Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. Jan. - Dec. 2023
Digital Marketing
Strategy

2. PTM Team - Your Contact
Νικολέτα Κουτσοθεοδωρή
Τζέννη Παναγιωτίδου
linkedin.com/in/nkoutsotheodori
linkedin.com/in/jennypanagiotidou

3. Buyer Personas
Karrie
45-60 y.o.
Lives to Work, Loves Luxury &
Wellness
Judy
61-75 y.o.
Loves her Grandchildren & Supports
Community, Enjoys Pilates & Meet ups
with Friend
Harvey
45-60 y.o.
Businessman, Enjoys Luxury &
Expensive
Jay
61-75 y.o.
Businessman, Enjoys Luxury
& Expensive

4. Demographics
38% 45-74 y.o.

5. The Competitor
Ο βασικός ανταγωνιστής του Cedars Sinai
Hospital στο digital περιβάλλον είναι το
Glendale Medical Center.
Ο ανταγωνισμός σε αριθμούς:
Authority Score: Glendale Medical Center 66
(Cedars Sinai 71)
Organic Search Traffic: Glendale Medical Center
1.2M (Cedars Sinai 9.3M)
*Το Glendale Medical Center δεν έχει active
παρουσία στα social media.
source: ubersuggest

6. Where You Come to
Creative Concept
For You & Others
#HealWithCedars #LearnWithCedars #CareWithCedars
Heal Learn Care

7. Creative Concept - Θεματικές
Heal Learn Care For You & Others
• Tips για ευεξία και πρόληψη
• Τα πιο συνηθισμένα συμπτώματα και
πώς να τα εντοπίσουμε.
• Το check up στα 50, στα 60 και στα 70.
• Data in Health Care
• Robotics | Innovation & Tech
• Παγκόσμια Ημέρα Κλινικών Δοκιμών
• Ξεχωριστές -leading στο είδος τους-
προσωπικότητες
• Luxurious εγκαταστάσεις και παροχές.

8. Data in Healthcare | Explained
Video | VOX YouTube Channel
Άρθρο & Infographic | Los
Angeles Business Journal
• 17 Άρθα
• 1 video
• 2 Infographics
• 16 Graphics
CONTENT
12 Άρθρα με Graphics | LA Weekly, Section: Wellness
Άρθρο & Infographic | Los Angeles Daily News
Content Marketing

9. Απαντήσεις σε Quora
LinkeIn Post
• 250 posts
(5/week)
• 50 UGC/Shares
FACEBOOK
• 182 posts
• 182 stories
INSTAGRAM
• 104 posts
(2/week)
LINKEDIN
• 26 answers
(1/2 weeks)
QUORA
Facebook Post Instagram Story Instagram Post
Social Media Marketing
• 1.000+ Tweets
(3/day)
TWITTER
Instagram Post

10. • 8
Campaigns
FACEBOOK
• 4 Campaigns
LINKEDIN
YouTube Video Ads
Facebook & Instagram Ads
LinkedIn Ads YouTube Ads
GOOGLE
• 13 Display
• 2 Search
• 4 Video
Google Display Ads
Social Media & Google Advertising

11. • 3 Native
• 5 Advertorials
ARTICLES
• 1 Skin
• 1 Premium
Display
BANNERS 5 PUBLISHERS
Premium Display | Fastcompany,
Section: Impact
Native Άρθρο | Fastcompany
Skin | LA Times, Homepage
Premium Advertising
Native Άρθρο | LA Times

12. • 6 Posts
• 11 Stories
POSTS/STORIES
5 INFLUENCERS
Influencer Marketing
Kevin Cuenca
Barb Schmidt

13. DIGITAL ADVERTISING MEDIA PLAN
Media Plan
INFLUENCERS MEDIA PLAN

14. Timeline
Jan
.
Feb. Mar. Apr. May. Jun Jul. Aug. Sep. Oct. Nov. Dec.
Luxury - Facebook & Instagram + Health Tips/Luxury - GDN + Search Ads

15. Total Budget
Media Spending
80%
Management Fee
11.6%
Production Cost
8.4%
Premium Advertising
32.9%
Google Ads
25.5%
Social Media Ads
24.1%
Influencers
17.4%
• Media Spending: 1.000.396$
• Production Cost: 104.800$
• Management Fee: 144.956$
*Total Budget: 1.395.108$
• Google Ads: 334.351.830
• Social Media Ads: 242.200.000
• Premium Advertising: 7.280.000
• Influencers: 778.600
*Total Impressions: 566.305.355
40,8% 57,8%
Impr. - SoMe Impr. - Google Ads

16. PTM Team
Ανδρέας Καργαρώτος
Ειρήνη Γεροντοπούλου
Κατερίνα Βλάχου
Νικολέτα Κουτσοθεοδωρή
Νίνα Γενναδοπούλου
Τζέννη Παναγιωτίδου
Τόνια Τζαφέρη
linkedin.com/in/andreas
kargarotos
linkedin.com/in/nkoutsotheodori linkedin.com/in/eirini-
gerontopoulou-8a9247167
linkedin.com/in/jennypanagiotidou linkedin.com/in/aikaterini-
vlachou-a283b2186

17. Ευχαριστούμε!

18. More info:
• Production Cost & Management Fees: Ανάλυση
• Media Plan: Ανάλυση
• Top CEOs: Teaser Video
• Influencers' stats: influData