Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The world of the retailer from the other side –  Learning from working with POS systemsCapillary Technologies Inc.San Fran...
About Capillary Technologies  Leader in Mobile & Social CRM Solutions,    Analytics & Campaign Management Cloud platform ...
An Outsider’s Perspective                            Capillary Technologies   3
The Simplest Retailers         Farmers Market or Square                Capillary Technologies   4
The Simplest Retailers            Capillary Technologies   5
The Simplest Retailers                       When the Owner is SellingProducts & Services <-> Payments         No Inventor...
Real Businesses Need MoreThan Just Invoicing                    When the Owner is Not SellingAccounting & Book-Keeping, In...
Upgrading to Point of Sale                                            Placing Orders, Email, Reports forInvoicing, Enterin...
And It Gets MoreComplex…                                  Marketing &  Financial Accounting                               ...
The World of a Retailer                                                                         Till          Till        ...
The Division of Responsibilities                                  Daily Batch Trickle                      POS            ...
The Division of Responsibilities                                                                       Till               ...
The Division of Responsibilities                                                                       Thin               ...
The Division of Responsibilities                                                                               Thin       ...
An Example: Capillary’sIntegration                                                                      Till          Till...
Key Challenges inWorking with Retail POSSystems                    Flexibility &                                          ...
User Experience Can’t Slow down   Education & Skill           Churn & Geo-  the Checkout          Level                   ...
Systems & Networking   Most POS don’t have an API                         Typical POS                                    ...
Flexibility, Configurability &Scalability                                                Search 3M                        ...
Remote InfrastructureManagement                                       Used for Installation, Debugging, & TrainingLarger R...
Successful Around the World Lifestyle:                      Multi Brand Outlet:    Food & Beverages:                      ...
Questions?Krishna Mehrakmehra@capillary.co.in@kpowerinfinity
Upcoming SlideShare
Loading in …5
×

The World of Retail from the Other Side - POS & Retail Systems Overview

This talk was given at Groupon's Groupinar Speaker series on 26-July-2012 at Palo Alto, CA.

