The document discusses the various media technologies and planning methods used in the production of a music video. Social media, email, and blogs were used to communicate with cast and crew. Filming schedules were created and shared via email. Online polls were conducted to help with genre and song selection. Research was done on 1940s/50s films to achieve a vintage look. Films like Citizen Kane and Rebecca provided inspiration. Photoshop and editing software like Final Cut Pro were used to design graphics and edit the video. Planning methods included storyboarding, schedules, and presentations created in PowerPoint and Prezi.

1. How did you use
media
technologies in
the construction
and research,
planning and
evaluation
stages?

2. Social Media
Staying in contact was important in the
planning process as it was through email
and social network sites that I could get
in touch with my actors and actresses.

3. Forward planning
To ensure my talent were
made completely aware of
the filming dates I planned
ahead and let them know
about filming weeks in
advance, this allowed me
to ensure that they were
going to be free as well as
myself.

4. More forward planning.
To ensure that everybody on set was all
on the same tracks I made a filming
schedule which I attached to emails
making them aware of who was needed
when.

5. Blogger
Using Blogger to
demonstrate my
work has
become a great
feature, as it is
easy to access
and great to
receive other
peoples
feedback over a
online poll.

6. Poll Results

7. 0
5
10
15
20
25
30
35
16-23 24 -32 33 -40 41+
How old are you?

8. 0
5
10
15
20
25
Male Female
Are you Male or Female?

9. 0
2
4
6
8
10
12
14
16
What is your favourite genre of music?

10. 0
5
10
15
20
25
30
Youtube TV Mobile Phone
App
Other
Where do you mostly watch music videos?

11. 0
5
10
15
20
25
Yes No
Have you heard of the 1975?

12. 0
2
4
6
8
10
12
14
Never
heard of
them
Chocolate Sex You The City Other
If Yes, which is your favourite song by The 1975?

13. What do these results prove?
• The majority of people who use
internet surveys are aged 16-23. This
proves that in order to capture the
eyes of my target audience I will have
to ensure that my video is on the
internet.

14. What do these results prove?
• To re-enforce my previous slide the
results of the next question prove that
the majority of people watch their
videos online.

15. What do these results prove?
• The reason I chose the song chocolate
was not only for its strong beat, but
also because in my survey it was the
most popular of the songs.

16. Flipagram
Flipagram is an App I
could access on my
IPhone, using flipagram
allowed me to display my
ideas in a new and
interesting way whilst
researching into the
1950’s time period.

17. YouTube
Using YouTube to share
my video’s allowed me not
only to place them on my
blog but to also to allow
others to see them and
comment or like/dislike
them. This was an easy
way to achieve a variety
of audience feedback.

18. To create a vintage look
• To create a vintage look I researched
existing 1940’s and 50’s movies (as
there where no music videos of that
time). I observed and took notes on the
camera angles used and this really
allowed me to get an insight into what
audiences of that time wanted to see.

19. Some clips I liked
• I found three movies on youtube which I
absolutely loved and really wanted to
incorporate into my music video.
Therefore I planned to use my
actors/actresses as silhouettes against
the movie screen as if they are watching
the movies.
• Citizen Kane
• Rebecca
• Notorious (kiss scene)

20. Citizen Kane
Citizen Kane is a 1941 American drama film
directed, co-written, produced by, and starring
Orson Welles. The picture was Welles' first feature
film. The film was nominated for Academy Awards
in nine categories; it won an Academy Award for
Best Writing (Original Screenplay) by Herman
Mankiewicz and Welles. Considered by many
critics, filmmakers and fans to be the greatest film
ever made, Citizen Kane was voted the greatest
film of all time in five consecutive Sight & Sound's
polls of critics, until it was displaced by Vertigo in
the 2012 poll. It topped the American Film
Institute's 100 Years ... 100 Movies list in 1998, as
well as the AFI's 2007 update. Citizen Kane is
particularly praised for its cinematography, music,
and narrative structure, which were innovative for
its time.

