1. Effective Sales Planning
The key to effective sales planning is thinking and preparation. When in the sales planning stage you should have a written plan. Creating a sales plan
is not an easy task but you should never avoid it. When creating a sales plan the first question to ask yourself is "Who are your existing customers?"
These customers should be prioritized in two groups. First prioritize your existing customers on the amount of their previous sales revenue. Then
prioritize your existing customers based on their current sales potential.
Who are your prospects? The list of your sales prospects should also be based on sales potential. For existing customers you should develop a sales
call plan based on anticipated sales call frequency when doing this you should: Determine how many times a year you want to visit your best
customers; Determine how many times a year you want to visit your second most sought after customers; Then determine how many times a year
you want to visit your smaller customers. These same steps should be taken with your sales prospects. Determine how many times a year you want to
visit your large sales prospects, medium and smaller sales prospects. Once you've completed this rigorous task you can begin to map out a sales call
plan based on geography and sales potential.
Next, you should prepare a basic sales strategy that includes a script for making appointments by telephone. When making appointments by telephone
you should be easy to talk to and empathetic, you should
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2. Sales Ethics Is an Oxymoron
Is Sales–Ethics an Oxymoron?
Globalization highlighted the ethical issues and concerns for every individual organization, multinational organizational conduct their operations under
ethical code of conduct to confine the issues faced by unethical conducts. Many organizations such as pharmaceutical firms, technological firms and
financial firms pay more attentions to ethical behavior to ensure the sales to consumers have been impeccably ethical. However managers pay attention
to behavioral ethical conducts that ensure the professional attitude of sales force towards consumers/customers (Chen & Tang, 2006, 69). Recent
unethical conducts by Enron and WorldCom highlighted the attention for sales and ethical behavior, because unethical... Show more content on
Helpwriting.net ...
Teven and Winters, (2007, 10), also indicated that sales representatives some time use non–verbal cues to close sale, because some time non–verbal
cues can be more effective than verbal cues. Sales ethics is not a term that we can't join together but however on the other hand it difficult to be ethical
in sales, business pays more attention to sales ethics because it has serious consequence on code of conduct of business. Moreover enormous
organization induce small organization and supplier as well as consumer to shape up the relation, or directly and indirectly shape up the sales–ethics as
they required more feasible to them. One way or another it can be concluded that "business ethics" and "sales ethics" is an oxymoron because one term
have influence on other; one term contradicts with other in many ways. Business however doesn't exist in vacuum, so there could be many factors
affecting the business activity, which directly or indirectly shape up the ethical code of conduct. Normally salesperson touches every single point to
confirm the sales deal without considering the ethics because being ethical in business could be much expensive time to time. Paine et al, (2005)
suggested that employees often pressurized due to targets and sales graph, for that they normally go against the
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3. Sales Ethics And Sales Cultures Essay
Sales Ethics and Sales Cultures
Sales Ethics
Sales ethics in business refers to the use of a professional approach to customers, members of the regulatory bodies, colleagues, and competitors.
Sales team is faced with a variety of situations that require the application of ethical practices. Some examples include a customer asking for
information about one of their competitors who happens to be their customer, a customer asking for something special that a salesperson is not
allowed to give away, and deciding on how much to spend on holiday gifts for clients. While making decisions to apply in the different situations, a
salesperson will be required to have respectful interactions, nondiscriminatory behavior, and consideration of cultural diversity. The ethical behavior of
a salesperson will also be significantly affected by the ethics of a sales manager (Cadogan, Lee, Tarkiainen, and Sundqvist 913). Sales ethics can be
divided into good and bad ethical sales practices.
Good and Bad Sales Practices
Customers
The search for new customers is what drives many businesses. However, a company needs to take appropriate measures to ensure that its drive for
customers meets the highest possible standards. When making calls, a salesperson should be honest to clients. In this respect, sales people should not
make calls pretending to offer services that are nonexistent to get their potential customers to listen to them (Trudel and Cotte 18). In communicating
with their clients, it is
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4. Sales Force Simulation
Notably, Allstar products did well with the marketing and advertising decisions we made throughout the simulation. The company ended with a stock
price of $19.36, and a remaining budget in the black, which is why we believe we were successful in the simulation and can give future marketing tips
based on what we did. Regarding future marketing strategies, they should focus on Sales force, Product Ad budget, and Promotions.
Our sales force was a recurring problem throughout the simulation, calling for change each period. We found the most effective area in the sales
force is mass merchandising. While we lowered the sales force in grocery stores and the drug store each period except the first 3 periods, Dropping
Grocery store and drugstore sales
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5. Dbk Direct Sales
Position Statement The DBK headquarter sat down and review the sales numbers. A big driver of the years of success was the growth in the number
of sales representatives. But Creevey the CEO of DBK was faced with the situation that representatives would not climb the sales ladder up. The rate at
which new representatives were transitioning to leader and starting to build their own sales team is slowdown. But the willingness to build up a team
is central for the business model of DBK. The reason therefore is already mentioned in the text; because leaders tend to stay longer in the company
and are also more productive than sales people. Furthermore, the company can only grow its sales if the number of sales representatives increases The
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1800
2160
2592
6552 13650 512,4
How to recognize, difference in being a representative or a leader is only 512,4$ over 3 years period. Therefore the incentive structure of DBK is
questionable. Being a leader includes more administrative work to coordinate the leading representatives. It is also unclear how the representatives
sales area overlap another representatives sales area. The author holds the opinion that the recruited representatives are interdependent in their sales
area and that would narrow the Leadership Dollars as well. It is also questionable whether the representatives yield increases 20% every year. Also
the founder of DBK Creevey believed that the growth rate could decline and goes in a line with the industry growth rate of approximately 1%. This
creates an even higher dependence on sales, which implies that representatives must make more sales to hold profit. As a consequence, overlaps in
sales area would decline profit even further. Creevey and her team also considered to hire full–time–managers to educate about the long–term potential
of the DBK sales ladder. The author computed:
Full–time Trainers 1 2 3 4
Sales per Costs Rep. 250000 7776
7. Sales Management
SALES MANAGEMENT Sales management refers to the systematic process involving formulation of sales strategy through development of account
management policies, sales force, compensation policies, sales revenue forecasts and sales plan. Sales manager is responsible for determination of
sales force objectives and goals, reporting to the sales director as well as for the management development and maintenance of advertising sales of the
products for the customers in need. Product line refers to the set of related products either manufactured or sold by a single company. Further more
product development is a process where by new products are brought to the market. Sales manager should select and train his sales force so that ... Show
more content on Helpwriting.net ...
Pre–approach phase, this is the second step where by after identifying prospects in the prospecting stage now sales professionals should find a way to
know what their customers prefer much, how they behave, what are their needs and wants. This will enable the firm to produce products that match
with prospect needs and wants thus it will be easy for the firm to successful sell its products at a profit. One of the significance of this step is that it
does not waste prospects time since the sales professional is aware of what his/her client wants. Approaching, this is the third step where by a sales
professional comes into contact with prospects face to face, in this stage sales man should put up effort in order to catch prospect attention on product.
In this there is the existence of direct interaction and hence sales professional is in position to acquire more customers as possible, the main objectives
in this stage is persuading and getting customer attention on the product he/she brought to him. Thus a successful approach stimulates more sale for
profit maximization. There are different methods of approach in selling the products some includes customer benefit approach, small gifts, stock
approach. Presentation and demonstration, in this stage a sales professional is there to tell story about
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8. Sales Management Paper
Running Head: SALES MANAGEMENT
Sales Management
Sales management is accomplishment of an organization's goals related with its sales in an effective and proficient manner through different
management techniques like planning, hiring, training, motivating & supervising. The process of sales management is a four phase model and it is
substantial for organizations in planning their sales process (Calvin, 2004).
