2. Gender
Q) What gender are you?
o Male
o Female
This question verifies the gender of people who have
taken my survey. It appears that there were more males
than females who have completed the survey. The
answers to this question justifies that I should make my
magazine targeted at a male audience.
Female
25%
Male
75%
What gender are you?
Female Male
3. Age
Q) How old are you?
o 15-17
o 18-21
o 22-25
Previously mentioned, I wanted my magazine to be aimed at
young adults. With the usefulness of my snapchat account,
my account only consists of young people. I wanted to
justify a clear age for my initial audience.
Most appear to be 15-17 which implies that the majority of
the other questions asked are from 15-17 year olds.
A small amount of people who answered by questionnaire
are 18-25 with the total of 31%. This suggests that not many
18-25 year olds have answered my survey. Furthermore, this
has made me instantly decide that my magazine will be
targeted at young adults aged 15-17. I may extend the age
of my target audience based on the second popular age
range of 18-21. Alternatively, I may fix my target audience to
15-18 year olds.
15-17
69%
18-21
23%
22-25
8%
How old are you?
15-17 18-21 22-25
4. Frequency
Q) How often do you purchase music magazines?
(select one)
o Weekly
o Monthly
o Occasionally
o Never
Unfortunately, It appears that most of the people who
completed my survey do not buy music magazines. In order
to attract people in buying music magazines, I will arrange a
focus group with young people to find out what will appeal
to them.
Other than the large amount of people who don’t purchase
music magazines, it appears that most buy music magazines
occasionally. This could be due to their income because they
are either students or C1/2 working class of minimum wage.
Weekly
2%
Monthly
20%
Occasionally
11%
Never
67%
How often do you purchase music
magazines?
Weekly Monthly Occasionally Never
5. Music genre
Q) What music genre are you interested in?
I gathered 15 different genres. I selected the top 4 most
frequent genres applied: RnB, hip hop, rap and grime.
Unfortunately, I had not analysed music magazines of these
genres. Therefore, I will need to find a music magazine from
at least 1 of these genres to discover the conventions that it
may have that differs from the previous magazines that I
have analysed. RnB and rap are highly selected genres which
appear to have the same percentage. I am keen of either
creating a RnB or rap magazine.
RnB
22%
Hip Hop
16%
Rap
22%
Grime
10%
Other
30%
What music genre are you interested
in?
RnB Hip Hop Rap Grime Other
6. Price
Q) How much are you willing to pay for a music
magazine?(select one)
o £0.00-£1
o £1.50-£2
o £2.50-£3.50
o £4+
I know defiantly that the people who had completed my
survey would not spend more than £4 on a music magazine.
According to the statistics, most stated that they are willing
to pay £1.50-3.50. This clearly gives me the impression that
my music magazine should be priced between these prices
(£1.50-£3.50) to satisfy my target audience.
£0.00-£1
17%
£1.50-£2
41%
£2.50-£3.50
41%
£4+
1%
How much are you willing to pay for
a music magazine?
£0.00-£1 £1.50-£2 £2.50-£3.50 £4+
7. Expectations
Q) What features would you like to see in a music
magazine? (select more than one)
o Interviews
o Reviews
o News
o Gig guides
o Other
Most stated that they would like to see news, reviews and
interviews. These aspects is what I will defiantly include in
my magazine to ensure that it meets my target audience
expectations in order for them to engage with the magazine.
A small amount of people stated that they would expect to
see gig guides and other factors such as advertisements. I
may include these aspects…
Interviews
25%
Reviews
21%
News
26%
Gig Guides
9%
Other
19%
What features would you like to see
in a music magazine?
Interviews Reviews News Gig Guides Other
8. Interactions
Q) What interactions do you like best? (pick one)
o Competition
o Cross word
o Word search
According to the results of this question, it appears that
most would like to interact with competitions. This implies
that I may consider to include a competition in my music
magazine. Additionally, cross word and word search was also
selected but in a small percentage. This suggests that it is
likely that target audiences may be interested in these two
interactions. Compeition
71%
Cross word
17%
Word search
12%
What interactions do you like best?
Compeition Cross word Word search
9. Conclusion…
To conclude, it appears that most young people do not purchase music
magazines. In order to overcome this situation, I will ask various young people
what would attract them in order for them to purchase a magazine. I will do
this by recording their answer . I mostly ask male’s and a small selective
amount of females. In terms of the cost of my magazine, I will price my
magazine between £1.50-£3.50.
From my results, RnB and rap is the most frequent genres. I have not analysed
primary magazines of these genres but I have analysed secondary. I want to
ensure that my target audience are provided with a music magazine of their
musical interest. I will search about existing RnB or Rap magazines that are
available in the UK to explore its content which may possibly differ from the
magazine genres that I had previously analysed.
