SlideShare a Scribd company logo

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3

•Download as PPTX, PDF•
•
Knowcrunch
Knowcrunch

KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://rebrand.ly/knowcrunch_s

Education
1 of 29
DIGITAL & SOCIAL MEDIA STRATEGY March 30, 2019
BIG CONCEPTCreative & Media Agency The TEAM Natasa Tsatsani Frosso Zaroulea Maria Laina Rona Mavrelou Virginia Korma Eleni Vlachaki Despina Daioglou Maria Kardasilari
MARKETING BRIEF MARKETING OBJECTIVES 3 TARGET AUDIENCE Men/Women in Greece, 25-54 traveling abroad BUDGET 1OO,OOO incl. agency fees ΧΡΟΝΟΣ 01.01.2020 – 31.12.2020 Awareness: Get to know the brand Conversion: Book flights abroad
INDICATIVE INDUSTRY TRENDS ▰ Travel providers pursuing strategies to drive more direct bookings ▰ Intermediaries consolidating and expanding their footprint ▰ Customer behavior maturing and shifting to mobile ▰ Millennials become a major target group, redefining experience traveling ▰ Travelers will splurge when they think it’s worth it ▰ Use of sophisticated technology to improve customer experience
3 BUYER PERSONAS – EXPERIENCE DRIVEN 25-30 year old Graduate/Entry Level Employee Travels on a low budget Wants to: ▰Travel the world and live unique experiences ▰Spend more time with friends 31-40 year old Supports a household Values: ▰ more exclusive experiences ▰ high-quality service ▰ comfort & good living Time is of essence Young & Restless Middle of the Road Alive & Kicking 41-54 year old Married, with kids Wants to spend more time with loved ones Values: ▰Safety ▰Convenience ▰Experiences
THE CHALLENGE
THE CHALLENGE ▰ Consumers tend to buy from intermediaries or low cost carriers ▰ Consumers tend to think traveling abroad is: ▻ too expensive ▻ too far ▻ too complicated
THE CAMPAIGN #2oresmono ▰ Aegean destinations close to Greece ▰ Alternative weekend destinations eg. Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Istanbul ▰ Easy booking through Aegean online tools ▰ Emotional approach / unique experiences ▰ Affordable flights
THE CAMPAIGN RATIONALLE ▰ Promote: ▻ Aegean destinations close to Greece ▻ Alternative weekend destinations ▻ such as: Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Instanbul ▻ Easy booking through Aegean online tools ▻ Emotional approach / unique experiences ▻ Affordable flights
CREATIVE CONCEPT CONVERSION ▰ #tautizesai ▰ Direct call to action to book through online Aegean channels AWARENESS ▰ #zisto ▰ Consumers relate to the desire for quick, easy & affordable weekend escapes abroad
AWARENESS Objective 1
BRANDED MICROSITE General Content to create campaign awareness ▰ All campaign links lead to this site
SOCIAL MEDIA ADS Instagram Stories Instagram Feed Duration: 6 months Placement: Instagram & Facebook Feed Reach: 860.000
GOOGLE DISPLAY ADS Create Rich Media Banners: Visuals, Video, Audio, Animation Publishers, Monitoring & Reporting of campaign tbd Estimate views: 57,6M
‘FRIENDS’ OF AEGEAN Maria Kofou TravelStoriesMyWorld (https:tstories.gr) 18K 33K Eleni Stasinopoulou Missbloom / The Hotel Trotter 6K 22K Marilou Pandaki MadameGinger.com 55K 28,5K Smaragda Karydi Actress 50K 361K Thodoris Atheridis Actor 8K 94K Use a mix of micro-influencers & influencers to create awareness for Aegean destinations and #2oresmono campaign
INFLUENCER POST EXAMPLE Smaragda Karydi
PINTEREST INFOGRAPHIC Place your screenshot here
QUORA – create series of questions
CONVERSION Objective 2
GOOGLE YOUTUBE ADS Duration: 9 months (January-June, October-December) Format: Pre-Roll Campaign - Video conversion to booking Impressions: 594.000 Views: 6.800
GOOGLE DISPLAY ADS Duration: March – June & September – December Clicks: 58,8K
INSTAGRAM ADS Instagram Stories Instagram Feed Duration: 4 months - Visible only for mobile users Budget: €1.000
SOCIAL MEDIA ADS Facebook feed / Image Duration: 8 months (Jan-May) Total Budget: €480 Impressions: 708.000 CPM: € 1,47 Facebook feed / in-stream video Duration: 6 months (Jan-June) Total Budget: €850 Reach: 657.000 CPV: € 0,35
GOOGLE SEARCH ADS 12 MONTHS ON-AIR
AFFILIATE MARKETING Objectives: Payment: C.P.A – entrance fee €1.000 Affiliate Networks: Publishers & Blogs, Price Comparison Sites, Influencers
now the good stuff… BUDGET BREAKDOWN
BUDGET SPLIT Production 15% Awareness 40% Conversion 30% Agency Fees 12%
COMMUNICATION COSTS & ACTIVITY CALENDAR Link
“I really regret travelling… said nobody ever! – Anonymous - THANK YOU