However, sales management is related with the procedure of promoting customers to exchange their funds for specific goods and services but it also
include various other activities in which one that is most significant is adoption of different methods and techniques to optimize sales personnel
performance ... Show more content on Helpwriting.net ...
By making use of sales reports, the company easily conveys its target to all its employees and this in turn assist them to maintain their efforts in the
direction of attaining specific sales objectives and targets.
Preparation of Sales Reports
In IBM, sales reports are prepared by company senior Sales Managers and Sales Leadership Team. They prepare report by analyzing sales in terms
of both aspects that how sales reports are related with the entire enterprise like different departments and how well it can help in executing daily
targets with different sale techniques and tools (Chaos to Cadence: Transforming Sales Organizations to Win in the Global Economy, 2009). By
preparing sales reports with appropriate analyses, assist company in creating a sense of integration among its sales reports and all–inclusive sales plans.
This effective preparation of sales report conveys everyone with the ultimate sales goals and plans of the company along with effective and essential
techniques.
Affect of Technology
The company's sales management process is highly affected by technology and it can be exhibited by its use of different software's and internet for
managing sales and sales workforce. In addition to this from time to time the company management also make changes in its use of technology related
9. with sales management so that sales people can attain advantage of advanced technology and maximize their performance (Honeycutt, Ford
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10. Marketing and Sales Strategy
1.3 Analyse the role of sales team within marketing strategy of an organization of your choice: Sales team of an organization play a significant role
within marketing strategy of this company. A salesperson's primary objective is to sell, though there are many skills involved and their duties can be
quite diverse depending on things like the size of outlet they are involved with. Researchers show that across a range of industries, there is a direct and
consistent correlation between the caliber of the sales force and organizational growth.
In the volume of this task, I'll take Yves Rocher Company which is a company that is famous for the sales team and advertisement as an example to
analyze the role of sales team within ... Show more content on Helpwriting.net ...
Order taker is known as a type of salesperson who only collects orders but does not make any diligent attempt to find new customers, or to persuade
existing customers to increase the size or frequency of their orders. In Yves Rocher, the order takers usually do their duty in distribution channel like
stores and beauty institutes. Order takers just come to customers and show them how to purchase the products. In term of Yves Rocher, order taker
may have the lowest assistance. In fact, the target customers of this type of salesperson are who already have a choice of their products. Besides,
order takers also should be considered their appearance: clean, nice, neat and enthusiasm sellers that will create the belief in customers' mind and build
the nice image of the company.
Along with order getters and order takers, the equally important factor in increasing sales volume is Support Personnel. They are those who do not
make any sales but help facilitate the selling function. In fact, they do not sell anything, they simply focus on persuasive words with the aim of
introducing consumers to try their products. A support personnel is the one who give the advice or promote for the product by word–of–mouth. For
instance, when customers try a make–up product of Yves Rocher, the support personnel will praise that the product make customers look better. Yves
Rocher also invests
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11. Sales Presentation Example
Sales Presentation
Our product is known as Sharon's Lollies (lollipops). We have a variety of different lollipops all with their own multitude of flavors. Our prospecting
methods are cold calling, direct mail, & using our business website. Sharon's Lollies is the only lollipop manufacturing/distributing company in
American Samoa. It is fairly new and very promising. This sales call is an initial sales call to try and start multiple business relationships with different
retailers and wholesalers who are interested in selling lollipops.
Customer Profile And Planning Sheet:
1.Shalhout & Sons Retail
P.O. Box 4761
Pago Pago, AS 96799 www.shalhoutretail.com Business Type: Retail
Buyer: Mr. Said Shalhout (Owner)
2.TMC Wholesale P.O. Box... Show more content on Helpwriting.net ...
Top Priority is that customers get their products.5
ReliabilityCompletely reliable or your money backXVery ReliableAlso reliable5
ExpertiseContinuous researching is always being doneXPros at the lollipop businessPros at the lollipop business3
Company ReputationNot well knownXWell known brand nameWell known brand name1
LocationOn the islandXIn the USIn the US2
Sales MethodCold–calling and ConferencesXContacted by customersContacted by customers1
AdvertisingTV, NewspaperXTV, Internet, Magazines, etc.TV, Internet, Magazines, etc.1
Our company's competitive advantages are that we strive to make top quality lollipops. Any defected ones will be tossed. We also are located on
island which is more convenient for our potential customers. We offer a 100% money back guarantee if the customer is not satisfied and we always
try to maintain a professional business relationship with each and every customer. Our competitive disadvantages are that our company being fairly
new is not well known. We most likely will be bought out by major US companies for a while until we become a bit better known. Lastly, we are still
fairly new to the business so there are most likely a few things that the major companies might
13. Sales Of A Sales Manager Is Someone Who Direct...
A sales manager is someone who direct organization sales teams, set sales goals, analyze data, and develop training programs for organization's sales
representatives (U.S. Bureau of Labor Statistics, 2014). Their duties are resolving customer complaints, regarding sales and services, preparing budgets
and approve expenditures, monitor customer preferences to determine the focus of sales efforts, analyze sales statistics, project sales and determine
the profitability of products and services, determine discount rates or special pricing plans, develop plans to acquire new customers or clients,
assign sales territories and set sales quotas, and also plan training programs for sales staff (U.S. Bureau of Labor Statistics, 2014). Sales manager's
maintain responsibilities that are required to change depending on the employment organization such as: recruiting or maybe even hiring sales
staff, advising sales representatives to improve their sales performance and they also stay in contact with dealers and distributors. They work very
closely with other managers from other departments in order to expand the profit of their business as well as other businesses as well (U.S. Bureau
of Labor Statistics, 2014). Being able to become a successful sales manager, you have the opportunity to be successful, benefit yourself as a
wholesome person, and benefit others. Most sales managers have a bachelor's degree or work experience as a sales representative and some have a
master's degree either
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14. Sales Analysis : Sales Management
Student Name:
Mohammed Abdulla S.A Al–Thani
Student ID : 10489670
Tutor Name :
Maurice Manktelow
Moodle Name:
SALES MANAGEMENT
SALES MANAGEMENT
Contents
Sales Strategies
Sales strategies involve various policies and plans that a company implement to launch or position its products into the market. We–Print of USA have
decided to expand its business in UK market. For this reason the company needs to develop strong sales strategies to capture the market of UK. The
company should first set its target to acquire the business market of UK and after that it can move to consumer market.
Types of personal selling
For acquiring the market of UK, We–Print needs to implement different types of personal selling techniques. Personal selling helps to build strong
relationship with customers. Effective personal selling will help to enhance the value of We–Print in the mind of consumers.Personal selling techniques
will facilitate the company to reach maximum numbers of customers in its target market segment within a short span of time.
For acquiring the business market of UK the company should implement industrial selling. This personal selling technique of We–Print will involve in
selling of large printing machineries to different companies and industries. With the help of well educated and trained sales person We–Print should
implement this sales strategy. These sales persons will provide assistance and information to the companies in regards to We–Print's printing machines.
