Ppt for brand war

1. Presented By: GROUP 3

2. INTRODUCTION
• Type : Subsidiary
• Industry : confectionery
• Founded : Birmingham, UK 1824
• Founder : John Cadbury
• Chairman : Irene Rosenfeld
• No. of Employees : 140000

3. HISTORY
• In 1861 becomes the largest
chocolate producters in UK
• In 1897 manufactured 1st milk
chocolate
• Today the largest confectionery
company in the world

4. VISION
• Promotion of brands carrying
mass franchise without
compromise on quality.
• Better product quality and
packaging.

5. MISSION
• Increase the width of chocolate
consumption with low price point
pack.
• Be a significant player in the
gifting segment.

6. PRODUCTS
• Dairy Milk
• Bournvita
• Perk
• 5 Star
• Gems

7. COMPETITORS
• MARS
• NESTLE

8. CONCLUSION
Understanding the consumer
demands and maintaining the
quality will be essential.
Pricing is the key factor of
Cadbury.
Maintain dominance in chocolate
segment.

9. THANKYOU..