During our MBA lesson of "Strategic Managment" we have created following Presentation based on developing a Mock Company with a initital funding of Rs.500 Crore It was asked from us to developed and implement various strategies on the timeline of 3 years

1. MoleculeTHE INTERNET FOR
ALL

2. THE PROBLEM
Nothing provided on the Internet is free. Brands pay Internet
giants tons of money for being advertised. You do get some
'free' stuff but your data also gets shared with the brands
without you getting paid. This leads to a vicious cycle of we
letting our own data and they minting profits from them.
PRIVACY MONEY SECURITY
User Data Sharing
Net Neutrality
Malware Attacks
Server Downtime
Hefty Storage &
Advertisement
Charges

3. THE SOLUTION
Decentralised Cloud Internet
Decentralized
Data Cloud
MOLECULE CLOUDSPACE
App Store based
on Decentralized
Cloud
MOLECULE APPSTORE
Search Engine Based
on Decentralized
Cloud
MOLECULE SEARCH

4. Market Growth Analysis
B E K R Y L M A R K E T
A N A L Y S T S

5. MISSION
W e w i l l e l i m i n a t e t h e h i g h m a r k u p c o s t , m a r k
i n e f f i c i e n c y & w i l l p r o v i d e a m u c h h i g h e r l e v e l
o f p r i v a c y , r e l i a b i l i t y a n d q u a l i t y o f s e r v i c e i n
c u r r e n t c l o u d m a r k e t s p a c e
W h e r e W e ' r e H e a d e d
VISION: T H E I N T E R N E T F O R A L L

6. Value & Beliefs
Customer
Focus
Transparency
Collaboration Learning &
Innovation

7. Shranik Jain Prachi Bhambani Varun Dixit
Rohit Rana
Head-Marketing Head-HR/PR
CEO CFO CTO
COO

9. Company Name: Molecule Pvt. Limited
COMPANY
DESCRIPTION
Type of company: Private Limited
Type of Business: Service Provider
Product & Services: Information
Technology(Cloud Infrastructure)
HeadQuarter: Noida, Uttar Pradesh(India)
Website: https://www.yourmolecule.com

10. OUR VALUE PROPOSITION
SECURE & PRIVATE AFFORDABLE PERFORMANT
RESILIENT EASY TO USE OPEN-SOURCE

11. Rs 3.67 per GB per
month
1
STORAGE
Rs 1.10 PER GB
Downloaded
2
BANDWIDTH
BUSINESS PLAN
(REVENUE MODEL)
MOLECULE CLOUDSPACE
MOLECULE APPSTORE
Rs 120/New Listing
(5 Lac App Listings
~Y3)
1
NEW ENTRY
30% cut of each
transaction made
on app
2
PROMOTION

12. Active Registered Users
1 MILLION
Revenue
432
CRORE(INR)

13. I N T O T H E W O O D S • B R A D L E Y S M I T H
Y1 Y2 Y3
1) R&D on the scalable
block chain & peer-peer
systems/long term storage
2) Release six peer reviewed
white papers on tech
3) Patent of decentralized Cloud
4) Started Cloud Storage
development based on Agile
1) Molecule cloud made available
to public
2) Launched community & open
source hard disk space rent
program
3) Active User Growth increased
to 2 Lac users/Month
4) Beta Release of App Store
1) Molecule App store
Launched worldwide
2) Cloud Storage users
increased to 5 Lac
users/month
3) 5 lac+ App listed in first
6 months
4) Concept of Search
PlatformProduct
Marketing
HR
1) Launched website
yourmolecule.com
2) Started Molecule Meetups
worldwide open-source
community increased to 50,000
members
3) Started Referral Campaign
for Rent Space outsourcing
1) Initiated Digital Marketing
Campaigns i.e Google Adwords
(Pay per Click) & Email
marketing for the segmented
users
2) Enabled CRM based for lead
generation tracking
3) Started Molecule-Techathon
1) Collaborated with 4
partners
2) Launched Marketing
campaigns for playstore
3) Initiated talks with
acquisition targets
1) Initial team of 20 Software
developers including leads &
Product Managers
2) Planning: Recruitment
sourcing, Employee
Development, Utilization,
Maintain Program
1) Added 50 new member's to
including(Finance, Operations.
HR, Marketing, R&D)
2) LinkedIn & Naukri.com are
major channels for recruitment
1) Implementation of
Annual Performance cycle
2) Employee recognition
program
ORGANISATION ROADMAP