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15. Sales On Thanksgiving
Thanksgiving day is a time for shopping. Black friday shoppers are dwindling, and even if they weren't, having sales on Thanksgiving could give us
a good boost. Even though people may have less time on their holiday to celebrate, it should be allowed because producers and consumers will both
benefit and it will boost our economy.
As a shopper, having sales on Thanksgiving would give shoppers more chance to get a good deal. Having sales on Thanksgiving would give the
shopper an extra day to get what they want for a price they like. Some people say that thanksgiving sales would rob people of their holiday, but I
remind you that the decision to shop is optional. Having sales an extra day would only give the shoppers a advantage, not the people
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16. Sales Presentation Essay
The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling
strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, "there are countless small tasks in the
personal selling process that are generally organized into seven major stages that overlap and interact which are:
1.Prospecting and Qualifying
2.Planning the sales call (pre–approach)
3.Approaching the prospect
4.Making the sales presentation and demonstration
5.Negotiating resistance and objections
6.Confirming and closing the sale
7.Following up and servicing customers." (Personal Selling, pg102)
The first and initial ... Show more content on Helpwriting.net ...
Before a sales representative is even able to do this step, they must first be sure they understand and KNOW their Product inside and out, their
Company's priorities, and the Marketplace in which they plan to function in. Most importantly, a good sales representative should understand the
value of and actually believe in what you are attempting to sell. Once those basics are in place, prepared sales representatives should and most
often use a special method for setting their sale call objectives called "SMART". The acronym "SMART" simply means that a sales representative
should have a Specific objective, the their objective is Measurable, ensure their goals are Achievable, focus on the Relational aspect of the sales call,
and be prepared and open to Temporal or trial–run situations. (Personal Selling, pg. 137) This process and knowledge of this information is essential
in preparing for a productive and successful call. The next stage in the personal selling process is approaching the prospect. This means actually having
an initial first meeting with the prospect for the first time, face–to–face. (Personal Selling, pg.136) Like most things in life, "Practice Makes Perfect",
and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better.
Practicing and rehearsing one's presentation assist sales representatives in
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17. Sales Manager Memo
The reason I am writing a memorandum today is to discuss the much needed new position of a Tri–State Promotional Manager. The explanation for
this new position will be outlined specifically and clearly to highlight how this position will help grow the new product line beyond original
calculations of sales. In recent months our new sporting line Witlow Sporting Gear has increased in sales in a very steady and reasonable expected
growth. However, due to the steady growth the Witlow products will flat line its profits within 8 months, according to sales data that my marketing
team has prepared. My team of marketing analysts and sales strategist recommends that Thomas Sporting Goods, Inc. create a new approach for
promotions for the Witlow ... Show more content on Helpwriting.net ...
He has been instrumental in collecting the quantitative analysis data and sales projections for the Witlow brand line. Reginald Mimms has been
with our organizations for 10 years of service; he has exceeded all sales projections that he has been in charge of. He knows Thomas Sporting Goods,
Inc. inside and out; he has always had the company's best interest as top priority. As the regional Assistant Sales Manager he has proven to be an asset
that we can't lose, his promotion would benefit the company greatly. Therefore, I would suggest his promotion to the new position of Tri–State
Promotional Manager. This promotion would initially be a five year contract, with an option to renew after the five years is up. This will not put
the company into a financial debt. Mr. Mimms has chosen to take a very modest salary increase to step into this new role. After the initial five years
has expired and if Thomas Sporting God, Inc. would like to retain Mr. Mimms for a longer period of time, then we will renegotiate his salary based
on the new sales and profit gains that the company has experienced under his new title. In short, this is a win–win situation for all involved. Please take
this Memorandum into extreme
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18. Sales Promotion
SALES PROMOTION
INTRODUCTION:
The word Promotion, originates from the Latin word 'Promovere'. The meaning is "to move forward" or "to push forward". The aim of production is
sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three
pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling
and advertising.
DEFINITION:
According to DAVIS, "Sales promotion represents thosemarketing efforts that are supplementary in nature ,are conducted for a limited period of time
and seek to induce buying" ... Show more content on Helpwriting.net ...
d)PUSH MONEY OR PREMIUM: Manufacturers may offer push money. It is payment in cash or gifts given to dealers or to their sales force to push
the manufacturer's product. To push his brand, the manufacturer will offer free speciality item that carry companies name ,such as pens, pencils,
calendars, memo pads etc.
e) CO–OPERATIVE ADVERTISING: Dealers spend money in advertising manufacturer's product with the consent of the manufacturers. The dealer
can claim an allowance by giving the proof of the advertisement. This is an indirect advertising for the manufacturer. It will increase the sales of the
manufacturer's product.
f) DEALER SALES CONTESTS: This is an indirect way of boosting the sales. This type of contest is conducted at the level of retailers and
wholesalers. This is in the form of window display, store display, sales etc. Prize is awarded to the outstanding achievements. This method is aimed at
stimulating and motivating distributers, dealers, sales–staff etc. 3) SALES FORCE PROMOTION: As dealer and consumer promotion, the sales force
promotion also is a necessary one. The activities of sales force must be induced. In the channel of distribution the role of salesman is very important.
The idea of sales promotion is to make the salesman's effort more effective. The tools for sales force promotions are:– a) BONUS TO SALES FORCE:
The manufacturer sets a target
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19. Be a Sales Superstar
Be a Sales Superstar
By: Brian Tracy
Dedication This book is dedicated to my dear friend and business partner Ib Moller, a great entrepreneur, a superb sales professional, an excellent
executive and a fine person in every way.
Preface This book is for ambitious salespeople who are eager to increase their sales and boost their incomes immediately. It is written for those who
are, or intend to be, in the top 10% of their fields in selling. Every idea is aimed at the Sales Superstars of today and tomorrow. Salespeople are
primarily motivated by two things: money and status. They want to be paid well and they measure their success by the size of their incomes relative to
others. In addition, they want to be recognized and appreciated ... Show more content on Helpwriting.net ...
This book is designed to give you practical insights that will enable you to make those jumps in performance, to give you the "winning edge."
Here is another key idea for success: your weakest important skill sets the height at which you can use all your other skills, and determines your
income. In other words, if you are poor in a key skill area like prospecting, or closing, that one weakness alone will determine your sales results and
how much you earn. A single deficiency in your ability can hold you back from succeeding, no matter how good you might be in every other area.
Put another way, it is your strengths that have brought you to where you are today, but it is your weaknesses that are now holding you back from
progressing further and faster. This book is designed to give you specific tools you can use to overcome any critical weaknesses you may have, first by
identifying them, and second, by giving you practical exercises you can apply immediately to strengthen yourself in that area. This book deals
simultaneously with both the inner game of selling, the mental component, and the outer game of selling, the methods and techniques of actually
making the sale. When you begin to improve in both areas simultaneously, both your sales and your self–confidence will increase at a rapid rate. Only
small differences in attitude and ability separate the top salespeople from the average. When you learn and apply the 21 Great Ways
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20. Sales
INTRODUCTION
CONCEPTUAL FRAMEWORK:–It is a common belief that marketing is concernd with sales and customer satisfaction only. Though it is true to
certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the
marketing task would differ.
The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales
and distribution it is important to prepare a study which provides the result of the better sales and distribution methods and techniques.
T he primary goal of marketing is plan is to get the people to buy your product & services. The sales and distribution part of ... Show more content
on Helpwriting.net ...
It is an act of completion of a commercial activity. Selling is one of the oldest professions in the world. Selling can be done in many ways but most
popular two ways are given below. * Personal Selling. * Direct Marketing.
