Social Networking What Is It And Why Should I Care 112408

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An overview (from November 2008) of Social Networking tools and why they are important for nonprofits.

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  • Social Networking What Is It And Why Should I Care 112408

    1. 1. Social Networking: What is It?...and Why Should I Care? November 24, 2008 Kevin Martone Technology Program Manager, Grinspoon Institute [email_address]
    2. 2. Introductions <ul><li>Kevin Martone, Technology Program Manager, Grinspoon Institute </li></ul><ul><li>Joe Ruotolo, Business Systems Analyst, Grinspoon Institute </li></ul>
    3. 3. Agenda: <ul><li>Social Media – What Is It? </li></ul><ul><li>Why We Care </li></ul><ul><li>How To Utilize Social Media </li></ul><ul><li>Social Media Tools </li></ul><ul><li>For More Information </li></ul><ul><li>Summary/Conclusion </li></ul>
    4. 4. Social Media – What Is It? <ul><li>Thoughts? What IS Social Media? </li></ul><ul><li>Wikipedia Definition: </li></ul><ul><ul><li>Primarily Internet- and mobile-based tools for sharing and discussing information </li></ul></ul><ul><ul><li>Relatively cheap tools that enable anyone (even private individuals) to publish or access information </li></ul></ul>
    5. 5. Social Media – Why We Care <ul><li>Both a Challenge and an Opportunity </li></ul><ul><li>Challenge – Campers, Alumni, etc. are already online discussing camp, posting photos and videos. You can’t control the discussion. </li></ul><ul><li>Opportunity – Social Media tools can be used to build community, reconnect with constituents, learn about concerns, and continue to build and update your database. For free . </li></ul>Lisa Simpson : “Do you know that the Chinese use the same word for crisis as they do for opportunity?” Homer Simpson : “Yes – Crisitunity!”
    6. 6. Social Media – How To Utilize <ul><li>The most important way to utilize Social Media… </li></ul><ul><li>Listen! </li></ul>Photo adapted from flickr.com – niclindh
    7. 7. Social Media – How To Utilize (cont’d) <ul><li>Once you are listening, you can also: </li></ul><ul><ul><li>Engage </li></ul></ul><ul><ul><li>Move to Act </li></ul></ul><ul><li>Leverage Volunteers/Alumni Committee </li></ul>
    8. 8. Social Media – Important Consideration <ul><li>These tools are free or low cost, but… </li></ul><ul><li>… it takes time and resources to manage effectively </li></ul><ul><li>Camps must consider the use of these tools strategically, as part of an overall outreach and fundraising plan </li></ul>
    9. 9. Social Media Tools <ul><li>And more… </li></ul>
    10. 10. Social Media Tools – Facebook/MySpace <ul><li>Popular, fast-growing social media sites </li></ul><ul><li>People are grouping together on Facebook under the name of your camp. Maybe MySpace, too. </li></ul><ul><li>Listen: Where are your constituents? What are they saying? Posting? </li></ul>
    11. 11. Social Media Tools – Facebook/MySpace <ul><li>Tamarack Camps </li></ul>Do you use one of these Social Networking Sites? How?
    12. 12. Social Media Tools – Ning.com <ul><li>Create a free/low cost gated social networking site </li></ul><ul><li>Pros: Manage content, restrict access </li></ul><ul><li>Cons: Must drive traffic there </li></ul>
    13. 13. Social Media Tools – Ning.com <ul><li>Pinemere Camp </li></ul>Do you use Ning.com? How?
    14. 14. Social Media Tools – YouTube <ul><li>Free video-sharing site </li></ul><ul><li>Millions of videos uploaded and viewed every day </li></ul><ul><li>Important : Videos and other multimedia show up high in search engine results </li></ul><ul><li>Simple to embed or link to videos on camp website, blog, etc. Example – URJ Harold Grinspoon tribute video on the HGF website . </li></ul><ul><li>Can use sites like Animoto.com to create videos with just still digital photos and music. Easy to upload to YouTube. </li></ul>
    15. 15. Social Media Tools – YouTube <ul><li>Beber Camp </li></ul>Do you use YouTube? How?
    16. 16. Social Media Tools – Flickr <ul><li>Popular photo sharing site </li></ul><ul><li>Can share, download, utilize photos </li></ul><ul><li>Can create groups on common theme </li></ul><ul><li>Like YouTube videos, these photos can be tagged and often show up in search engine results </li></ul>
    17. 17. Social Media Tools – Flickr <ul><li>URJ Eisner Camp – 50 th Anniversary Event </li></ul><ul><li>Photos from attending alumni posted and tagged on Flickr. Anyone can view, download, and comment on photos. </li></ul>Do you use Flickr? How?
    18. 18. Social Media Tools – Twitter <ul><li>Users send 140 character “tweets” (messages) to their “followers” (friends) </li></ul><ul><li>Can discuss anything – what you are doing, links to articles of interest, requests for information/assistance, etc. </li></ul><ul><li>Many tools to manage and search the flow of information on twitter </li></ul>
    19. 19. Social Media Tools – Twitter <ul><li>URJ Henry S. Jacobs Camp </li></ul><ul><ul><li>Microblogging </li></ul></ul>Do you use Twitter? How?
    20. 20. Social Media Tools – Blogs/RSS Feeds <ul><li>Blogs are a simple/low cost way to share news, stories, pictures, video, etc. </li></ul><ul><li>Easy to update </li></ul><ul><li>Easy to disseminate </li></ul><ul><ul><li>RSS Feeds (Real Simple Syndication) allow users to “subscribe” to a blog via a Feed Reader (Google Reader, MyYahoo!, others) or email </li></ul></ul><ul><ul><li>Don’t have to go to the blog every day to get updates. </li></ul></ul>
    21. 21. Social Media Tools – Blogs/RSS Feeds <ul><li>Many Camps are Blogging </li></ul>Are you blogging? Utilizing RSS Feeds?
    22. 22. Social Media Tools – Podcasting <ul><li>Sharing audio and/or video over the internet </li></ul><ul><li>Users can view one “episode” or subscribe to all (like an RSS feed) and listen/watch via iTunes, on their iPod, or with similar technology </li></ul>
    23. 23. Social Media Tools – Podcasting <ul><li>Ramah New England </li></ul><ul><ul><li>Radio Ramah – irregular posting of camper stories/interviews, updates on programming, etc. </li></ul></ul><ul><ul><li>Torat Ramah – weekly Torah readings/discussion </li></ul></ul>Are you podcasting? If so, what kind of content?
    24. 24. Social Media Tools – Other <ul><li>Many more popping up every day </li></ul><ul><li>Key: Know where your constituents are and LISTEN!!! </li></ul>Are you using any other tools not on this list?
    25. 25. For More Information <ul><li>Tech Program Blog: www.gijptech.blogspot.com </li></ul><ul><li>eNewsletter Archives: www.tinyurl.com/gijparchives </li></ul><ul><li>GIJP Tech Program Website: www.gijp.org/services/technology.php </li></ul><ul><li>GIJP Tech Program Website Resources: www.gijp.org/resources/technology.php </li></ul><ul><li>CommonCraft “In Plain English” videos: www.youtube.com/user/leelefever </li></ul><ul><li>Note that this presentation will be available online soon with links to each of the examples mentioned within (along with all other presentations at the conference) </li></ul>
    26. 26. Summary/Conclusion <ul><li>Q&A </li></ul><ul><li>Evaluations </li></ul>

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