Pubcon South 09 Presentation "Old Brands - New Social Media"

1. Old Brands – New Social Media
Presented by: Kenny Hyder
Senior Consultant, Position Tech
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

2. Social Media Has Blown Up!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

3. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

4. Everybody Wants To Get Involved
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

5. We Know the Success Stories of the Big Brands...
But how do you do well in social if you’re not a major brand?
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

6. Scale It Down!
• If you’re not a large brand with a huge reputation, your goal shouldn’t be to
compete with them!
• BUT – You can still be successful
• The Key is to Target Your Audience
Ex. If you’re a B2C ecommerce site, Digg.com might
not be the place for you!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

7. Figure out which sites are relevant for your market
Source: quantcast.com
ie. Do Your Homework!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

8. Social Media:
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

9. This can apply to so much more than Digg, Stumble &Reddit!
What DOES it apply to?
- Niche Sites ( Tip’d, Boudica, Sphinn)
- Forums
- Blogs (Not just your own!)
*Key: You don’t have to make front
page on digg, stumble, or reddit to do well in social!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

10. Dominate the smaller sites first!
Better to be a big fish in a small pond, than a small fish in a big pond
better
traffic
better
links
higher
conversions
These sites are more relevant to your market anyway!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

11. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

12. Also, let’s not forget...
People are talking on twitter today
about your niche, find those people &
talk to them!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

13. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

14. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

15. But Kenny, I WANT a frontpage on Digg!!!
ok...
The Answer: Be Creative!!!
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

16. Example:
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

17. Conclusion
• Huge opportunity in social for ALL brands
• Find your niche, dominate it
• When you’re ready to go after the big fish, get creative & think
about how you can contribute to the communities
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

18. Kenny Hyder
khyder@positiontech.com, @kennyhyder
http://positiontech.com
Download: http://hyder.me/download/pubconsouth.pptx
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder