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COM 537 FINAL EXAM-COM 537 FINAL EXAM Question And Answers|Studentehelp
1. COM 537 Final Exam
Student E Help tutorial is a starting preparation for COM 537 Final
Exam. It will explain the very basics of the COM 537 Final Exam
Question Answers Assignments and how to use it. COM 537 Final Exam
Latest - A beginner's guide.
COM 537 WEEK 1 DQ 1
Reflect on an experience when you misunderstood a set of directions,
a procedure, or an assigned task. What element in the transactional
communication model went wrong?
COM 537 WEEK 1 DQ 2
Think of a message you recently communicated. How does framing a
message affect the communication process?
COM 537 WEEK 1 DQ 3
How can creating an outline improve your written communication?
COM 537 WEEK 1 DQ 4
What is precision listening?
COM 537 WEEK 1 INTERGRATED DIFUSSION PAPER
2. Individual Assignment Integrated Diffusion Paper
Resources: In the Action Plan section at the end of Chapter one in the
Integrated Business Communication text, there is a discussion that
revolves around the significance of innovation versus ideas from an
article by Michael Schrage titled "Innovation Diffusion". The article can
be found at the website below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the difference
between ideas and innovation and specifically answers the question;
Is the "diffusion of innovation" or the "spread of ideas" the dynamic
driving today's world?
Defend your answer.
Provide examples and cite at least one reference that supports your
answer.
Format your paper according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 1 COMPLETE
DQ 1.Reflect on an experience when you misunderstood a set of
directions, a procedure, or an assigned task. What element in the
transactional communication model went wrong?
DQ 2.Think of a message you recently communicated. How does
framing a message affect the communication process?
DQ 3.How can creating an outline improve your written
communication?
DQ 4.What is precision listening?
Individual Assignment Integrated Diffusion Paper
Resources: In the Action Plan section at the end of Chapter one in the
3. Integrated Business Communication text, there is a discussion that
revolves around the significance of innovation versus ideas from an
article by Michael Schrage titled "Innovation Diffusion". The article can
be found at the website below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the difference
between ideas and innovation and specifically answers the question;
Is the "diffusion of innovation" or the "spread of ideas" the dynamic
driving today's world?
Defend your answer.
Provide examples and cite at least one reference that supports your
answer.
Format your paper according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 2 DQ 1
How do culture and the audience members’ listening agenda or
motives affect how a message is framed? Provide specific examples.
COM 537 WEEK 2 DQ 2
Select an organization with which you are familiar. If you were a
consultant for this organization, how would you identify the internal
and external stakeholders?
COM 537 WEEK 2 DQ 3
How does Maslow’s hierarchy of needs affect communication?
COM 537 WEEK 2 DQ 4
4. How does social media affect business communication?
COM 537 WEEK 2 COMMUNICATION STYLES AND THE BUSINESS
COMMUNICATION PROCESS
Individual Assignment Communication Styles and the Business
Communication Process
Consider a recent interpersonal conversation you had in a business
setting.
Write a paper of no more than 1,050 words in which you complete the
following:
• Discuss the content of the conversation. What was communicated in
the conversation, and who were the communicators?
• Which style best describes the method of communication you and
the other person used throughout the conversation? Explain why you
selected those styles.
• How would the conversation have been different if you had used
each of the different styles of communication? Explain each style and
how the conversation would have been affected due to the
differences.
• How did the business setting affect your style of communication?
• Explain each element of the transactional communication process
and then describe each element as it relates to your conversation. For
example, who was the sender? What was the context of your
conversation?
• In what ways did the business setting affect the transactional
communication process?
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
5. COM 537 WEEK 2 COMPLETE
DQ 1.How do culture and the audience members’ listening agenda or
motives affect how a message is framed? Provide specific examples.
DQ 2.Select an organization with which you are familiar. If you were a
consultant for this organization, how would you identify the internal
and external stakeholders?
DQ 3.How does Maslow’s hierarchy of needs affect communication?
DQ 4.How does social media affect business communication?
