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1. Trent
(Westside)
Prepared by--
Prashant Sakariya
prashantsakariya@yahoo.in

2. Agenda-
• Introduction
• Features
• STP
• 4 P’s
– Product
– Price
– Place
– Promotion

3. Mission Statement-
“To be the most preferred and consistently
profitable lifestyle retailer.”

4. A word on Westside
• Established in 1998 as part of the Tata Group, Trent Ltd.
operates Westside, one of India's largest and fastest
growing chains of retail stores.
• Started by Mrs. Simone Tata after acquiring Littlewoods.
• Today, it has reached 28 cities with 49 stores.
• Currently headed by Noel Tata.
• Designed to cater to shopping needs of various
customers.

5. Contd…
Ahmedabad Jabalpur Pune
Bangalore Jaipur Raipur
Chandigarh Kanpur Rajkot
Chennai Kolkata Surat
Delhi Ludhiana Vadodara
Gurgaon Lucknow Jammu
Ghaziabad Mangalore
Noida Mumbai
Hubli Mysore
Hyderabad Nagpur
Indore Nashik

6. Contd…
• The store sizes range between 15000-30000
sq. feet.
• Annual Sales for 2010 was Rs. 543 cr.
• With net profit of Rs. 40 cr.

7. Features
• Designed to be one-stop
shop for complete family.
• Offers broad product variety.
• There is huge price band.

8. STP of Westside
1. Segmentation and Targeting
– Demographic
• Family
– Economic
• Upper middle and lower upper class
– Psychographic
• Lifestyle types.

9. STP of Westside
2. Positioning
– Initially started off with “Fashion at affordable price”

10. Westside as a “Brand”
• The name itself gives an upbeat feel.
• The stores are designed to convey this
message.

11. 4 P’s

12. Product Strategy
• Has about 7-8
product category.
• Displays majorly in-
house brand.
• Has tie-ups with
other brands.

13. Product Range-
• Men’s Wear and Accessories.
• Women’s Wear and accessories.
• Kid’s Wear.
• Crockery and Kitchen.
• Daily Necessities.
• Branded Jewellery
• Gift items.
• Furniture.
• Footwear.
• Interior decoration.

14. Beyond Products
• Employees are trained on various aspects like:
– Product Knowledge.
– Workplace Ethics.
– Communication Skills
– Courteousness.

15. Pricing ..
• Types of Pricing:
• Promotional discounts
• Seasonal Pricing
• Product form Pricing
• Psychological Pricing
• Product bundling Pricing

16. Place strategy
• Chain of stores mainly functioning in malls.
• Stores mostly located very near its competitor.
• Products distributed from Mumbai
headquarter.
• Stock replenishment done mainly on Fridays.

17. Place strategy Contd…
• Product availability mainly depends on the city
of operations.
• Opening of exclusive store to women, keeping
in mind that, women form the biggest and
most loyal customer base for them.

18. Promotion Strategy

19. Promotion Strategies..
• In 2002, Yuvraj Singh was
chosen as Brand Ambassador.
• Club west card membership
to retain the customers.
•Theme based stores. Like one
in Shalimar Bagh(Westside
Woman).

22. Problems faced by Westside-
• Target customer base changed over a period
of time.
• Not much shelf-space is given to the
International brands.
• Customer preferences are changing from in-
house labels to international brands.

23. Competitors
• Pantaloons
• Ruchi’s Big life
• Maxx
• Shoppers Stop
• Globus
• Big Bazaar

25. Strategies adopted by Westside-
• Planning to introduce
canned continental food like
sushi, wine and cheese on
their counters.