Personal selling means directly to the customers. It involved the direct connection with the customers and aim is to build customer unique value and
long lasting relationship.
"A good sales organization is one wherein the functions or departments already detailed have each been carefully planned and co–ordinate towards the
objective of putting the product in the hand of the consumers the whole efforts being efficiently supervised and managed so that each function is
carried out in the desired manner ".
Sales organization is the planning, directing, and controlling o f selling including recruiting, selecting training, equipping, supervising and motivating,
as these task apply to the sales force.
MODEL1.1DIRECT AND IN DIRECT SALES STRUTURE OF COMPANY X AND Y
Functions of sales organizations
1.Planning function includes * Sales forecasting. * Sales budgeting. * Selling policy. 2. Administrative functions * Selecting salesman. * b. Training
salesman. * Control sales man. * Remuneration of salesman.
3.Executive functions includes * Sales promotion. * Selling routine.
This chapter had introduced the topics of personal selling and sales management.
22. Ethical Issues in Sales
Ethical Issues in Sales: Two Case Studies
Thomas L. Carson
Ethical issues in sales are an important and neglected topic in business ethics. Roughly 9% of the U.S. work force is involved in sales of one sort or
another. But very little has been written about ethical issues in sales.
Case 1: Shoe sales [The following case is taken from a paper that I received from a student. I am using this case with the student's permission. The
student did not want me to use his/her name. I have made some minor stylistic and grammatical corrections, but otherwise, the description of this case
is taken verbatim from the student's paper.] My introduction to retail sales began at the age of seventeen in a small "stocks–to–suits" men's store. The
old–timers ... Show more content on Helpwriting.net ...
The premiums seemed quite excessive to me and I was displeased with Blue Cross on other grounds (I had to fill out many forms in order to file claims
and blue Cross was slow in paying claims). I told the benefits person that this was a lousy deal and that I thought I could do better for myself by going
to a private insurance company. (I fear that I was rather rude to her.) I left the benefits office in state of agitation and walked off the campus where I
saw a sign for a Prudential Insurance agent. I walked into the office and met the agent, Mr. A. O. "Ed" Mokarem. I told him that I was looking for a
one–year medical insurance policy to cover me during the period of the fellowship and that, for all of my unhappiness with Blue Cross of Virginia,
I planned to resume this policy in a year when I returned to teaching. (The university provided this policy free of charge to all faculty who were
teaching). He showed me a comparable Prudential policy which cost about half as much as the Blue Cross policy through the university. He took a
good deal of time explaining the policy to me. I thought that it looked like a very good deal and I reasoned that the Prudential policy would probably
involve less red tape in filing claims. I expressed considerable enthusiasm about the policy and asked him to fill out the forms so that I could
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23. Sales Management
APPENDIX ONE
Sales Management 230
Semester 2, 2010
ASSIGNMENT COVER SHEET
Name: ____________________________________________
Student ID: ______________________________
Tutor's Name: ______________________________
Day & time of tutorial: ______________________________
Date submitted: ______________________________
If the given name by which your tutor knows you differs from your name on University records, you should indicate BOTH names above.
Your assignment should meet the following requirements.
Please confirm this (by ticking boxes) before submitting your assignment.
(Assignment is word processed and double spaced
(Pages have been consecutively numbered and ... Show more content on Helpwriting.net ...
24. If the employees refuse to learn the new system, inertia will occur. Inertia is a natural preference that one likes to do, and will continue what they like
to do to avoid learning new methods and procedures (Jones, Sundaram and Chin 2002, 145).
Sales Force Automation is a computerised program that sometimes requires other external technology for it to be able to function properly, such as
the internet connection and telephone line. However, phone lines are not firm controllable and if the phone line accidentally gets disrupted by any
other uncontrollable third party such as bad weather condition, and accidents, SFA then will not function properly and it can be frustrating for the
sales force (Bush, Moore and Rocco 2005). Internet has similar effect with phone lines, it's dependant on outside source to control the technology. The
salespeople has to be made aware of these issues, if they are unaware about the process changes, technology that does not help enable this change will
become hopeless and expect for failure (Bush, Moore and Rocco 2005). In the other hand, if the salespeople are made aware of this issue, there should
be no problem maintaining the good relationship between the stakeholders and the firm, through a good communication as they are showing an effort
to preserve the relationship between the salespeople and the customer.
With the Sales Force Automation system, salespeople may feel less job security (Hair et al. 2008). This
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25. Death Of A Sales Man
Every classical tragedy has the same attribute yet they're all played differently. "Oedipus the King" was very straight forward while others like
"Death of a sales man" is more complex. I believe that "Death of a Sales man" is a classical tragedy. I don't just believe that because Willy Loman fits
he model of a tragic protagonist but because the ending ends as a classical tragedy. Willy Loman is in fact a tragic protagonist. He was not literally
high–born but he does hold power over his family as well that at one time he was well liked. Willy says " You and Hap and I, and I'll show you all the
towns... And they know me, boys, they know me up and down New England. The finest people. And when I bring you fellas up, there'll be open sesame
... Show more content on Helpwriting.net ...
Willy's pride and ambition blind him from seeing that he lives in a lie:
"BIFF :.... We never told the truth for ten minutes in this house!
HAPPY: We always told the truth!в
ЂЁBIFF (turning on him): You big blow, are
you the assistant buyer? You're one of the two assistants to the assistant, aren't you?" Biff believes that his father lives a lie and should not have been a
sales man. Yet Willy never seems to accept it. Charley offers Willy a job multiple times but willy's pride just won't let him work for the guy he is
jealous of. He doesn't take the job even if could have saved him. Willy holds both good and bad qualities. He is a caring father who loves his kids
yet doesn't know how his ideas about life affect their kids futures. Willy desperately wants both his kids to be salesman and be liked by everyone.
He raised them with a mentally of not taking orders from others and that its okay to steal or "Borrow." Willy's bad choice to cheat on his wife had
terrible consequences to Biff's decisions about finishing school and playing college football. He wanted to control Biff's life but at the end he
couldn't even control his own. Everything he did went down hill, not even his charisma could save him. He was sick and would constantly talk to
himself in delusions which caused him to loose his job. His son didn't talk to didn't get the loan from Oliver, and ended stealing olives fountain pen
because of his Willy's
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26. The Management Of Sales Management
Management of Sales
Sales management is the discipline of maximizing the benefits a company and its customers receive from the efforts of its sales force (What is Sales
Management?, n.d.). Different software and hardware produce an efficient structure that controls the sales persons and sales activities. Computer
hardware refers to all the parts of the computer that you can touch. Such as monitors, keyboards, mouse, computer CPU, wireless routers, printers and
etc. (Technology Tip Number 161, 2006). Software is a general term for the various kinds of programs used to operate computers and related devices
(Rouse, 2006).
Assessment and Relationship
Hardware
Hardware includes servers, network switches and routers, handheld devices and ... Show more content on Helpwriting.net ...
Sales order management software, prophet sales management software, and customer relationship management software are also some effective tools.
Sales management hardware and software are similar to each other. Both increase the effectiveness of sales management and preserve the record of
the company. With no hardware, software can 't do its job, because hardware delivers a stage to the software. Hardware and software involves the
daily activities of sales and direct sales management for accomplishing tasks efficiently (Rouse, 2006).