Recommended

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 

Recommended

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2
KnowCrunch- Digital & Social Media Strategy - Aegean - Team 2Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Complete Digital Marketing Strategy for the brand Trata
Complete Digital Marketing Strategy for the brand Trata Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Cedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyCedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.Knowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Content marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchContent marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
SEO report for Pink Dot brand
SEO report for Pink Dot brandSEO report for Pink Dot brand
SEO report for Pink Dot brandKnowcrunch
 
Final Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOFinal Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOTarka Patil
 
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
 

More Related Content

What's hot

Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Knowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Cedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyCedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyKnowcrunch
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.Knowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Content marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchContent marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchKnowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyKnowcrunch
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
SEO report for Pink Dot brand
SEO report for Pink Dot brandSEO report for Pink Dot brand
SEO report for Pink Dot brandKnowcrunch
 

What's hot (20)

Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media Strategy
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy Digital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Cedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategyCedars Sinai Digital marketing strategy
Cedars Sinai Digital marketing strategy
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organization
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.A Complete Digital Marketing Strategy presentation for the KETHEA organization.
A Complete Digital Marketing Strategy presentation for the KETHEA organization.
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organization
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Content marketing strategy - Knowcrunch
Content marketing strategy - KnowcrunchContent marketing strategy - Knowcrunch
Content marketing strategy - Knowcrunch
 
Digital & Social Media Marketing Strategy
Digital & Social Media Marketing StrategyDigital & Social Media Marketing Strategy
Digital & Social Media Marketing Strategy
 
A Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organizationA Complete Digital Marketing Strategy presentation for the KETHEA organization
A Complete Digital Marketing Strategy presentation for the KETHEA organization
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
SEO report for Pink Dot brand
SEO report for Pink Dot brandSEO report for Pink Dot brand
SEO report for Pink Dot brand
 

Similar to KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3

Final Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOFinal Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOTarka Patil
 
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
 
Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing Md Shaifullar Rabbi
 
Social Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged SwordSocial Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged Swordijtsrd
 
Consumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&TorismConsumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&Torismguest585f83
 
Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19Marie-Andrée Delisle
 
MonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyesMonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyesFrancesco Bonadiman
 
Trending with NextGen travelers
Trending with NextGen travelersTrending with NextGen travelers
Trending with NextGen travelersChyan Phang
 
Emirates Strategy and Implementation
Emirates Strategy and ImplementationEmirates Strategy and Implementation
Emirates Strategy and ImplementationAnushka Kassim
 
travelstaytionpackages (2)
travelstaytionpackages (2)travelstaytionpackages (2)
travelstaytionpackages (2)Ronni Merritt
 
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o..."The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...AnneNguyen92
 
Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...OECDregions
 
Travel slide share
Travel slide shareTravel slide share
Travel slide shareRuhi S
 
diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali Zalikha Razali
 
Sales process and strategies.pptx
Sales process and strategies.pptxSales process and strategies.pptx
Sales process and strategies.pptxPradeep Jangra
 
Travel Trends in 2018
Travel Trends in 2018Travel Trends in 2018
Travel Trends in 2018TrekkSoft
 