Individual Assignment Communication Styles and the Business
Communication Process
Consider a recent interpersonal conversation you had in a business
setting.
Write a paper of no more than 1,050 words in which you complete the
following:
• Discuss the content of the conversation. What was communicated in
the conversation, and who were the communicators?
• Which style best describes the method of communication you and
the other person used throughout the conversation? Explain why you
selected those styles.
• How would the conversation have been different if you had used
each of the different styles of communication? Explain each style and
how the conversation would have been affected due to the
differences.
• How did the business setting affect your style of communication?
• Explain each element of the transactional communication process
and then describe each element as it relates to your conversation. For
example, who was the sender? What was the context of your
conversation?
• In what ways did the business setting affect the transactional
communication process?
Cite at least two references in your paper.
6. Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 3 DQ 1
Consider a proposal recommending the implementation of a new
system affecting multiple departments, such as a new accounting
software system. What might be some of the interests of individual
departments such as finance, IT, accounting, and the end-users in the
project?
COM 537 WEEK 3 DQ 2
A manufacturing company is faced with a financial and human
resources dilemma. It is losing market share and can no longer
compete by selling its products at the same price points as overseas
manufacturers. In viewing the best long-range goals for the
organization, company leaders consider lowering employee wages,
layoffs and increased automation, or outsourcing all manufacturing
operations overseas. Company executives have requested a proposal
from you to solve the problem. What factors must be considered?
COM 537 WEEK 3 DQ 3
How do consultants work to verbalize messages reflecting the
company’s real objectives, select the right channel of
communication, present themselves so stakeholders will listen,
anticipate the outcomes of communication, and gather feedback?
COM 537 WEEK 3 DQ 4
7. Select a small business in your community. Briefly analyze the
business’s customers or potential customers and develop a single
message for the business.
COM 537 WEEK 3 INTERNAL AND EXTERNAL STAKEHOLDERS
Individual Assignment Internal and External Stakeholders
Resource: Best Game Productions: Company Background and Business
Scenario
Analyze the information provided to you in the Best Game
Productions:
Company Background and Business Scenario document.
Write a paper of no more than 1,450 words in which you complete the
following:
• Explain the business scenario faced by Best Game Productions.
• Identify the organization’s internal and external stakeholders.
• Explain how the business scenario at Best Game Productions affects
multiple internal and external stakeholders.
• Identify the needs, motivations, and perceptions of each
stakeholder.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 3 COMPLETE
DQ 1.Consider a proposal recommending the implementation of a
new system affecting multiple departments, such as a new accounting
software system. What might be some of the interests of individual
departments such as finance, IT, accounting, and the end-users in the
project?
8. DQ 2.A manufacturing company is faced with a financial and human
resources dilemma. It is losing market share and can no longer
compete by selling its products at the same price points as overseas
manufacturers. In viewing the best long-range goals for the
organization, company leaders consider lowering employee wages,
layoffs and increased automation, or outsourcing all manufacturing
operations overseas. Company executives have requested a proposal
from you to solve the problem. What factors must be considered?
DQ 3.How do consultants work to verbalize messages reflecting the
company’s real objectives, select the right channel of communication,
present themselves so stakeholders will listen, anticipate the
outcomes of communication, and gather feedback?
DQ 4.Select a small business in your community. Briefly analyze the
business’s customers or potential customers and develop a single
message for the business.
Individual Assignment Internal and External Stakeholders
Resource: Best Game Productions: Company Background and Business
Scenario
Analyze the information provided to you in the Best Game
Productions:
Company Background and Business Scenario document.
Write a paper of no more than 1,450 words in which you complete the
following:
• Explain the business scenario faced by Best Game Productions.
• Identify the organization’s internal and external stakeholders.
• Explain how the business scenario at Best Game Productions affects
multiple internal and external stakeholders.
• Identify the needs, motivations, and perceptions of each
stakeholder.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
9. Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 4 DQ 1
What are some forms of external persuasive communication seen on
a regular basis? What makes them persuasive?
COM 537 WEEK 4 DQ 2
Select a commercial or advertisement with which you are familiar.
