KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p

6. ·

7. Competition

8. Competition

9. Suggestions
○ Create Blog
○ Rearrange Social Buttons
○ Insert New Headings: “Why
Joe’s Ready”
○ Change CTA Button :
“Contribute Today”
○ Podcasts
○ Contributors List
○ Growth Hacking: KPI Pages/visit

12. THE BRIEF
Brand: Joe Biden (Joebiden.com)
Target audience: Men/Women, California, USA, 35-
64, Liberals & Democrats
Marketing
Objectives:
Awareness: Biden’s Brand
Conversions: Donations
Budget:
Awareness: 500.000€
Conversions: 300.000€
Time Period: 10 months

13. Goal Awareness
● BLOG
● TWITTER
● SOCIAL MEDIA
POSTS
● PODCAST
● PREMIUM DISPLAY
● REDDIT
● EMAIL MARKETING
● *SOCIAL MEDIA
LISTENING
● *ASTROTURFING

15. Awareness

16. Goal Conversions
● GOOGLE SEARCH ADS
● FACEBOOK ADS
● SOCIAL MEDIA POSTS
● EMAIL MARKETING
● MOBILE MARKETING

17. Conversions

18. Premium Display

19. Conversions
Estimate:
Open rate in politics:
22.3%

20. Conversions

21. Estimated results :
Comments Retweets Likes
189 302 550.226

22. GRUMPY TEAM
Alexandros Raptis
Content SpecialistProject Manager
MichailPapavasileiou
Social Ads
Specialist
Christos Efthimiadis EugeniaMatami
Influencer
Marketing
Elena Palikaropoulou
Competition Analysis
SEO Optimization
Google Ads
Athanasia Chatzi
WhatsApp & EMail
Dimitris Lemonakis
Mobile & Email
Specialist

25. God Bless You and God
Bless United States of
America!!!