The document discusses the various software and technologies used for planning, filming, and post-production of a music video project. Blogger was used to document the process. Wikipedia, Google, and YouTube were used for research. Slideshare allowed PowerPoint presentations to be shared. Final Cut Pro was the primary editing software used to add effects, transitions, color adjustments and more. A Sony camera was used for filming. Photoshop edited images for ancillary texts.
2. BLOGGER
• I used blogger to show all my
progress from planning to
postproduction to the evaluation.
This is where I drew all my
information and coursework
together. I chose to use a blog
because it is like an online diary
so it would be the simplest way
to show my steps to my final
product. It allowed me to apply
pictures, prezis, youtube videos
and slide share on to my post
through embedding the code
3. WIKIPEDIA
• I used Wikipedia for my research at 2 different
parts. Firstly I used it to research my artist as
this helped me find what genre she is, her
style, basically anything that could help me with
the creation of my music video was partly
influenced by the Lana Del Rey Artist Page. It
also helped me when find out other artists from
the similar genre.
4. GOOGLE
• I used google as this was the best
place to find my research as it is the
top ranking search engine on the
internet. It helped me find articles
around issues and themes involved in
my video like
drugs, alcohol, suicide, smoking, teen
age sex and breaking societies norms
and values. This is like the post of
‘stereotypes’ of crystal meth addicts.
Google was also the place where I
searched for all the images that are
shown on my blogger as it helped me
find the most suitable.
5. SLIDESHARE
• Blogger wouldn’t let me attach a full
PowerPoint to my posts so instead I used a
PowerPoint sharing website called slide share.
This allowed me to post my full PowerPoint
without me having to save each slide as a jpeg
and having to attach several different pictures
to one post which made it look messy. Slide
share also added to my variety forms of media
making my blog more creative.
6. POWERPOINT
• I used PowerPoint now and then to put my
information together on a slide share. However the
main use of it was how I could convert a slide to a
picture. This helped me create collages of
celebrity’s and imagery which I could easily post
onto my blog and make it look creative. It also
allowed me to have text and images together and
group ideas together by each slide.
7. PREZI
Prezi is a creative way to express my ideas and is different than me just
writing on a post for every bit of my blog, by doing this it make it’s more
interesting.
• I used Prezi to show the information I had researched on crystal
meth addicts opposed to the normal people they can be and how
stereotypes are not always correct which is like my video whereas
the girl who is a drug addict is not stereotyped in her happy life to
be one. I chose to use prezi because I had several pictures to put
on which would flow if it was on a prezi presentation.
• I used several theoretical approached in my music video about
narrative, genre, audience theory's, representation (stereotyping)
which creates a deeper understanding of resonant and reflective
media texts. I used prezi to show this because of the theme of a
chalkboard. It made it more interesting and emphasised that it was
something I learnt in lesson.
8. YouTube was used in my planning for several things. It helped me research
conventions of my genre by enabling me to go and find music videos of
songs by Lana del Rey and also artists similar to her like Birdy.
MAIN FORM OF SOFTWARE WHICH I USED
THE MOST
9. • • I uploaded all the videos I had
filmed onto YouTube because that
was the only way I could put them
on my blogger. I also liked the idea
of uploading them to YouTube as it
meant I could get feedback from
anyone as I didn’t set it to private. It
is also an easy way for me to share
it on social networking sites such as
facebook, twitter etc.
10. • • I used YouTube to help me construct
my initial idea through already made
videos. I got inspiration from several to
help me with storylines, editing, mise en
scene, lighting etc. I chose to do this
because every artist in this industry
puts there music videos on youtube via
vevo etc. who have paired up with
music industry’s. Therefore this gave
me easy access to any video I wanted
by any artist. It also meant that I could
upload these videos on my blogger so
my audience could see exactly what I
wanted to try and recreate through the
video that I would make.
11. • • It helped me find videos of my artist
that had already been created for her
songs which enabled me to research
and find the particular conventions of
the genre and my artist herself by her
costume editing etc. throughout the
original videos. Especially when it
came along to finding the original
video of ‘Carmen’ itself, which I
copied parts and themes into my
video which was shown on my
previous post for the first part of the
evaluation.
12. • • Youtube helped me find
tutorials on how to do hair
and makeup. The main one I
found was how to do a
natural makeup look which
is a convention of some of
lana del reys music video
and I wanted to make my
actress look natural and
innocence when she is an
happy life which was
opposing to her sad anger
life of smudged makeup.
13. • • Helped me find elements
of theorist perspectives in
existing videos like Levi
Strauss- binary opposites
etc. This is to prove that
their theories are
incorporated into music
videos.
14. • • Tutorials on how to use
the mac. Before I began
creating my music video I
had never used a mac
before. Therefore it was
very complicated for me to
get my head my round and
learn how to use the video
editing final cut pro.
Youtube was helpful as it
helped me to find tutorials
to add effects etc. onto my
video.
16. APPLE MACS- FINAL CUT PRO
I used final cut pro to edit all my scenes that I had shot to eventually create a video. This was helpful as it enabled me to a dd several effects
throughout the production and make my video flow. The tools are shown below and how I used them:
• The cut and Trim option- the cut and trim option allowed me to cut each shot to the length that I wanted it. It also allowed me to crop
out bits that I didn’t need.
