Twitter For Nonprofits


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Overview of Twitter: How it works, how it might be used effectively by Nonprofits, and how some nonprofit camps in particular are using it currently.

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Twitter For Nonprofits

  1. 1. Twitter for Nonprofits: July 21, 2009 Kevin Martone and Joe Ruotolo Technology Program Team Grinspoon Institute for Jewish Philanthropy Reconnecting 140 Characters at a Time
  2. 2. Agenda: <ul><li>Welcome 1:00 – 1:05 </li></ul><ul><li>Twitter Basics 1:05 – 1:25 </li></ul><ul><li>Twitter as an Organization 1:25 – 1:35 </li></ul><ul><li>Other Twitter Tools 1:35 – 1:40 </li></ul><ul><li>Camp Examples 1:40 – 1:55 </li></ul><ul><li>Fundraising on Twitter 1:55 – 2:00 </li></ul><ul><li>Issues 2:00 – 2:05 </li></ul><ul><li>Tweeting our Conference 2:05 – 2:10 </li></ul><ul><li>Feedback/Questions 2:10 – 2:20 </li></ul>
  3. 3. Notes on Today’s Session <ul><li>Today’s Topic </li></ul><ul><ul><li>Twitter is a fast-growing social media service that can be used to reach out to constituents </li></ul></ul><ul><ul><li>More and more camps are utilizing the service to reach out to parents and alumni </li></ul></ul><ul><ul><li>Each camp needs to better understand if/how Twitter fits into their overall outreach and communications strategy…and how they can best implement it </li></ul></ul><ul><ul><li>This presentation will give an overview for beginners and some more in-depth tips for more advanced users </li></ul></ul><ul><li>The Presentation and Recorded Session will be available for download on http:// within 24 hours </li></ul>
  4. 4. What is Twitter? <ul><li>140 Character “Tweets” to the World </li></ul><ul><ul><li>“ What are you doing?” </li></ul></ul><ul><ul><li>“ Followers” receive messages directly </li></ul></ul><ul><li>Combination of Instant Messaging (IM) and Blogging </li></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><li>Discuss anything! Status updates, links to articles, requests for info, etc. </li></ul><ul><li>Tweet via text message, smartphone, web </li></ul><ul><li>Many tools to manage and search the flow of information on Twitter </li></ul>
  5. 5. Why Should We Tweet? <ul><li>Your Outreach/Communication Goals? </li></ul><ul><ul><li>If Twitter helps reach those goals… </li></ul></ul><ul><li>Engage and Learn </li></ul><ul><li>Fun! </li></ul><ul><li>Post Updates for Parents </li></ul><ul><li>Can Drive Traffic to Website, FB Page, … </li></ul><ul><li>Demographics </li></ul><ul><ul><li>35-49 is largest demo group on Twitter </li></ul></ul><ul><ul><li>1,000+% growth from Feb. 2008 to Feb. 2009 </li></ul></ul>
  6. 6. Photo by cogdogblog on Flickr
  7. 7. Getting Started <ul><li>Go to </li></ul><ul><li>Register yourself or your Organization </li></ul><ul><li>160 Character Bio </li></ul><ul><li>Upload a Photo </li></ul><ul><li>Upload/Choose a Design (Background) </li></ul><ul><li>Send Tweets! </li></ul>
  8. 8. Getting Started (cont’d) <ul><li>Settings </li></ul><ul><ul><li>Can “protect” updates </li></ul></ul><ul><ul><li>Bio </li></ul></ul><ul><ul><li>Devices (text updates) </li></ul></ul><ul><ul><li>Notices (email) </li></ul></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Design (background) </li></ul></ul>
  9. 9. Getting Started (cont’d) <ul><li>Twitter is also a great Listening tool </li></ul><ul><li>Real-time </li></ul><ul><li>Find people </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><ul><li>( ) </li></ul></ul></ul><ul><ul><ul><li>Click “Advanced Search” </li></ul></ul></ul><ul><ul><li>“Find People” link </li></ul></ul><ul><li>Follow/be followed </li></ul>
  10. 10. Getting Started (cont’d) <ul><li>Example Search: Camp Harlam </li></ul>
  11. 11. Twitter Lingo Block a User from Following your Tweets Block Shortened URL of a webpage (, tinyurl, etc.) – Be wary of these from unknown people Short URL An update on Twitter Tweet People subscribed to receive your tweets Followers “ Save” specific tweets as favorites Favorites Send (private) msg directly to user DM (Direct Messages) Send (public) msg directly to user on Twitter @ Replies Forward other people’s tweets Retweet (RT) Allows easy searching; global “conversation” Hashtags (#) Determines which tweets will show up on your personal homepage Follow/ Unfollow
  12. 12. Twitter Profile
  13. 13. Twitter as an Organization <ul><li>Be Authentic! </li></ul><ul><li>Conversations: </li></ul><ul><ul><li>2-way </li></ul></ul>
