Schipul Webinar - Intro To Wordpress


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These are the slides for my Schipul webinar - Intro to Wordpress. Topics focus on the Wordpress blogging tool - why to use it, how to use it, and how to keep your site updated.

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  • This is the bulk of this training – once you’ve mastered posting, you’ve mastered the heart of Wordpress Once we get through these slides, we’ll be about halfway through – so here we go 
  • Blog posts can be as long or short as you like – some photo bloggers have single images for posts For more, check out blogging webinar –
  • Categories are the main organization of your blog – keep it at 5-7 Tags are a
  • Comments are the key difference between a blog and a static website Comments help build community and encourage return readership Comments are likely to be abused by spammers
  • Schipul Webinar - Intro To Wordpress

    1. 1. Intro to Wordpress Caitlin Kaluza, Project Manager & Social Media Consultant Schipul – The Web Marketing Company
    2. 2. Wordpress - not for the faint of heart <ul><li>Just kidding. </li></ul>
    3. 3. What we’ll go over <ul><li>What is Wordpress? </li></ul><ul><li>How do I use Wordpress? </li></ul><ul><ul><li>Content Management – posts, pages, and plugins </li></ul></ul><ul><ul><li>Administering your site – users and comments </li></ul></ul><ul><ul><li>Advanced stuff – themes </li></ul></ul><ul><li>What now? </li></ul><ul><ul><li>Maintaining your site </li></ul></ul>
    4. 4. Why Wordpress? <ul><li>What’s all the hype about? </li></ul>
    5. 5. Why Wordpress? <ul><li>Usability </li></ul><ul><ul><li>“ Wordpress thinks like a writer” </li></ul></ul><ul><li>Standards </li></ul><ul><ul><li>“ Wordpress thinks like a designer” </li></ul></ul><ul><li>Open source </li></ul><ul><li>Community </li></ul><ul><ul><li>Support, Passionate People </li></ul></ul>
    6. 6. Who uses Wordpress? <ul><li>>> Wordpress is one of the most widely used blogging platforms </li></ul><ul><li>>> As of August 2010, WP 3.0 has been downloaded 12.5 million times </li></ul>Big Guys Really Big Guys Academics Schipulites!
    7. 7. How do I use Wordpress?
    8. 8. First things first: Logging in <ul><ul><li>Go to /wp-admin </li></ul></ul><ul><ul><li>If you don’t host your own blog, you can register for a free blog at – your domain will be </li></ul></ul><ul><ul><li>Login using your credentials </li></ul></ul><ul><ul><li>This will take you to the dashboard </li></ul></ul>
    9. 9. Dashboard
    10. 10. Posts <ul><li>The bread and butter </li></ul>
    11. 11. Steps to Create a Blog Post <ul><li>Click “Posts” on the left side </li></ul><ul><li>Click “Add new” </li></ul><ul><li>Enter title, body, category, tags </li></ul><ul><li>Hit publish </li></ul>
    12. 12. Adding a Blog Post – Steps 1 and 2
    13. 13. WYSIWYG editor <ul><li>Insert Media (images, etc.) </li></ul><ul><li>Bold | Italics | Strikethrough </li></ul><ul><li>Bullets | Numbered list | Block Quote </li></ul><ul><li>Left Align | Center Align | Right Align </li></ul><ul><li>Link | Break Link | More tag (not all blogs use this) </li></ul><ul><li>Spell Check | Toggle Full Screen | Show/Hide More </li></ul>
    14. 14. Inserting an Image <ul><li>Choose file </li></ul><ul><li>Title </li></ul><ul><ul><li>Alt text – for search engines </li></ul></ul><ul><ul><li>Use words (defaults to image title) </li></ul></ul><ul><li>Caption </li></ul><ul><ul><li>Optional </li></ul></ul><ul><ul><li>Styling depends on theme </li></ul></ul><ul><li>Description </li></ul><ul><ul><li>Optional </li></ul></ul><ul><ul><li>Shows in media library </li></ul></ul><ul><li>Link URL </li></ul><ul><ul><li>If applicable </li></ul></ul><ul><ul><li>You can add this later </li></ul></ul><ul><li>Size </li></ul><ul><ul><li>You have control over in settings </li></ul></ul><ul><ul><li>Keep in mind the width of your theme </li></ul></ul>
    15. 15. Editing Image Settings <ul><li>To edit an image, after you have inserted it into your post click on the image and choose the left button (the mountains) </li></ul><ul><li>Choose “Advanced Settings” to edit size, border, spacing, etc. </li></ul>
    16. 16. Inserting a Video <ul><li>Go to YouTube or Vimeo </li></ul><ul><li>Copy embed code </li></ul><ul><li>Paste into HTML view </li></ul><ul><li>For more on this, visit </li></ul>
    17. 17. Adding a Blog Post – Steps 3 and 4
    18. 18. Saving as a Draft <ul><li>If you are not ready to publish, you can hit “Save Draft” </li></ul>
    19. 19. Publishing a Post <ul><li>Hitting “Publish” publishes immediately </li></ul><ul><li>To schedule in advance or post date, hit “Edit” next to “Publish Immediately” </li></ul>
    20. 20. Categories and Tags <ul><li>Categories are the main way to organize information on a blog </li></ul><ul><ul><li>Keep your blog to 5-7 categories </li></ul></ul><ul><ul><li>Keep your categories discrete </li></ul></ul><ul><li>Tags are a looser way to organize information </li></ul><ul><ul><li>Tags are not required </li></ul></ul><ul><ul><li>The way these tags display (or whether or not they display at all) is determined by the theme </li></ul></ul>