• The effects tab gave me lots of options when editing my video. I used several different effects throughout my production. The first was 50’s
TV which gave my scenes a black and white effect and also made the video look like it was being watched on a Television set from back in
the 50’s by adding an aged effect. Also what helped me add an aged effect was ‘aged film’ this made it look realistic like it was filmed
many years before now by the lines that would come over the shot every now and then. This helped with my conventions of the editing as
a lot of lana del rey videos are set back in the 60’s using 60’s styled cameras even though she is living in the present day. Therefore it
creates my video in the same style as a lot of hers by using these effects. I also used the effect Gaussian blur on part of my editing for
when the actress is drinking the alcohol . I wanted this to represent that the actress is drunk because an effect of alcohol usually gives
people blurred vision which is happening at this point in the video for the audience. On my first draft I used ‘frame’ I did this to represent the
actress being on TV explaining to the audience that they don’t want to do drugs etc. I did this because the frame means that this is what
she wants the audience to actually see and not her doing drugs. Again I used another effect like frame which was ‘camcorder’ this gave an
effect that actress was being videoed on a home camera, so this shows to the audience that even to her family and friends she acts happy.
• There was also a tab for transitions which moved one shot from another. The main one
I used was the fade shot. For the transitions from the scenes with the white
background to the scenes where she was doing all the bad things that society would
disapprove of like slitting her wrists. The reason I did this was to show that when the
actress is saying all this stuff the camera like ‘you don’t want to be like me’ she is
flashbacking to the reasons why people shouldn’t want to be like her and reminding of
herself the bad things.
17. FINAL CUT PRO CONTINUED
• I also used the slow motion/speed up option on parts of my video. The slow
motion effect was used on her pouring out the drugs onto her hand to emphasise
the fact she was doing this. I then used the speed up button for the scene when
she was walking the streets at night to show time passing by, again emphasising
the fact that this happens throughout the full night.
• To create more of an effect and help the audience clearly identify the happy and
negative scenes I used the colour adjustment option to make the bad scenes
darker and the happy scene lighter and brighter. To do this I used the exposure
tab for the negative scenes I put the shadows at -8%, the midtones at -4% and
the highlights at -55%. This helped the scene look a lot darker and help set the
atmosphere to represent her life being dark and scary for her when she is alone.
The happy scenes were most adjusted to 100% for the highlights to really help
show a clear contrast between her 2 different life's.
• I used the reverse option in my second draft at the end to show her backwards
doing the drugs to creating emphasis and add a bit to the narrative.
• The opactiy otpion allowed me to overlap to moving images at the same time to
create an effect thatv two things are going on.
18. MEMORY CARD
• I used the memory card to save all my footage and
photos for when I began my post production. With the
memory card it meant I could easily insert it into the
memory card slot on the mac and import my footage and
shots onto the computer. However I had a few
complications with this technology because I had too
much footage which meant I had to delete some off it
which ended up deleting my shots of the mac to for
some odd reason.
19. DAFONT.COM
• Was a website on the internet that I used to
find fonts for my ancillary texts, for example
for the titles. I chose to use this website
because there is thousands that look
conventional to cd covers especially lana del
reys. However the fonts off this website were
very difficult when trying to get rid of the
white background around each letter as there
was still the white glow. Therefore Photoshop
helped with this.
20. CAMERA- SONY HANDY CAM HDR 250
• I used this camera for filming my footage.
It created a clear picture and several key
components that was useful in the filming
process. The main one being the zoom
button. This camera was used mainly with
cinematography. The camera along with
the tripod allowed for a smooth movement
of panning and shots that were still. This is
important for my video because the still
shots emphasised that her life was also
still. The tripod legs also allowed me to get
the camera at different levels.
21. RIBBIT.COM
• Ribbit.com was only used to add the many
effects over the image like the brown texture
over the image, this helped make it look more
conventional to the lana del rey cd covers and
would catch peoples eyes.
22. ADOBE PHOTOSHOP
• Adobe Photoshop helped me edit my images for my digipack and construct my magazine
advertisement. The tools I used to create my product are explained below:
• Magic wand tool- This helped to remove the white backgrounds of any images I put onto
Photoshop.
• Brush tool- When removing the white background on the text from dafont.com it left some
white and removed parts that I needed. I used the brush tool with the zoom button to fill
certain parts of the text which had been removed with black so it looks stronger and
bolder.
• Eraser- The eraser also helped me with the same problem as it meant that I could get rid
of any white left over background colour that the magic wand didn’t completely get rid of.
• I also learnt last year how to airbrush my actresses face and add effects such as eye
shadow etc. This was from a tutorial on my AS blog.
• Photoshop also allowed me to play around with images. For example their
contrast, colour, overlapping images over one another (opacity), saturation etc.
23. FUJI FILM FINEPIX S2980 CAMERA
• I used my camera to take images for the
ancillary texts. The camera I used was a
fuji, it created very clear and strong images
as it was a 14.0 Mega pixel camera. It also
had a variety of features on it such as being
able to make my images black and white
although I stuck to the orginal effect as my
editing would come after on photoshop. I also
found out from using this camera that without
the flash it created very poor quality pictures
so it was important to have the flash up every
time I used it.
https://www.google.co.uk/?gfe_rd=cr&ei=QM0-U8qPsH7CA0AXk4YHgBg&safe=vss#q=fuji+film+camera&safe=vss&tbm=shop
24. EVALUATION
• For my evaluation I will use all the software and technology used in my section for
research techniques to present my information and findings for the questions.
