), and the Polo fashion school (formed by Ralph Lauren)(Philanthropy). The company spends close to a billion dollars every
year supporting these charities and helps so many

Marketing: Polo Ralph Lauren Essay
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer
clothes, but the company is one of the top marketing designers also. It was awarded " Luxury Brand of the Year" in 2010 by the Luxury Daily. A
company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12,
Lauren's had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing
expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what
latter evolved into the ... Show more content on Helpwriting.net ...
Today Polo's target market is the upper middle class around the world. One of Polo Ralph Lauren's greatest strengths is its marketing strategy, which the
brand actually focuses on heavily. "Creating a luxury brand is one thing, but maintaining its marketing aura across good times and bad, traditional
media and new, takes genius and Ralph Lauren," said Mickey Alam Khan, editor in chief of Luxury Daily, New York. Ralph Lauren's products range
from men, women and children's suites, sports wear, jeans, shoes, underwear, belts and sunglasses to home bedding, curtains and furniture. The way
Lauren designs most of his clothes, does not amend to current in fashion trends, an idea which he denounces when marketing his products, because he
wants his consumers to feel as if they've purchased something more than just what they wear; "I'm not a fashion person. I'm anti–fashion. I don't like to
be part of that world. It's too transient. I have never been influenced by it. I'm interested in longevity, timelessness, style– not fashion", said Ralph
Lauren. Ralph Lauren wants his product to stand out as something of class, style and power, which is why he choose the infamous logo of the man
riding the pony playing polo. Over the past 40 years since the Polo brand was created, its products have kept similar styles: the preppy American look.
The way the Polo Brand is distributed (place)

Effects Of Advertising Cause Low Self-Esteem
Advertising is an over 100 billion dollar a year industry and affects all of us throughout our lives. We are each exposed to over 2,000 ads a day,
constituting perhaps the most powerful educational force in society. The average American will spend one and one–half years of his or her life
watching television commercials. The ads sell a great deal more than products. They sell images, makeup, skin and hair care, diet pills, and cosmetic
surgery as a means of normalcy.
In this paper, I will argue how the effects of advertisements on a person's identity can cause low self–esteem and lead to health issues. First, I will
explain what a person's identity means. A person's identity is who you are, the way you think about yourself, the way you are viewed by the world and
the characteristics that define you.
Media portrayals of women through advertising and characters who are then, airbrushed and perfect, contribute to norms that reinforce this unattainable
image of beauty. According to Maggie Vlazny, a mental health professional, "Self–esteem is a core identity issue, essential to personal validation and
our ability to experience joy. Once achieved, it comes from the inside out. But it is assaulted or stunted from the outside in. A woman with low
self–esteem does not feel good about herself because she has absorbed negative messages about women from the culture and/or relationships."
Based on the images seen in advertising, women often feel they should be thin and

The Success Of Luxury Brands
Luxury brands should be able to effectively create some emotional connection with its customers and should not strive to please mass markets, but
specifically to only those customers whose beliefs align with the brands. Beliefs go further to establish a connection than just brand values; they are
more specific and consequently lead to higher diversification (Keller et al, 2008). Ferrari provides a good example of this. An Italian luxury sports car
manufacturing company, according to Brand Finance it is the 9th most powerful brand in the world (Global 500, 2015). It has strong beliefs in
performance and therefore does not participate in mass media marketing, yet instead decides to focus on its participation in Formula 1 events and has ...
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Like Chanel, luxury brands should strive to achieve as broad a spectrum of icons associated with their brand as possible (Peterson, 2014).
The place(s) in which the brand is sold is a vital aspect of luxury branding success. If a brand can create an atmosphere that is aesthetically and
emotionally pleasing, then it evokes luxury to its customers. One example of this is men's bespoke shirt maker, Charvet Place VendГґme, often
referred to as simply Charvet. Situated in the one of the hГґtels particuliers (the French equivalent to a grand British townhouse) that surrounds the
Place VendГґme in Paris. The Charvet store operates across seven floors within this building. This store epitomises elegance and grandeur and as such,
Charvet have created a temple–like store, for which their customers can enjoy their products, allowing for a deeper more emotional connection to the
brand itself (Mr Porter, 2015).
Customers are pulled towards brands with the promise of becoming part of an exclusive community. This creates a sense of great desire to purchase
luxury branded products. For example, Hermes, which specialises in leather, lifestyle accessories, fragrance, ready to wear clothing as well as other
luxury goods, will not allow customers to buy their iconic handbags until they have formed a long–term relationship with the brand itself (Grigorian and

Polo Ralph Lauren Research Paper
Following my research and analysis of each of the sources I collect, I gained that the price of luxury cannot be overemphasized. As I mentioned
previously, the goal of my research was to determine if Polo Ralph Lauren has made effective efforts to ameliorate the abuse of their sweatshop workers
in destitute factories. Although this inquiry remains of significant concern to me, it is naive notion to a certain extent because I have found that the
company intentionally ignores the issue. Throughout my research I have learned that the welfare of their sweatshop workers is of no concern to the
autarchs of the illustrious Polo Ralph Lauren. The execrable acts of exploitation throughout their associated sweatshops coupled with the loyalty of
ignorant