Why is it effective or persuasive?
COM 537 WEEK 4 DQ 3
How can gathering additional research make communication more
persuasive?
COM 537 WEEK 4 DQ 4
How might one use research to create noise?
COM 537 WEEK 4 COMMUNICATION PLAN INITIAL PROPOSAL
Learning Team Assignment Communication Plan Initial Proposal
Now that you have individually analyzed the business scenario at Best
Game Productions and have identified the internal and external
stakeholders and their concerns, your task is to work as a consulting
team to analyze the culture, values, and ethics for the company as well
as cultural differences and perspectives for each department. To
determine the culture, values, and ethics, consider the company and
department information you determined in Week Three. Analyzing the
10. culture, values, and ethics of the company will allow your team to
better determine the necessary communications and appropriate
channels for your communication plan.
Resource: Best Game Productions: Environment Descriptions
Assume the role of a consulting team.
Discuss your responses to the Week Three individual assignment with
your Learning Team.
Analyze the culture, values, and ethics at Best Game Productions.
Analyze the culture and perspective for each department within Best
Game Productions.
Determine the solution that you think is best for the company based
on all of the information provided to you. Use that solution and your
reason for selecting it to create your Communication Plan Initial
Proposal.
Note. A significant part of your job is to eventually persuade the CEO
and each stakeholder that your solution is the best for the company,
so you must construct your communications accordingly.
Create an initial proposal of no more than 1,450 words in which you
complete the following:
• Detail an initial plan to outline all necessary communications.
• Discuss the audience for each communication; your analysis of the
culture, values, and ethics of the company and the culture and
perspectives of the individual departments; the purpose of each
communication; and the basic message that you will use in each
communication.
• Select the appropriate channel for each piece of communication.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 4 COMPLETE
11. DQ 1.What are some forms of external persuasive communication
seen on a regular basis? What makes them persuasive?
DQ 2.Select a commercial or advertisement with which you are
familiar. Why is it effective or persuasive?
DQ 3.How can gathering additional research make communication
more persuasive?
DQ 4.How might one use research to create noise?
Learning Team Assignment Communication Plan Initial Proposal
Now that you have individually analyzed the business scenario at Best
Game Productions and have identified the internal and external
stakeholders and their concerns, your task is to work as a consulting
team to analyze the culture, values, and ethics for the company as well
as cultural differences and perspectives for each department. To
determine the culture, values, and ethics, consider the company and
department information you determined in Week Three. Analyzing the
culture, values, and ethics of the company will allow your team to
better determine the necessary communications and appropriate
channels for your communication plan.
Resource: Best Game Productions: Environment Descriptions
Assume the role of a consulting team.
Discuss your responses to the Week Three individual assignment with
your Learning Team.
Analyze the culture, values, and ethics at Best Game Productions.
Analyze the culture and perspective for each department within Best
Game Productions.
Determine the solution that you think is best for the company based
on all of the information provided to you. Use that solution and your
reason for selecting it to create your Communication Plan Initial
Proposal.
Note. A significant part of your job is to eventually persuade the CEO
and each stakeholder that your solution is the best for the company,
so you must construct your communications accordingly.
12. Create an initial proposal of no more than 1,450 words in which you
complete the following:
• Detail an initial plan to outline all necessary communications.
• Discuss the audience for each communication; your analysis of the
culture, values, and ethics of the company and the culture and
perspectives of the individual departments; the purpose of each
communication; and the basic message that you will use in each
communication.
• Select the appropriate channel for each piece of communication.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment
COM 537 WEEK 5 DQ 1
In evaluating your consultant communications, how would you
determine your own effectiveness after completing your
communications?
COM 537 WEEK 5 DQ 2
How can you gain feedback throughout the consulting process?
COM 537 WEEK 5 DQ 3
You are creating a survey that you can give to employees to measure
the effectiveness of your consultant communications. What are five
questions that you could ask to gain the most useful feedback?