    21. 21. Categories and Tags <ul><li>Click “Categories” or “Post Tags” to manage categories or tags </li></ul><ul><li>Fill out the form at left to add </li></ul><ul><li>Edit details by selecting one at right </li></ul><ul><li>To see a list of the posts in each category or tag, click the number next to the title </li></ul><ul><li>Tags page also has a tag cloud of top tags </li></ul>
    22. 22. Pages <ul><li>Content that lives outside the chronology </li></ul><ul><li>Same process as adding a post </li></ul>
    23. 23. Adding a Page
    24. 24. Plugins <ul><li>Making Wordpress do more </li></ul>
    25. 25. Plugins <ul><ul><li>Plugins allow you to extend WordPress to do almost anything you can imagine </li></ul></ul><ul><ul><li>To find plugins, go to the Plugins Directory at and search for what you are looking for </li></ul></ul>
    26. 26. How you know you have a good plugin <ul><ul><li>Use Wordpress approved plugins – if you find a plugin by Googling, search for it in the official Plugins Directory as well </li></ul></ul><ul><ul><li>When was it last updated – anything updated more than 6 months ago may be dead </li></ul></ul><ul><ul><li>“ Compatible up to” to make sure it is up to date </li></ul></ul><ul><ul><li>Ratings and Reviews </li></ul></ul><ul><ul><li>Trial and error </li></ul></ul>
    27. 27. Plugins I like <ul><li>Google Analytics - inserts Google Analytics code into site </li></ul><ul><li>All in One SEO pack </li></ul><ul><li>Sociable – great customizable sharing plugin </li></ul><ul><li>Twitter Tools – for integrating Twitter </li></ul><ul><li>Intense Debate - for comments </li></ul>
    28. 28. To Install a Plugin <ul><ul><li>On the dashboard, go to “Plugins” and click “Add New” </li></ul></ul><ul><ul><li>Click “Upload” </li></ul></ul><ul><ul><li>Search for your plugin </li></ul></ul><ul><ul><li>Activate and look for any settings </li></ul></ul>
    29. 29. Users <ul><li>Giving others access </li></ul>
    30. 30. Users <ul><li>You can add additional users to your blog and give them various permissions depending on their role </li></ul><ul><li>Built in Wordpress roles: </li></ul><ul><ul><li>Administrator - has full control of the site </li></ul></ul><ul><ul><li>Editor – can publish posts and edit others’ content </li></ul></ul><ul><ul><li>Author – can publish posts but can’t touch others’ content </li></ul></ul><ul><ul><li>Contributor – can create posts but can’t publish </li></ul></ul>
    31. 31. Contributor View <ul><li>Fewer options on the left sidebar </li></ul><ul><li>Can Save Draft or Submit for Review – not publish </li></ul>
    32. 32. Comments <ul><li>Item #5 </li></ul>
    33. 33. Comments <ul><li>By default </li></ul><ul><ul><li>Filter out spam (will not publish) </li></ul></ul><ul><ul><li>Hold suspect comments for moderation </li></ul></ul><ul><li>Optional additional comment moderation settings include </li></ul><ul><ul><li>Each comment must be manually approved </li></ul></ul><ul><ul><li>User must have a previously approved comment to automatically post </li></ul></ul><ul><li>Additional plugins like Intense Debate are useful for adding more features to comments </li></ul>
    34. 34. Comments
    35. 35. Appearance <ul><li>General Theme Editing </li></ul>
    36. 36. Theme Management <ul><li>In Wordpress the content is separate from the style of the site </li></ul><ul><li>A theme is a skin – and controls the look, presentation of the content, and often the features </li></ul><ul><li>A theme modifies the way the site is displayed, without modifying the underlying software </li></ul><ul><li>Themes are highly customizable </li></ul>
    37. 37. Different Themes
    38. 38. Different Themes
    39. 39. Where do I find themes? <ul><li>There are lots of resources for Wordpress themes </li></ul><ul><li>Many are free, some are paid (they are typically inexpensive) </li></ul><ul><li>Some resources: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    40. 40. Customizing a Theme with Widgets <ul><li>Widgets let you drag and drop content without touching code </li></ul><ul><li>To edit, go to Appearance > Widgets </li></ul><ul><li>Drag and drop widgets to be in the order you like </li></ul><ul><li>Each widget will have its own settings </li></ul><ul><li>The most flexible widget is “Text” – you can enter anything, including HTML </li></ul>
    41. 41. Maintaining your Blog <ul><li>What now? </li></ul>
    42. 42. Important things to do after launch <ul><li>Post! </li></ul><ul><ul><li>This seems basic, but is essential </li></ul></ul><ul><ul><li>Having a sad empty blog is worse than having no blog at all </li></ul></ul><ul><ul><li>Determine what pace is right for you, once a week is good </li></ul></ul><ul><li>Monitor comments </li></ul><ul><ul><li>Respond to comments on your blog </li></ul></ul><ul><ul><li>Comment on others’ blogs </li></ul></ul><ul><li>Watch the stats </li></ul><ul><li>Tweak </li></ul><ul><ul><li>Check static content (About page, etc.) to be sure it is up to date </li></ul></ul><ul><ul><li>Look for new plugins and features </li></ul></ul><ul><li>Update, update, update </li></ul><ul><ul><li>Wordpress frequently has updates to the system and plugins </li></ul></ul><ul><ul><li>Update as soon as possible to avoid spammers exploiting known bugs </li></ul></ul><ul><ul><li>For extra credit: follow the Wordpress development blog - </li></ul></ul>
    43. 43. Questions? <ul><li>Caitlin Kaluza </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter @qcait </li></ul>