It sells its Britannia and Tiger brands of biscuit throughout India. Britannia has an estimated market share of 38%. The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products. The company was established in 1892, with an investment of ₹265.

2. PRESENTED TO – MR. SIDDIQ AZAM
PRESENTED BY – SOURAV BANERJEE

3. INDUSTRY INFORMATION
• FMCG SECTOR generally deals with FMCG products or first moving consumer
goods.
• FMCG products have a quick turnover and relatively low cost .
• India’s FMCG sector is 4th largest Sector in the economy.
• The market size of FMCG in India is estimated to grow from US$ 30 billion in 2011
to US$ 74 billion in 2018.
• Its principle constituents are household care, personal care , food & beverages.
• FMCG Industry is characterized by a well established distribution network, low
penetration levels, low operating cost, lower per capital consumption and intense
competition between the organized and unorganized segments.

4. HISTORY
• 1892 – Britannia was established in Kolkata with an investment of Rs. 295.
• 1910 – With the advent of electricity, operations were mechanised.
• 1921 – Industrial gas ovens were imported to increase production.
• 1954 – Development of high quality sliced and wrapped bread in India was
pioneered by the company.
• 1956 – Britannia launched Bourbon biscuit.
• 1963 – Britannia cakes hit the market.
• 1979 – The name of the company changed from Britannia Biscuit co. to Britannia
Industries Ltd.

5. HISTORY
• 1983 – Sales cross over 100 crores.
• 1986 – The now popular “GOOD DAY” brand was launched.
• 1989 – The executive office of the company moved to Bangalore.
• 1993 – “LITTLE HEART” and “50-50” find their place on the market.
• 1997 – Britannia incorporates the “ Eat healthy. Think better.” corporate identity.
• 1997 – Britannia launches its dairy products.
• 2000 – Britannia was voted in top 300 small companies by Forbes global.
• 2004 – Britannia was accorded the status of being a “SUPERBRAND”.
• 2012 – Britannia was awarded the global performance excellence award (GPEA)
by Asia pacific quality organization

6. IMPORTANT PERSONS
Mr. Nusli N Wadia
Chairman
Mr. Varun Berry
Managing Director
Ness N Wadia
Director

7. VISION
• To dominate the food and beverage market in India with a distinctive range of
“Tasty Yet Healthy” Britannia brands.
• Every third person, in India, should be a Britannia consumer.

8. MISSION
• To dominate the food and beverage market in India.
• To be one of the the best biscuit company.

9. PRODUCTS
BRITANNIA RUSK

10. BRITANNIA CAKES

11. BRITANNIA BREADS

12. BRITANNIA DAIRY

13. BRITANNIA BISCUITS

14. COMPETITORS

15. MARKET SEGMENT OF FMCG

16. MARKET SIZE

17. RECENT DEVELOPMENTS
• The company has relaunched its top brands Good Day, Tiger and
50:50 with packaging overhaul and introduced premium variants of
Pure Magic to store shelves as it looks to overtake market leader Parle
Products.

18. FINANCIAL DETAILS
• REVENUE – 1.2 BILLION US DOLLAR
• PROFIT – 21 MILLION US DOLLAR
• EARNING PER SHARE – RS. 62.44
• SHARE PRICE –
• BSE – Rs. 3692.50
• NSE – RS. 3692.35

19. SKILL SET REQUIRED BY THE COMPANY
• Good English communication skill.
• Confident
• Promising
• Energetic
• Disciplined