COM 537 WEEK 5 INTERNAL AND EXTERNAL PERSUASIVE
COMMUNICATION
13. Individual Assignment Internal and External Persuasive
Communication
Now that you have detailed all necessary communications and have
determined the best channel for the communications in your plan, you
can begin writing these communications. In this assignment, you must
write a persuasive memo to internal stakeholders and a press release
to external stakeholders. In these communications, describe the
scenario at Best Game Productions and explain the solution that you
think is best for the company based on all of the information provided.
Use that solution and your reason for selecting it throughout the
assignment. Be sure to consider the perceptions and needs of each
stakeholder, and determine the most appropriate style of
communication when addressing the internal and external
stakeholders.
Choose one internal and one external stakeholder in Best Game
Productions.
Write a persuasive memo of no more than 1,000 words to an internal
stakeholder describing Best Game Productions’ dilemma. Include the
benefits and rationale.
Write a press release of no more than 1,000 words describing the
same situation to an external stakeholder.
Consider the noise that will detract internal and external stakeholders
from fully receiving your message, and construct your communications
to address or avoid that noise for each stakeholder.
Write a synopsis of no more than 500 words that describes the
strategies you employed in creating the press release and memo. Be
sure to identify how you eliminated various types of noise from your
communications.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
14. COM 537 WEEK 5 COMPLETE
DQ 1.In evaluating your consultant communications, how would you
determine your own effectiveness after completing your
communications?
DQ 2.How can you gain feedback throughout the consulting process?
DQ 3.You are creating a survey that you can give to employees to
measure the effectiveness of your consultant communications. What
are five questions that you could ask to gain the most useful
feedback?
Individual Assignment Internal and External Persuasive
Communication
Now that you have detailed all necessary communications and have
determined the best channel for the communications in your plan, you
can begin writing these communications. In this assignment, you must
write a persuasive memo to internal stakeholders and a press release
to external stakeholders. In these communications, describe the
scenario at Best Game Productions and explain the solution that you
think is best for the company based on all of the information provided.
Use that solution and your reason for selecting it throughout the
assignment. Be sure to consider the perceptions and needs of each
stakeholder, and determine the most appropriate style of
communication when addressing the internal and external
stakeholders.
Choose one internal and one external stakeholder in Best Game
Productions.
Write a persuasive memo of no more than 1,000 words to an internal
stakeholder describing Best Game Productions’ dilemma. Include the
benefits and rationale.
Write a press release of no more than 1,000 words describing the
same situation to an external stakeholder.
15. Consider the noise that will detract internal and external stakeholders
from fully receiving your message, and construct your communications
to address or avoid that noise for each stakeholder.
Write a synopsis of no more than 500 words that describes the
strategies you employed in creating the press release and memo. Be
sure to identify how you eliminated various types of noise from your
communications.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 6 DQ 1
What makes a piece of communication persuasive?
COM 537 WEEK 6 DQ 2
How has the electronic age affected business communication
channels?
COM 537 WEEK 6 DQ 3
What channels did companies use to communicate prior to the
electronic age?
COM 537 WEEK 6 DQ 4
Through e-mail, Sally recently reprimanded her employee, Jim, for
wearing inappropriate workplace attire. Jim was upset that Sally did
not talk to him personally, but Sally selected written communication
16. over oral communication in that situation for several reasons. Why
might Sally have chosen to discuss this issue with Jim through
written communication?
COM 537 WEEK 6 COMMUNICATION PLAN FINAL PROPOSAL
Learning Team Assignment Communication Plan Final Proposal
Write a persuasive proposal submission of no more than 700 words to
the CEO of Best Game Productions. Complete the following in your
persuasive proposal submission:
• Describe the project in terms the CEO can understand. Consider the
CEO’s perspective, needs, and style of communication.
• Use persuasive communication to convince the CEO to take your
suggested approach to solve Best Game Productions’ dilemma. The
CEO must perceive the project as something the company needs.
• Consider the noise that will detract the CEO from fully receiving your
message, and construct your communication to address or avoid that
noise.
• Create two tools to measure the effectiveness of your consultant
communications. In designing these tools, consider who the audience
of the tools will be and how to generate the most honest and
objective feedback possible.
