My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
2. Local businesses take the spotlight with
metro Detroit’s most highly regarded
news sources
3. REACH FURTHER WITH MICHIGAN’S
MOST POWERFUL DIGITAL COLLECTIVE
● 6.3 million unique monthly visitors
● The power of 540 trusted local journalists
● Scalable solutions to fit any business
4. LEARN WHAT WE CAN DO
FOR YOU
1. Our Services
● Research
● Digital Marketing
● Creative
2. Digital Solutions
● BLiNQ
● ShopLocal
3. Case Studies
6. Research
Market and competitive intelligence
Digital Marketing
Search options, solutions and metrics
Creative
Agency-quality copywriting
and multimedia design
DMP DOES IT ALL
7. Seven full-time researchers can help you:
● Know your market
● Gauge the competition
● Determine a marketing strategy
● Assess your effectiveness
RESEARCH
9. Digital Marketing
Our digital marketing experts are
tried and true
● Google AdWords Premier SMB Partner,
1 of only 18 worldwide
● Facebook Advertising and Insights Badges
DIGITAL MARKETING
10. SOLUTIONS FOR EVERY
BUDGET AND NEED
● Search engine optimization
● Pay-per-click
● Video
● Web development
● Social media management
● Reputation dashboard
● Retargeting
● Mobile marketing
11. CREATIVE
Experienced creative professionals
help you:
● Accelerate your marketing efforts
● Compose effective messaging
● Optimize your print and digital presence
● Differentiate yourself from the competition
19. Get all the benefits of an
ever-evolving communications
company with our premium
digital products.
20. BLINQ LETS YOU
PINPOINT
THE RIGHT CROWD
An exclusive Gannett product, BLiNQ analyzes
Facebook data to provide you with valuable
consumer insight
21. TARGET CONSUMERS IN
THE
MOST SPECIFIC WAY
POSSIBLE
Hit the target right; BLiNQ gives you the highest
conversion rate for the fewest ad dollars
Your highest-converting target
22. SHOPLOCAL PUTS YOUR
ASSETS IN THE RIGHT
PLACES
Deliver your local promotions to highly
targeted audiences
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weeklyad.shopluxe.com
Save up to $100 on all types of summer gear, now
through September 15 at your local Shopluxe. View This
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YOUR
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26. The results: A campaign which exceeded
expectations, drawing upwards of 35 calls
per week
27. Just Baked
Wanted:
To grow business outside of metro Detroit, attract
corporate and event clients, and to develop their
e-commerce capabilities
28. Our solution:
● Strategy development encompassing the expertise of our
advertising, creative, research and digital development teams
● A creative campaign to promote new stores and products
● Website development including e-commerce capabilities
● A PPC campaign to promote the new website and
mobile launch
29. Just Baked
The result:
● E-commerce capabilities successfully expanded
● PPC launched in new regions and optimized weekly
● Great feedback from customers and
business partners
31. Our solution:
● A PPC campaign to help them beat the competition
● A micro-site for data capture, allowing for new
distribution on the fly
● Coupon inserts and promotions in Sunday Free Press
to drive traffic
32. The results:
● 1000% return on investment
● Dramatic decrease in cost-per-conversion
● Dunham’s came back for an extended
strategy with search and Facebook PPC
33. AMERICAN HOME FITNESS
Detroit Media Partnership offers unique
sponsorship opportunities you can’t get
anywhere else.
American Home Fitness partnered with the Detroit Free
Press Marathon for great results.
34. American Home Fitness
The results:
● Grew participation 50%
● Added third location for program
● Doubled group runs
● Reduced drop-outs
35. ● Take advantage of expert research, digital
marketing and creative teams
● Have access to exclusive, award-winning Gannett
products such as BLiNQ and ShopLocal
● Achieve success like Just Baked and Dunham’s
Sports, just two out of hundreds of
happy partners
WITH DMP, YOU CAN…
Entertainment Tonight is moving to TV 20 in metro Detroit. To get the word out, they turned to the team at DMP to develop and execute a strategy that employed the huge reach of our flagship products, the DFP and TDN and freep.com and detroitnews.com for their launch this week but also to target, over the next quarter via email and facebook, the highly selective targets in this market.
Website re-skin- Lion King sold out 2 hours after re-skin launched.
This fun and interactive game for a local jewelry store is a great example of a high-profile ad unit built by our creative team.
This campaign for a concert promoter puts promotional video and concert calendar on the front page of our popular websites.
Here’s a solution the team is currently working to develop. This example of Augmented Reality integrates a print newspaper ad with digital content through the user’s smartphone.