Seller Services


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Seller Services

  1. 1. Our Mission Statement We achieve this by providing the best possible Real Estate experience to everyone’s benefit, and in a manner that creates friendships for life. This is our mission. This is our reason for being. This is why we open our doors everyday. To make happy people of all who touch our organization. Coldwell Banker Elite, Realtors 856-556-9030 x351(office) 856-278-4394(cell)
  2. 2. We’re on the Move…………are YOU?????? <ul><li>Forget the guesswork. Let Coldwell Banker Elite Relocation introduce you to the area real estate company with the best reputation and local presence to assure you of a smooth transition when you’re buying or selling real estate anywhere around the globe. </li></ul><ul><li>Thinking about purchasing…….we can provide information on area schools and neighborhoods, demographics and taxes and most importantly the best real estate company in your destination location. </li></ul><ul><li>Thinking about selling……we can provide information for a comprehensive market analysis and marketing plan and most importantly the best real estate company in your departure location. </li></ul><ul><li>Your Coldwell Banker Elite Sales Associate is your full service realtor whether you have real estate needs in South Jersey or around the globe. </li></ul>Coldwell Banker Elite, Realtors Relocation 856-556-9030 x351(office) 856-278-4394(cell)
  3. 3. What Is Important To You In The Sale Of Your Property? <ul><li>Five most important seller priorities: </li></ul><ul><ul><li>The best price </li></ul></ul><ul><ul><li>The shortest time on the market </li></ul></ul><ul><ul><li>Convenience </li></ul></ul><ul><ul><li>Good communication </li></ul></ul><ul><ul><li>Diligent effort by us </li></ul></ul>We have asked thousands of home sellers what is important to them. Meeting Your Needs <ul><li>Rank the following needs in order of importance, 1 to 5: </li></ul><ul><li>(1 = not concerned to 5 = concerned) </li></ul><ul><ul><li>Broker’s qualifications ______ </li></ul></ul><ul><ul><li>Home enhancement </li></ul></ul><ul><ul><li>recommendations ______ </li></ul></ul><ul><ul><li>Pricing ______ </li></ul></ul><ul><ul><li>Marketing and advertising ______ </li></ul></ul><ul><ul><li>Promotion on the Internet ______ </li></ul></ul><ul><ul><li>Open houses ______ </li></ul></ul><ul><ul><li>Avoiding inconvenience ______ </li></ul></ul><ul><ul><li>Staying informed ______ </li></ul></ul><ul><ul><li>Time on market ______ </li></ul></ul><ul><ul><li>Security of your property ______ </li></ul></ul><ul><ul><li>Buyer’s financial qualifications ______ </li></ul></ul><ul><ul><li>Financing options ______ </li></ul></ul><ul><ul><li>Negotiation strategy ______ </li></ul></ul><ul><ul><li>Closing costs and net proceeds ______ </li></ul></ul><ul><ul><li>Handling the details ______ </li></ul></ul><ul><ul><li>Post-sale follow up ______ </li></ul></ul><ul><ul><li>Other ______ </li></ul></ul> 856-556-9030 x351(office) 856-278-4394(cell)
  4. 4. How Coldwell Banker ® Meets The Needs Of Sellers <ul><li>Listening to our customers </li></ul><ul><ul><li>We continually survey our customers to find out what is important to them. For us, the listening and learning never stops. </li></ul></ul><ul><li>Guaranteed service standards </li></ul><ul><ul><li>We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell Banker Seller Services Guarantee. </li></ul></ul><ul><li>Customized marketing plan </li></ul><ul><ul><li>We carry out our promises with a Marketing Action Plan specifically designed to meet the needs of each seller. </li></ul></ul><ul><li>  </li></ul><ul><li>We deliver consistent, predictable, reliable performance — Guaranteed! </li></ul>While others may talk about customer service, we ask, listen, and take action. Meeting Your Needs Marketing We will present a customized, written Marketing Action Plan SELLER SERVICES GUARANTEE 856-556-9030 x351(office) 856-278-4394(cell)
  5. 5. The Coldwell Banker ® Seller Services Guarantee <ul><li>MARKETING </li></ul><ul><ul><li>We will develop a marketing plan that will utilize proven techniques to help sell your home quickly, and for the best price possible. </li></ul></ul><ul><li>CUSTOMER SERVICE </li></ul><ul><ul><li>Whether before, during or after the sale, we are committed to meeting your needs in a professional and timely manner. </li></ul></ul><ul><li>COUNSELING SERVICE </li></ul><ul><ul><li>We will represent you and your interests with professional and reliable guidance throughout the entire transaction. </li></ul></ul>Meeting Your Needs 856-556-9030 x351(office) 856-278-4394(cell)
