This document summarizes and compares two steamboat restaurants in Malaysia: Goh Huat Seng Restaurant in Penang established in 1977 and Tupai Tupai Restaurant in Kuala Lumpur established in 1999. It provides background on the origins of steamboat/hotpot in Mongolia and its popularity in East Asia. It describes the traditional vs modern styles of steamboat restaurants and provides brief histories of the two businesses. It also analyzes their similarities and differences as well as competitors within 900m radii and recommends areas for improvement.

2. What’s a
Steamboat/Hotpot?
&
Where do They Come
From?

3. ● Originated from Mongolia
● Meat (beef,mutton,horse)
● Chinese hot pot has 1000 years history
● Tang Dynasty
● Mongolian Yuan Dynasty
● Qing Dynasty (AD 1644-1912)
● famous among the East Asians
● raw food are placed into hot pot to cook
It is said that the Chinese, Japanese & Koreans eat hot pot for supper
during winter season.

4. Traditional
vs
Modern
A traditional steamboat restaurant: charcoal & manually fan the fire to
expedite the fire, metal utensils.
A modern steamboat restaurant: electric stove or gas. uses claypot
utensils.

5. Brief Bios For
The Businesses
Goh Huat Seng Restaurant vs Tupai Tupai Restaurant

6. GOH
HUAT
SENG
RESTAURANT
● Established in: 1977
● Traditional Steamboat Restaurant
● 59-A, Lebuh Kimberly, Pulau
Pinang, Malaysia
● Recognition:
Listed as the top #255 of 463
Restaurants in George Town
(Trip Advisor)

7. Mr Ru Fa,
grandson of founder: Ru Ying Bao & Hwang Jia Ti
-Claimed that his grandparents started this to make
ends meet to support their family
-Live just above their restaurant
-Most of the dishes they serve are: fishballs, wonton
(pork dumplings), vegetables, fish fillets & even
seafood
-Signature Dishes: Teochew Fish Head Soup that
has unlimited refills of soup
GOH
HUAT
SENG
RESTAURANT

8. Speciality of
Goh
Huat
Seng
Restaurant
The soup keeps on boiling by the
continuous burning charcoal.
Oyster omelette,
one of the best seller in this restaurant.
Teochew Fish Head Soup

9. A pre-war shop house with good
ventilation and natural lighting.
A small golden pot
used to braise soup
A small fan used to expedite
the burning.
Basic prices of the steamboat dishes.

10. Tupai-Tupai
Restaurant
▹ Established in 1999
(16 Years Ago)
▹ Modern Steamboat
Restaurant
▹ 551A, Jalan Bukit Petaling,
Bukit Petaling,
50460 Kuala Lumpur,
Federal Territory of Kuala
Lumpur, Malaysia
▹ TripAdvisor claimed that it is
the no. 603 restaurant in KL

11. TUPAI
TUPAI
RESTAURANT
Mr Nizam,
son of the founder.
-It is easier to succeed in F&B line
-Sophisticated & innovative idea of hotpot,
halal ingredients
- Steamboat, Western (Shah Alam) &
Chinese Food (halal style)
- Signature dishes: Tom Yam Air Kelapa
(coconut water) & Black Pepper Fried
Rice

12. Specialities
of
Tupai
Tupai
Restaurant
- They offer varieties of foods
for buffet.
- Malay + Chinese style food

13. Cozy outdoor kampung feels in the middle
of the city
And not to mention, the large iguana at
the entrance of the restaurant

14. Similarities
&
Differences

15. Similarities
Type of foods:
Steamboat & Ala-carte
(Black Pepper Rice & Teochew Fish
Head Soup)
Business Strategy:
Unique food that people have good
reviews on Tripadvisor
Opening hours:
Few hours in the morning, more
than 4 hours at night

16. Type of Business:
Family business
Nature of Business:
Product variety & monopolistic competitive
Hygiene Level:
Clean & Neat
*monopolistic means many sellers in the
market but no more than a 100. (a lot of
steamboat restaurants)

17. Differences
Customers
Operating Style
Competitors
Building style
Location
Established..ago

18. Competitors

19. Goh
Huat
Seng’s
Competitors
E.T steamboat restaurantRestaurant Town Steamboat
Goh Huat
Seng
Restaurant
Within 900
meters
radius

20. Competitors
of
Goh Huat
Seng
Number of competitors within 900m:
Restaurant Town Steamboat
● Business Hours for Dim Sum
Weekdays(9.00am-3.00pm)
Weekends & Public Holidays(8.00
am-3.00pm)
● Business Hours for steamboat
(6.00pm daily)
● Serves Chinese Cuisine

21. E.T. Steamboat
● Business Hours (5.00pm - 12am)
● Serve not only steamboat but “Char Koay Teow”.
Competitors
of
Goh Huat
Seng

22. Tupai
Tupai’s
Competitor
XMQ KL Steamboat
Restaurant
Competitor Within a 900m Radius
Tupai-Tupai
steamboat restaurant

23. Competitor
of Tupai-
Tupai
Restaurant XMQ KL Steamboat
● Business Hours
(12.00pm-12.00am)
● Specialty
(Hunan Spicy Steamboat)
● Pork Free Cuisine (Halal)
Number of Competitors:

24. Weaknesses
&
Recommendations

25. Limited Access of Parking
★ Should provide extra parking spaces
mainly for their customers.

26. Better Appearance On The Menu & Place
★ Menu was in A4 papers and had liquid paper on.

27. Place:
★ Dirty walls
★ Rusty tiles & ceilings
★ Lack of design (i.e menus on the wall)
★ Renovate tiles
★ Repaint walls

28. Price Should Be Reduced & Operating Hours
Closed on public Holidays:
★ Should open every public
holidays
★ Provide at least one off day
for workers on weekdays

29. The parking lot pavements are
chapped and feels bumpy.
★ Improve parking lot
★ Not well maintained
Parking Lot Should Be Paved

30. “➢ History of Steamboat/Hotpot:
What is hotpot? (n.d.). Retrieved May 17, 2015, from https://sites.google.com/site/luckyhotpot/about-us-
1/about-hotpot
➢ Hungrygowhere.my,. (2014). Tupai Tupai - Malaysia's Best Kept Secret. Retrieved 18 May 2015, from
http://www.hungrygowhere.my/dining-guide/tried-and-tested/tupai-tupai-malaysia-s-best-kept-secret-*aid-
a1513101/
➢ Goh Huat Seng, George Town. (n.d.). Retrieved May 18, 2015, from http://www.tripadvisor.com.
my/Restaurant_Review-g298303-d1197827-Reviews-Goh_Huat_Seng-
George_Town_Penang_Island_Penang.html

31. “
➢ Town Steamboat Restaurant, George Town. (n.d.). Retrieved May 21, 2015, from http://www.
tripadvisor.com.my/Restaurant_Review-g298303-d4298286-Reviews-
Town_Steamboat_Restaurant-George_Town_Penang_Island_Penang.html
➢ Yi Bing Qing Fish Head Steamboat (George Town). (n.d.). Retrieved May 21, 2015, from http:
//my.openrice.com/penang/restaurant/yi-bing-qing-fish-head-steamboat-george-town/336580
➢ Steamboat Restaurants in Kuala Lumpur. (n.d.). Retrieved May 17, 2015, from http://food.
malaysiamostwanted.com/cuisines/steamboat