Speed to Deployment: Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity

435 views

Published on

3G/4G mobile broadband connectivity enables enterprises to do business anywhere a cellular signal is available. While instant and pop-up networks can facilitate innovative merchandising and customer engagement opportunities, there are many pitfalls and obstacles to successful implementation. This webinar will address the business case for pursuing instant and pop-up networks while considering technology implementation strategies and rapid-deployment solutions for connecting these networks with mission-critical applications and the cloud

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
435
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Speed to Deployment: Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity

  1. 1. Speed to DeploymentImplement Instant and Pop-up NetworksUsing Flexible 3G/4G ConnectivityMay 31, 2012 Global Leader in 3G/4G Network Solutions
  2. 2. Deploy Instant Networks for Innovative Customer Engagement Agenda Trends in Instant Networking! George Mulhern, CEO – Definitions – Examples used by enterprises – Why instant and pop-up networks – Customer Case Study Deployment Strategies! Todd Kelly, VP of Customer Support and Services – Challenges – Network segmentation – WiFi hotspot services – VPN Configuration – Proactive Remote Management –WiPipe CentralCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     2
  3. 3. 3G/4G Networking Strategies Our Expertise Retail Stores M2M (Kiosks, ATM, Digital Signage) CradlePoint  provides   3G/4G  networking  solu?ons   to  distributed  enterprise   (2012  focus  on  failover  &  M2M)   Restaurants Branch Offices Convenience StoresCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     3
  4. 4. Deploy Instant Networks for Innovative Customer Engagement Definitions Pop-up networking is the trend of creating instant networks for temporary or immediate business needs. These installations are most popular in: –  Retail, construction, transportationCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     4
  5. 5. Deploy Instant Networks for Innovative Customer Engagement Examples of Pop-up Networks Brick and Mortar Mobile Kiosk Inside Temporary Structure Brick and MortarCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     5
  6. 6. Deploy Instant Networks for Innovative Customer Engagement Why Instant or Pop-up Networks? 1.  Test new products, markets, and concepts 2.  Deploy permanent locations quickly and reliably 3.  Meet temporary operational or customer service challenges 4.  Generate buzz 5.  Utilize an economic alternative to full-scale retail set-up 6.  Unload old inventory 7.  Aggressively market merchandise around a finite period of timeCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     6
  7. 7. 4G Networking Strategies to Reduce Downtime & Increase Efficiency Instant Networks: Speed to Deployment Retail POS Branch Office Kiosk & Signage §  POS  Applica+ons   §  Customer  Records   §  Payment  Processing   §  Payment  Processing   §  Loan  Applica+ons   §  Real-­‐+me  Informa+on   §  Customer  Loyalty   §  Tax  Prepara+on  Apps   §  Inventory  Management   §  Digital  Receipts   §  Quota+on  Systems   §  Display  Graphics   §  Inventory/Distribu+on   §  Billing  Systems   §  Mobile  &  Social  Apps   § Delay  of  sales  due  to  lead   Wired   ?me  for  wired  lines   Internet   Connec+on   § No  ability  to  look  up   customer  informa?on   required  for  loyalty,  digital   receipts,  account  info,  etc   § Card  Payment  fees  increase   exorbitantly  when  not   connected  CradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     7
  8. 8. 4G Networking Strategies to Reduce Downtime & Increase Efficiency Business Continuity for the Long Term Retail POS Branch Office Kiosk & Signage §  POS  Applica+ons   §  Customer  Records   §  Payment  Processing   §  Payment  Processing   §  Loan  Applica+ons   §  Real-­‐+me  Informa+on   §  Customer  Loyalty   §  Tax  Prepara+on  Apps   §  Inventory  Management   §  Digital  Receipts   §  Quota+on  Systems   §  Display  Graphics   §  Inventory/Distribu+on   §  Billing  Systems   §  Mobile  &  Social  Apps   § Wireless   Wireless  4G  LTE:   Wired   Internet   Internet   § Affordable   Connec+on   Connec+on   § Plenty  of   X   bandwidth   § Not  buried  in  the   same  trench   § Cost  of  down?me   varies  for   each  business  CradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     8