Choosing and Validation of Best Options
Troubleshooting hardware, RFID tags and readers and barcode are selected as hardware alternatives. Following are some reasons and explanations
behind their selection.
Troubleshoot hardware
Troubleshoot hardware aids in product training and provide technical crossing points. This hardware also provides provisions in making effective sales
pitches. With the help of this hardware, companies can give product training to sales persons and can define aspects of products. By using this
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27. Sales
Coming out of the first year of the merger, what new opportunities should the new "Defining Entity" pursue in order to grow business?
EDS Market Strengths вћў Heath care вћў Insurance вћў Communications вћў Electronics вћў Aerospace вћў Defense industries
A.T. Kearney Market Strengths вћў Manufacturing вћў Consumer products вћў Transportation вћў Chemical pharmaceuticals
Combined Strengths вћў Automotive вћў Financial services вћў Energy вћў Retail
When companies combine/merge the whole objective is to gain new opportunities, gain market share, grow the business, to become more innovative
and to improve product offerings, utilizing/sharing the existing resources and data. From the case ... Show more content on Helpwriting.net ...
I would then break them into territories two by two, manager to manager, bringing the other to customer meetings not only selling their original piece
but the whole concept of our combined solutions. Utilizing the expertise of the other to gain the customers loyalty and commitment that we are the best
company that can offer you more bang for you buck.
EDS acquired "one of the world's largest and most respected global management consulting firms" (pg 524). This is on A.T. Kearney's website " A.T.
Kearney is a global team of forward–thinking, collaborative partners that delivers immediate, meaningful results and a long–term transformational
advantage to our clients and colleagues. Since 1926, we have been trusted advisors on CEO–agenda issues to the world's leading organizations across
all major industries and sectors." http://www.atkearney.com. It would be an epic failure for both companies if EDS and A. T. Kearney could not make
this merger work.
What sales management implications would the new "Defining Entity" face in getting the sales job done? As with every new merger, comes the
combining of what the case referrers to as ego's or individual company cultures. EDS has more international business then A. T. Kearney trying to
merge on an international level would defiantly create several roadblocks. What maybe acceptable in one company, of course may not be
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28. Sales Case Study
I met Brad on the initial farm of the day that he went on call to. He had already completed the first step of the sales process, prioritizing prospects.
Brad knew the service that his customer, Marlin Yoder, needed made so in order to be able to complete the task he knew that he would need help.
Brad called another COBA employee, Tyler Chupp, to lend a hand and assist him with thissales call leading to the second step of the sales process;
develop selling strategy and call plans. Marlin was contacted ahead of time allowing Brad to find out what Marling was needing. Brad told me that
relationship building is very imperative when it comes to helping customers. Attitude when meeting with customers is also very important, if you meet
your ... Show more content on Helpwriting.net ...
Marvin is raising heifers for a breeder out in New Mexico and before the heifers return to the farm they need to be bred. On a group of heifers that
Brad had done before, Brad set the heifers up to be bred with just hormone shots but this led to the heifers having a wide range of heat dates. Brad
discussed this with Marvin and he took Brads recommendation about using the CIDR's on this group of heifers in order to have a shorter window
of heats. Brad made a point that in order to have your clientele come back and to continue to use your service they need to be able to trust you. The
best way to get a customer to trust you is to be able to provide the value bundles for them and explain how they benefit them, not the company or
himself. Brad did this to give Marvin an advantage. Since Brad breeds the heifers when they come into heat, Marvin's costs would be decreased as
Brad will not have to make as many trips out to the farm to breed the heifers. This represents the fifth step of the sales process; Present a solution or
"value bundle." Once Brad had presented the value bundle, I asked him what all he knew about the value bundle and its importance. Brad told me that
"knowing your product and company is a major key." He also told me that "your customer relies on and trusts you to give them the maximum results at
the lowest costs." Once we had all
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29. Sales and Employees
Nordstrom: Dissension in the Ranks?
(1) What problems does Nordstrom's evaluation/compensation system have? Think about this question while considering the objectives of the
company's evaluation/compensation system, what measures it took, and what happened as a result. A. Nordstrom was renowned for its superior
customer service that was the result of the exceptional customer service efforts (or "heroics") put by their salespeople. So in order to retain their
competitive advantage of superior customer service in the highly competitive retailing market, they designed a evaluation/compensation system that
had the following objectives: (1) To support its high–service strategy, and (2) To motivate itssales employees. They tried to evaluate ... Show more
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They would also avoid helping their associates to keep them from getting the good SPH ratios. This created a culture of cutthroat competition. (2) Poor
differentiation of "Selling" and "Non–Selling" time There was a lack of clear differentiation of "Selling" and "Non–Selling" time. Employees were not
clear about recording time spent in activities such as hand deliveries, merchandise preparation, sales promotion and customer correspondence, etc. as
"Selling" or "Non–Selling" time. If they recorded it as "Non–Selling" work time, they were entitled to the guaranteed base wage with no effect in their
SPH. However, if they recorded it as "Selling" work time, their SPH would be low. The evidence of this ambiguity in defining the "Selling" and
"Non–Selling" time is presented by the fact that the Nordstrom family had to issue the Internal Memo Differentiating "Selling" vs. "Non–Selling" Time
amidst the labor disputes crisis in mid–1989. (3) No evaluation/compensation service/satisfaction of work time related to customer
There was no evaluation/compensation of work time related to activities for improving customer service/satisfaction such as home deliveries, calling up
valued customers
2/6
informing them of newly arriving merchandises, helping customers with their sales, writing "thank you" notes, etc. So the system lacked in providing
motivation for employees to perform such activities and also did not compensate the employees
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30. Training Sales Person
TRAINING SALES PERSON
paper Abstract:
Product information, consumer needs & problems, competition, support staff, sales cycle.
Paper Introduction:
Efficient and effective training of sales personnel is key o the success of an organization. Effective sales training can result in a highly motivated sales
force familiar with its own product line as well as those of its competitors. By making sales representatives aware of all the resources available to
them, and by encouraging them to make use of those resources, an organization can increase the productivity of the sales force, and the overall
profitability of the company. This research provides a review of current thinking regarding sales training, including the importance of... Show more
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the sales force can will be reduced as additionalsales personnel are but the expertprovides the specialized knowledge needed to make the process The
more sales representatives not to suggest however that sales representatives support people in the role of consultant or Cauthern p When using
technical support personnel in the the sales process On the other and the product and back to s when it became accepted that there emphasis onstrategy
and the overall selling cycle rather than on Wilson p This new focus see is an emphasis on formingstrategies to penetrate large and how to negotiate
terms and developingdurable long–term account relationships Rackham Wilson p Once s can ill afford Some companies have found time actually
worked Kuchuris p This technique has the productline but the training to the position Otherwise this group key to an organization 's success By
recognizingthe importance C August Moving technical support Sales and Marketing Management Rackham N Wilson J August Sales Efficient and
effective training of sales personnel is key o By making sales representatives aware of all theresources available researchprovides a review of current
thinking forth into the abyss withoutensuring they have some sort of and the customer they areinvolved with One to their product At the same time
they This can be doneformally in a classroom setting company culture through the more senior employees Karen McFadden addition to learning about
their own deals the salesrepresentative is
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31. sales and marketing
Sales and Marketing
Sales and marketing is a love hate relationship within a company. They both are vital to the selling process, but their jobs, while having the same
objectives, are extremely different and often causes tension within a company. Marketing is based on research and development for a product in
order to focus where it is to be placed in the market, how it is priced and promoted, while it is Sales duty to take the findings from the research and use
them to land clients and customers who will by the product, and then work with them to make the product client focused and retain a relationship. The
problem arises when Sales doesn't agree with the Marketer's findings and Marketers are irritated about Sales lack of execution on a ... Show more
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Marketing spends money on the four Ps and the most important conflict is the pricing of products. "The marketing group is under pressure to
achieve revenue goals and wants the sales force to "sell the price" as opposed to "selling through price." The salespeople usually favor lower prices
because they can sell the product more easily and because low prices give them more room to negotiate" [3]. A major conflict in the cultural aspect
between the two groups is that the Sales objective to do their best to please their individual clients, while the Marketing objective is to please the
broader spectrum of a market. When there are issue with a product Sales will often say that it is because the product lacks a feature that their
customers want, while marketing believes that generally a feature is not needed to satisfy the masses. This conflict of personalization with Sales and
generalization with Marketing is a major factor of the tension created by both parties. Their goals are different making the value of one department
difficult to pin point over the other. Sales have an easier progress rate to read because they are based on individual sales, while marketers are project
and group
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32. Sales Management
Bus 297 – Quiz # 1 Review
In preparation for the upcoming quiz, focus your review on the following topics in the textbook. This is a closed book and note quiz. The quiz will be
taking on Canvas, be sure you have installed browser lockdown. This is a timed quiz with 45 minutes to complete.