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOKCHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOKDIAsiatourism
 

Similar to KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3 (20)

Final Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GOFinal Presentation file for ByHours ON THE GO
Final Presentation file for ByHours ON THE GO
 
Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)Impact of Social Media and Internet to the Travel Industry (2013)
Impact of Social Media and Internet to the Travel Industry (2013)
 
iProspect|Netsociety - Google
iProspect|Netsociety - GoogleiProspect|Netsociety - Google
iProspect|Netsociety - Google
 
Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing Promoting Tourism and Hospitality Industry through Digital Marketing
Promoting Tourism and Hospitality Industry through Digital Marketing
 
Social Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged SwordSocial Media in Tourism- A Double-Edged Sword
Social Media in Tourism- A Double-Edged Sword
 
Consumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&TorismConsumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&Torism
 
Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19Creative Tourism: Preparing for the aftermath of Covid-19
Creative Tourism: Preparing for the aftermath of Covid-19
 
Travel purchasefunneldisruption ap2015
Travel purchasefunneldisruption ap2015Travel purchasefunneldisruption ap2015
Travel purchasefunneldisruption ap2015
 
MonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyesMonMaps: Let your friends see the city through your eyes
MonMaps: Let your friends see the city through your eyes
 
Trending with NextGen travelers
Trending with NextGen travelersTrending with NextGen travelers
Trending with NextGen travelers
 
Emirates Strategy and Implementation
Emirates Strategy and ImplementationEmirates Strategy and Implementation
Emirates Strategy and Implementation
 
travelstaytionpackages (2)
travelstaytionpackages (2)travelstaytionpackages (2)
travelstaytionpackages (2)
 
Content is King.
Content is King.Content is King.
Content is King.
 
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o..."The Journey of Discovery: How the Travel Industry Can Support the Customer o...
"The Journey of Discovery: How the Travel Industry Can Support the Customer o...
 
Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...Session iii Trends and Policies Shaping the Future of Tourism and Internation...
Session iii Trends and Policies Shaping the Future of Tourism and Internation...
 
Travel slide share
Travel slide shareTravel slide share
Travel slide share
 
diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali diudara.com - Malaysia Airlines presentation by Zalikha Razali
diudara.com - Malaysia Airlines presentation by Zalikha Razali
 
Sales process and strategies.pptx
Sales process and strategies.pptxSales process and strategies.pptx
Sales process and strategies.pptx
 
Travel Trends in 2018
Travel Trends in 2018Travel Trends in 2018
Travel Trends in 2018
 
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOKCHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
CHINA BOOT CAMP PROGRAM APRIL 2013 IN BANGKOK
 

More from Knowcrunch

A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
 
Social Media Strategy for Levis brand
Social Media Strategy for Levis brandSocial Media Strategy for Levis brand
Social Media Strategy for Levis brandKnowcrunch
 
Social Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandSocial Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandKnowcrunch
 
Social Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandSocial Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandKnowcrunch
 
SEO report for travelstyle.gr
SEO report for travelstyle.grSEO report for travelstyle.gr
SEO report for travelstyle.grKnowcrunch
 
SEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandSEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandKnowcrunch
 
SEO Report 1.pptx
SEO Report 1.pptxSEO Report 1.pptx
SEO Report 1.pptxKnowcrunch
 
SEO report for a brand
SEO report for a brandSEO report for a brand
SEO report for a brandKnowcrunch
 
SEO report for Panos Dimas brand
SEO report for Panos Dimas brandSEO report for Panos Dimas brand
SEO report for Panos Dimas brandKnowcrunch
 
SEO report for Beaute Magazine
SEO report for Beaute MagazineSEO report for Beaute Magazine
SEO report for Beaute MagazineKnowcrunch
 
SEO report for Garden Center Vasiliadi
SEO report for Garden Center VasiliadiSEO report for Garden Center Vasiliadi
SEO report for Garden Center VasiliadiKnowcrunch
 
SEO report for ddplastics
SEO report for ddplasticsSEO report for ddplastics
SEO report for ddplasticsKnowcrunch
 