  6. 6. Property Promotion <ul><li> </li></ul><ul><ul><li>Your property will be placed on our award-winning national website, where buyers can learn about your home with the Coldwell Banker ® Personal Retriever. </li></ul></ul><ul><ul><li>WHERE THE INFORMATION IS DISPLAYEDThrough the Internet Advertising program, TRe N D has signed data licensing agreements to have listing information appear on,,, and </li></ul></ul><ul><ul><li> : The official website of the National Association of REALTORS®. They are the world’s largest real estate database of homes for sale and are largest most active website with more than 353 million page views monthly. houses more than 2.2 million listings nationwide, including TRe N D’s residential listings. </li></ul></ul><ul><ul><li> The premier website for the Greater Philadelphia metropolitan region, posts residential listing information for all 13 TRe N D counties. It receives more than 18 million page views monthly. </li></ul></ul><ul><ul><li> : Posts residential listing information for Kent and New Castle counties in Delaware and selected zip codes in Chester and Delaware counties in Pennsylvania, and is operated by the Wilmington News-Journal. </li></ul></ul><ul><ul><li> Posts residential listing information for Burlington and Mercer counties in New Jersey and Bucks, Philadelphia and part of Montgomery counties in Pennsylvania. is a joint operation of Bucks County Courier Times, Burlington County Times and The Intelligencer, based in Doylestown, Pa. </li></ul></ul><ul><ul><li> Posts residential listing information for Burlington, Camden, Gloucester, Mercer and Salem counties in New Jersey and is operated by the newspaper for southern New Jersey, the Courier Post. </li></ul></ul><ul><li>Multiple Listing Service </li></ul><ul><ul><li>We’ll get your property on the MLS so local real estate professionals can have immediate access to information about your home. </li></ul></ul><ul><li>  </li></ul><ul><li>Buyer’s Guide and newspaper advertising </li></ul><ul><ul><li>Your home will be listed in local Buyer’s Guides as well as our regular, classified advertising. </li></ul></ul>We will promote your property in the most effective ways to get you the best price in the shortest possible time. Marketing We will distribute promotional materials on your property in key market areas SELLER SERVICES GUARANTEE Marketing Activities DBA 856-556-9030 x351(office) 856-278-4394(cell)
  7. 7. Where Buyer First Learned About Home Purchased Marketing We will acquaint you with the home finding and buying process SELLER SERVICES GUARANTEE Source: The 2002 National Association of Realtors ® Profile of Home Buyers and Sellers. Marketing Activities 856-556-9030 x351(office) 856-278-4394(cell)
  8. 8. Cartus <ul><li>Cartus </li></ul><ul><ul><li>Cartus Mobility Services manages employee relocations for nearly 2,100 global clients. </li></ul></ul><ul><li>Potential buyers worldwide </li></ul><ul><ul><li>Serves corporate clients, federal agencies, the military, and membership organizations with more than 110,000 transferees annually in more than 140 countries. </li></ul></ul>Your property can receive additional buyer exposure through North America’s leading global provider of relocation services. Marketing Activities DBA 856-556-9030 x351(office) 856-278-4394(cell)
  9. 9. Advertising <ul><li>Home Buyers know the Coldwell Banker ® name </li></ul><ul><ul><li>Our national advertising on network and cable television predisposes Home Buyers to consider Coldwell Banker listed properties. </li></ul></ul><ul><li>  </li></ul><ul><li>Greater name recognition through public relations </li></ul><ul><ul><li>Our leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America. </li></ul></ul><ul><li>Local advertising </li></ul><ul><ul><li>We will provide you with tools to create great local and regional advertising and public relations programs. </li></ul></ul><ul><li>  </li></ul><ul><li>Coldwell Banker yard sign </li></ul><ul><ul><li>Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week.  </li></ul></ul>Our advertising program is designed to generate buyer prospects for your property. Marketing We will review how our advertising will help attract buyers to your property SELLER SERVICES GUARANTEE Marketing Activities DBA 856-556-9030 x351(office) 856-278-4394(cell)
  10. 10. Home Warranty <ul><li>A popular feature for buyers </li></ul><ul><ul><li>A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.* </li></ul></ul><ul><li>Protects your budget </li></ul><ul><ul><li>A home warranty can help protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind. </li></ul></ul><ul><li>  </li></ul><ul><li>  Additional marketing impact </li></ul><ul><ul><li>Special marketing materials will promote your property to potential buyers and help it stand out above the competition. </li></ul></ul>Offering a home warranty will enhance the marketability of your property. Contract Guidance We will provide you with warranty information to increase marketability of your property SELLER SERVICES GUARANTEE *See specific plan application for details. Marketing Activities DBA 856-556-9030 x351(office) 856-278-4394(cell)
