Social media learning from leaders in the field

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Hopefully, your Facebook Page has consistent content; you are listening online and responding to your
users; you’ve thought strategically about how to utilize other social media channels like Twitter and YouTube. So … what’s next?


By discussing examples from camps, other nonprofits, and for-profit businesses who are leading the way with more
sophisticated social media offerings, participants will consider new ideas about how to achieve their outreach goals.

This presentation was delivered during the November 2011 Grinspoon Institute Annual Conference. A two-page synopsis of this session can be found online here:


http://gijp.org/uploadDocs/3/Synopsis.pdf

Comments? Tweet me at @kmartone.

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Social media learning from leaders in the field

  1. 1. Social Media Learning from Leaders in the Field <ul><li>November 13, 2011 </li></ul><ul><li>Kevin Martone </li></ul><ul><li>Technology Program Manager, Grinspoon Institute </li></ul><ul><li>[email_address] </li></ul>
  2. 2. http://www.flickr.com/photos/zitona/2907701791/
  3. 3. http://www.flickr.com/photos/rebeccaselah/3992109664/
  4. 4. http://www.flickr.com/photos/quinnanya/4254950749/
  5. 5. Engage/Respond
  6. 7. Mix of content
  7. 13. What else can we do? What’s Next?
  8. 15. Examples – Don’t just copy…
  9. 16. So, What’s Next? Steward/Engage (Continual) Solicit/Move to Act (i.e. Advocate, Enroll, Register for Event) Cultivate/Engage Find
  10. 17. So, What’s Next? Steward/Engage (Continual) Solicit/Move to Act (i.e. Advocate, Enroll, Register for Event) Cultivate/Engage Find
  11. 18. Find
  12. 19. Facebook Ads
  13. 20. Sponsored Story Ads
  14. 22. So, What’s Next? Steward/Engage (Continual) Solicit/Move to Act (i.e. Advocate, Enroll, Register for Event) Cultivate/Engage Find
  15. 26. Make it Fun!
  16. 29. Contests
  17. 31. Friendly Competition?
  18. 33. So, What’s Next? Steward/Engage (Continual) Solicit/Move to Act (i.e. Advocate, Enroll, Register for Event) Cultivate/Engage Find
  19. 34. Solicit/Move To Act
  20. 39. Other actions? (or Retweet)
  21. 40. So, What’s Next? Steward/Engage (Continual) Solicit/Move to Act (i.e. Advocate, Enroll, Register for Event) Cultivate/Engage Find
  22. 41. Thank You Video
  23. 42. Direct “Thanks!” on Social Media
  24. 43. Steward/Engage – What Else? <ul><li>Post recognition photos online – plaques, naming rights, etc. </li></ul><ul><li>How about a virtual donor wall app on Facebook? </li></ul><ul><li>See Cultivation activities already mentioned! </li></ul>Cultivate!
  25. 44. Put it all together
  26. 45. So, What’s Next? Steward/Engage (Continual) Solicit/Move to Act (i.e. Advocate, Enroll, Register for Event) Cultivate/Engage Find
  27. 46. http://www.flickr.com/photos/quinnanya/4254950749/

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