Directory Search Companies Need Better Tools

Enabling
Online Advertising
&
Directory Services Companies
Overcome New Business Model Challenges

By
Rajesh Sengamedu
Rajesh.sengamedu@qvantel.com
+91 9880597942
www.qvantel.com
© 2011 Qvantel - All rights reserved. http://www.qvantel.com
1

Users Look For Info Everywhere!
(Advertisers need to cope up with these changes!)

New Formats Stagnant -> Dynamic, Interactive
(Book -> Web, Mobile)

www

Yellow Pages for
B2B, B2C

New Media Friends’ recommendations ->
(Text -> Text, Voice, Video) Social Network Recommendations
…..Lot many more
© 2011 Qvantel - All rights reserved. http://www.qvantel.com 2

Advertisers Need Simple, Effective
Marketing Solutions To Reach Out To Users

• Small advertisers need to reach out to their users in different ways

• Advertisers (like accountants, plumbers, pharmacies) lack resources
& expertise to deal with new media options


Online Advertising Companies
&
Directory Services Agencies
are changing their business models
to ensure their
advertisers are reaching out to their customers
(see examples in next few slides)


Few Examples…….


www.yell.co.uk


www.fonecta.fi


www.justdial.com

4
• Listing on Web
• Listing on Phone Search
Ways to promote your
• Listing on Mobile Search
brand on Just Dial
• Place your Video Ad
Know More..


www.wsj.com


Business Model Changes Requires
New Tools & Processes
To
Compete Effectively

1
0

Media Companies Need Right Tools

To Improve Revenue & Add New Revenue Streams
• Create & Offer New Product Offerings /Product Bundles

To Improve Customer Satisfaction
• Clear, Simple Sales Communication focussing on options & ROI
• Accurate Bill: “pay-what-you-ordered-for”
• Clear Billing Options

To Lower Costs of Customer Acquisition & Retention
• Enable Sales Force Sell Effectively Through Sales Tools
• Enable Self Service Option
• Enable Customer Care Option

To transform legacy & acquired IT Systems and build customer-centric
solutions

Media Explosion Is Creating A
Complex, Real-Time Business Process
for
Online Advertising Agencies &
Directory Services Companies


Real Time, Business Processes Are Essential

1. Convergent Billing, Rating, Invoicing

2. Product Management, Bundle Management

3. Convergent Customer Care

4. Self Service

5. Usage Metrics

13

Qvantel Media Platform
Offers A
Proven, Secure
Cloud-based Service
To
Online Advertisers /Directory Services Companies


Qvantel Media Platform Overview
Third Party Interface
Accounting Reporting Product Mgmt
• Accounts Receivable • Mgmt Reports • Product/Service creation
• Payment Processing • Traffic Reports • Rates, Taxes, Discounts
• Accounting Reports
Printer CSR
Billing Dealer Mgmt
• Invoicing • Commission Plan
• Test-Run
System Interface

• Commission Calculation

User Interface
• Multi-Lingual Qvantel • Reseller Self-Care Marketing
• Templates
Email • Printing/Email BSS Cust Mgmt
• Split-Billing
• Converged Billing • Order Processing Customer
• Customer Care
• Customer Self-Service
Mediation Rating Engine
• Business Rules • Discounts Re-Seller
Fax • Aggregation • Rating Trouble Tickets
• Co-relation • Error Messages • Call logging
• Network Interface • Guiding • Call Assignment
• Real-time/offline • Re-Rating • Call Monitoring

Network Interface

1. Enables Transaction business model (“small items, small prices, several items, several usage
options, several customers”)
2. Offered as “Cloud Service” under a pay-as-you-go business model
3. Platform Customization as per business needs 15

Cloud-Based Media Platform

Application Hosting
Qvantel Managed Services
BILL TT
App Mgmt DB Mgmt
PC CRM PC

Network Security

Third Party Interface

Accounting Reporting Product Mgmt Operations

Presentation Layer
• Accounts • Mgmt Reports • Product/Service
Printe
r •
Receivable
Payment Processing
•
•
Traffic Reports
Accounting •
creation
Rates, Taxes, CSR
• Products
Billing Dealer Mgmt
Reports Discounts
• Branding
System Interface

• Invoicing • Commission Plan

User Interface
•
•
Test-Run
Multi-Lingual
Qvantel • Commission Marketing
• Marketing
Calculation
Email • Templates BSS • Reseller Self-Care
• Printing/Email Cust Mgmt
Customer • Billing
• Spit-Billing • Order Processing
• Converged Billing • Customer Care • Customer Care
Mediation Rating Engine • Customer Self-Service
Re-Seller
Fax • Business Rules • Discounts
Trouble Tickets
• Call Center
• Aggregation • Rating
• Co-relation • Error Messages •
•
Call logging
Call Assignment
• Financials
• Network Interface • Guiding
• Real-time/offline • Re-Rating • Call Monitoring
Network Interface

Provisioning Platform

16

Benefits Using Qvantel Media Platform

1. New Revenue Streams
Estimated Savings

2. Savings in Order Intake, Outbound 11%
Tele Sales and Inbound Customer 18%
Care processes by improved
usability 71%

3. Savings in Automating Manual
Processes in Order intake, Outbound Telesales
Customer Care, Billing, and Inbound Customer Care
collections Outbound order intake

4. Improved Customer Satisfaction

5. Improved Customer Acquisition,
Retention
NOTE: These are estimates from business cases Qvantel is deploying for its customers


About Qvantel

Finnish company with 160+ people, R&D in India and Finland

Provides
Cloud Based Business Support Systems (BSS)
Communication Service Providers (CSPs), Media & e-
invoicing market
Software Consultancy Services
Telecom & Media ISVs, Mobile /Embedded Product
Companies
Business Process Management (BPM)
Several leading operator customers

Acknowledgements

• The author acknowledges the usage of material from several
websites and investor relation material from:
www.yell.co.uk
www.fonecta.fi
www.wsj.com
www.justdial.com
etc


Thank you
Write to me with your feedback, questions:
Rajesh Sengamedu
Rajesh.sengamedu@qvantel.com
(M) +91 9880597942
www.qvantel.com

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