  11. 11. Home Enhancement <ul><li>How buyers see your property </li></ul><ul><ul><li>Within 15 seconds a buyer has developed an opinion of your property. This is why we will help you look at your house through “buyers’ eyes” and make changes and enhancements that establish the right first impression. </li></ul></ul><ul><li>Proven techniques </li></ul><ul><ul><li>Coldwell Banker ® has developed an exclusive Home Enhancement Guide and Video to provide you with proven marketing techniques to help you prepare your house for sale at the best price in the shortest period of time. </li></ul></ul><ul><li>Home enhancements can more than pay for themselves in stronger offers from buyers. </li></ul>We will work with you to develop a custom tailored home enhancement plan that can make a dramatic difference in how quickly your home sells and the price you can obtain. Marketing We will develop a plan to enhance your property’s ability to attract buyers SELLER SERVICES GUARANTEE Home Enhancement 856-556-9030 x351(office) 856-278-4394(cell)
  12. 12. Home Enhancement Checklist <ul><li>Exterior </li></ul><ul><ul><li>Keep grass mowed, shrubs trimmed </li></ul></ul><ul><ul><li>Pick up lawn tools, toys and newspaper, sweep front walkway </li></ul></ul><ul><ul><li>Clean up after pets </li></ul></ul><ul><li>  </li></ul><ul><li>Interior </li></ul><ul><ul><li>Pick up toys and shoes; make up beds and put clothes away </li></ul></ul><ul><ul><li>Prepare tables with flowers and place settings; set out a game or “coffee table” book </li></ul></ul><ul><ul><li>Turn off the television; play soft background music </li></ul></ul><ul><ul><li>Tidy up bathrooms; set out show towels </li></ul></ul><ul><ul><li>Open drapes and shades, and turn on lights to make your house look bright and cheerful </li></ul></ul><ul><ul><li>Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets </li></ul></ul><ul><ul><li>Keep pets out of the way; make sure all pet areas are clean and free of odor </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><li>Special tips for showings </li></ul><ul><ul><li>Secure jewelry, cash, prescription medications and other valuables </li></ul></ul><ul><ul><li>It is usually best if you can leave while your house is being shown </li></ul></ul><ul><ul><li>If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them </li></ul></ul>Marketing We will develop a plan to enhance your property’s ability to attract buyers SELLER SERVICES GUARANTEE Home Enhancement DBA 856-556-9030 x351(office) 856-278-4394(cell)
  13. 13. What Is The Best Price Obtainable For Your Property? <ul><li>Buyers compare properties </li></ul><ul><ul><li>Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. </li></ul></ul><ul><li>  </li></ul><ul><li>Recently sold </li></ul><ul><ul><li>Reveals what buyers have actually paid for similar properties. </li></ul></ul><ul><li>A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property. </li></ul><ul><li>  </li></ul><ul><li>Currently for sale </li></ul><ul><ul><li>Shows the properties that are competing for buyers’ attention right now. </li></ul></ul><ul><li>  </li></ul><ul><li>Did not sell </li></ul><ul><ul><li>Demonstrates what buyers have not been willing to pay under current market conditions. </li></ul></ul>Marketing We will assist you in determining the most effective list price for your property SELLER SERVICES GUARANTEE The Best Price Attainable DBA 856-556-9030 x351(office) 856-278-4394(cell)
  14. 14. What Affects The Market Value Of Your Property? <ul><li>Physical qualities of your property </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Size of house and lot </li></ul></ul><ul><ul><li>Floor plan and architectural style </li></ul></ul><ul><li>  </li></ul><ul><li>Market Conditions </li></ul><ul><ul><li>Interest rates and availability of financing </li></ul></ul><ul><ul><li>Buyer demand </li></ul></ul><ul><ul><li>Prices of recently sold properties </li></ul></ul><ul><ul><li>State of the economy </li></ul></ul><ul><ul><li>Seasonal demand </li></ul></ul><ul><li>The Competition </li></ul><ul><ul><li>The number of similar properties for sale </li></ul></ul><ul><ul><li>Their prices, financing terms, location and physical condition </li></ul></ul><ul><li>Some factors have no effect on the current value of your property: </li></ul><ul><li>  </li></ul><ul><li>Original price </li></ul><ul><ul><li>What you originally paid for your house </li></ul></ul><ul><ul><li>Needed proceeds </li></ul></ul><ul><ul><li>The cash proceeds you want or need from </li></ul></ul><ul><ul><li>the sale </li></ul></ul><ul><li>  </li></ul><ul><li>Opinions </li></ul><ul><ul><li>What people say your property is worth </li></ul></ul>In understanding the market value of your property, we must deal with some factors that we have no control over. Marketing We will assist you in determining the most effective list price for your property SELLER SERVICES GUARANTEE The Best Price Attainable DBA 856-556-9030 x351(office) 856-278-4394(cell)