Weaknesses Of L Oreal Group
The L'Oreal Group, which is headquartered in Paris, is the world's largest cosmetics and Beauty Company. The company majorly works in the
cosmetics business and personal grooming products as hair color, sun protection, perfume fragrances and other skin care products. Its wide range of
products span over the dermatological as well as pharmaceutical fields. L'Oreal is also technology advanced and the R&D department has numerous
nanotechnology patents in the United States.
It operates in over 125 countries and markets in access of 16 brands which can be categorized under dermatology and cosmetics. The cosmetics division
of L'OREAL has four segments: professional products, consumer products, luxury products and active cosmetics. The dermatology ... Show more
content on Helpwriting.net ...
The underlying strengths of L'Oreal
The core strategy of L'Oreal works on a tripod and has a three point guide to meet and counter competition –
Transform – L'Oreal believes innovation is the key to success. Every subsequent product of L'Oreal, as claimed, is technologically advances than the
earlier ones as well as the completion.
Distinguish – L'Oreal differentiates its products from the competitors through robust and pragmatic marketing strategies
Lead – Innovation and differentiation lead to domination the individual segments of the products offered by L'Oreal.
The R&D at L'Oreal is an underlying strength of the company. L'Oreal invests heavily in Research and Development with one clear aim: to improve
the quality and efficacy of its products through scientific innovation. Each year the Group devotes more than 3% of its turnover to Research and
Development. Laboratories all over the world employ over 3000 scientists and the research finding are published in major scientific journals all over
the world. This is proven by the number of patents L'Oreal applied for in the last few years in the

Marketing Planning : Ralph Lauren
Exclusive Summary
Ralph Lauren is one of the world famous clothing company, and it tries to bring American lifestyle and fashion to every corner of the world. Even
though the brand has been developed for around 50 years, it still does not enter the market in South Africa. To further expand Ralph Lauren's business
in the international market, it is going to introduce the Polo Ralph Lauren into South Africa market. This assignment presents a marketing program, and
gives a detailed analysis on the local market. The marketing planning can provide more importance information for the senior management level to
make decisions.
Introduction
The Ralph Lauren Corporation was founded in 1976. In the very beginning, it only sold luxury tiles. Nowadays, its business overs luxury apparel,
footwear, accessories and even home furnishings. Furthermore, the brand not only includes the widely known Polo Ralph Lauren, but also includes
Black Label, Purple Label, American Living and so on. Ralph Lauren is a luxury brand due to its premium price, fashion design, and every comfortable
wearing experience. Even though Ralph Lauren has exported its clothes to many different countries, such as China, west European countries and Japan.
Its products do not enter the market of South Africa yet. Reports have shown that the number of millionaires in South Africa has been increased at a
faster rate than that in other parts of the world. Therefore, the number of customers on the luxury products and service

Oroton Group
Contents
1. Cover Page
2. Contents page
3. Company Overview
4. Profitability Ratios
5. Liquidity Ratios
6. Gearing Ratios
7. Conclusion and Summary
8. References and Appendices
9. Appendices Continued
10. Appendices Continued
Company Overview
OrotonGroup is the Australian and New Zealand retailer and owner of the Polo Ralph Lauren licence and Oroton brand. For nearly 20 years
OrotonGroup has been the Polo Ralph Lauren licence owner for the Australia and New Zealand territory. OrotonGroup Limited is a Public Company
that is ranked number 1240 out of the top 2000 companies in Australia. In 2006 OrotonGroup Limited had 869 employees in Australia including
employees from all subsidiaries under the company 's ... Show more content on Helpwriting.net ...
In 2005 and 2006, the results for the acid test ratio are fairly low compared to a preferable ratio of 1:1. The figures indicate that in the short term,
the Oroton Group would only be able to pay back 49% and 47% of currents liabilities respectively in the very short term. In 2007, this figure rose to
78% which is a better ratio, although still not at the preferable ratio. gEARING RATIOS
In 2005, 28.83% of the claims on the business (apart from those related to working capital) have been provided by outsiders. They created enough
profit to cover their interest expense for the year 30.29 times. It would take the company 5.13 years to pay back all their liabilities.
In 2006, 46.32% of the claims on the business (apart from those related to working capital) have been provided by outsiders. They did not create
enough profit to cover their interest expense for the year as this figure was minus 4.69 times. It would take the company 2.49 years to pay back all
their liabilities.

In 2007, 7.87% of the claims on the business (apart from those related to working capital) have been provided by outsiders. They created enough
profit to cover their interest expense for the year 34.03 times. It would take the company 1.24 years to pay back all their liabilities.
In all three periods which have been assessed, the Oroton Group has created a greater return on the borrowed funds than the interest that they had
paying on those funds. This means that the

Ralph Lauren Strategy Paper
Module 2: Mission, Goals, and Strategic Management Process
Module 3: External Analysis
Module 2: Mission, Goals, and Strategic Management Process
Module 3: External Analysis
Group: Diamonds
Ralph Lauren Corporation
Strategy Term Project
MGT 695 – 01
Dr. Hochradel
Module 2: Mission, Goals, and the Strategic Management Process
The mission of Ralph Lauren is to provide quality product, bringing different worlds together and inviting people into their dream and vision
(McAllister, 2012). They are the true innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customer
participation in that lifestyle (McAllister, 2012).
Ralph Lauren has ... Show more content on Helpwriting.net ...
Along with this the economy is in a recession, which means high unemployment, higher taxes on every one and low incomes (Viking, 2009). With this
most families cannot afford the prices that Ralph Lauren has to offer.
Sociocultural factors are society's norms, cultures and values. This may impact Ralph Lauren because the company has to learn the demographics of
different areas. The demographics show the different characteristics and attributes of people so companies such as ours can understand the buying
power of the people. When the company learns this information they can determine whether or not products will appeal to customers and how many
potential customers for these products might arise. Also with the growing trends of people and different styles Ralph Lauren has to make various
pieces to fit all their needs.
Technological factors capture the application of knowledge to create new processes and products. With new technology the apparel industry's
productivity has been given a boost. There has been an increase in automated machinery that has improved production and manufacturing facilities
such as Ralph Lauren Corporation (Viking, 2009). Now they have new faster computerized sewing machines in order to make production go faster.
Also new computer software has been a big plus for Ralph Lauren because now that can create and design new garments with no problem (Viking,

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