• Discuss how you will use the tools that you created to measure your
effectiveness in the organization. Who will you ask to complete the
tools, and how will you present the tools to the audience? What
methods will you use to avoid bias in the feedback process? How will
you use the feedback you receive to evaluate and improve your
effectiveness as a consultant?
• Consider why the company is pursuing a solution and why it is
pursuing it now.
• Consider the company’s customers.
• Communicate the solution that you have selected for Best Game
Productions.
17. Create a 20-slide Microsoft® PowerPoint® presentation, with speaker
notes, for the decision makers at Best Game Productions. Address the
following in your presentation:
• The project background
• The deliverables (what you are going to do for them)
• The methodology (how you are going to accomplish it)
• The outcome (what you will achieve for them)
• The metrics used for evaluation (how you will measure success)
Format your paper and presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 WEEK 6 COMPLETE
DQ 1.What makes a piece of communication persuasive?
DQ 2.How has the electronic age affected business communication
channels?
DQ 3.What channels did companies use to communicate prior to the
electronic age?
DQ 4.Through e-mail, Sally recently reprimanded her employee, Jim,
for wearing inappropriate workplace attire. Jim was upset that Sally
did not talk to him personally, but Sally selected written
communication over oral communication in that situation for several
reasons. Why might Sally have chosen to discuss this issue with Jim
through written communication?
Learning Team Assignment Communication Plan Final Proposal
Write a persuasive proposal submission of no more than 700 words to
the CEO of Best Game Productions. Complete the following in your
persuasive proposal submission:
• Describe the project in terms the CEO can understand. Consider the
CEO’s perspective, needs, and style of communication.
• Use persuasive communication to convince the CEO to take your
suggested approach to solve Best Game Productions’ dilemma. The
18. CEO must perceive the project as something the company needs.
• Consider the noise that will detract the CEO from fully receiving your
message, and construct your communication to address or avoid that
noise.
• Create two tools to measure the effectiveness of your consultant
communications. In designing these tools, consider who the audience
of the tools will be and how to generate the most honest and
objective feedback possible.
• Discuss how you will use the tools that you created to measure your
effectiveness in the organization. Who will you ask to complete the
tools, and how will you present the tools to the audience? What
methods will you use to avoid bias in the feedback process? How will
you use the feedback you receive to evaluate and improve your
effectiveness as a consultant?
• Consider why the company is pursuing a solution and why it is
pursuing it now.
• Consider the company’s customers.
• Communicate the solution that you have selected for Best Game
Productions.
Create a 20-slide Microsoft® PowerPoint® presentation, with speaker
notes, for the decision makers at Best Game Productions. Address the
following in your presentation:
• The project background
• The deliverables (what you are going to do for them)
• The methodology (how you are going to accomplish it)
• The outcome (what you will achieve for them)
• The metrics used for evaluation (how you will measure success)
Format your paper and presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
COM 537 FINAL EXAM (LATEST)
19. 1. What communication type avoids conflict and focuses on facts and
details rather than the big picture? They may be perceived by others
as unemotional and nonchalant.
ď‚·
Argumentatives
ď‚·
Sympathetics
ď‚·
Systematics
ď‚·
Directs
2. A criticism of social media is that it
ď‚·
is only available to the media savvy.
ď‚·
contributes to the decline in writing and language skills.
ď‚·
leads to separation of the haves and have-nots.
ď‚·
leads to information overload
3. In Korean culture, a business deal is dependent on contractual
information as well as how the parties perceive each other’s values
and ethics. According to Edmund Hall, this behavior exhibits the
theory of
ď‚·
proxemics
ď‚·
low-context cultures
ď‚·
Ethno-centricism
ď‚·
high-context cultures
4. Your supervisor sends you an e-mail requesting an article for the
employee newsletter about company loyalty. You write the article
featuring customers who are brand loyal. Later, your supervisor
criticizes you for not writing about the topic that he requested. After
a face-to-face meeting, you realize that he wanted you to write
about employee loyalty. This is an example of what type of noise?