Chapter 2: * Types of sales jobs * Salespeople who focus on gaining new customers called hunters or pioneers. * Order–takers this category of
salespeople try to increase sales as they build customer share * The sales effort by providing information and performing other supplemental services
called Missionary sales people * Merchandiser * Personal selling approaches * Stimulus response: stimulus response ... Show more content on
Helpwriting.net ...
Defining strategic business units * 4. Setting objectives and resource allocations for each strategic business unit.
* Definition of strategic business unit * The basic purpose is to divide the corporation into parts to facilitate strategic analysis and planning. An SBU
is a designated unit within a corporation that operates like an individual business. SBUs typically consist of a single product or line of related products
marketed to defined market segments.
* Objectives for the SBU and sales organization – Exhibit 3.2 * SBU Objective * Build Market share * Hold Market Share * Harvest Market Share *
Divest/Liquidate Market Share * Sales Organization Objective: * Inc Sales Vol. expand Distribution * Maintain Sales Vol. * Reduce Selling cost and
target profitable accounts * Minimize Selling cost and clear out inventory * Customer relationship management (CRM) * CRM is a strategy resulting
in developing the most appropriate relationship with a customer, a process that is supported by technology and that may not necessarily yield deep or
strategic partnerships with all customers.
* Marketing mix and personal selling * One of the most difficult challenges facing the marketing strategist is making sure that decisions concerning the
product, distribution, price, and marketing communications areas result
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33. Sales Agreement : Sales Agreements
Sales Agreement THIS SALES AGREEMENT (the "Agreement") dated this 17th of December, 2015 BETWEEN: Martin Shimer of Longmont,
Denver, Colorado, Raffaele Balzo of Longmont, Denver, Colorado, and Talia Corleone of Longmont, Denver, Colorado, collectively and individually
(the "Seller") OF THE FIRST PART–AND– Alexander Lima of 2161 Nicholson Dr. , Baton Rouge, Louisiana and Adriana of 2161 Nicholson Dr.,
Baton Rouge, Louisiana Collectively and individually (the "Buyer") OF THE SECOND PART IN CONSIDERATION OF THE COVENANTS
and agreements contained in this Sales Agreement the parties to this Agreement agree as follows: 1.Sales of Goods 1.1.The seller will sell,
transfer and deliver to the buyer on the or before the 15th day of December, 2015, the following goods (the 'Goods'): Sundry watches, jewelry, a
treasure chest of coins, cell phones, and pill bottles. 2.Purchase Price 2.1.The buyer will accept the Goods and pay for the Goods with the sum of
sixty thousand (16,000.00) USD, paid in cash as required in clause 4 of this Agreement. 3.3.1. The Seller and the Buyer both acknowledge the
sufficiency of this consideration. In addition to the purchase price specified in this Agreement, the amount of any present or future sales, use, excise
or similar tax applicable to the sale of the Goods will be paid by the Buyer, or alternatively, the Buyer will provide the Seller with tax exemption
certificate acceptable to the applicable taxing authorities. 4.4.1. The Buyer will make
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34. Sales Plan for the Sales Manager
SALES PLANNING FOR THE SALES MANAGER
Building a Winning Sales Plan in 10 Steps 1. Summarize Your Objectives 2. Identify the Strategic Objectives 3. Assess Prior Sales Performance 4.
Segment Your Customers 5. Set This Year 's Objectives 6. Develop Territories Action Plans 7. Develop Key Accounts Plans 8. Measure and Monitoring
Results 9. Establish your Annual Sales Planning Cycle 10. Write the Executive Summary
The Sales Planning Guide for the Sales Manager
The purpose of this Sales Plan Guide is to serve as your guide in your role as Sales Manager. This model provides you with a number of sales
management planning ideas and a variety of operating templates that can be used by you and your ... Show more content on Helpwriting.net ...
Category| Q1| Q2| Q3| Q4| Total| | | | | | | Total Sales| $| $| $| $| $| | | | | | | Sales of ______(product)| | | | | | Unit Sales of __(product)| | | | | | Sales of
______(product)| | | | | | Unit Sales of __(product)| | | | | | Sales of ______(product)| | | | | | Unit Sales of __(product)| | | | | | Sales of ______(product)| | | |
| | Unit Sales of __(product)| | | | | | | | | | | | Market Share| %| %| %| %| %| Market Share| %| %| %| %| %| Market Share| %| %| %| %| %| Market Share|
%| %| %| %| %| | | | | | |
2.0 Identify the other sales objectives in the business plan
Objective of this section: In addition to the sales revenue, sales units and market share percentages that you have outlined above, you should clearly
define any specific objectives of the company 's business plan that relate directly to sales performance or sales tactics that will be required from you
and your Sales Representatives this year.
Examples of company level objectives whose success relies on Sales could be... * a specific sales penetration plan for a specific market segment. * a
specific sales plan to expand the customer base * the introduction of a new sales channel into
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35. The Tobacco Sales : Pharmacy
Tobacco sales: Pharmacy
In recent years the health risks among smokers has become more apparent and more of an issue amongst Americans. In response to these concerns
many actions have taken place to help prevent issues caused by tobacco such as lung cancer and secondhand smoke. CVS was the first pharmacy to take
tobacco off their shelves, they did this in hopes to fight this battle against the harmful effects of tobacco. According to the pharmacists code of
"pharmacists must be committed to the welfare of their patients and must act with honesty and integrity in professional relationships, avoid actions that
compromise dedication to the best interests of their patients."(American, 2014) The sale of tobacco within a pharmacies violate the ... Show more
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After this our store will be free of all tobacco products and we can get back to our original image of being health orientated. With this we can re–make
our image, an image that we as a pharmacy can be proud to support. If our decision can further encourage other pharmacy's to taken upon the same
action then we may have a chance at reducing tobacco–related deaths, cancer, and heart disease; as well as health care costs. What is good for our
customers is good for us, we have a responsibility to care about their health. With this responsibility we have a chance to change the way people
look at tobacco and how they get help with any health problem. Our main priority is to recognize the health risks that come with tobacco. These
are risks we are selling to our company every time a customer purchases a tobacco product. Many health effects of using tobacco are Lung disease,
Heart disease, Stroke, and a 1/3 of all Cancers. When you use tobacco you are putting a dangerous chemical in your body which hurts many parts of
your body. "Tobacco use is the leading preventable cause of death in The United States." (CDC, April 2014).It is said that Tobacco products are
unhealthy, but so are alcohol and junk foods. Yet one puff of a cigarette damages every organ, while eating one portion of junk food or drinking one
shot of alcohol does not have such adverse
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36. Sales Force And The Sales Process
Sales Force and the Sales Process Our sales process must be followed closely and all progress will be monitored, tracked, and evaluated on a regular
basis by the sales manager. The key to our sales process will begin with our sales people becoming experts on all the products and services that we
offer. Once that has been accomplished, our sales people will concentrate on prospecting and developing leads which will eventually lead to the
selling of goods. Once a salesperson has become familiar with a client's needs, they must best match them with the appropriate products. To do that, our
marketing department has developed a plethora of material in which to engage the client and help make their purchasing decisions easier. Once a
salesperson has obtained interest from a prospect, they will begin the next phase of the selling process.
