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Enabling            Online Advertising                    &      Directory Services CompaniesOvercome New Business Model C...
Users Look For Info Everywhere!    (Advertisers need to cope up with these changes!)                      New Formats     ...
Advertisers Need Simple, Effective Marketing Solutions To Reach Out To Users    • Small advertisers need to reach out to t...
Online Advertising Companies                                                         &                          Directory ...
Few Examples…….© 2011 Qvantel - All rights reserved.   http://www.qvantel.com
www.yell.co.uk© 2011 Qvantel - All rights reserved.   http://www.qvantel.com   6
www.fonecta.fi© 2011 Qvantel - All rights reserved.   http://www.qvantel.com   7
www.justdial.com     4                                                                 •   Listing on Web                 ...
www.wsj.com© 2011 Qvantel - All rights reserved.   http://www.qvantel.com   9
Business Model Changes Requires                             New Tools & Processes                                         ...
Media Companies Need Right Tools   To Improve Revenue & Add New Revenue Streams   • Create & Offer New Product Offerings /...
Media Explosion Is Creating A          Complex, Real-Time Business Process                                                ...
Real Time, Business Processes Are Essential    1. Convergent Billing, Rating, Invoicing    2. Product Management, Bundle M...
Qvantel Media Platform                                                  Offers A                                          ...
Qvantel Media Platform Overview                                                     Third Party Interface                 ...
Cloud-Based Media Platform                                                      Application Hosting                       ...
Benefits Using Qvantel Media Platform 1. New Revenue Streams                                                              ...
About Qvantel     Finnish company with 160+ people, R&D in India and Finland   Provides     Cloud Based Business Support S...
Acknowledgements• The author acknowledges the usage of material from several    websites and investor relation material fr...
Thank youWrite to me with your feedback, questions:                Rajesh Sengamedu         Rajesh.sengamedu@qvantel.com  ...
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Directory Search Companies Need Better Tools

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This presentation will highlight challenges faced by online advertising companies & directory search companies and how they can overcome same through an efficient business process system - as used in telecom domain.

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Directory Search Companies Need Better Tools