  • Be the first to comment

The World of Retail from the Other Side - POS & Retail Systems Overview

  1. 1. The world of the retailer from the other side – Learning from working with POS systemsCapillary Technologies Inc.San Francisco, CA, USA
  2. 2. About Capillary Technologies Leader in Mobile & Social CRM Solutions, Analytics & Campaign Management Cloud platform drives 3-7% Increased Merchant Sales via real time, personalized offers “Instant” POS Integration with SKU data Integrated Store, Online, Social, Mobile CRM Currently Powering 10K+ Stores, 25M+ end consumers in USA, UK, Middle East, Singapore, Africa and India 2 Hour POS Integration Capillary Technologies 2
  3. 3. An Outsider’s Perspective Capillary Technologies 3
  4. 4. The Simplest Retailers Farmers Market or Square Capillary Technologies 4
  5. 5. The Simplest Retailers Capillary Technologies 5
  6. 6. The Simplest Retailers When the Owner is SellingProducts & Services <-> Payments No Inventory, No Accounting Capillary Technologies 6
  7. 7. Real Businesses Need MoreThan Just Invoicing When the Owner is Not SellingAccounting & Book-Keeping, Inventory Management, Taxes, Basic CRM, Purchase & Sales Orders, Electronic Receipts, Pricing Used to Run the Whole Business – Email / Sales Quotes / Social Networking Capillary Technologies 7
  8. 8. Upgrading to Point of Sale Placing Orders, Email, Reports forInvoicing, Entering Inventory HO, Playing Music, “Surfing the Net” Data Capillary Technologies 8
  9. 9. And It Gets MoreComplex… Marketing & Financial Accounting Communications Online Commerce Engine POS Head Office Module Corporate Office E-Commerce Entering Inventory Data, Placing POS Orders, Email, POS System POS System Reports for HO, System Playing Music, “Surfing the Net” Store Store Store Capillary Technologies 9
  10. 10. The World of a Retailer Till Till Machine Machine Other SAP / ERP SystemSystems: CRM, POS Pricing, ConnectoMerchandi rs / Data POINT OF SALE sing, AggregatWarehous orse, SupplyChain etc. Product Lifecycle Management Master/Pricing Data Management Store Front-End Business Intelligence Online Commerce Engine Corporate Office E-Commerce Capillary Technologies 10
  11. 11. The Division of Responsibilities Daily Batch Trickle POS Connecto SAP / ERP System rs / Data Leased Aggregat Line/DSL/Dial-Up Single Till Stores ors Real-Time Trickle Corporate Office Store Capillary Technologies 11
  12. 12. The Division of Responsibilities Till Daily Batch Trickle POS Connecto SAP / ERP System rs / Data Leased Store Line/DSL/Dial-Up Till Aggregat Server ors Real-Time Trickle Till Corporate Office Store Capillary Technologies 12
  13. 13. The Division of Responsibilities Thin Client Daily Batch Trickle POS Connecto SAP / ERP System rs / Data Leased Store Thin Line/DSL/Dial-Up Aggregat Server Client ors Real-Time Trickle Thin Client Corporate Office Store Capillary Technologies 13
  14. 14. The Division of Responsibilities Thin Client POS Connecto Store SAP / ERP System rs / Data Real-Time Thin Aggregat Server Connectivity Client ors Challenges: - Scalability of Thin Server Client - Tills can not be programmed - Locked Into Corporate Office Web/Citrix Architecture Store Capillary Technologies 14
  15. 15. An Example: Capillary’sIntegration Till Till CRM Cloud Back-End Machine Machine Other Systems SAP / ERP System : POINT OF SALE POS Pricing, Conne Mercha ctors / ndising, Data Wareho Aggreg use, Product Lifecycle Management ators Supply Chain etc. CRM Server Master Data Management Store Front-End Business Intelligence Online Commerce Engine Corporate Office E-Commerce Capillary Technologies 15
  16. 16. Key Challenges inWorking with Retail POSSystems Flexibility & Scalability Configurability Systems & Security & Networking Compliance Design User Experience for Support Infrastructure Retail Capillary Technologies 16
  17. 17. User Experience Can’t Slow down Education & Skill Churn & Geo- the Checkout Level Distribution Color Coded Repeated User Interfaces Training Process Multi-Lingual Interfaces Capillary Technologies 17
  18. 18. Systems & Networking Most POS don’t have an API Typical POS System Spec:  ARTS – Primarily on the Backend 256 MB RAM 128 Kbps Connectivity Manufacturers Lockup the OS, Intel Celeron / Eg., IBM 4690 Pentium Processor Windows 2000/XP Networking’s a Challenge  Dial-Up & Intermittent  Firewalls, Citrix and like Dial-Up in Dubai System Security  PCI Compliance Working in Indian Villages Capillary Technologies 18
  19. 19. Flexibility, Configurability &Scalability Search 3M Users on 128 MB Marketing Folks are Creative RAM  Multitude of Campaign Types  Modifications on the Fly Remote Configurations & Templatization  Eg., Capillary has over 600 configs only on POS Screen DOS Based Integration with any POS is critical POS at Largest Department Flexibility first, then scalability Store in SG  Division of work between POS / Server  Managed Degradation of Services under Intermittent Net  Division of Work on POS / Server Capillary Technologies 19
  20. 20. Remote InfrastructureManagement Used for Installation, Debugging, & TrainingLarger Retailers may haveRemote Infrastructuremanagement systems, butmost rely onTeamviewer/Webex/RemoteDesktop (or a combination) Capillary Technologies 20
  21. 21. Successful Around the World Lifestyle: Multi Brand Outlet: Food & Beverages: Health & Wellness: POS Systems:Capillary Generates 5-7% Same Store Sales Growth in more than 10000 stores Capillary Technologies 21
  22. 22. Questions?Krishna Mehrakmehra@capillary.co.in@kpowerinfinity

×