Sales presentation. The salesperson must best determine what the best approach will be and the sales manager will guide them in that process. They
will determine, based on research of the company, what format in which to best present the material. They will also agree on the best sales approach
based on knowledge about the client.
Selling the value. Through the presentation the salesperson will demonstrate to the client the many ways our products will bring value to their
company. It is at this stage that our salespeople will ask questions to gain insight into their business and in doing so, be able to better inform them of
all the
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37. Sales
ManagementSales Management
Individual Assignment
Project title: Organizational Buying Process – What a company should do? E66 Yong Jia Juin
Table of Contents 1. Introduction2 2. Purpose of Paper2 3. Organization Buying Behavior2 3.1. The purchasing process3 3.1.1. Recognition of problem
(need)3 3.1.2. Determination of characteristics, specification and quantity of needed item 4 3.1.3. Search for qualification of potential success 4 3.1.4.
Acquisition and analysis of proposals and Evaluation of proposals and selection of supplier(s)5 4. Recommendations5 4.1. Life–cycle costs6
4.2. Creeping commitment6
4.3. Importance of purchase to buying organization7 5. Conclusion8 6. References9 ... Show more content on Helpwriting.net ...
He did not put himself in the buyer's point of view and create the link between how it would be beneficial for Commercial SA to purchase the
machinery from him.
3.1.4Acquisition and analysis of proposals and Evaluation of proposals and selection of supplier(s)
On March 13, John Goodman had a conversation with the purchasing manager, M. Bernard. John should have known that discussing the technical
features of the machine with a purchasing manager is the wrong thing to do. The purchasing manager's role is to review purchase orders made by the
company and at most times, cutting costs for the company (Thomas Tanel). Although John did the right thing by trying to delay discussing about the
price when asked upon by M. Bernard, he did not divert the conversation by introducing promotions or other sales strategies to entice M. Bernard. The
same situation happened on March 15 with Dr Leblanc when John just kept repeating the operational advantages of the product and delayed on giving
a price quote.
Finally when John got back to M. Bernard with the price of ВЈ1.1 million, he was told that a key competitor had quoted less than ВЈ1 million. This
was a key indication that Commercial SA's choice criteria was a functional (economic) criteria (Jobber & Lancaster, 2012). The company was
focusing mainly on the cost. John should have taken note of this and came up with a strategic sales promotion to attract and convince them into
purchasing from Cloverleaf plc.
4.
39. Sales Representative
What it takes to be a Good Sales Rep
I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I
have been involved in some type of sales career. The most interesting of all was being a sales representative for RoadshowMarketing and traveling to
different parts of the United States. Of all of the places I have traveled, Atlanta was the coolest gift mart I attended. Asales representative can make a
good amount of extra money if the time and energy is available to them. I feel that I am a very good sales representative and these are some of the
things that I have researched and reviewed in my business.
A sales representative is first and ... Show more content on Helpwriting.net ...
It is very frustrating for a company to be forced to ask regularly its sales representatives for reports. Very few give reports by themselves let alone
every review the reports in a manner of detail. Most sales representatives have a very bad reporting. Therefore, a representative that gives regular and
complete reports without being asked is very much appreciated. Reporting can be a determining factor in the long run in the relationship between a
company and its sales representative. Any company will prefer a representative that gives regular reports. A sales representative that reports brings less
revenue but that gives better reporting can in certain cases be preferred to a representative that does not report on its activities. Managing
representatives is crucial for a company.
Customer contact is very important for any company, in order to get feedback on its products, to know about new trends and new customers' requests,
and to know about new products that customers would like to see. Selling through sales representatives cuts the direct link between a company and its
customers. A good sales representative must relay customers concerns and requests to the company it represents. Sales representatives must be opened
to discussion and must listen to their clients. A good sales representative must also report negative comments from the customers. Any company is
interested in constructive
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40. Sales Methodologies
We've created a marketplace that allows product and services companies to find experienced and vetted independent sales professionals with
pre–existing relationships at target accounts. Companies become their "Client Executives" while paying them for the completion of pre–determined
milestones as they progress their deals plus a great commission when they close each deal.
So if you're asking yourselves what we're trying to reinvent, it's the way companies and salespeople engage to sell to the enterprise. What we don't
think needs to be reinvented is sales methodologies. There are some really amazing sales methodologies such as Solution Selling, Sandler Selling, SPIN
Selling and several others. These methodologies can help companies and ... Show more content on Helpwriting.net ...
The more open–ended questions you ask to figure out if there is a fit here, the better off you'll be to maximizing everyone's time. I like to ask some
tough questions like:
What happens if you don't fix this business problem now?
Do you have budget assigned to fix this business problem?
It's also critical to figure out in the first meeting if you're talking to a an "ECONOMIC BUYER" that has the authority to make your deal happen if
you can solve their business problem or if you at least have a "CHAMPION" in the meeting that can help you get in front of the individuals you need
to build a case for your solution and find the budget to pay for it.
Validation of the Opportunity and Demonstrating the value of your solution
In this stage, you want to make sure that you can quantify the value of your solution. It could be dollars saved by your customer, revenue increased or
just staying in compliance with a new law but there has to be a business metric that you can come up with that Economic Buyer should agree with. You
might even want to perform a Business Value Assessment in which you assist the end customer in understanding the value of your solution and/or even
help them come up with a business
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41. Sales Behavior and Sales Success
SPIN SELLING by: Neil Rackham http://studentofsales.wordpress.com/2007/07/04/my–take–on–spin–selling–part–1/
Sales Behavior and Sales Success
Successful Salespeople are...
Not better closers Not better at handling objections Not better at using open ended questions
Many beleive the 3 key components to a sales pitch are: 1. Uncover needs with open and closed questions. 2. Overcome objections. 3. Close for the
business. Huthwaite (Rackham's research company) found through 10 yrs of research that the methods listed above are:
Good for low–value sales
According to Rackham, Top salespeople are using a POWERFUL PROBING INVESTIGATION STRATEGY to achieve their success.
Success in the Larger Sale
Traditional (not ... Show more content on Helpwriting.net ...
Inexperienced sellers generally don't ask enough. 3. Implication Questions. ~ Take a problem question and explore it's effects or consequences. Very
important. 4. Need–payoff Questions. ~ Get the customer to tell you the benefits that your solution could offer.
