3. INTRODUCTION
Hindustan Vanaspathy Manufacturing Company (1931),
Lever Brothers India Limited (1933) and United Traders
Limited (1935) together formed Hindustan Lever Limited in
November 1956.
First foreign company to offer its 10% equity to the Indian
public.
Unilever owns 52% controlling share in HUL.
Its headquartered in Mumbai and employs around 16,500
workers and contributes to indirect employment for over
52,000 people.
Formal exports department was started in the year of 1962.
Recognized by Govt. of India as Star Trading House in
Exports by the year of 1992.
By April 1993 TOMCO merged with the company.
6. STRENGTHS & WEAKNESS
Strengths:-
Strong brand name.
Portfolio, price quantity & variety products.
Innovative aspects.
Solid base of the company.
Corporate social responsibility.
Concept of Market Segmentation.
Weakness:-
Local competitors in the rural market.
7. MARKETING STRATEGIES
Focuses on short supply chain for distribution.
Try to meet the every needs of every people
everywhere.
Also uses vast and efficient selling channel.
Build segments and market for the future where
Unilever has strong expertise.
Integrate economic, environment and social
objectives with business agenda.
Appointed 6,000 sub stockists that directly
covers about 50,000 villages & 250 million
customers.
Project Shakti , partnership with self help groups
of rural women & covers 5,000 villages in 52
8. FACTS
India’s largest selling consumer products.
Spread over 35 brands & 20 distinct categories.
Deals with food, beverages, cleaning agents
and personal care products.
Covers over 2 million outlets across India &
products are available 6.4 million retail outlets.
Two out of every three Indians use HUL
products.
18 brands from HUL is ranked to 100, for the
most trusted brands.
71 manufacturing locations.
9. AWARDS & RECOGNITION
National Safety Award for outstanding performance in
Industrial Safety by the Union Ministry of Labour &
Employment in 1965.
It was ranked 4th in the Hewitt Global Leadership survey in
2007.
Was one of the eight companies to be featured on the Forbes
list of World’s most reputed companies in 2007.
Was awarded the CII prize for leadership in HR excellence at
the 2nd CII National HR conclave in 2011.
Awarded as the most Innovative company in 2011 by Forbes
and ranked 6th in the world.
Rated as the most respected company in India for the past
25 years by Business world.
Emerged as the Dream Employer for the second successive
year in 2010.
Recognized as a Golden Star Trading House by the
Government of India as its one of the largest exporters in the
10. COMPETITORS
Marico:-
Spread over 25 countries across Asian and African
Continent.
Brands include:- Saffola, Parachute, Hair & Care, etc..
Dabur India:-
Ayurvedic natural products.
Brands:- Dabur products, Vatika, Babool, etc..
Godrej:-
Presence in Personal, Hair, Fabric & Household care market
categories.
Brands:-Godrej Expert, Toilet Soap, etc..
ITC:-
Diversified presence in FMCG, Hotels, Paperboards, Agri-
Business & Information technology.
Brands:-Asshirvad, Sunfeast, Fiama Di Wills, Vivel,
Classmates, etc..
15. RECENT NEWS
Harish Manwani, Chairman, HUL said, “in a difficult
market environment, we have again delivered
competitive growth and strong margin expansion
through a sustained focus on innovation, in-market
execution and robust cost management. While there
are near-term concerns, particularly around slowing
market growth, we are confident of the medium to long
term prospects of the FMCG sector .’’
Mr. Manwani said, “to be clear, business still needs to
deliver the 3 Gs of growth – consistent, competitive
and profitable growth. But in this new normal, these
alone are not sufficient. "The fourth G recognizes that it
is the role of business to not just create economic
value but also social value and do this in a sustainable
way.”
