2. OBJECTIVES:
1. POTENTIALLY NEGATIVE ASPECTS OF
SOCIAL MEDIA
2. HOW TO INCREASE BOOKINGS, USING
FACEBOOK
3. HOW SOCIAL MEDIA IS GROWING AND
CHANGING IN TERMS OF TRAVEL
4. RECOMMENDATIONS & FUTURE
IMPLEMENTATIONS
4. BE AWARE OF
WHAT YOU POST
What happens on the Internet
stay on the internet
Customers have more control
than you
Don’t post irrelevant material
Be smart
5. SAFETY
There will be hackers
Make sure your employees are
aware of Trojan horse links
Have a reliable protection
software
Have a well experienced I.T.
Team
6. CONTROL
Remember, you have less control
over your customers
For example, Likes and shares
To get the attention, you have to
prove a point
Compare your competitors and
show statistics
Do not force potential
customers to like and share
Do not over do it
14. SOCIAL MEDIA&
TRAVEL
Social Media has been growing and evolving into a
part of people's everyday routine.
In particular the sharing economy has resurfaced,
using the initial concept of owning and sharing
physical goods.
Travel industry + content based marketing go
hand-in hand.
Study conducted showed 97% of millennials using
social network whilst traveling.
Using a P2P marketplace strategy can be beneficial
in terms of having User Generated Content.
15. ENGAGEMENT
CIRCLES
Current channel mix: Facebook,
Website, Instagram, Twitter, Blog,
Pinterest and Google+
Facebook + Twitter used as
informational, promoting sales
Instagram, Pinterest and Blog used to
display enticing images
Overall positive comments and
customer engagement
Aesthetically pleasing and high quality
photos
17. COMPETITIVE
ADVANTAGE
Higher-end model + bloggers giving
local insight
TheInspired Edition using UGC
Local reviews highlighting restaurants,
neighborhoods, attractions,
transportation
Transparent unbiased opinions and
recommendations
18. PERSONAS
Global travelers using P2P & sharing
economy means of staying luxurious
homes versus a hotel
Tend to search for luxury villas, and
luxurious accommodation means
Regular users of social media sites
Using smartphones to visit sites (news
articles, social media feeds, online
shopping and apps
Age range 25 - 60+
19. RECOMMENDATIONS
Implementation of Hootsuite
Managing social media sites and
collecting data through analytics
Different payment plans and options
Trial with Basic account managing 3
accounts
Allows you to monitor and engage
Save time posting content
Safe and secure
Message & post scheduling
20. RECOMMENDATIONS
Digital Customer Lifecycle model
Set of unified hashtags to identify with
your brand
Asking followers questions to increase
engagement
Geotagging photos
Standardizing names of the blog +
other social media accounts
22. POSITIVE
ASPECTS OF
WEBSITE
Beautifully designed streamlined website
Attractive photos that attract customers
and excite potential new customers
Allows customers to research potential
destinations
23. WEBSITE
RECOMMENDATIONS
Every Travelstaytion post should include a link to
the website, ideally to the page relating to the
websites "deal" or "offer"
Objective to have potential customers clicking
through webpage
Having customers click through to the website
ensures customers who are more likely to book a
stay, and convert into a loyal customer
24. IMPLEMENTATION OF
SOCIAL MEDIA
MANAGER
When users are on social media, they are engaged; reading
articles, forming opinions
Social media manager would have the ability to into that
potential audience
The social media manager would have to have understand
the channel diversity between the different social medias
and have posts relevant to respective channels.
25. ROLE OF SOCIAL MEDIA
MANAGER
Pop-Culture!
A relevant post is a more likely to be
clicked.
Spinning Articles.
Star Wars Day – #MayThe4thBeWithYou
26. CROSS CHANNEL MARKETING
Similar Message, Different Delivery
Pintrest
More Consistent Activity Online
Inactivity can cause more harm than benefit
27. GENERATING BUZZ
Creating uniformity
across all social media Followers,
and Likers have developed the
expectation to engage with your
page.
Photo Competitions/Raffles
Very Common Practice Facebook
& Instagram
Prize very cost efficient