14. I N T O T H E W O O D S • B R A D L E Y S M I T H
Y4 Y5
Product
Marketing
HR
1) Beta Release of Molecule
Search Engine
2) Launched Client side Admin
Panel
3) R&D on the Search
Algorithm
1) Launch of Ad Network on the
App store and in-search
Ads(Revenue Generation
2) Acquisition Finalization
3) Marketing Communication to
major blogs such as Product
hunt
1) Public Release of Molecule
Search Engine
2) Beta Release of the Molecule
Video Streaming Service
1) Digital Marketing Campaign to
acquire more active users on
Video streaming & Search
engine platform
2) Partners collaboration
3) Start blog of Molecule
1) Recruitment Target of 1000
Employee in two offices
2) More enhanced on boarding
programs, Behavioral training,
Tech Training
1) Recruitment Target of 4000
Employee in two offices
2) Leadership Development
Program launch for future
Leaders
ORGANISATION ROADMAP

15. GLOBAL STRATEGY
Operating in the US with office in "New York"
Current employee strength around "50"
people
Full Standarized Operation across both
countries
US Based Team takes care of Customer
Expansion while in India Development teams
are placed
Alliance with 4 US file sharing firms
Market Participation
Product Offering
Location of value added
Service
Marketing Approach
QUARTER'1

16. Balance Score Card Drive Strategic Development
500
Crore
5X
growth
Financial Perspective
Customer Perspective
Innovation & Learning Prospective Internal Business Prospective
Return on capital employed
Cash Flow
Projected Profitability
Sales Backlog
Profit Forecast Reliability
Pricing Index
Customer Ranking Survey
Customer Satisfaction Index
Business Segment (Business Segment,
Key Accounts)
% Revenue from New Services
The rate of Improvement Index
Staff Attitude Survey
Employee Suggestion
Revenue/Employee
Project Performance Index
Project Closeout Cycle
QUARTER'2

17. COMPETITVE ANALYSIS QUARTER'3

18. GENERIC STRATEGY
Low Cost Leadership Strategy
As we don't have to carry the cost of the data centre infra as our servers
are decentralized on the local PCs of the users, We are able to disrupt the
market with low cost product
Rs.10/GB/Month(Storage)
Rs.20/GB/Month(Storage)
Rs.3.67/GB/Month(Storage)
QUARTER'4

19. COLLABORATION
PARTNERS
QUARTER'5

20. GRAND STRATEGY
We at Molecule are firm beliver of Agile Framework of
software development and always on path to deliver
MVP(minimum viable product) to our consumers
CONTINUOUS INNOVATION
Molecule
Cloudstorage
Launched: Y2
Molecule
AppStore
Launched: Y3
Molecule Search
Expected Launch: Y4
Molecule Search
Expected Launch Y5
QUARTER'6

21. GRAND STRATEGY
In market development our sales concept is based on the
lead Generation and Conversion. In which we are following
the digital marketing strategy our main lead generation
channel are Google Search Ads
MARKET DEVELOPMENT
QUARTER'7
Funnel of the Digital Marketing
Involves major KPIs:
Budget
Clicks
CPM
Cost Per Click
CTR (Google, FB,EDM)
Landing Page Conversion
Cost Per Acquisition

22. In molecule we follow the Agile based
software developement process in which
we use the SCRUM framework, this
provide us opportunity to ship product in
the iterative manner also consdering
changing requirements of consumers.
GRAND STRATEGY
NEW PRODUCT DEVELOPMENT
QUARTER'8

23. ACQUISITION PROSPECT
Vimeo is a video-sharing website in which
users can upload, share and view videos.
This Aquisition will assist in our continues
innovation roadmap for Y'5
Product
development for
new market
QUARTER'9

24. Molecule is following the horizontal
integration strategy of diversification as
we are continously growing in the same
field but with innovation products, Also
Aqusition of "Vimeo" provided us
expansion in Video Streaming market
DIVERSIFICATION
HORIZONTAL INTEGRATION
QUARTER'10

25. RESPONE TO
ENVIRONMENT
FIXED EXCHANGE RATE FOR 6 MONTHS
At Molecule we follow the fixed exchange rate
policy for 6 months as our majority of userbase are
based outside India this provide us flexability in
following aspects
Prevention of Depreciation of Currency
Elimination of Uncertainty and Risk
QUARTER'11

26. REGULATORY &
COMPLIANCE
Compliance for cloud
Security ISO/IEC 27017:2015
Code of practice for information
security controls for cloud services
European Data Protection
Directive 95/46/EC
Federal Information
Processing Standard (FIPS)
RESPONE TO
ENVIRONMENT

27. HR STRATEGY QUARTER'12

28. PROFIT/LOSS STATEMENT

29. BALANCE SHEET

30. THANK
YOU!