  1. 1. Enabling Online Advertising & Directory Services CompaniesOvercome New Business Model Challenges By Rajesh Sengamedu Rajesh.sengamedu@qvantel.com +91 9880597942 www.qvantel.com © 2011 Qvantel - All rights reserved. http://www.qvantel.com 1
  2. 2. Users Look For Info Everywhere! (Advertisers need to cope up with these changes!) New Formats Stagnant -> Dynamic, Interactive (Book -> Web, Mobile) wwwYellow Pages for B2B, B2C New Media Friends’ recommendations -> (Text -> Text, Voice, Video) Social Network Recommendations …..Lot many more © 2011 Qvantel - All rights reserved. http://www.qvantel.com 2
  3. 3. Advertisers Need Simple, Effective Marketing Solutions To Reach Out To Users • Small advertisers need to reach out to their users in different ways • Advertisers (like accountants, plumbers, pharmacies) lack resources & expertise to deal with new media options© 2011 Qvantel - All rights reserved. http://www.qvantel.com 3
  4. 4. Online Advertising Companies & Directory Services Agencies are changing their business models to ensure their advertisers are reaching out to their customers (see examples in next few slides)© 2011 Qvantel - All rights reserved. http://www.qvantel.com 4
  5. 5. Few Examples…….© 2011 Qvantel - All rights reserved. http://www.qvantel.com
  6. 6. www.yell.co.uk© 2011 Qvantel - All rights reserved. http://www.qvantel.com 6
  7. 7. www.fonecta.fi© 2011 Qvantel - All rights reserved. http://www.qvantel.com 7
  8. 8. www.justdial.com 4 • Listing on Web • Listing on Phone Search Ways to promote your • Listing on Mobile Search brand on Just Dial • Place your Video Ad Know More..© 2011 Qvantel - All rights reserved. http://www.qvantel.com 8
  9. 9. www.wsj.com© 2011 Qvantel - All rights reserved. http://www.qvantel.com 9
  10. 10. Business Model Changes Requires New Tools & Processes To Compete Effectively© 2011 Qvantel - All rights reserved. http://www.qvantel.com 1 0
  11. 11. Media Companies Need Right Tools To Improve Revenue & Add New Revenue Streams • Create & Offer New Product Offerings /Product Bundles To Improve Customer Satisfaction • Clear, Simple Sales Communication focussing on options & ROI • Accurate Bill: “pay-what-you-ordered-for” • Clear Billing Options To Lower Costs of Customer Acquisition & Retention • Enable Sales Force Sell Effectively Through Sales Tools • Enable Self Service Option • Enable Customer Care Option To transform legacy & acquired IT Systems and build customer-centric solutions© 2011 Qvantel - All rights reserved. http://www.qvantel.com 11
  12. 12. Media Explosion Is Creating A Complex, Real-Time Business Process for Online Advertising Agencies & Directory Services Companies© 2011 Qvantel - All rights reserved. http://www.qvantel.com 12
  13. 13. Real Time, Business Processes Are Essential 1. Convergent Billing, Rating, Invoicing 2. Product Management, Bundle Management 3. Convergent Customer Care 4. Self Service 5. Usage Metrics© 2011 Qvantel - All rights reserved. http://www.qvantel.com 13 13
  14. 14. Qvantel Media Platform Offers A Proven, Secure Cloud-based Service ToOnline Advertisers /Directory Services Companies © 2011 Qvantel - All rights reserved. http://www.qvantel.com 14
  15. 15. Qvantel Media Platform Overview Third Party Interface Accounting Reporting Product Mgmt • Accounts Receivable • Mgmt Reports • Product/Service creation • Payment Processing • Traffic Reports • Rates, Taxes, Discounts • Accounting ReportsPrinter CSR Billing Dealer Mgmt • Invoicing • Commission Plan • Test-Run System Interface • Commission Calculation User Interface • Multi-Lingual Qvantel • Reseller Self-Care Marketing • TemplatesEmail • Printing/Email BSS Cust Mgmt • Split-Billing • Converged Billing • Order Processing Customer • Customer Care • Customer Self-Service Mediation Rating Engine • Business Rules • Discounts Re-Seller Fax • Aggregation • Rating Trouble Tickets • Co-relation • Error Messages • Call logging • Network Interface • Guiding • Call Assignment • Real-time/offline • Re-Rating • Call Monitoring Network Interface 1. Enables Transaction business model (“small items, small prices, several items, several usage options, several customers”) 2. Offered as “Cloud Service” under a pay-as-you-go business model 3. Platform Customization as per business needs 15
  16. 16. Cloud-Based Media Platform Application Hosting Qvantel Managed Services BILL TT App Mgmt DB Mgmt PC CRM PC Network Security Third Party Interface Accounting Reporting Product Mgmt Operations Presentation Layer • Accounts • Mgmt Reports • Product/ServicePrinte r • Receivable Payment Processing • • Traffic Reports Accounting • creation Rates, Taxes, CSR • Products Billing Dealer Mgmt Reports Discounts • Branding System Interface • Invoicing • Commission Plan User Interface • • Test-Run Multi-Lingual Qvantel • Commission Marketing • Marketing CalculationEmail • Templates BSS • Reseller Self-Care • Printing/Email Cust Mgmt Customer • Billing • Spit-Billing • Order Processing • Converged Billing • Customer Care • Customer Care Mediation Rating Engine • Customer Self-Service Re-Seller Fax • Business Rules • Discounts Trouble Tickets • Call Center • Aggregation • Rating • Co-relation • Error Messages • • Call logging Call Assignment • Financials • Network Interface • Guiding • Real-time/offline • Re-Rating • Call Monitoring Network Interface Provisioning Platform 16© 2011 Qvantel - All rights reserved. http://www.qvantel.com
  17. 17. Benefits Using Qvantel Media Platform 1. New Revenue Streams Estimated Savings 2. Savings in Order Intake, Outbound 11% Tele Sales and Inbound Customer 18% Care processes by improved usability 71% 3. Savings in Automating Manual Processes in Order intake, Outbound Telesales Customer Care, Billing, and Inbound Customer Care collections Outbound order intake 4. Improved Customer Satisfaction 5. Improved Customer Acquisition, Retention NOTE: These are estimates from business cases Qvantel is deploying for its customers© 2011 Qvantel - All rights reserved. http://www.qvantel.com 17
  18. 18. About Qvantel Finnish company with 160+ people, R&D in India and Finland Provides Cloud Based Business Support Systems (BSS) Communication Service Providers (CSPs), Media & e- invoicing market Software Consultancy Services Telecom & Media ISVs, Mobile /Embedded Product Companies Business Process Management (BPM) Several leading operator customers
  19. 19. Acknowledgements• The author acknowledges the usage of material from several websites and investor relation material from: www.yell.co.uk www.fonecta.fi www.wsj.com www.justdial.com etc© 2011 Qvantel - All rights reserved. http://www.qvantel.com 19
  20. 20. Thank youWrite to me with your feedback, questions: Rajesh Sengamedu Rajesh.sengamedu@qvantel.com (M) +91 9880597942 www.qvantel.com

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