  9. 9. CradlePoint Allows Retail Jewelry Store to Open, Saving $50,000 Pandora Jewelry Case Study Company Profile Results Jewelry Manufacture and Retailer •  Able to build the awareness necessary to •  550 PANDORA branded concept stores maximize holiday sales •  Sold in more than 65 countries on six •  Seamless failover in store locations prevents continents lost revenue and poor customer experience •  $7 Billion in annual revenue “Just missing opening our doors by a Business Needs few weeks could have cost us more Instant Network Deployment than $50,000 in sales and expenses.” • Store opening delayed due to ISP strike • Risked lease-associated penalties for missing agreed upon opening deadlines • Lost opportunity costs are as real a factor as actual revenue Solution •  CradlePoint CBR450 Broadband Router Case Study Link • Pandora Case StudyCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     9
  10. 10. Deployment Strategies Implementing Instant and Pop-up Networks Using Flexible 3G/4G ConnectivityCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.    
  11. 11. Implementing Instant Networks Using 3G/4G Connectivity Challenges §  Realistic and practical IT investment for a temporary initiative §  Reliable Internet –  Temporary outage of POS service could result in: §  Lost revenue (short-term, exclusive offers lose impact) §  Customer retention and abandonment §  A brand black eye §  Network Security –  Public WiFi for mobile consumers –  VPN/Encryption and Firewall Policies –  PCI Compliance §  Training –  New configurations of POS, voice, and data systems for employees who are temporarily redeployedCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     11
  12. 12. Implementing Instant Networks Using 3G/4G Connectivity Network Segmentation Use Case: Multiple Applications on a Single Network § Securely  enables  shared  use  of   Internet   WAN  connec?on  &  router  for   Connec+on   mul?ple  applica?ons  in  a  PCI   environment   § Segments  consist  of  Ethernet  ports   SSID  #1   SSID  #2   SSID  #3   SSID  #4   &  groups,  WiFi  SSIDs  and  VLANs     “Employee”   “POS”   “Vendor”   “Public”   § Each  network  segment  can  have  its   own:   –  IP  Address  configura?on  (sta?c,  dynamic,  range)   –  Rou?ng  Mode  (NAT,  non-­‐NAT,  Public  Hotspot  &   LAN  Ports:      1          2          3          4   Cap?ve  Portal)   –  Access  Control  (Admin  Access,  LAN  Isola?on)   –  WAN  Bandwidth  and  QoS  control   Employee POS Device Digital Signage Public Segment Segment Segment SegmentCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     12
  13. 13. Implementing Instant Networks Using 3G/4G Connectivity Public WiFi Hotspot Services Use Case: Customer WiFi at Retail & Branch Your Logo Here § Na?ve  support  for  Terms-­‐of-­‐ Service(ToS)  acceptance   § Supports  sta?c  or  dynamic   content  filtering  rules.   § Op?on  to  either  allow  customer   to  con?nue  to  desired  web  URL   acer  ToS  acceptance,  or    force-­‐ direct  to  specified  URL   § Enforce  intelligent  QoS  rules  to   prevent  any  single  user  from   consuming  all  bandwidth.  CradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     13
  14. 14. Implementing Instant Networks Using 3G/4G Connectivity VPN Set-up Easily transfer applications to a new location.§  Ensures encrypted connection for corporate data, PoS and applications with easy wizard setup.§  Corporate office access to POS transactions and inventory management.§  Integrated and configurable firewall rules INTERNET enable VoIP Communications§  Intelligent tunneling allows Internet applications(like public WiFi, Digital Signage) direct connectivity to Internet Digital  Signs   without wasting corporate resources. Public  WiFi   Point  of  Sale  &  NFC   VoIP   Corporate  Headquarters   Pop  Up  Loca+on  CradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     14
  15. 15. Implementing Instant Networks Using 3G/4G Connectivity WiPipe Central Cloud-Based Management Software Deployed Devices Device Administrator   Benefits   § Centralize  control  &  remote  updates  for  all  your  CradlePoint  devices   § Enable  configura?on  of  individual  or  groups  of  devices  for  greater  efficiencies   § U?lize  automated  usage  alerts  for  managing  WAN  usage.   § Reduce  need  for  on-­‐site  IT  &  truck  rolls,  saving  ?me  and  moneyCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     15
  16. 16. Implementing Instant Networks Using 3G/4G Connectivity Deploying is easy §  Learn More CradlePoint.com/Popup §  Contact Sales sales@cradlepoint.comCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     16
  17. 17. Questions? George Mulhern CEO CradlePoint Todd Kelly VP of Customer Support and Services CradlePoint sales@cradlepoint.com +1.855.813.3385 www.CradlePoint.comCradlePoint  (www.CradlePoint.com)  |  ©2012  CradlePoint  Inc.  |  All  rights  reserved.  |  Informa?on  subject  to  change  without  no?ce.     17

×