ď‚·
Unwanted
ď‚·
External
ď‚·
Semantic
20. ď‚·
Internal
5. The head of the holiday party committee at your office is trying to
set a location for the event. The committee chairperson announces
three choices for members to vote on. When Erin hears that the
Boar’s Tavern is one of the choices, her mind is made up. After all,
the restaurant is only a few blocks from her house. How would you
describe her listening behavior?
ď‚·
Active
ď‚·
Passive
ď‚·
Agenda-setting
ď‚·
Obtuse
6. Your supervisor has the habit of coming into your office and leaning
over your desk to talk to you. This situation is uncomfortable for you
because you cannot move away from him. According to Edmund Hall,
this behavior exhibits the theory of
ď‚·
high-context cultures
ď‚·
low-context cultures
ď‚·
ethnocentricism
ď‚·
proxemics
7. Which statement is true concerning the role of publics in business
communication?
ď‚·
Publics, in general, remain constant despite changes in the
environment.
ď‚·
Internal publics are usually not concerned with the communication
style used by management.
ď‚·
External publics are not concerned with an organization’s public
performance.
ď‚·
Publics can dispel rumors and build positive brand image.
21. 8. A break-in at your company has resulted in the theft of various
pharmaceutical products. The head chemist, slated as the company’s
designated spokesperson, is scheduled to appear at a media
conference. This course of action illustrates one of the steps in crisis
communication planning. Select the appropriate step:
ď‚·
Assessing the possible risk to the organization
ď‚·
Evaluating the effectiveness of your action plan
ď‚·
Identifying levels of vulnerability in your company
ď‚·
Implementing the action plan
9. In the management journal article about persuading customers that
your boss recommended, you read that your style of hard selling is
not effective with young professionals. You begin to question if you
need to take a sales training seminar. This is an example of
ď‚·
cognitive dissonance
ď‚·
agenda-setting
ď‚·
selective attention
ď‚· selective exposure
10. Building strong coalitions among individuals or groups
that have separate interests is called
ď‚· facilitation
ď‚· negotiation
ď‚· diversification
ď‚· mediation
11. When Joseph Kline, a U.S. citizen working for a bakery
in Pakistan, is surprised that he will have to work
on December 25, Christmas Day, he is dealing with which
component of the transactional communication model?
ď‚· Internal noise
ď‚· External noise
ď‚· Cultural relativism
22. ď‚· Context
12. Which of the following statements is true?
ď‚· Semantics is the study of the meaning of words, phrases, and
texts
ď‚· Semantics is the study of how words affect the decision-making
process
ď‚· Semantics is the study of dictionary definitions
ď‚· Semantics is the study of the use of words in persuasive
communication
13. What affects how others perceive us and can adjust
according to the situation?
ď‚· Feedback
ď‚· Channel
ď‚· Communication style
ď‚· Personality
14. What describes the occasion, time, and place of
communication in the transactional communication model?
ď‚· Cognitive dissonance
ď‚· Context
ď‚· Channel
ď‚· Noise
15. A beer commercial shows young people laughing while
enjoying bottles of Mountain Beer in a busy bar scene.
According to Maslow’s hierarchy, which consumer need is
targeted?
ď‚· physiological needs
ď‚· self-esteem
ď‚· belonging
ď‚· self-actualization
23. 16. With the overload of information today, what does
Smith (2010) state communication must be to be noticed?
ď‚· Familiar and consistent
ď‚· Timely and thorough
ď‚· Innovative and creative
ď‚· Informative and detailed
17. “To provide the best health care for our patients at a
reasonable cost” is an example of
ď‚· a mission statement
ď‚· a vision statement
ď‚· a corporate objective
ď‚· a strategic plan
18. In the process of behavior change, after people have
detected the presence of a problem and they see this
problem as important, to what phase do they belong?
ď‚· Diversification
ď‚· Decision
ď‚· Detection
ď‚· Implementation
19. In the transactional communication model, who or what
is responsible for composing a message embedded with
meaning from his or her world while considering the
interpretative resources that will be used to decode the
message?
