Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Spencers retail

8,438 views

Published on

Published in: Education, Business
  • how to download this??
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • how to dwnload this dude?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Spencers retail

  1. 1. NISHANT NARAL
  2. 2. Introduction <ul><li>India's largest and fastest growing multi-format retailer with 250 stores, including 36 large format stores across 50 cities in India </li></ul><ul><li>focuses on verticals like food and grocery, fruit and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music and books </li></ul><ul><li>Established in 1996 </li></ul>
  3. 3. <ul><li>Part of the Rs 15,500 crore RPG Group </li></ul><ul><li>RPG (Rama Prasad Goenka) Enterprises is not only one of the biggest, but also one of the most respected names in the industry. A US$ 3.4 billion business conglomerate, RPG is one of the powerhouses that drive Indian Industry. With more than 20 companies, it spans 7 business sectors, Retail, Technology, Entertainment, Power, Transmission, Tyres and Specialties- all under the RPG banner. </li></ul>
  4. 4. RETAIL FORMATS OF SPENCER’S RETAIL <ul><li>Spencer’s Express </li></ul><ul><li>Spencer’s Daily </li></ul><ul><li>Spencer’s Super </li></ul><ul><li>Spencer’s Hypermarkets </li></ul>
  5. 5. <ul><li>1000 sq ft in size. </li></ul><ul><li>They are open from 7 am to 9 pm and also provide you with home delivery. </li></ul><ul><li>Express stores stock dairy, fruit and vegetable, bread and bread products, cut vegetables/ ready to cook, fruit juices, fresh batter, fresh coffee/tea, fresh masalas, fresh pickles, fresh Ghee, fresh fish and meat. </li></ul>
  6. 6. <ul><li>which caters to your entire daily shopping needs - from regular groceries to fresh food and also weekly top-up shopping. </li></ul><ul><li>About 2000-4000 sq ft in size and with a bright and friendly atmosphere </li></ul>
  7. 7. <ul><li>The Spencer’s Super is the place to go for your monthly shopping. </li></ul><ul><li>About 5000-15,000 sq. ft. in size </li></ul><ul><li>Spencer’s Super not only caters to your daily needs but also stocks home care products; personal care products, Bakery, Chilled and frozen food; Baby care besides groceries & staples, fresh fruits and vegetables </li></ul>
  8. 8. <ul><li>The Spencer’s Hypermarkets are huge destination stores, more than 28000sq. ft. in trading area </li></ul><ul><li>Shoppers come here looking for fantastic deals across all categories. </li></ul>
  9. 9. Retail Design Initiatives <ul><li>Storefront Design   </li></ul><ul><li>Interior Design   </li></ul><ul><li>Graphics & Signage   </li></ul><ul><li>Visual Merchandising Initiatives </li></ul><ul><li>Feature Displays   </li></ul><ul><li>Presentation of Merchandise   </li></ul>
  10. 10. <ul><li>Storefront Design   </li></ul><ul><li>the store entrance resembles that of an entrance arch, leading in the shopper to a world that is welcoming and exciting  </li></ul>
  11. 11. <ul><li>Interior Design   </li></ul><ul><li>to ensure that shoppers enjoy a warm and friendly ambience, an upscale look and feel, the joy of exploring and the convenience of locating what they want </li></ul>
  12. 12. <ul><li>Graphics & Signage   </li></ul><ul><li>shopping at Spencer’s is a visual treat, enhanced by bright orange “Heritage boards” that tell the Spencer’s story, curved signage featuring the signature “Taste the World” </li></ul><ul><li>tagline </li></ul>
  13. 13. Visual Merchandising Initiatives
  14. 14. Feature Displays  
  15. 15. Presentation of Merchandise  
  16. 16. Thank You

×