SEO audit for Corfu WaterSports
SEO audit for Corfu WaterSportsSEO audit for Corfu WaterSports
SEO audit for Corfu WaterSportsKnowcrunch
 
SEO report for axiongym.gr
SEO report for axiongym.grSEO report for axiongym.gr
SEO report for axiongym.grKnowcrunch
 

More from Knowcrunch (20)

A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
Social Media Strategy for Levis brand
Social Media Strategy for Levis brandSocial Media Strategy for Levis brand
Social Media Strategy for Levis brand
 
Social Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandSocial Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brand
 
Social Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandSocial Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brand
 
SEO report for travelstyle.gr
SEO report for travelstyle.grSEO report for travelstyle.gr
SEO report for travelstyle.gr
 
SEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandSEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brand
 
SEO Report 1.pptx
SEO Report 1.pptxSEO Report 1.pptx
SEO Report 1.pptx
 
SEO report for a brand
SEO report for a brandSEO report for a brand
SEO report for a brand
 
SEO report for Panos Dimas brand
SEO report for Panos Dimas brandSEO report for Panos Dimas brand
SEO report for Panos Dimas brand
 
SEO report for Beaute Magazine
SEO report for Beaute MagazineSEO report for Beaute Magazine
SEO report for Beaute Magazine
 
SEO report for Garden Center Vasiliadi
SEO report for Garden Center VasiliadiSEO report for Garden Center Vasiliadi
SEO report for Garden Center Vasiliadi
 
SEO report for ddplastics
SEO report for ddplasticsSEO report for ddplastics
SEO report for ddplastics
 
SEO audit for Corfu WaterSports
SEO audit for Corfu WaterSportsSEO audit for Corfu WaterSports
SEO audit for Corfu WaterSports
 
SEO report for axiongym.gr
SEO report for axiongym.grSEO report for axiongym.gr
SEO report for axiongym.gr
 

Recently uploaded

CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerunnathinaik
 
Capitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitolTechU
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
CELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptxCELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptxJiesonDelaCerna
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxsocialsciencegdgrohi
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,Virag Sontakke
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfMahmoud M. Sallam
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaVirag Sontakke
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...M56BOOKSTORE PRODUCT/SERVICE
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Meghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentMeghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentInMediaRes1
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 

Recently uploaded (20)

CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
 
Capitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptxCapitol Tech U Doctoral Presentation - April 2024.pptx
Capitol Tech U Doctoral Presentation - April 2024.pptx
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
CELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptxCELL CYCLE Division Science 8 quarter IV.pptx
CELL CYCLE Division Science 8 quarter IV.pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
 
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdfPharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
KSHARA STURA .pptx---KSHARA KARMA THERAPY (CAUSTIC THERAPY)————IMP.OF KSHARA ...
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Meghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media ComponentMeghan Sutherland In Media Res Media Component
Meghan Sutherland In Media Res Media Component
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 

