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Old Brands – New Social Media
                                                          Presented by: Kenny Hyder
        ...
Social Media Has Blown Up!




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @...
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Everybody Wants To Get Involved




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.co...
We Know the Success Stories of the Big Brands...




         But how do you do well in social if you’re not a major brand...
Scale It Down!
    •     If you’re not a large brand with a huge reputation, your goal shouldn’t be to
          compete w...
Figure out which sites are relevant for your market




                                                                  ...
Social Media:




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
This can apply to so much more than Digg, Stumble &Reddit!

      What DOES it apply to?
      - Niche Sites ( Tip’d, Boud...
Dominate the smaller sites first!
              Better to be a big fish in a small pond, than a small fish in a big pond

...
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Also, let’s not forget...

     People are talking on twitter today
     about your niche, find those people &
     talk t...
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
But Kenny, I WANT a frontpage on Digg!!!




                                                           ok...




        ...
Example:




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Conclusion
    • Huge opportunity in social for ALL brands
    • Find your niche, dominate it

    • When you’re ready to ...
Kenny Hyder
                    khyder@positiontech.com, @kennyhyder
                           http://positiontech.com

 ...
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Pubcon South 09

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Pubcon South 09 Presentation "Old Brands - New Social Media"

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Pubcon South 09

  1. 1. Old Brands – New Social Media Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  2. 2. Social Media Has Blown Up! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  3. 3. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  4. 4. Everybody Wants To Get Involved Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  5. 5. We Know the Success Stories of the Big Brands... But how do you do well in social if you’re not a major brand? Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  6. 6. Scale It Down! • If you’re not a large brand with a huge reputation, your goal shouldn’t be to compete with them! • BUT – You can still be successful • The Key is to Target Your Audience Ex. If you’re a B2C ecommerce site, Digg.com might not be the place for you! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  7. 7. Figure out which sites are relevant for your market Source: quantcast.com ie. Do Your Homework! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  8. 8. Social Media: Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  9. 9. This can apply to so much more than Digg, Stumble &Reddit! What DOES it apply to? - Niche Sites ( Tip’d, Boudica, Sphinn) - Forums - Blogs (Not just your own!) *Key: You don’t have to make front page on digg, stumble, or reddit to do well in social! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  10. 10. Dominate the smaller sites first! Better to be a big fish in a small pond, than a small fish in a big pond better traffic better links higher conversions These sites are more relevant to your market anyway! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  11. 11. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  12. 12. Also, let’s not forget... People are talking on twitter today about your niche, find those people & talk to them! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  13. 13. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  14. 14. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  15. 15. But Kenny, I WANT a frontpage on Digg!!! ok... The Answer: Be Creative!!! Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  16. 16. Example: Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  17. 17. Conclusion • Huge opportunity in social for ALL brands • Find your niche, dominate it • When you’re ready to go after the big fish, get creative & think about how you can contribute to the communities Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  18. 18. Kenny Hyder khyder@positiontech.com, @kennyhyder http://positiontech.com Download: http://hyder.me/download/pubconsouth.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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