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Growth hacking mobile 
app: tips & tricks 
Bayram Annakov, Palo Alto, 2014
App in the Air
Many failed transactions
$12 000 000
Growth Hacking?
A mix of 
• Focus - you need to know what to look for 
• Data - you need data to ask right questions 
• Creativity - you n...
Focus 
or I don’t know what I know
Focus areas 
• Retention - OMTM 
• Virality - viral coefficient (how many users does 
one user “infect”) 
• Visibility - A...
Retention
30% 
do not add flight
Users prefer their own language 
(same as developers)
Virality
Native iOS sharing
Eye-catching shares
Hall of Fame
Useful framework
Visibility
ASO 
flight vs flights 
airport vs airports 
2x increase in visibility
ASO 
• Keywords matter 
• No spaces (“flight,airport” vs “flight, airport”) 
• Title includes keywords, no need to duplica...
Vendor relations
User reviews
Lessons learned 
• Ask for review wisely 
• Our approach to negative reviews (App Store): 
• Nickname 
• Naming convention...
Revenue
Sell more
Sell often
Recommended reading 
• Croll, Yoskowitz “Lean Analytics” 
• Wheelan “Naked Statistics” 
• Foreman “Data smart” 
• Meadows ...
bayram @ 
appintheair. 
mobi
Growth Hacking Mobile App
Growth Hacking Mobile App
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Growth Hacking Mobile App

Tips & tricks on growth hacking mobile app "App in the Air" by Bayram Annakov, CEO of App in the Air. Palo Alto, 2014

Growth Hacking Mobile App

  1. 1. Growth hacking mobile app: tips & tricks Bayram Annakov, Palo Alto, 2014
  2. 2. App in the Air
  3. 3. Many failed transactions
  4. 4. $12 000 000
  5. 5. Growth Hacking?
  6. 6. A mix of • Focus - you need to know what to look for • Data - you need data to ask right questions • Creativity - you need imagination to come up with hypotheses • Test - this is obvious :)
  7. 7. Focus or I don’t know what I know
  8. 8. Focus areas • Retention - OMTM • Virality - viral coefficient (how many users does one user “infect”) • Visibility - ASO and vendor relations • Revenue - combine relative and absolute values
  9. 9. Retention
  10. 10. 30% do not add flight
  11. 11. Users prefer their own language (same as developers)
  12. 12. Virality
  13. 13. Native iOS sharing
  14. 14. Eye-catching shares
  15. 15. Hall of Fame
  16. 16. Useful framework
  17. 17. Visibility
  18. 18. ASO flight vs flights airport vs airports 2x increase in visibility
  19. 19. ASO • Keywords matter • No spaces (“flight,airport” vs “flight, airport”) • Title includes keywords, no need to duplicate • Localisation • Frequency of updates
  20. 20. Vendor relations
  21. 21. User reviews
  22. 22. Lessons learned • Ask for review wisely • Our approach to negative reviews (App Store): • Nickname • Naming convention • Country matters • Use other app
  23. 23. Revenue
  24. 24. Sell more
  25. 25. Sell often
  26. 26. Recommended reading • Croll, Yoskowitz “Lean Analytics” • Wheelan “Naked Statistics” • Foreman “Data smart” • Meadows “Thinking in Systems”
  27. 27. bayram @ appintheair. mobi

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