  15. 15. An Important Message About The Value Of Your House <ul><li>Market Value </li></ul><ul><ul><li>Your house has many values to the tax assessor, your lender and insurance company, and to you. It also has what’s called “market value” to prospective buyers. </li></ul></ul><ul><ul><li>The best price obtainable can only be determined by testing the market and challenging the competition. In the end, the market dictates the value based on current conditions, number of Home Buyers, etc. </li></ul></ul><ul><li>Competitive Market Analysis </li></ul><ul><ul><li>To help determine a price for your home, a Competitive Market Analysis is included in your customized Marketing Action Plan. Buyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention.   </li></ul></ul>Marketing We will assist you in determining the most effective list price for your property SELLER SERVICES GUARANTEE The price of your house must attract enough attention among buyers and brokers to generate showings and offers. The Best Price Attainable DBA 856-556-9030 x351(office) 856-278-4394(cell)
  16. 16. Pricing Your Property <ul><ul><li>If your property is priced right, more buyers will be interested when it first hits the market. </li></ul></ul><ul><ul><li>Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. </li></ul></ul><ul><ul><li>If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through. </li></ul></ul>Marketing We will assist you in determining the most effective list price for your property SELLER SERVICES GUARANTEE The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. The Best Price Attainable DBA 856-556-9030 x351(office) 856-278-4394(cell)
  17. 17. Personal Touch & Timely Response <ul><li>Results </li></ul><ul><ul><li>We will report the results of events such as open houses and property showings. </li></ul></ul><ul><li>  </li></ul><ul><li>Trends </li></ul><ul><ul><li>We will discuss current trends in buyer activity, interest rates and competitive prices. </li></ul></ul><ul><li>Suggestions </li></ul><ul><ul><li>We will share suggestions from other real estate professionals who have previewed or shown your property. </li></ul></ul><ul><li>  </li></ul><ul><li>Progress </li></ul><ul><ul><li>We will provide a weekly progress report on the promotion and sale of your property. </li></ul></ul>You will hear from me regularly on the progress of our marketing activities. Customer Service We will return your phone call or e-mail within 24 hours or less SELLER SERVICES GUARANTEE The Sale Process DBA 856-556-9030 x351(office) 856-278-4394(cell)
  18. 18. A Word Of Caution <ul><ul><li>Reason for selling </li></ul></ul><ul><ul><li>Urgency to sell </li></ul></ul><ul><ul><li>Willingness to consider an offer less than listing price </li></ul></ul><ul><ul><li>Financing terms you would accept </li></ul></ul><ul><ul><li>Personal property you might be willing to include </li></ul></ul><ul><ul><li>Timing and benefits from your company </li></ul></ul><ul><ul><li>Any other confidential information </li></ul></ul>In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. Customer Service We will negotiate on your behalf to reach a favorable purchase agreement for you SELLER SERVICES GUARANTEE The Sale Process DBA 856-556-9030 x351(office) 856-278-4394(cell)
  19. 19. Closing The Sale <ul><li>Understanding your choices and meeting your needs </li></ul><ul><ul><li>Our aim is to reach a purchase agreement that is favorable and protective for you. We will present all offers in an objective fashion, review and explain their terms and conditions (including an estimate of your net proceeds), and help you evaluate how an offer fits your goals. </li></ul></ul><ul><li>Handling the details and keeping you informed </li></ul><ul><ul><li>We will monitor the progress of the transaction, including the satisfaction of contingencies and conditions. We will keep you informed and answer your questions throughout the entire transaction. </li></ul></ul>We will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf to successfully close the sale. Customer Service We will monitor and inform you of the transaction progress SELLER SERVICES GUARANTEE The Sale Process 856-556-9030 x351(office) 856-278-4394(cell)
  20. 20. We Are Ready To Go To Work For You NOW ! <ul><li>The Coldwell Banker tradition of service </li></ul><ul><ul><li>You will be backed by the extensive resources and the nearly 100-year heritage of the premier real estate organization. </li></ul></ul><ul><li>Our local Coldwell Banker office </li></ul><ul><ul><li>You will benefit from the marketing expertise of our team of dedicated real estate professionals. </li></ul></ul><ul><li>   </li></ul><ul><li>My personal commitment </li></ul><ul><ul><li>I will devote my energy to meeting your needs, and I will stay in touch with you and keep you informed throughout the transaction. </li></ul></ul>We are prepared to fulfill the promises in the Coldwell Banker ® Seller Service Guarantee. Your satisfaction is our top priority. Your Local Coldwell Banker Resources DBA 856-556-9030 x351(office) 856-278-4394(cell)