KnowCrunch- Digital & Social Media Strategy - Aegean - Team 3

  • 1. DIGITAL & SOCIAL MEDIA STRATEGY March 30, 2019
  • 2. BIG CONCEPTCreative & Media Agency The TEAM Natasa Tsatsani Frosso Zaroulea Maria Laina Rona Mavrelou Virginia Korma Eleni Vlachaki Despina Daioglou Maria Kardasilari
  • 3. MARKETING BRIEF MARKETING OBJECTIVES 3 TARGET AUDIENCE Men/Women in Greece, 25-54 traveling abroad BUDGET 1OO,OOO incl. agency fees ΧΡΟΝΟΣ 01.01.2020 – 31.12.2020 Awareness: Get to know the brand Conversion: Book flights abroad
  • 4. INDICATIVE INDUSTRY TRENDS ▰ Travel providers pursuing strategies to drive more direct bookings ▰ Intermediaries consolidating and expanding their footprint ▰ Customer behavior maturing and shifting to mobile ▰ Millennials become a major target group, redefining experience traveling ▰ Travelers will splurge when they think it’s worth it ▰ Use of sophisticated technology to improve customer experience
  • 5. 3 BUYER PERSONAS – EXPERIENCE DRIVEN 25-30 year old Graduate/Entry Level Employee Travels on a low budget Wants to: ▰Travel the world and live unique experiences ▰Spend more time with friends 31-40 year old Supports a household Values: ▰ more exclusive experiences ▰ high-quality service ▰ comfort & good living Time is of essence Young & Restless Middle of the Road Alive & Kicking 41-54 year old Married, with kids Wants to spend more time with loved ones Values: ▰Safety ▰Convenience ▰Experiences
  • 7. THE CHALLENGE ▰ Consumers tend to buy from intermediaries or low cost carriers ▰ Consumers tend to think traveling abroad is: ▻ too expensive ▻ too far ▻ too complicated
  • 8. THE CAMPAIGN #2oresmono ▰ Aegean destinations close to Greece ▰ Alternative weekend destinations eg. Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Istanbul ▰ Easy booking through Aegean online tools ▰ Emotional approach / unique experiences ▰ Affordable flights
  • 9. THE CAMPAIGN RATIONALLE ▰ Promote: ▻ Aegean destinations close to Greece ▻ Alternative weekend destinations ▻ such as: Malta, Tel Aviv, Naples, Belgrade, Bucharest, Cairo, Instanbul ▻ Easy booking through Aegean online tools ▻ Emotional approach / unique experiences ▻ Affordable flights
  • 10. CREATIVE CONCEPT CONVERSION ▰ #tautizesai ▰ Direct call to action to book through online Aegean channels AWARENESS ▰ #zisto ▰ Consumers relate to the desire for quick, easy & affordable weekend escapes abroad
  • 12. BRANDED MICROSITE General Content to create campaign awareness ▰ All campaign links lead to this site
  • 13. SOCIAL MEDIA ADS Instagram Stories Instagram Feed Duration: 6 months Placement: Instagram & Facebook Feed Reach: 860.000
  • 14. GOOGLE DISPLAY ADS Create Rich Media Banners: Visuals, Video, Audio, Animation Publishers, Monitoring & Reporting of campaign tbd Estimate views: 57,6M
  • 15. ‘FRIENDS’ OF AEGEAN Maria Kofou TravelStoriesMyWorld (https:tstories.gr) 18K 33K Eleni Stasinopoulou Missbloom / The Hotel Trotter 6K 22K Marilou Pandaki MadameGinger.com 55K 28,5K Smaragda Karydi Actress 50K 361K Thodoris Atheridis Actor 8K 94K Use a mix of micro-influencers & influencers to create awareness for Aegean destinations and #2oresmono campaign
  • 18. QUORA – create series of questions
  • 20. GOOGLE YOUTUBE ADS Duration: 9 months (January-June, October-December) Format: Pre-Roll Campaign - Video conversion to booking Impressions: 594.000 Views: 6.800
  • 21. GOOGLE DISPLAY ADS Duration: March – June & September – December Clicks: 58,8K
  • 22. INSTAGRAM ADS Instagram Stories Instagram Feed Duration: 4 months - Visible only for mobile users Budget: €1.000
  • 23. SOCIAL MEDIA ADS Facebook feed / Image Duration: 8 months (Jan-May) Total Budget: €480 Impressions: 708.000 CPM: € 1,47 Facebook feed / in-stream video Duration: 6 months (Jan-June) Total Budget: €850 Reach: 657.000 CPV: € 0,35
  • 24. GOOGLE SEARCH ADS 12 MONTHS ON-AIR
  • 25. AFFILIATE MARKETING Objectives: Payment: C.P.A – entrance fee €1.000 Affiliate Networks: Publishers & Blogs, Price Comparison Sites, Influencers
  • 26. now the good stuff… BUDGET BREAKDOWN
  • 28. COMMUNICATION COSTS & ACTIVITY CALENDAR Link
  • 29. “I really regret travelling… said nobody ever! – Anonymous - THANK YOU

Editor's Notes

  1. Sources: Nielsen, the boston consulting group, conde nast
  2. (Site ranking #63 – similar web) Sample video – original cut 20’’
  3. (Site ranking #63 – similar web)