  14. 14. Twitter as an Organization (cont’d) <ul><li>Follow us! @ gijp </li></ul><ul><li>Tools to allow multiple people to post to same Organizational Twitter Account </li></ul><ul><ul><li>CoTweet </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Also offer integrated URL shortener/stats </li></ul></ul><ul><ul><li>Can schedule/assign future Tweets </li></ul></ul><ul><li>Widgets can show Twitter feed on website or blog </li></ul>
  15. 15. Other Twitter Tools <ul><li>Desktop Twitter Apps </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Twitterrific (Mac only) </li></ul></ul><ul><li>TwitterBerry (Blackberry) </li></ul><ul><li>TweetDeck or Twitterfon (iPhone) </li></ul><ul><li>TweetBeep – email alerts on Twitter search </li></ul><ul><li>Twtvite – Create “tweetup” event on Twitter </li></ul><ul><li>TwitterAnalyzer – review stats of your followers, conversations, links, etc. </li></ul>Other suggestions from seasoned Twitterers?
  16. 16. Camp Example: URJ Henry S. Jacobs Camp
  17. 17. Camp Example: Camp JORI
  18. 18. Camp Example: Camp Judaea
  19. 19. Camp Twitter Accounts *Some view Tweets on Camp Website or Blog instead Updates, fun 5-7 per day 220 URJGFC URJ Greene Family Camp Updates, some dialog/RT, fun Every 1-2 days 65 CampJudaea Camp Judaea Updates, fun 2-3 per day 25 JORITweet Camp JORI Updates, fun, links to website Every 1-2 days 82 SurpriseLake Surprise Lake Updates, links to website, focus on Alumni Every 1-2 days 39 HerzlCamp Herzl Camp Updates, fun 5-10 per day 133 URJCampHarlam URJ Camp Harlam Content Post Freq Followers* @ Camp
  20. 20. Fundraising on Twitter <ul><li>Twitter fundraising works best for a specific event or challenge </li></ul><ul><ul><li>Link to online giving page or ChipIn/Causes Widget </li></ul></ul><ul><ul><li>TipJoy (Fundraising via PayPal directly on Twitter) </li></ul></ul><ul><li>Otherwise, used for finding and engaging constituents; cultivate via other channels </li></ul><ul><li>Examples </li></ul><ul><ul><li>Tweetsgiving </li></ul></ul><ul><ul><li>140 Smiles </li></ul></ul>
  21. 21. Issues <ul><li>Short URLs </li></ul><ul><li>Spam </li></ul><ul><ul><li>Block Followers </li></ul></ul><ul><ul><li>Report Spam </li></ul></ul><ul><ul><ul><li>Follow @spam </li></ul></ul></ul><ul><ul><ul><li>DM offending Twitter username </li></ul></ul></ul><ul><li>Legitimate email address not needed to register </li></ul><ul><li>Easy to follow (without updates “Protected”) </li></ul><ul><li>Watch what you say! </li></ul><ul><ul><li>Anyone can see it (unless “Protected”) </li></ul></ul><ul><ul><li>Can delete tweets, but will be available via search on Twitter and Google for days </li></ul></ul><ul><ul><li>Don’t tell the world you will be away for a week (or summer!) </li></ul></ul>
  22. 22. Tweeting our Conference <ul><li>#gijp </li></ul><ul><li>Pre-planning </li></ul><ul><ul><li>Tweet plans – Attending? Sessions? etc. </li></ul></ul><ul><li>During conference </li></ul><ul><ul><li>Tweet questions </li></ul></ul><ul><ul><li>Post comments </li></ul></ul><ul><ul><li>Tweetups? </li></ul></ul><ul><li>Post-conference </li></ul><ul><ul><li>Continue discussion of learnings, sharing info </li></ul></ul>
  23. 23. Questions? Photo by Xurble
  24. 24. Grinspoon Institute Webinars – Feedback/Questions <ul><li>How did we do? </li></ul><ul><li>How was the level of detail? </li></ul><ul><li>What topics would you like to learn about in this format? </li></ul><ul><li>Is there a topic you’d like to share in a future Webinar? </li></ul><ul><li>Any other suggestions? </li></ul>
  25. 25. Next Webinar… <ul><li>Will be back in September </li></ul><ul><li>In the meantime: </li></ul><ul><ul><li>Check out our Webinar archives </li></ul></ul><ul><ul><li>Join the discussion on our Discussion Boards </li></ul></ul><ul><ul><li>Help us make these Webinars as helpful as possible to you: </li></ul></ul><ul><ul><ul><li>If there is a specific topic you would like us to present via our Webinars, let us know! </li></ul></ul></ul><ul><ul><ul><li>If you would like to present in a Webinar on a specific topic, let us know! </li></ul></ul></ul>
  26. 26. For More Information <ul><li>This presentation and recorded session will be available in our Webinar archives by the end of the week: </li></ul><ul><li>Recent GIJP Blog Post re: Twitter </li></ul><ul><li>Twitter in Plain English Video by CommonCraft </li></ul><ul><li>Follow us @ gijp ( ) </li></ul><ul><li>Become our Facebook Page Fan </li></ul>