21. Rebecca
Rebecca is a 1940 American psychological
drama-thriller film. Directed by Alfred
Hitchcock, it was his first American project, and
his first film produced under contract with David
O. Selznick. The film's screenplay was a version
by Joan Harrison and Robert E. Sherwood
based on Philip MacDonald and Michael
Hogan's adaptation of Daphne du Maurier's
1938 novel of the same name. The film was
produced by Selznick and stars Laurence
Olivier as the brooding aristocratic widower
Maxim de Winter, Joan Fontaine as the young
woman who becomes his second wife, and
Judith Anderson as the stern housekeeper, Mrs.
Danvers.

22. Notorious
Notorious is a 1946 American
spy thriller film directed and
produced by Alfred Hitchcock,
starring Cary Grant, Ingrid
Bergman and Claude Rains as
three people whose lives become
intimately entangled during an
espionage operation. It was shot
in late 1945 and early 1946, and
was released by RKO in August
1946.

23. Photoshop
I used photo shop to create my
complete ancillary text
portfolio. I chose Photoshop as
it is a professional program with
great tools that allowed me to
layer and perfect.

24. I used Photoshop to create this
look…

25. My complete ancillary text
(Digipak)

26. Microsoft PowerPoint
Not only to create this
PowerPoint but also to
plan and prepare my
music video. I found it a
very helpful tool to create
my plans and lay them
out effectively. It really
helped me visualise
things.

27. SlideShare
I then used slide share to
share my PowerPoints
online so they would be
more condensed on the
post on my blog. This also
helped me to present it.

28. Microsoft Word
This was mostly used to
create tables of
schedules that would be
easier to attach to a email
which I would then send
to my talent.

29. Prezi
I used Prezi to
display my
presentations in a
more creative form.
This makes
presentations,
such as my health
and safety
presentation a lot
more interesting.

30. Web 2.0
I used google chrome for the
research elements of my music
video pre production.
Although the internet (web 2.0) is
extremely helpful, it can also be
difficult to search and sift through
the information that is factual,
reliable and accurate. This is one of
the main reasons why I conducted
my own online poll as apposed to
using results off the internet.

31. Computers
All of my pre and post
production work was completed
on a computer, this is because it
allows me freedom of design
with a professional finish.
I prefer to type my work so that I
am more aware of any spelling
mistakes I may have made or
any errors that need to be
corrected. It is also easier to
plan my work with order and
carry it around with me on a
memory stick.

32. Filming
I used a Sony HandyCam to
film my entire music video. I
found it simple to use and
extremely portable which was
essential when carrying it
round to a variety of locations.
It was helpful that the same
memory card could be used for
my video camera and my photo
camera.
I also used a tripod to keep my
camera still and stable, this
allowed me to avoid any shaky
shots.

33. Editing
software

34. Final Cut Pro
I decided to use final cut pro as my
chosen editing software, this is because
I found it simpler to use. One of my
weaknesses is editing and using
computer programming therefore I
allowed myself more time to complete
this section of my task.

35. Structure
Whilst editing my music video I had my
storyboard by the side of me to give me some
structure. Although this was helpful, I didn’t
stick to my storyboard exactly as some shots
were harder to film than others.
Final Cut Pro made my music video easy to lay
out. By simply moving a shot from one point to
another on the timeline I could create my
desired narrative.

36. Layers/ Filters
To add aspects of the Indie genre to my
music video I used layers and textures in
my music video. For example;
Black and White.
I used black and white to flatter the
image and to create a mysterious
look. I also find that many music
video’s can be quite boring if they are
just all in colour, therefore by adding
a few smaller sections in black and
white it breaks the narrative and
keeps the audience intrigued.

37. Layers/ Filters
To add aspects of the Indie genre to my
music video I used layers and textures in
my music video. For example;
Shot over shot blurring.
On many occasions I layered one shot
on top of the other perhaps a little bit
slower or quicker than the first to
create a distorted effect.

38. Layers/ Filters
To add aspects of the Indie genre to my
music video I used layers and textures in
my music video. For example;
“Fairy dust” effect.
I like to call this one the fairy dust
effect as (although it is extremely
hard to see in this image) it shows
little pigments of light floating across
the screen. I like this effect as I feel it
brings a sort of female innocence into
my music video. Although subtle I find
it very effective.