The SPIN Model
This is not a rigid sequence. However it is generally true that Situation Questions are asked early in the call and all other types of questions follow.
Obtaining Commitment: Closing the Sale
Huthwaite research shows that success in the major sale depends more on how the Investigating stage of the call is handled. So why is everyone so
enthralled with Closing? In this chapter Rackham asks the following questions: 1. How many of these closing techniques actually work? 2. In larger
42. sales, how do such factors as price and buyer sophistication influence the success of closing?
What is Closing?
Huthwaite's definition of Closing: A behavior used by the seller which implies or invites a commitment, so that the buyer's next statement accepts or
denies commitment.
The Consensus on Closing
The consensus among writers on selling seems to be this:
Closing techniques are strongly related to success. You should use many types of closes. You should close frequently during the call.
Starting the Research
Rackham started his research into closing in the late 1960s. Talking with Salespeople Rackham found that salespeople
Talked about closing on
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43. Sales : Sales And Use Tax
I.Sales and Use Tax
Generally, purchasers can acquire another business through either an asset sale or stock sale. Since sales tax is maybe imposed on the sale of tangible
personal property, the acquisition of a business enterprise through a stock sale generally will not be subject to sale tax. For other good and valid reasons,
however, purchasers may want to structure the acquisition of the business as an asset sale. These asset sales, where all or part of the business's assets are
transferred, are commonly referred to as bulk sales for sales tax purposes. Since these asset sales or bulk sales constitute, at least in part, the sale of
tangible personal property, they will be subject to sales tax unless a specific exemption applies. A common exemption available to purchasers for
asset sales is the "occasional, casual or isolated sale" ("occasional sale") exemption. An occasional sale exemption generally will exempt the
acquisition of assets that are sold in bulk or otherwise outside of the ordinary course of business. Most states provide such an exemption, although the
scope of the exemption varies among states. Many states also specifically exclude the transfer of inventory from the occasional sale exemption since
the transfer of these items is within the ordinary course of business. A purchaser may avoid the imposition of sales tax on inventory, however, by
providing a resale exemption certificate to the seller at the time of purchase. Many states require one
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44. The Sales Process : The Preapproach Stage Of Sales
Before I was aware of the selling process, I was absent mindedly visiting stores moving through the same routine with the consultants. Before my
senior pictures, I decided I desired new clothing to amp up my images. I began my search in Saint John's Town Center.
Before I reached Francesca's Boutique, the staff was cleaning the shop and restocking merchandise. It ensured all the best outfits were on the floor for
customer viewing. I was going to find outfits for my senior pictures. Once I saw the sign they put out with the discounts on jewelry, I determined this
store might be a suitable choice to find appealing pieces. All of this was during the preapproach stage of selling. As soon as I walked in, thesales staff
greeted me with a ... Show more content on Helpwriting.net ...
She then held it up for me to grab and try on. This was her presenting the product to me, which is step four. After I came out, I had questions about
undergarments due to the rompers open–back construction. She helped me decide on the best ways to wear the romper. This was step five– handling
questions and objections. She then became acutely excited and told me to wait there since she had the perfect addition. She then brought back an
embroidered pair of nude heels that matched perfectly with the accessories and jumpsuit. The shoes were the second part of suggestion selling. I
informed her that I definitely wanted the original dress and the romper, but would not take the shoes or any jewelry. The salesperson responded by
taking the merchandise to the register with a large smile across her face. This was a part of step six, closing the sale. After purchasing the items, the
cashier assured me that I would look fabulous in my senior pictures with the outfits I chose. Our interaction at the register was the reassure and follow
up stage of selling.
My interaction with the salespeople at Francesca's demonstrated the eight steps of the selling process although I did not realize it at the time. I have
found that the store's techniques for suggestion selling was intriguing because it was at 2 different points of the process. Not only was jewelry and
shoes added before I tried on the outfit, but also a new pair was added after
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45. Sales Agreement
SALES AGREEMENT
THIS SALES AGREEMENT (the "Agreement") dated this _1st_ day of April 2014 between:
Brenda's Widgets Inc. (BWI) of 123 Main St., Podunk, Iowa 48158
(the 'Seller') –AND–
Jim's Hardware Store (JHS) of 456 First St., Secondville, Michigan 49454
(the 'Purchaser')
IN CONSIDERATION OF THE COVENANTS and agreements contained in thisSales Agreement, the parties agree as follows:
SALES OF GOODS 1.The Seller will sell, transfer and deliver to the Purchaser on or before May 30, 2014, the following good (the 'Goods'): 10,000
widgets.
Purchase Price
2.$5.00 per widget. The Purchaser will accept the Goods and pay for the goods with the sum of Fifty Thousand Dollars ($50,000) USD, paid ... Show
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U.C.C. – ARTICLE 2– SALES (2002) › PART 3. GENERAL OBLIGATION AND CONSTRUCTION OF CONTRACT в
Ђє В§ 2–314. Implied
Warranty: Merchantability;
Whereas the seller warranties Goods, including but not limited to, any implied warranty of merchantability or fitness for a particular purpose.
Purchaser does not assume, or authorize any other person to assume on behalf of Seller, any liability in connection with the sale of Goods. Seller's
warranties do not, in any way, affect the terms of any applicable warranties from the manufacturer of the Goods.
Title
7.Title of the Goods will remain with the Seller until delivery and actual receipt of the Goods by the Purchaser or, in the alternative, the Seller
delivers a document of title or registrable Bill of Sale of the Goods, bearing any necessary endorsement, to the Purchaser.
Security Interest
46. 8.The Seller retains a security interest in the Goods until paid in full.
Inspection and Acceptance
9.Inspection of the Goods will be made by the Purchaser at the place of delivery. Purchaser shall have 15 calendar days from date of delivery to
inspect the goods and notify Seller of any defective goods. In the event the Purchaser is not satisfied with the condition of the goods, the Purchaser
shall notify the Seller in writing within 10 days. Once the Purchaser notifies the Seller about the defective goods, the Purchaser will return the
defective goods via the Purchaser carrier at the expense of the Seller within
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47. Dia Sales Promotion
Dia's sales promotion objectives are to communicate and target anyone who potentially is interested in attending an art museum like Dia. Offering
them incentives such as discounts and free admission so that they attend. Dia's sales promotion strategies are to obtain mailing lists and send out
emails to past and current art enthusiasts as well as to place advertisements in publications purchased by art enthusiasts. Another strategy is to
advertise in local newspapers as well as specific radio stations whose listeners are more prone to have demographics of people who are interested in art.
Dia's sales promotion executions include placing magazine advertisements in specific magazines, place newspapers advertisements in local
newspapers near Beacon and radio ads to a specific listener group. We are also going to use social media advertisements to publicise events and our
gallery. Also local and geographic billboard and sales promotion which will target local and regional clientele.
Dia Beacon must use necessary public relation activities for further support of it's site and service. First, it must consider public relation objectives. Dia
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They are unique in their sense of art structures and feature an exclusive experience. Targeting the hipster millenials in and around New York City will
prove to be beneficial. These individuals look for original activities to do during their free time when they are not working or studying. Marketing to
this target audience requires strategic planning because Dia does not have unlimited funds. However, it is free to run certain social media pages,
such as Instagram, and by doing so, Dia would be able to easily advertise their events and promotions to their demographic. The use of a variety of
public relation tools, such as news releases and pitches, will further allow for this promotion to take place and to improve their SWOT
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