DIGITALINNOVATIONASIA.COM – FACEBOOK/TWITTER: DIASIATOURISM DIGITAL INNOVATION ASIA - CHINA BOOT CAMPMarketing to affluent Chinese Consumers, and trying to get a slice of thelucrative and fast growing Chinese outbound travel market?Learn about how to reach and connect with affluent Chinese consumers byleveraging web, mobile, and social media marketing in China.Digital Innovation Asia (DIA) has partnered with the Pacific Asia Travel Association (PATA), aswell as the Tourism Authority of Thailand (TAT) to increase relevance to the industry when itcomes to digital innovation in travel and tourism in the Asia Pacific region. Register for the China Boot Camp on April 23rd at Pullman Hotel G
DIGITALINNOVATIONASIA.COM – FACEBOOK/TWITTER: DIASIATOURISM As our friend, you can take advantage of attending the China Boot Camp and Digital Aid Asia at a20% discount.LIKE US ON FACEBOOK AND FOLLOW US ON TWITTER AND APPLY PROMO CODE:FRIENDS-DIA-2013Register at http://DIAsiatourism.eventbrite.com/Or by going directly to: http://diasiatourism.eventbrite.com/?discount=FRIENDS-DIA-2013Chinese nationals spent a record US$102 billion on overseas travel 2012, taking it to the top ofthe international standings (Source: UNWTO, March 2013). International travel from China hasbecome a major source of growth for providers in the destination countries. There will be anaverage of 25 million first-time Chinese travellers every year, or 70,000 every day, for the next 10years. With over 564 million Internet users in China in April 2013 (an increase of 40 million newInternet Users in just the last year) which represents over 42% of their population and almostdouble the population of the US, more than 80% of Chinese travellers research and educatethemselves about destinations and brands online.The China Boot Camp on April 23rd, organized by Digital Innovation Asia (DIA) will helpcompanies understand how to reach and connect with “the new Chinese tourist” and affluentconsumers, by leveraging the complex social media landscape in China. Delegates will be ableto hear about the latest trends in marketing to Chinese consumers, and learn about the rapidlychanging and evolving Digital and Social Media Landscape in China, including the latest start-ups. Taking a deep dive into the complex and unique digital and social media landscape inChina, the April 23rd China Boot Camp will feature the unique opportunity to engage with threetop Chinese bloggers, sponsored by Chinese travel social media website Tripshow.com.Interested Travel Index members can apply to be part of a Chinese mini blogger match-up themorning prior to the China Boot Camp at a 20% discount.Every participant will receive a hard-copy version of the latest Essential China Travel TrendsBook (free e-book download available at www.chinatraveltrendsbook.com), and a special offer fora one-year Basic membership from TripShow.com, valued at RMB 5,000 or USD 800 (Note: SinaWeibo account is required). Don’t miss it if you are looking to get a slice of the most importanttourism source market.
DIGITALINNOVATIONASIA.COM – FACEBOOK/TWITTER: DIASIATOURISM AGENDA: 9:00 – 11:00 Chinese Blogger Match Sponsored by Tripshow.com Unique opportunity to connect with three top Chinese bloggers, the winners of the Spring 2013 Tripadvisor.com Chinese Social Influencer Competition. Please register separately at www.diasiatourism.eventbrite.com under “Chinese Blogger Match-‐Up” for USD 975. Enter the above code to receive a 20% discount. Note: Tickets are very limited to the Chinese Blogger Match-‐Up. 11:00 – 12:00 Registration & Lunch Mingling Sponsored by Pullman Hotel G Meet the speakers, bloggers, grab a bite, and get ready to take a deep dive into the Chinese digital and social media landscape 12:00 – 12:10 Introduction Speaker: Jens Thraenhart, Founder of Digital Innovation Asia 12:20 – 12:30 Top 10 China Travel Trends Sponsored by ChinaTravelTrends.com Speaker: Jens Thraenhart, Publisher of ChinaTravelTrends.com 12:30 – 12:45 The Importance of the Chinese Market Sponsored by PATA Speaker: Martin Craigs, CEO of the Pacific Asia Travel Association 12:45 – 13:15 8 Tips for Marketing to Affluent Chinese Consumers Sponsored by Dragon Trail Interactive How to build a China Marketing Strategy that works by leveraging offline and online marketing methods, from concept, execution, to measurement Speaker: Jens Thraenhart, Founder of Digital Innovation Asia 13:15 – 13:30 Networking Break Sponsored by Pullman Hotel G 13:30 – 14:00 The Chinese Digital & Social Landscape Sponsored by Dragon Trail Interactive
