Mobile Analytics

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Mobile Analytics

  1. 1. Why Big Data is Not Just For Big CompaniesManju BansalSr. Director, Ecosystems & Channels Product MarketingSAP
  2. 2. 3 Trends Today Big Data explosion Faster Pace of Business Leaping Tech Cycles© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 2
  3. 3. What Exactly is Big Data?Typically, a collection of data setsthat are: Large and complex Difficult to work with using standard database management tools Challenging to manage in terms of data capture, storage, search, analysis, and timeliness“Without Big Data, you are blind anddeaf and in the middle of a freeway” – Geoffrey Moore© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 3
  4. 4. Where is All This Data Coming From? Transactional systems CRM Instant Messages CRM Data Analytical systems Social media Mobile Customer Supply chain Mobile devices Shop-floor sensors Things Other Demand Sales Order Transactions Opportunities Planning Inventory© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 4
  5. 5. Why Does It Matter?Transformational Business Value From Data Drive Better Profit Margins BusinessOperational Value New Strategies &Efficiencies Business Models© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 5
  6. 6. How Does Big Data Enable Business Transformation? Velocity Helps business owners solve Instant Messages these critical data issues. CRM Data Mobile Customer • Answer questions in real time, without an interruption or delay Things Demand • Gain insights by connecting many Sales Order different sources of information Transactions Opportunities • Record all information related to the Planning Inventory business for future analysis/reporting Volume Variety© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 6
  7. 7. But We Are Not a Big Company….Big Data is NOT about how big or small the company is, it is about using dataas a competitive advantage Retail Imagine if you could enable shop floor staff to quickly gain access to specific customer data while the customer was in the store (or online) so that they could provide personalized (best match) services. Wholesale Distribution Imagine if you could rapidly and easily segment large customer populations and create customized offers for each segment and channel. Manufacturing Imagine if you could determine how many parts were manufactured over time, their costs, defect rates, any manufacturing inefficiencies, and all this could be done for each discrete batch of products made, so you could predict malfunctions before they happened. Cross Industry Imagine gaining insight into market trends & customer perception of brands and products by combining information from CRM with unstructured data from online channels like social media, wikis, and more.© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 7
  8. 8. Case Studies"The ability to assess the complex risk of funding a supplier in a split second isjust something that has never been possible…This opens an incredible new fieldof financial applications, such as Taulias Dynamic Discounting and Early Paymentsolutions, but those are just the start. At Taulia, we can now understand moredata, more quickly, and more effectively than ever before.” Markus Ament, Chief Product Officer© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 8
  9. 9. Case Studies“The combined solution enables users to analyze aggregated information frommultiple social media channels, identify influencers and persons of interest andbring this social view into SAP CRM… The 300x performance boost provided bySAP HANA is the reason that the solution can quickly carry out matching betweenCRM and Social Media data and perform segmentation at high speeds.” Lou Leporace, VP Product Marketing© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 9
  10. 10. So, How Do We Start?Identify a trusted software vendor / partner You will need a partner in this journey, find someone whom you can trust and who has the critical experience in your areaDefine the pain point you wish to address If you wish you could know more about / do certain things, what would that picture look like? Identify clearly the 2-3 pain points that you want to address (e.g. customer insight, social media sentiment, supply chain efficiency etc)Inventory your data streams Get a detailed look at where the data resides, where it is coming from, the frequency of the data etcRun a pilot Test, improve, rinse, repeat© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 10
  11. 11. How Do We Know We Even Have a Big Data Problem?You need Big Data solutions if your current IT systems limit your ability to: Capture Report Analyze Predict Visualize© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 11
  12. 12. Managing Volume, Velocity, Variety is Not EnoughTurn Big Data Into Intelligent Data Big Data Intelligent Business Data Results Volume Visibility Velocity Value Versatility Variety© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 12
  13. 13. Turn Big Data Into Intelligent DataWith SAP You Can Action 1 100101 011010 Action 2 100101 Action 3Build a Answer & analyze Unlock business Personalizedphotographic any question value from diverse insights tomemory of your in real-time data sources everyone,enterprise everywhere  Simplify your IT  Identify high-value Store and analyze all landscape to transact, information from  Build a culture of data within your analyze and act mountains of data data-driven decision enterprise instantly making  Drive insights to Access detailed  Answer questions at where they deliver  Give all business records from any the speed of thought business value stakeholders access point in time to information wherever they are© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 13
  14. 14. SAP Real-time Data PlatformOptimized for All Big Data Applications SAP Business SAP Business SAP Big Data SAP Custom SAP Analytics Suite Warehouse Applications Mobile Apps 3rd Party BI Clients SAP NetWeaver (On Premise/Cloud) SAP Real-time Data Platform Open Developer API’s and Protocols Sybase Power Designer Common Landscape SAP Sybase Common Modeling Scale-Out HADOOP NoSQL SQLA Management MPP SAP Sybase ASE SAP HANA Platform SAP Sybase IQ SAP Sybase ESP SAP Sybase SAP Data SAP MDG, MDM, DQ Replication Server Services Enterprise Information Management© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 14
  15. 15. Manju.Bansal@sap.com Paul.Clark@sap.com© 2012 These slides may not be copied or reproduced without written permission from SAP Conf idential 15

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