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Spencers retail


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Spencers retail

  2. 2. Introduction <ul><li>India's largest and fastest growing multi-format retailer with 250 stores, including 36 large format stores across 50 cities in India </li></ul><ul><li>focuses on verticals like food and grocery, fruit and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music and books </li></ul><ul><li>Established in 1996 </li></ul>
  3. 3. <ul><li>Part of the Rs 15,500 crore RPG Group </li></ul><ul><li>RPG (Rama Prasad Goenka) Enterprises is not only one of the biggest, but also one of the most respected names in the industry. A US$ 3.4 billion business conglomerate, RPG is one of the powerhouses that drive Indian Industry. With more than 20 companies, it spans 7 business sectors, Retail, Technology, Entertainment, Power, Transmission, Tyres and Specialties- all under the RPG banner. </li></ul>
  4. 4. RETAIL FORMATS OF SPENCER’S RETAIL <ul><li>Spencer’s Express </li></ul><ul><li>Spencer’s Daily </li></ul><ul><li>Spencer’s Super </li></ul><ul><li>Spencer’s Hypermarkets </li></ul>
  5. 5. <ul><li>1000 sq ft in size. </li></ul><ul><li>They are open from 7 am to 9 pm and also provide you with home delivery. </li></ul><ul><li>Express stores stock dairy, fruit and vegetable, bread and bread products, cut vegetables/ ready to cook, fruit juices, fresh batter, fresh coffee/tea, fresh masalas, fresh pickles, fresh Ghee, fresh fish and meat. </li></ul>
  6. 6. <ul><li>which caters to your entire daily shopping needs - from regular groceries to fresh food and also weekly top-up shopping. </li></ul><ul><li>About 2000-4000 sq ft in size and with a bright and friendly atmosphere </li></ul>
  7. 7. <ul><li>The Spencer’s Super is the place to go for your monthly shopping. </li></ul><ul><li>About 5000-15,000 sq. ft. in size </li></ul><ul><li>Spencer’s Super not only caters to your daily needs but also stocks home care products; personal care products, Bakery, Chilled and frozen food; Baby care besides groceries & staples, fresh fruits and vegetables </li></ul>
  8. 8. <ul><li>The Spencer’s Hypermarkets are huge destination stores, more than 28000sq. ft. in trading area </li></ul><ul><li>Shoppers come here looking for fantastic deals across all categories. </li></ul>
  9. 9. Retail Design Initiatives <ul><li>Storefront Design   </li></ul><ul><li>Interior Design   </li></ul><ul><li>Graphics & Signage   </li></ul><ul><li>Visual Merchandising Initiatives </li></ul><ul><li>Feature Displays   </li></ul><ul><li>Presentation of Merchandise   </li></ul>
  10. 10. <ul><li>Storefront Design   </li></ul><ul><li>the store entrance resembles that of an entrance arch, leading in the shopper to a world that is welcoming and exciting  </li></ul>
  11. 11. <ul><li>Interior Design   </li></ul><ul><li>to ensure that shoppers enjoy a warm and friendly ambience, an upscale look and feel, the joy of exploring and the convenience of locating what they want </li></ul>
  12. 12. <ul><li>Graphics & Signage   </li></ul><ul><li>shopping at Spencer’s is a visual treat, enhanced by bright orange “Heritage boards” that tell the Spencer’s story, curved signage featuring the signature “Taste the World” </li></ul><ul><li>tagline </li></ul>
  13. 13. Visual Merchandising Initiatives
  14. 14. Feature Displays  
  15. 15. Presentation of Merchandise  
  16. 16. Thank You