DIGITALINNOVATIONASIA.COM – FACEBOOK/TWITTER: DIASIATOURISM The Chinese digital and social media landscape is one of the most complex and competitive in the world, and the most important way to reach and influence sophisticated and affluent Chinese consumers. Learn how to build a digital strategy for long-‐term success, and not just short-‐term gain. Observe digital campaigns that worked in achieving a high viral spread and engagement. Part 1: Overview of the Digital Landscape & Developing a Digital Strategy Speaker: Jens Thraenhart, Co-‐Founder of Dragon Trail Interactive Part 2: The Players & Best Practice Case Studies of Digital Campaigns Speaker: George Cao, Co-‐Founder of Dragon Trail Interactive 13:30 – 14:15 Engaging & Inspiring Chinese Consumers to Travel Sponsored by Tripshow.com The movie “Lost in Thailand” created lots of buzz in China, which resulted in increased Chinese tourists to Thailand. Visual Content is a key influential when it comes to inspiring and influencing Chinese travelers where to go, where to stay, where to eat, and what to do and experience – especially with new Chinese tourists that are looking for personalized experiences. Chinese travelers take photos and share them on Chinese social media sites, especially Weibo. Learn on how to create a visual content strategy and leverage sites like Weibo.com and Tripshow.com when it comes to campaigns and social CRM. Speaker: George Cao, Co-‐Founder of Dragon Trail Interactive 14:15 – 14:30 Networking Break Sponsored by Pullman Hotel G 14:30 – 15:15 A conversation with Chinese Bloggers Sponsored by Tripshow.com A very unique session on what Chinese consumers are looking for when traveling outside of China. What are the issues? How to engage with top Chinese influencers to spread the word about your destination and brand? Moderator: Dale Lawrence, President of Skal Thailand & George Cao, CEO of Dragon Trail 15:15 – 16:00 Experiences from Travel Companies marketing to Chinese consumers – what worked and what didn’t Sponsored by Dragon Trail Interactive Hear from companies that have been marketing to Chinese consumers. Panelists: Representatives from travel companies Moderator: Jens Thraenhart, Co-‐Founder of Dragon Trail Interactive
DIGITALINNOVATIONASIA.COM – FACEBOOK/TWITTER: DIASIATOURISM 16:00 – 16:30 The Chinese Backpacker conquering the World Sponsored by Backpacker Magazine South East Asia Backpackers historically are the pioneers in opening and discovering new tourism destinations. What is the role of the Chinese backpacker? Very digitally savvy and engaged on social media, how can travel organizations, from tourist boards, hotels, airlines, and tour operators leverage Chinese backpackers as a completely new category of influencers. Speaker: Nikki Scott, Editor at Backpacker Magazine Southeast Asia 16:30 – 16:45 Networking Break Sponsored by Pullman Hotel G 16:45 – 17:15 China Boot Camp Lab Sponsored by Dragon Trail Interactive A new session that will give the audience a unique opportunity to get free advice and consulting. Show your Chinese website, and get live critic and feedback on what to improve. Speaker: George Cao, Co-‐Founder of Dragon Trail Interactive 17:15 – 17:45 Conclusion & Discussion Sponsored by SKAL Thailand Ask the experts, debate issues, and engage with peers, on how to tackle the Chinese travel market. This is a fun and engaging way, open for all delegates to participate. Moderator: Dale Lawrence, President of SKAL Thailand 17:45 – 18:00 Closing Speaker: Jens Thraenhart, Founder of Digital Innovation Asia 18:00 – 20:00 DIA Pop-‐Up Party Sponsored by Pullman Hotel G