ď‚· Effective message area
ď‚· Receiver
ď‚· Channel
ď‚· Sender
20. What is a tactic described by Lencioni (2010) to disarm
clients and allow them to trust a consultant?
24. ď‚· Prove detailed information
ď‚· Provide references
ď‚· Be comfortable and naked with weaknesses
ď‚· Promote strengths and past successes
21. In 2006, Walt Disney Parks and Resorts launched a new
theme for its integrated global marketing efforts. Which of
the following was identified as an integrated marketing
strategy element?
 Disney used the theme “Year of a Million Dreams” in its publicity
and promotional materials.
ď‚· Disney avoided the use of ads, contests, and sweepstakes.
ď‚· Disney sent out several messages over a broad a spectrum of
media to appeal to the largest
 Disney positioned itself as a “transformational experience” to one
specific age group.
22. What factor must be considered in designing an
effective communication system?
ď‚· The costs involved
ď‚· The needs of the customer
ď‚· The message delivery
ď‚· The optimal combination of a message, source, channel, and an
operating variable
23. You have been charged with writing a report on the
progress of the integration of a database between
organizational units. Your supervisor says that she wants
the report as soon as possible. You spend your weekend
working on the report in order to have it ready
by Monday morning. When you present the report to your
supervisor, she says, “I am sorry that you spent your
weekend on the report; it wasn’t that urgent.” This scenario
25. is an illustration of a problem with what element in the
transactional communication model?
ď‚· Cognitive dissonance
ď‚· Context
ď‚· Channel
ď‚· Noise
24. In changing markets, communication tactics
ď‚· are based on techniques used in traditional markets
ď‚· use a combination of traditional and new media
ď‚· do not require the use of conventional databases
ď‚· are mass media-driven
25. In the 20th century, the public relations profession was
reshaped by one of the following events:
ď‚· The split of public relations functions from advertising agencies
ď‚· The decline of mergers and acquisitions in big business
ď‚· The rise of the patent medicine industry
ď‚· The growth of electronic media
26. How does Lencioni (2010) describe “entering the
danger”?
 Addressing a client’s potentially explosive issues
ď‚· Developing a new market niche
ď‚· Analyzing competition
ď‚· Being vulnerable
27. Good listeners generally concerned with everyone’s
needs, maintaining relationships, and avoiding conflict
describes this communication style generally perceived as
soft-hearted and overly helpful.
ď‚· Directs
ď‚· Systematics
ď‚· Argumentatives
26. ď‚· Sympathetics
28. Suppose you are asked to discuss an American Indian
ceremony. Perhaps you describe the use of peace pipes,
drums, feathered headdresses and dancing and chanting
around a fire. This information is an example of
ď‚· forming a negative stereotype based on inaccurate information
ď‚· assigning neutral traits stereotypes
 “knowing” a group of people
ď‚· using mediated information to add to your knowledge
29. A manager informs her staff that there is a problem with
office equipment abuse. She suggests that each employee
should come up with a list of ways to cut down on the repair
bills. The suggestions will be discussed at the next
department meeting. Which of the three leadership types
outlined by theorists Lewin, Lippert, and White does this
manager’s request illustrate?
ď‚· Democratic
ď‚· Laissez-faire
ď‚· Authoritarian
ď‚· Republican
30. You notice that a colleague seems to be distracted from
his work. You ask him if something is wrong, and he replies,
“No, I’m fine”. You ask him again, “Tell me what is wrong”?
This is an example of
ď‚· believing non-verbal clues over verbal language
ď‚· engaging in interpersonal observation
ď‚· altering communication cues
ď‚· believing verbal over non-verbal messages
ď‚·
27. To go to extra educational route of Phoenix University in just a click
away:
ď‚· ECO 365 Final Exam
ď‚· ECO 372 Final Exam
ď‚· ECO 561 Final Exam
ď‚· FIN 370 Final Exam
ď‚· FIN 571 Final Exam
ď‚· FIN 571 Connect Problems
ď‚· FIN 575 Final Exam
ď‚· LAW 421 Final Exam